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Sony

Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)

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Availability: Only 8 left in stock, order soon!
Fulfilled by Amazon
Arrives Sunday, Jul 26
Order within 22 hours and 42 minutes
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Size: 77


Style: TV Only


Features

  • PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, witness contrast with deep, detailed blacks and dazzling highlights, making movies and shows come to life.
  • BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro.
  • POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV. Easily stream to your TV with support for AirPlay 2 and Chromecast built-in. And with Google Assistant, use your voice to search and ask questions.
  • MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
  • STUDIO CALIBRATED PICTURE: Get picture quality just as the creators intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
  • PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.
  • MORE IMMERSIVE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
  • BLUR-FREE ACTION: Blur-free action See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

Description

The sleek design and cinematic audio and visuals make BRAVIA 8 the perfect centerpiece for your living space. Pure OLED black and vibrant color brings out vibrant textures and astonishing realism in everything you watch. The screen is the speaker, delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

Screen Size: 77 Inches


Brand: Sony


Display Technology: OLED


Resolution: 4K


Refresh Rate: 120 Hz


Special Feature: Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu See more


Included Components: Power Cable, Remote Control, Stand, Manuals


Connectivity Technology: Bluetooth, Ethernet, HDMI, USB, Wi-Fi


Aspect Ratio: 169


Product Dimensions: 16"D x 67.5"W x 39.88"H


Display Technology: OLED


Resolution: 4K


Refresh Rate: 120 Hz


Aspect Ratio: 169


Contrast Ratio: [Very High]


Screen Finish: Flat


HDR Format Supported: Dolby Vision, HDR10, HLG


Motion Enhancement Technology: XR Motion Clarity


Picture Quality Enhancement Technology: XR Clear Image, XR Processor, XR Triluminos Pro


Display Language Options: English


Display Backlight Configuration: Direct LED


Display Backlight Setting: Pixel-level Dimming


Display Backlight Technology: LED


Display Refresh Rate in Hertz: 120


Has Color Screen: Yes


Screen Size: 77 Inches


Item Dimensions D x W x H: 16"D x 67.5"W x 39.88"H


Item Weight: 74.9 Pounds


Item Weight Without Stand: 71.2 Pounds


Base Width: 49.63 Inches


Display Size Class: 77 Inches


Size: 77


Audio Output Mode: Surround


Speaker Description: Acoustic Surface Audio+


Speaker Maximum Output Power: 56 Watts


Number of Audio Channels: 2.1


Integrated Surround Sound Format: DTS VirtualX, Dolby Atmos, Dolby TrueHD


Power Consumption: 597 Watts


Line Voltage: 100-240 VAC 50-60 Hz


Number of Batteries: 2 AAA batteries required.


