Search  for anything...
Sony

Sony Alpha a7 IV Mirrorless Camera with 28-70mm Lens Black

  • Based on 22 reviews
Condition: New
Checking for the best price...
$2,198.00 Why this price?
Labor Day Deal was $2,205.68

Buy Now, Pay Later

As low as / mo
  • – Up to 36-month term if approved
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Sep 10
Order within 20 hours and 2 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Style: w/ 28-70mm lens


Features

  • 33MP1 full-frame Exmor R back-illuminated CMOS sensor
  • 8x more powerful2, next generation BIONZ XR image processing engine
  • Up to 4K 60p11 10-bit 4:2:2 w/ full pixel readout in all rec. formats
  • Real-time Eye-AF for humans, animals, birds for photo and movie
  • Advanced movie features; Focus Map16, Breathing Comp14., S-Cinetone, S-log3, HLGAF Assist17

Description

Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI- powered autofocus complement a range of world-class features at the cutting edge of imaging technology. Go beyond basic with 33-Megapixel1 full-frame sensor for outstanding still image and 4K11 movie quality

Compatible Mountings: Sony E, Sony FE


Aspect Ratio: 169


Photo Sensor Technology: CMOS


Supported File Format: RAW


Image Stabilization: Sensor-shift


Maximum Focal Length: 7 centimeters


Maximum Aperture: 3.5 f_stop


Expanded ISO Minimum: 50


Metering Description: Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot


Brand: Sony


Compatible Mountings: Sony E, Sony FE


Aspect Ratio: 169


Sensor Type: CMOS


File Format: RAW


Image stabilization: Sensor-shift


Maximum Aperture: 3.5 f_stop


Expanded ISO Minimum: 50


Photo Sensor Resolution: 33 mp


Photo Sensor Size: Full Frame (35mm)


Minimum Shutter Speed: 30 seconds


Exposure Control: Aperture Priority, Auto, Manual, Program, Shutter Priority


Form Factor: Mirrorless


Effective Still Resolution: 33 mp


Special Feature: 33.0 mp, 4K video, AI Subject Recognition


Color: Black


Screen Size: 3 inches


Item Weight: 1.51 kg


Video Resolution: 3840p


Viewfinder: Electronic


Flash Modes: Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync


Camera Flash: Built-In


Specific Uses For Product: images


Compatible Devices: Smartphone


Continuous Shooting: 10 frames_per_second


Viewfinder Magnification: 0.78x


Flash Sync Speed: 1/250 Second


Video Capture Format: XAVC HS/H.265


Expanded ISO Maximum: 204800


Battery Weight: 3 ounces


Battery Cell Type: Lithium Ion


Connectivity Technology: Wi-Fi


Wireless Technology: Bluetooth, Wi-Fi


Video Output: HDMI


Total USB Ports: 1


Display Type: LCD


Dots Per Screen: 1,036,800 Dots


Display Fixture Type: Articulating


Display Maximum Resolution: 7680 x 4320


Display Resolution Maximum: 800 x 600 pixels


Auto Focus Technology: Contrast Detection, Phase Detection


Focus Features: Continuous-Servo AF, Direct Manual Focus, Manual Focus, Single-Servo AF


Focus Type: Auto Focus, Manual Focus


Focus Mode: Automatic AF (AF-A)


Phase Detection Sensor Points: 759


Bit Depth: 14 Bit


Total Still Resolution: 33 mp


Maximum Image Size: 33 mp


Maximum Focal Length: 7 centimeters


Lens Type: Wide Angle


Zoom: Optical Zoom


Camera Lens: Sony FE 28-70mm f/3.5-5.6 OSS II Lens


Minimum Focal Length: 28 millimeters


Focal Length Description: 28-70mm


Number of Diaphragm Blades: 7


Photo Filter Thread Size: 5.5 centimeters


Lens Construction: 9 Elements in 8 Groups


Metering Methods: Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot


White Balance Settings: Auto


Self Timer: 10 seconds, 2 seconds, 5 seconds


Crop Mode: Full-Frame


Brand: Sony


Model Name: Alpha 7 IV


Built-In Media: Camera Body & Lens


Model Number: ILCE7M4MB


Model Series: a7 IV


Generation: 4


Number of Items: 1


UPC: 027242934634


Item Highlight: 28-70mm Zoom Kit


Manufacturer: Sony


Manufacturer Part Number: ILCE7M4MB.UC2


Warranty Description: 1 year


Image Capture Type: Stills & Video


Memory Slots Available: 2


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great Camera From a Youtube Creator
Style: w/ 28-70mm lens
I’ve been using the Sony A7 IV for content creation for a few months now, and it’s become the camera I rely on for my YouTube videos and podcasts. The best feature for me is the autofocus. Since I often film myself without anyone behind the camera, I need something I can trust. The eye-tracking autofocus is incredibly accurate and keeps me sharp even when moving around the frame. It eliminates one of the biggest frustrations that comes with recording solo content. The image quality is excellent. The 33MP sensor produces detailed video and photos, and the footage has a professional look without requiring a complicated setup. I shoot mostly in a controlled studio environment, and the camera consistently delivers clean, sharp footage that looks great on YouTube. The color science is also a noticeable improvement compared to older Sony cameras I’ve used. The camera has been extremely reliable. I’ve recorded countless videos with it The menu system is much better than previous Sony cameras, though there’s still a learning curve because of how many customization options are available. New users may need some time to get everything configured the way they like. If I had one criticism, it’s that the battery can overheat after about an hour. I had to buy a fan attachment, but since I’m in a studio it doesn’t bother me very much Overall, the Sony A7 IV is an outstanding hybrid camera for creators. It’s one of the few things I’ve purchased that still feels like a great investment. ... show more
Reviewed in the United States on June 20, 2026 by Zachary Lee
    • Sony A7IV: I love this camera
Style: w/ 28-70mm lens
Review Image by Courtney Whyte
Review Image by Courtney Whyte
Review Image by Courtney Whyte
Review Image by Courtney Whyte
Review Image by Courtney Whyte
Bought this camera as a birthday gift and I am extremely happy with it. Sony didn't disappoint with this. Picture quality is amazing as is. I am planning on getting a G Master lens eventually but for now its getting the job done. Its a Very versatile camera with great build quality and super fast autofocus. Battery is decent, you might want to pick up an extra if you can. Yes the camera is expensive but you pay for the quality. ... show more
Reviewed in the United States on August 1, 2026 by Courtney Whyte
    • Great Camera
Style: w/ 28-70mm lens
Perfect!!!
Reviewed in the United States on June 29, 2026 by Bm C.
    • Great camera
Style: w/ 28-70mm lens
This is a great camera,. It is worth the price.
Reviewed in the United States on May 31, 2026 by Chas Lutter
    • Powerhouse
Style: w/ 28-70mm lens
This camera is a powerhouse! I am newer to photography. I owned DSLR in the past and played some, but this camera was a huge upgrade for me and is hands down the best tool to help me achieve the photos and really dive into photography. I got a great deal on it with the kit lens which isn't bad at all. Of course, I plan to upgrade lenses in the future, but this was a great place to start with my budget. The photos are spectacular. The customization is undeniably remarkable and pretty easy to set up once you learn the menu. ... show more
Reviewed in the United States on April 2, 2026 by Brandee Keaton
    • Love it
Style: w/ 28-70mm lens
I love it! Exceed my expectations!
Reviewed in the United States on June 1, 2026 by Freddie O Crowder

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...