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Sony

Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV, Dolby Vision HDR, and Exclusive Features for PlayStation®5 (K-43S30)

  • Based on 1,496 reviews
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Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon
Arrives Jul 23 – Jul 24
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Size: 43 inches


Style: TV Only


Features

  • GOOGLE TV WITH GOOGLE ASSISTANT: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Easily stream to your smart TV with support for AirPlay 2 and Chromecast built-in.
  • MOVIES INCLUDED WITH THE BRAVIA TV: Streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
  • MORE IMMSERVIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for 4K HDR, Dolby Vision and Dolby Atmos.
  • INTELLIGENT TV PROCESSING: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • REAL-WORLD COLORS: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • UPSCALE EVERYHING YOU WATCH: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.

Description

TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV™ brings together movies, shows, and more from across your apps and organizes them just for you.

Display Technology: LED


Resolution: 4K


Refresh Rate: 60 Hz


Aspect Ratio: 169


Contrast Ratio: High


Screen Finish: Flat


HDR Format Supported: Dolby Vision, HDR10, HLG


Motion Enhancement Technology: Motionflow XR 240


Picture Quality Enhancement Technology: 4K HDR Processor X1, 4K X-Reality Pro, Triluminos Pro


Display Language Options: English


Display Backlight Configuration: Direct LED


Display Backlight Setting: Dimming


Display Backlight Technology: LED


Display Refresh Rate in Hertz: 60


Has Color Screen: Yes


Screen Size: 43 Inches


Item Dimensions D x W x H: 10.5"D x 38"W x 24.88"H


Item Weight: 22.3 Pounds


Item Weight Without Stand: 21.9 Pounds


Base Width: 28.25 Inches


Display Size Class: 43 Inches


Size: 43 inches


Audio Output Mode: Surround


Speaker Description: X-Balanced Speakers


Speaker Maximum Output Power: 20 Watts


Number of Audio Channels: 5.1


Integrated Surround Sound Format: Dolby Atmos, Dolby TrueHD


Power Consumption: 103 Watts


Line Voltage: 100-240 VAC 50-60 Hz


Number of Batteries: 2 AAA batteries required.


Annual Energy Consumption: 340.8 Kilowatt Hours Per Year


Additional Features: Exclusive features for the PlayStation 5, TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, 4K X-Reality™ PRO, Game Menu, Minimal Flush Surface bezel, Sony Pictures CORE (5 credits/12 months streaming)


Smart Home Compatibility: Smart Home Compatible


Mounting Type: Wall Mount


VESA Mount Standard: 200 x 200 mm


Color: Black


Warranty Type: Limited


Compatible Devices: Smartphone


Tuner Type: ATSC


Video Encoding: H.265


Brand: Sony


Built-In Media: Power Cable, Remote Control, Stand, Manuals


Model Name: BRAVIA 3


Antenna Location: Home Viewing


Model Year: 2024


Model Number: K43S30


Warranty Description: 1 year manufacturer


Model Series: BRAVIA 3


Remote Required Battery Size: AAA


Specific Uses For Product: Entertainment


Manufacturer: Sony


UPC: 027242930131


Mfr Part Number: K43S30


Unit Count: 1.0 Count


Best Sellers Rank: #1,162 in Electronics (See Top 100 in Electronics) #15 in LED & LCD TVs