Battery Type: AAA


Additional Features: Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu


Smart Home Compatibility: Smart Home Compatible


Operating System: Google TV


Control Method: Remote


Remote Control Technology: Bluetooth


Controller Type: Remote Control


Brand: Sony


Built-In Media: Power Cable, Remote Control, Stand, Manuals


Model Name: BRAVIA 7


Antenna Location: Home Viewing


Model Year: 2024


Model Number: K77XR80


Warranty Description: 1 year manufacturer


Model Series: BRAVIA 8


Remote Required Battery Size: AAA


Remote Required Battery Quantity: 2


Specific Uses For Product: Entertainment


Manufacturer: Sony


UPC: 027242929937


Mfr Part Number: K77XR80


Unit Count: 1 Count


Connectivity Technology: Bluetooth, Ethernet, HDMI, USB, Wi-Fi


Internet Applications: Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV


Audio Input: HDMI


Signal Format: ATSC


Total Number of HDMI Ports: 4


Hardware Interface: Composite Video, HDMI, USB


Wireless Technology: Bluetooth, Wi-Fi


Screen Mirroring Technology: AirPlay 2, Google Cast


Bluetooth Version: 5.3


Connector Type: Ethernet, HDMI, Optical, RS232C, USB


Number of Composite-Video Inputs: 2


Total USB 2.0 Ports: 1


Total USB 3.0 Ports: 1


Total Usb Ports: 2


Content Sharing Direction: Mobile to TV


Number of Component Outputs: 4


Total Serial Ports: 1


Mounting Type: Wall Mount


VESA Mount Standard: 300 x 300 mm


Color: Black


Warranty Type: Limited


Compatible Devices: Smartphone


Tuner Type: ATSC


Video Encoding: HEVC, VP9


Portable: No


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jul 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Beautiful picture
Size: 65 Style: TV Only
Just got this tv. Wow, just wow. I watched A Knight of the Seven Kingdoms, episode four, “Seven” which consisted almost entirely of dark, candlelight scenes and it was stunning. The foggy environment of the later part of the show was a revelation. It does need a dark environment. This is not a TV for a bright room, but if you can darken your room, you won’t be disappointed. I watched using an Apple TV with 4k Dolby Vision. 65” ... show more
Reviewed in the United States on June 3, 2026 by Alan
    • Overall terrific choice for an OLED Tv
Size: 65 Style: TV Only
Excellent Oled with fantastic blacks. Very well built and seems to be very high quality. The Sound quality is better than most other tv's. There are a myriad of settings to get used to like you can adjust each hdmi input in many ways. I started with vivid picture mode and dialed down brightness, contrast, color and temperature etc. I made many little adjustments over several weeks and now am very happy. Also, in the beginning there seemed to be weird issues with over the air broadcasts where Atsc 3.0 and the old Atsc 2.0 had different brightness (Nbc NX La and Ktla Hd was darker) but these issues disappeared after a few days. I have Sling tv and the build in Google app has much better picture quality than my 4k Roku stick. The only minor issue I have seen is the tv does not remember the favorites setting for over the air broadcasts but reverts to all channels when turned off. ... show more
Reviewed in the United States on November 9, 2025 by Stefan A. Rochat
    • SONY TV, Google Operating system is garbage
Size: 77 Style: TV Only
The picture quality was AWESOME. The google operating system is crap. Sound intermittently drops out, when using Netflix or other apps. The Cable set top box control was completely random and intermittent. Google is used for all,of the control of this TV, EVERYTHING, picture adjustments, sound everything. Add in that you have to agree to at least 5 privacy releases for google to collect and sell your data. I spent 30 years as an equipment start up application engineer, I don’t give up on making systems work properly. If you look into forums you will see the sound drop out is a widespread problem. I am VERY disappointed that Sony made the decision to use google for the total operating system of this TV. If it had the option to just operate as a dumb monitor I would have been happy with that, I can easily control apps via a fire stick. I retuned this TV and purchases an LG C4 series. The second issue was the return of the TV, we purchased the premium delivery that included unboxing and hauling away the box. Without a box the return was an absolute nightmare. There is a HUGE DISCONNECT when trying to deal with Amazon heavy package services. I spent HOURS on the phone and chat trying to get the TV returned since we didn’t have a box. After all of that when they did pick it up, they set the BARE TV on an aluminum hand dolly and literally BOUNCED it across the driveway to the road. I’m sure it was unsellable when they received it at warehouse. ... show more
Reviewed in the United States on February 2, 2025 by V M
    • Stunning picture quality and smooth performance! Stunning picture quality and smooth performance!
Size: 65 Style: TV Only
Review Image by Edisonzh
