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Sony

Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80), 2024 Model

  • Based on 281 reviews
Condition: New
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$2,498.00 Why this price?

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Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon
Arrives Jun 12 – Jun 14
Order within 12 hours and 11 minutes
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Size: 77


Style: TV Only


Features

  • PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro.
  • POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV. Easily stream to your TV with support for AirPlay 2 and Chromecast built-in. And with Google Assistant, use your voice to search and ask questions.
  • MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
  • STUDIO CALIBRATED PICTURE: Get picture quality just as the creators intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
  • PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.
  • MORE IMMERSIVE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
  • BLUR-FREE ACTION: Blur-free action See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

Description

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

Screen Size: 77 Inches


Brand: Sony


Display Technology: OLED


Resolution: 4K


Refresh Rate: 120 Hz


Special Feature: Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu See more


Included Components: Power Cable, Remote Control, Stand, Manuals


Connectivity Technology: Bluetooth, Wi-Fi, USB, Ethernet, HDMI


Aspect Ratio: 169


Product Dimensions: 16"D x 67.5"W x 39.88"H


Brand Name: ‎Sony


Item Weight: ‎74.9 pounds


Product Dimensions: ‎16 x 67.5 x 39.88 inches


Item model number: ‎K77XR80


Batteries: ‎2 AAA batteries required. (included)


Is Discontinued By Manufacturer: ‎No


Color Name: ‎Black


Special Features: ‎Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu


Speaker Type: ‎Acoustic Surface Audio+


Item Weight: ‎74.9 Pounds


Standing screen display size: ‎77 Inches


Aspect Ratio: ‎169


Date First Available: May 20, 2024


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Jun 12 – Jun 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • It’s a beautiful picture
Size: 55 Style: TV Only
The screen and picture are absolutely beautiful. The color too. The tv is worth the price. It did not come with the usual protection around it in box and had an issue with the live tv not working. Got it fixed with Sony. I love the picture
Reviewed in the United States on April 24, 2025 by Leah
    • Great quality 4K TV.
Size: 55 Style: TV Only
Have had this TV for about 6 months now and I can honestly say it was worth the buy.Had to upgrade since my 15 yr old plasma said I QUIT.Hopefully this will last just as long as it did.The picture quality is amazing.The screen being the speaker is a major upgrade from the traditional downward firing speakers(no echo).The Bravia 8 is a worthwhile purchase. ... show more
Reviewed in the United States on April 4, 2025 by Brent Krug
    • Great tv!
Size: 65 Style: TV Only
Nice tv great picture. I don’t see any issue with the Google interface. Not that much into tech maybe that’s why.
Reviewed in the United States on May 7, 2025 by Roseyy
    • TV with a lot of issues that are hard to overcome. Not worth the price.
Size: 65 Style: TV Only
Probably the worst TV we have had. We went from having a Phillips flat screen for 15 years that worked flawlessly. We got rid of it strictly because newer tvs had better features and also paired easier with other devices. This Sony randomly just restarts in the middle of tv shows. Frequently! No reason at all. It just powers down and back up again. Weirdest thing ever. One night it powered up at 3am when I was in bed and had been for hours. House was completely dark and silent. The TV just turned on. It was terrifying. (no kids or pets in the house that could have done it) The biggest complaint is that the sound is constantly off sync where you can see that the sound doesn't' match the lips. It's very distracting and hard to even focus on what you're watching. Tried customer service a couple of times and they removed over did a few tweaks, but nothing really stuck. We tried adding a sound bar to see if it would fix it, but that didn't help. It's unfortunate because the picture is nice. ... show more
Reviewed in the United States on May 12, 2025 by Nomo
    • A great TV BUT ….
Size: 65 Style: TV Only
This is a really nice TV with a great picture, It does have pretty aggressive dimming when watching cable news channels that have a static 3rd half ticker/logo that cannot be defeated. To minimize this effect, set peak luminance at medium. High will actually make things worse although you may see a slightly brighter picture momentarily. The Google TV interface is snappy and surprisingly the tv sound is good. Now for the BUT … this issue also effects Bravia 7 and 9. If you are using this Tv with an AVR where you have your video sources connected to the receiver, you will never get correct A/V sync. Sony if you are reading this - fix it. It’s the TVs issue, as switching to TV speakers has correct sync. The only way to fix the sync issue when using a AVR is to plug all your video sources directly into the TV and output the sound via eARC/ARC back to your receiver. Not ideal. ... show more
Reviewed in the United States on March 5, 2025 by Adrian
    • Great Picture and Sound But...
Size: 55 Style: TV Only
I have never purchased a television that wasn't from a big box retailer. Researched and this was the best size and reviews for my needs. Amazon delivered quickly and were nice enough to not just leave it on my porch. It was easy to unbox and set up thanks to a You Tube video. I couldn't set up Google TV so had to call and Sony had to update it. I decided to just keep it as standard TV since I have cable and a few streamers that were directly on the remote. I also had to adjust the picture to Vivid and adjust the blackness on the picture but that was easy to do. 55" was the right size as I was replacing a 14 year old Sony 46". Sony seems to have the best picture quality, find others way too vibrant and unnatural. The sound is also quite good on this set. I would recommend it as a good tv especially since I went by reviews only and did not see it in store. The picture is vibrant and looks so crisp, clear and natural. Amazon delivered! ... show more
Reviewed in the United States on September 19, 2024 by Jim
    • Gorgeous
Size: 77 Style: TV Only
The Sony 77-Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV is an absolute game-changer for my home entertainment setup! The picture quality is stunning, with vibrant colors and deep blacks that really stand out. The black balance is noticeably better than my previous LG OLED—it's much more consistent and precise, making dark scenes look more detailed and immersive. Dolby Vision HDR enhances the overall experience, delivering brilliant highlights and shadow detail. The built-in Google TV is user-friendly, and the smart features work seamlessly. If you're looking for top-tier OLED performance, this Sony TV is a fantastic choice! ... show more
Reviewed in the United States on January 21, 2025 by Brad
    • Yes, it shipped quickly and delivery was a charm.
Size: 77 Style: TV Only
Do you really need me to write anything about this ? Heck, you will have read all the reviews of this TV and know all about it. So, to the things you probably want to know: did it arrive quickly, intact, etc. Yes, this arrived really quickly. A couple of beefy guys in their big truck showed up on time and were very courteous. Carried it gently into my garage and left it just where I wanted it. They offered to unpack it, but I wasn't ready for that. It was in perfect condition. I unpacked it myself (instructions are actually printed on the package, just follow them). I mounted it on the wall using the same wall mount I already had there from the old TV. Worked out great. Packaging was cut down easily to get into a combination of garbage for the polystyrene, and recycle for the cardboard (but the dog decided she liked laying on the cardboard, must have been comfy, it was thick enough. So that stuck around for a while.) ... show more
Reviewed in the United States on March 12, 2025 by Garlicsoup

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