ASIN: B0CVNZ3C76


Customer Reviews: 4.4 4.4 out of 5 stars (1,496) 4.4 out of 5 stars


Connectivity Technology: Bluetooth, Ethernet, HDMI, USB, Wi-Fi


Internet Applications: Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV


Audio Input: HDMI


Signal Format: digital


Total Number of HDMI Ports: 4


Hardware Interface: HDMI, USB


Wireless Technology: Bluetooth, Wi-Fi


Screen Mirroring Technology: AirPlay 2, Google Cast


Bluetooth Version: 5.3


Connector Type: Ethernet, HDMI, Optical, RS232C, USB


Number of Component Inputs: 6


Total USB 2.0 Ports: 1


Total USB 3.0 Ports: 1


Total Usb Ports: 2


Content Sharing Direction: Mobile to TV


Total Serial Ports: 1


Operating System: Google TV


Control Method: Remote


Remote Control Technology: Bluetooth


Controller Type: Remote Control


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Jul 23 – Jul 24

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Great TV at a Great Price. Nice Picture for 60 HZ, No freezing with fast action.
Size: 50 inches Style: TV Only
We bought this TV to replace our 55 inch Sony Flat Screen that we've had for about 15 years. I am a senior and I would recommend you have your grandchild or a youngster that is digitally inclined with the set up. Today's Smart TV are no longer plug, update and play. You have to cycle through the digital media process. That being said even though it is 60 hz the picture is still great quality and does not freeze with the fast action that the older models used too. The sound is adequate but we connected it to a Bose Soundbar. The 50 inch size was comfortable for my wife and I to carry and set up. The TV comes with 4 HDMI and an optical cable link so you can hook up different components. Our old TV had only 2 HDMI ports and one died thus we are replacing it. ... show more
Reviewed in the United States on April 29, 2026 by P. Valenciano
    • Loooooove love love Sony
Size: 75 inches Style: TV Only
Absolutely love this Sony. Great graphics and quality. However, no service was provided. I had to set up and and lift onto TV stand by myself.
Reviewed in the United States on June 18, 2026 by Angel
    • Sony reliable sound quality
Size: 43 inches Style: TV Only
I had an old Sony TV even after flat screens took over and loved the sound and picture. The new flat screens seemed tinny sounding and were a disappointment. I finally bought this Bravia and am SO HAPPY with both sound and picture quality. More money but a good investment.
Reviewed in the United States on June 25, 2026 by Go West
    • Premium Sony Quality
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This TV delivers a very sharp and vibrant picture. Colors look natural and the contrast is impressive, especially when watching movies or sports. The sound is clear and the overall build quality feels premium. Setup was simple and the interface is easy to navigate. A great option if you want reliable performance and a high-quality viewing experience. ... show more
Reviewed in the United States on February 26, 2026 by JOSE R.
    • Overall Very Nice...but
Size: 85 inches Style: TV Only
Overall a very nice TV. Great picture. The one negative I've found is that it does not support Hulu Live. I can log in and it shows the menu, but when I select a program, it will not play it. I've worked through all suggested solutions and none of them worked. I had to connect an external Roku box to it. It's a work around but it shouldn't be necessary. ... show more
Reviewed in the United States on May 14, 2026 by Mark Mumblow
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Awesome TV! Great picture, lot of nice features Great deal!
Reviewed in the United States on June 23, 2026 by brett
    • Quality of product.
Size: 43 inches Style: TV Only
Sony TV was as good as expected. Low power consumption and a clear, bright picture.
Reviewed in the United States on June 14, 2026 by Edward Arnold
    • Outstanding Picture Quality at a Fair Price Point
Size: 55 inches Style: TV Only
After extensive research and comparing multiple models, this Sony BRAVIA 3 has exceeded my expectations. Sony has delivered a 4K television that competes with models costing significantly more while maintaining the picture quality and smart features that matter most. The 4K Ultra HD picture is genuinely impressive. Colors are rich and accurate, blacks are deep without crushing shadow detail, and bright scenes have excellent dynamic range. Watching 4K content from streaming services shows off what this panel can do. The clarity and detail are exactly what you want from a modern television. Dolby Vision HDR support makes a real difference. HDR content looks spectacular with enhanced brightness and contrast that brings scenes to life. The difference between SDR and HDR content is immediately noticeable. Movies and shows with HDR support look more cinematic and engaging. The Google TV platform is fantastic. Having all your streaming apps in one place with a clean interface makes content discovery easy. Voice search with Google Assistant works reliably and finding what you want to watch is fast. The recommendations are actually useful rather than just promotional content. Motion handling is excellent for the price point. Sports and action sequences look smooth without excessive motion blur. The processing does a good job keeping fast-moving content clear and watchable. For movies, the cinematic motion looks natural without the soap opera effect that some TVs impose. The LED backlighting is well-implemented. While not as advanced as full-array local dimming on premium models, the edge-lit system here does a good job of providing even illumination across the screen. Minimal blooming in high-contrast scenes and acceptable uniformity for this price range. Sound quality from the built-in speakers is better than expected. Clear dialogue, decent midrange presence, and surprising bass response for flat-panel speakers. Obviously a soundbar or external audio system will improve the experience, but the TV audio alone is perfectly usable for casual viewing. Setup was incredibly easy. Unbox, attach the stand, plug in, connect to WiFi, and you are watching content in minutes. The guided setup walks you through everything clearly. No confusing menus or technical headaches. Just straightforward configuration that gets you up and running quickly. The 55-inch size is perfect for medium to large living rooms. Large enough to be immersive, manageable enough to fit standard entertainment centers. The slim bezels maximize screen space and give it a modern premium look. The overall design aesthetic is clean and attractive. Input lag for gaming is acceptable. While not specifically marketed as a gaming TV, casual and even moderately competitive gaming works fine. The responsiveness is good enough that you will not notice any delay in normal gameplay. Remote control is simple and functional. Not overloaded with buttons, easy to navigate in the dark, responsive. The volume and channel controls are exactly where your thumb expects them. Voice control button makes search effortless. For the price, this television delivers premium features and performance that would have cost double just a few years ago. Sony quality and reliability combined with modern smart TV capabilities make this an excellent value for anyone upgrading their viewing experience. ... show more
Reviewed in the United States on January 31, 2026 by S

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