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SureFlap

SureFeed Microchip Pet Feeder Connect - Requires Hub (Sold Separately)

  • Based on 950 reviews
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Availability: In Stock.
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Arrives Friday, Aug 21
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Style: Connect Version


Features

  • Connects to the Sure Petcare app (REQUIRES HUB, HUB SOLD SEPARATELY)
  • The Feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet's bowl, LEDs guide you to the correct portion weight within 1 g of accuracy.
  • Accurately weigh your pet's food using the integrated scales. Notice changes in your pet's feeding which could indicate illness.
  • GREAT FOR PETS ON PRESCRIPTION DIETS: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresh.
  • Microchip operated - stops pets stealing each others' food (Uses pet's ID microchip or RFID Collar tag available from Sure Petcare)
  • The HUB IS REQUIRED to use the added features, such as portion amounts, to push the data from the Feeder to your Smartphone.
  • The Hub is required to connect to the app.

Description

The surefeed microchip pet feeder connect lets you keep track of your pet's feeding habits and enables you to serve accurate portions every time you fill their bowl. The feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet's bowl, LEDs guide you to the correct portion weight within 1 g of accuracy. Use the app to view when your pet was last fed to prevent double- feeding in busy households and view your pet's feeding habits over time. Notifications inform you how much your pet eats at each visit to the bowl, whether they have eaten wet or dry food (when using the two half bowls) and when the bowl is topped up. The microchip pet feeder connect only opens for a registered pet's veterinary implanted microchip or RFID collar Tag to prevent pets stealing each others' Food. One collar Tag is supplied with the product. It requires four C cell batteries which last around six months with normal use. Batteries are not included. Set Contains: 1 x SureFeed Microchip Pet Feeder Connect 1 x grey single bowl 2 x grey half bowls 1 x grey mat 1 x user manual 1 x RFID collar tag

Material: Polyethylene Terephthalate


Target Species: Cat


Brand: SureFlap


Recommended Uses For Product: Multiple Pets


Special Feature: Wet


Product Dimensions ā€ : ā€Ž 13.8 x 10.6 x 10.2 inches; 3.22 pounds


Item model number ā€ : ā€Ž 394540


Batteries ā€ : ā€Ž 4 C batteries required.


Date First Available ā€ : ā€Ž June 5, 2019


Manufacturer ā€ : ā€Ž Sureflap Ltd


Best Sellers Rank: #6,621 in Pet Supplies (See Top 100 in Pet Supplies) #15 in Dog Automatic Feeders


#15 in Dog Automatic Feeders:


Customer Reviews: 4.1 4.1 out of 5 stars (950)


Target Species: Cat


Brand Name: SureFlap


Recommended Uses For Product: Multiple Pets


Included Components: RFID Collar Tag


Dog Breed Size: Medium


Number of Packs: 1


Number of Items: 1


Unit Count: 11 Count


Global Trade Identification Number: 88


Age Range Description: All Life Stages


Breed Recommendation: Small Breeds


Item Type Name: feeder


Manufacturer: Sureflap Ltd


Model Number: 394540


Manufacturer Part Number: 394540


Warranty Description: No Warranty


Additional Features: Wet


Connectivity Technology: WiFi


Power Source: Battery Powered


Operation Mode: Manual


Capacity: 400 ml


Item Dimensions L x W x H: 13.8"L x 10.6"W x 10.2"H


Item Weight: 1.46 kg


Material Type: Polyethylene Terephthalate


Product Care Instructions: Hand Wash Only


Color: White


Style: Connect Version


Frequently asked questions

The SureFeed Microchip Pet Feeder is a highly sophisticated device designed to help control your pet's diet. It uses microchip technology to only open for a registered pet's microchip or RFID collar tag to prevent other pets from accessing the food. This feeder is especially useful if you have more than one pet and need to ensure that a specific pet gets its special diet or medication.

The SureFeed Microchip Pet Feeder is designed to work with cats and small dogs. It's not suitable for larger breeds due to the size of the feeding area.

The SureFeed Microchip Pet Feeder Connect communicates with the hub to record your pet's feeding habits and helps you monitor your pet's diet through an app on your phone. The hub is necessary for the connect version of the feeder to enable these smart features and is sold separately.

Yes, one hub can connect with multiple SureFeed Microchip Pet Feeders. This is beneficial for households with multiple pets, allowing you to monitor all your pets' feeding habits from one place.

Similar Products

Top Amazon Reviews

šŸš€ Abunda's Overview

This is our summary and key points to consider based on customer reviews.

The SureFeed Microchip Pet Feeder Connect generally receives positive feedback from consumers, as it largely addressed their pet feeding issues. Customers specially appreciate its promise to deliver regulated meal times specifically for their cats. However, some customers pointed out issues around battery life, the need to constantly reset settings, and difficulty in keeping other pets from accessing the feeder.

Pros

  • šŸ± Solves the problem of specific diets, and regulating cat meal times.
  • šŸˆ Works quite effectively with dry food and helps to control overeating.
  • šŸ¤– The design is quite pleasing, fitting well within home decor.
  • šŸ‘€ Comes with an instructional manual to guide users on how to get the most out of the feeder.