I’ve been using this Sony 65-inch OLED for a few weeks now, and honestly, it exceeded my expectations in every way. The picture quality is absolutely breathtaking — deep blacks, bright highlights, and incredibly natural colors that make movies and games look lifelike. Dolby Vision really makes a difference, especially when streaming on Netflix or Disney+. The motion handling is super smooth, and even fast-action scenes look crisp without any blur. The sound quality is surprisingly good for built-in speakers, clear enough that I don’t even need an external soundbar most of the time. The Google TV interface is fast and easy to use, and the voice control works flawlessly. Setup was simple and took less than 10 minutes. The design is sleek and elegant — it looks amazing in my living room. Overall, this TV delivers a true premium experience. I highly recommend it to anyone who wants the best OLED quality and smart features in one package. Totally worth every penny! ⭐⭐⭐⭐⭐ ... show more
Reviewed in the United States on October 10, 2025 Reviewed in the United States on October 10, 2025 by Edisonzh
    • A great TV BUT ….
Size: 65 Style: TV Only
This is a really nice TV with a great picture, It does have pretty aggressive dimming when watching cable news channels that have a static 3rd half ticker/logo that cannot be defeated. To minimize this effect, set peak luminance at medium. High will actually make things worse although you may see a slightly brighter picture momentarily. The Google TV interface is snappy and surprisingly the tv sound is good. Now for the BUT … this issue also effects Bravia 7 and 9. If you are using this Tv with an AVR where you have your video sources connected to the receiver, you will never get correct A/V sync. Sony if you are reading this - fix it. It’s the TVs issue, as switching to TV speakers has correct sync. The only way to fix the sync issue when using a AVR is to plug all your video sources directly into the TV and output the sound via eARC/ARC back to your receiver. Not ideal. ... show more
Reviewed in the United States on March 5, 2025 by Adrian
    • WORTH THE EXTRA $$$ over LED or LCD!!!
Size: 65 Style: TV Only
If you purchase this (K-65XR80) Bravia 8 tv... YOU ARE NOT MAKING ANY MISTAKES!!! We're still using the earlier models of Sony LED and LCD Bravia sets in our house and one of the 65" LCD sets lost it's backlighting. This is our first OLED set and we never knew what we had been missing all this time! The difference in details and colors, it's like comparing a digital signal to analog signal ALL OVER AGAIN!!! All our sets are on the walls, If you're a wall hanger like us, just know this 65" only weighs 42lbs, wife and I hung it and we're both 66yrs old, the old 65"LCD we replaced was much heavier and not so easy to get down off the wall. Some reviews said that this set is hard to get set up in settings, gets extremely hot, powers off...blah, blah.... we breezed through settings very easily and after that we watched 3 movies back to back and yes it got a little warm, but that's to be expected with OLED technology... same as your phone when you've been using it for a long time. We do not have any complaints about this set and the only difficulty is going to another room to watch one of the other Bravia LED or LCD sets, they are not so great anymore. We will only be buying OLED from now on! After months now of watching this, no regrets, just happy faces. Only advice is this set is for darker rooms a theater not well lit up, if your room is always bright then this set may not be for you. ... show more
Reviewed in the United States on July 20, 2025 by Wes
    • Size does matter
Size: 77 Style: TV Only
What an amazing TV. The picture quality is just amazing. We bought this for a smaller dark room. Its used for gaming and movies. The size is perfect. Just get lost in it. Pair this TV with the Sonos Arc Ultra, with Era 300 surround speakers, and the Sub 4 I think it is, Wow. Just Wow. You won't be disappointed. I do recommend internet connection with ethernet cable. It helps with keeping up the constant 4k 120hz frame rate. During installation, have some help. Its pretty heavy and big. ... show more
Reviewed in the United States on April 25, 2026 by Michelle Penland
    • TV with a lot of issues that are hard to overcome. Not worth the price.
Size: 65 Style: TV Only
Probably the worst TV we have had. We went from having a Phillips flat screen for 15 years that worked flawlessly. We got rid of it strictly because newer tvs had better features and also paired easier with other devices. This Sony randomly just restarts in the middle of tv shows. Frequently! No reason at all. It just powers down and back up again. Weirdest thing ever. One night it powered up at 3am when I was in bed and had been for hours. House was completely dark and silent. The TV just turned on. It was terrifying. (no kids or pets in the house that could have done it) The biggest complaint is that the sound is constantly off sync where you can see that the sound doesn't' match the lips. It's very distracting and hard to even focus on what you're watching. Tried customer service a couple of times and they removed over did a few tweaks, but nothing really stuck. We tried adding a sound bar to see if it would fix it, but that didn't help. It's unfortunate because the picture is nice. ... show more
Reviewed in the United States on May 12, 2025 by Nomo

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