Cons

  • āš” The feeder runs on batteries, which need to be replaced frequently - every month according to one user.
  • šŸ”„ The need to frequently contact customer service to reset settings due to malfunction can be quite tedious.
  • šŸ‘„ It's difficult to prevent other non-chipped pets from accessing the feeder, making it necessary to purchase an additional accessory.
  • šŸ“± Basic custom features are not in the phone application, which could be inconvenient for some users.

Should I Buy It?

If you need a solution for feeding pets with specific diets at regulated times, then the SureFeed Microchip Pet Feeder Connect could be a good option for you. However, keep in mind you may encounter issues with battery life, additional accessory costs, frequent setting resets, and potential access by other non-chipped pets. If these issues do not pose a significant concern for you, then this product could be well worth considering.

    • Saved my sanity!! (and my cat's health)
Style: Connect Version
These feeders saved my sanity. I have two older cats with different medical issues such that it was dangerous for one to eat the other's food (and she really wanted to eat his food!). It was getting near impossible to feed them right and not have to sit with them 24-7. These things are magic. Not cheap obviously, but I don't know what I would have done without them. I did have one have a problem after 4(?) years of constant use, but other than that, they work like a charm. ... show more
Reviewed in the United States on June 14, 2026 by HG Boston
    • Exactly what I had hoped for!
Style: Connect Version
Review Image by Cat
Review Image by Cat
Review Image by Cat
After rescuing 3 cats, who ended up all with different nutritional needs (kitten vs adult, special GI food for one, and medications for the other), ensuring everyone got what they needed was almost impossible. Surefeed was the perfect solution and has offered such peace of mind - everyone gets their full portions (no food stealing), i only have to pay for the medicated food for the kitty who needs it, and the cats can graze as much as they want! Cons: Cost - this item is expensive, especially for 3! I definitely had to save up for each one. But, for the benefits above, I think it's worth it. Microchip - I had no issue with Minnie, however for the 2 boys for some reason I had the hardest time getting the feeders to recognize their microchips. I called customer service (they were fabulous), who changed the mode to recognize expanded frequencies of chips in case that was the issue. It wasn't, but worth a shot if you're having trouble. Ultimately, I think their chips were just too far back on their bodies and the boys weren't getting close enough to trigger. What worked the best was buying a stand which raised the feeder just enough that when the boys walked up they were positioned further inside the opening. Now the feeder senses their chips no issue. I bought the stands on etsy, but I'm sure you could find it other places if you think it would be helpful. Note: Surefeed does provide tags you can use in place of a microchip, but none of my cats wear collars, and the attempt to get the boys used to collars was NOT going well. So relieved I could get it working! If your cat already wears a collar though, this would be an easy alternative. Overall, an amazing prodect, and would highly recommend for anyone with multiple cats! ... show more
Reviewed in the United States on May 29, 2024 by Cat
    • Expensive, but worth it.
Style: Connect Version
This feeder is absolutely worth the money if you have multiple pets and they steal each otherā€™s food. In my case one of my older cats is on an expensive prescription diet so I do not want my new cat eating her food. I think older animals will generally eat slower so Audrey likes to step away at about 50% to stretch her legs which gave Sultan an opportunity to sneak in before the door closed to snap up her remaining food. After reading though the userā€™s manual they mention you have to reach out to Sureā€™s support to activate some special modes to deal with this particular problem and here is where you need a few extra things. 1.) You need to install their app on your phone 2.) You need the Sure Petcare Hub manages WIFI between your Sure devices and your network) which must be plugged in by network cable. NOTE: the hub must be connected over a wired Ethernet connection so you need a free network port to make it work on your router or modem. Provided you now have both you can now reach out to Sureā€™s petcare customer support and activate two custom modes (to address a food bandit) 1.) Intruder mode- Scans every 5 seconds for microchip of cat permitted to feed and closes immediately if they are not within range. This mode provides a much faster closure vs. using the app alone because it increases the response time by decreasing the scan interval. 2.) Forced Lid Closure ā€“ Pushes out an intruder cat. So even if Sultan could somehow make it to the bowl before the lid closes the lid would push his head out of the bowl. Some may be worried about pinch points and injury here but the lid hinge gently pushes Sultanā€™s head out of Audreyā€™s bowl so no worries here. These two modes are very effective in dealing with Sultanā€™s food theft however Iā€™m a little surprised they arenā€™t the default mode of operation. Also I am a little annoyed that you canā€™t enable them without customer support intervention and you need the hub to do so. I think most people would have preferred to be able to enable them through the app or better yet have them be activated by button presses on the device itself without requiring the hub or the app. It does work well after you put in a little time, the device is very aesthetic, and works very well for my cat so 4/5. -1 for unnecessary complications, however they can all be addressed with a little additional time, money, and patience & I the end result is absolutely worth it. ... show more
Reviewed in the United States on March 4, 2024 by Cat Hatter
    • This is a great Pet Feeder
Style: Connect Version
We received this feeder 1 Jul 2021. My wife's Chihuahua (Bam) learned how to use her feeder very quickly. This October the feeder would not reset after replacing the batteries. The door wouldn't close nothing. I called Sure petcare and spoke to Terri the customer rep. She confirmed something was wrong with the unit and shipped a replacement out. All I had to do was email her a picture of the s/n# on the back. Received the new unit and it worked like a charm as soon I placed the batteries inside. Although many products have 3yr warranties, they do not include shipping and sometimes you have to ship the broken item back first before they do anything. This company backs their product 100%. As a 100% disabled retired veteran on a set income we need to support more companies like this one. If you want a feeder that will keep your pet's food & water clean and fresh all day this is the feeder for you. We do not use the hub and we paid for this feeder ourselves. From July 2021 to October 20, 2021 we have been using this feeder with no worries until I had to change the batteries. I realize everyone may not have had this experience. I can only say this feeder works for "Bam the Chihuahua" and we will continue to use this product backed by outstanding support from Sure Petcare. Jaminjim, USAF Retired ... show more
Reviewed in the United States on November 4, 2021 by jaminjim
    • Avoid at all cost
Style: Connect Version
Sure Petcare has taken a brilliant idea and made a terrible product on multiple levels and backed it up with even worse customer service. 1. They have been aware that the lack of a rear cover was an issue for over 4 years but instead of fixing the feeders they have it as an accessory at an additional cost. Their excuse is that most donā€™t need it but that appears false based on the sheer number of complaints about the lack of rear cover in the review. 2. The scales are inaccurate. I can zero fish, place 80 grams of food in said dish, close the lid, open it, remove 5 grams, and it will send that two or three times that amount is being removed. 3. The connectivity to hub is subpar at best. It doesnā€™t zero all the time without multiple attempts or resets. Feeders drop frequently. Cat will eat and update will not go to phone or app. Like the rear cover you have to pay even more for the hub to make the product work correctly. 4. Customer support is impossible to contact and flippant when you do. I emailed twice asking for advice and had no reply. I then attempted to search forums and found nothing. Finally I called..... after sitting on hold for 32 mins I was disconnected. My second call resulted in a 47 min hold and when I began to explain my issue to the women who answered she told me her cats donā€™t have that problem and then was rude as I continued to seek help. I repeated my question and she said she was hanging up. I am happy her cats donā€™t have that issue but mine do and seeing as see works for customer service I would expect a willingness to assist be present. Overall, this feeder would be brilliant is executed properly and backed up with support. Sadly thatā€™s not what sure petcare provides with their product. Update January 2021: Iā€™ve tried to make the best of these feeders despite their flaws but they are so inaccurate. At this point the scales are outrageously off. I placed 35g of kibble into the dish (after zeroing it out), it read 67g placed in dish. I used my cat to open the feeder and removed one tiny piece of kibble and it read that 16g of kibble had been eaten. Use them if you need to separate cats for dietary reasons but do not rely on the scales to monitor intake. ... show more
Reviewed in the United States on February 18, 2020 by Ashley
    • great product, resolved food conflict between our cats
Style: Connect Version
This product has been an absolute godsend for us. We have an elderly indoor-only cat who has special dietary needs, and also likes to nibble throughout the day. We also have a big young indoor-outdoor boy (who materialized in our yard one day, we think abandoned by another family for the crime of turning from a kitten into an ornery unfixed tom -- he became a total sweetheart after he got fixed). He still has insecurity from when he was on the street, and will scarf down any food he can find, and then tell you he hasn't been fed in days. The chip-activated feeder has made it so we don't need to lock the poor old girl in the bedroom for hours, to give her time to eat without having her food stolen. It took a week or two to teach her how the feeder works, but she figured it out and it's worked great for us for years. We also ended up getting the chip-activated door, and setting up a curfew mode, so he can go walk around the yard during daylight but is locked in overnight once he comes in for dinner. ... show more
Reviewed in the United States on December 15, 2025 by Auros
    • Works well
Style: Connect Version
This machine is fantastic and responds well to my cat's microchip. Spend a little extra and get the version that connects to the hub (sold separately). If you're already spending this much money, it'll be worth it to spend a little more and get the feeding data on the app.
Reviewed in the United States on June 3, 2026 by twb
    • Shipping is hard on the product.
Style: Connect Version
Review Image by msquared6
Review Image by msquared6
This is the third SureFeed feeder I have ordered from Amazon in an effort to have a functioning pair. This feeder was ordered to replaced a unit that arrived broken. This replacement also had issues on arrival. While the exterior brown shipping box looked fine, the product box was torn. Inside, the feeder lid was open and loose, the bowls also loose. This is not the way the other two feeders arrived. Those had the bowls tightly captured under the closed lid. These feeders open only when a button is depressed to run the motor, they cannot be opened manually. SureFeed needs to package their product better and Amazon needs to have better handling. Update 10/4/2025: I took several weeks to get the refund for the broken feeder and so far the feeder that had the cover and bowls loose in the packaging is working. I have *finally* been able to get my cat on her prescription food. The training process was as described and taking a few days between training levels went smoothly. All the other features are working well so far and having the log of food consumed is going to be very helpful managing my cats health issue. ... show more
Reviewed in the United States on September 8, 2025 by msquared6

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