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Sony

Sony 43-Inch Class 4K Ultra HD BRAVIA 3 LED Smart TV with Google TV, Dolby Vision HDR, and Exclusive Features for PlayStation®5 (K-43S30)

  • Based on 826 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Aug 8
Order within 13 hours and 48 minutes
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Size: 43


Style: TV Only


Features

  • GOOGLE TV WITH GOOGLE ASSISTANT: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
  • YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more. Easily stream to your smart TV with support for AirPlay 2 and Chromecast built-in.
  • MOVIES INCLUDED WITH THE BRAVIA TV: Streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
  • MORE IMMSERVIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for 4K HDR, Dolby Vision and Dolby Atmos.
  • INTELLIGENT TV PROCESSING: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • REAL-WORLD COLORS: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • UPSCALE EVERYHING YOU WATCH: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.
  • SMOOTH AND CLEAR ACTION: See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR technology.
  • BIG SOUND WITH COMPLETE CLARITY: Our innovative X-Balanced Speaker, and support for Dolby Atmos, provides clear natural sound for all your favorite content. Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.
  • FEATURES FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.

Description

TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV™ brings together movies, shows, and more from across your apps and organizes them just for you.

Screen Size: 43 Inches


Brand: Sony


Display Technology: LED


Resolution: 4K


Refresh Rate: 60 Hz


Special Feature: Exclusive features for the PlayStation 5, TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, 4K X-Reality™ PRO, Game Menu, Minimal Flush Surface bezel, Sony Pictures CORE (5 credits/12 months streaming) See more


Included Components: Power Cable, Remote Control, Stand, Manuals


Connectivity Technology: Bluetooth, Wi-Fi, USB, Ethernet, HDMI


Aspect Ratio: 169


Product Dimensions: 10.5"D x 38"W x 24.88"H


Brand Name: ‎Sony


Item Weight: ‎22.3 pounds


Product Dimensions: ‎10.5 x 38 x 24.88 inches


Country of Origin: ‎Mexico


Item model number: ‎K43S30


Batteries: ‎2 AAA batteries required. (included)


Is Discontinued By Manufacturer: ‎No


Color Name: ‎Black


Special Features: ‎Exclusive features for the PlayStation 5, TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, 4K X-Reality™ PRO, Game Menu, Minimal Flush Surface bezel, Sony Pictures CORE (5 credits/12 months streaming)


Speaker Type: ‎Bass Reflex Speaker


Item Weight: ‎22.3 Pounds


Standing screen display size: ‎43 Inches


Aspect Ratio: ‎169


Date First Available: April 17, 2024


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Aug 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Great tv and easy set up
Size: 55 Style: TV Only
Great picture … easy install
Reviewed in the United States on July 6, 2025 by JuJu3
    • Amazing!🤩
Size: 43 Style: TV Only
Love this tv! Easy to set up. So light and easy to move too. The picture is out of this world. I’m so happy all the way around.
Reviewed in the United States on July 16, 2025 by Sue L
    • Easy setup
Size: 50 Style: TV Only
Love this TV - integrated into Google, set up was easy. Nice picture and easy remote to use.
Reviewed in the United States on July 8, 2025 by Lisa W
    • Excellent product
Size: 55 Style: TV Only
Picture is great, sound is great, easy setup. Even the packaging was well designed and made it easy to unpack. The only reason it doesn’t get a five star rating is that every once in a while the picture and sound get a bit out of sync - but it’s rare and typically fixes itself in a few minutes
Reviewed in the United States on June 22, 2025 by Amazon Customer
    • Great upgrade over dated samsung TV
Size: 43 Style: TV Only
My in-laws needed a new TV for a reasonable price, and this fits the bill hands-down. Picture is vibrant and colorful. Setup takes a bit long, it more than likely will do a firmware update, so hopefully you are not in a rush. It is pretty straightforward though and it has easy to follow-along steps. Picture brightness can easily be adjusted with the built-in presets. To take advantage of all the Smart-TV functions, you'll need a google account or a gmail account. It integrates you youtube history as an added easy-access benefit too. ... show more
Reviewed in the United States on December 4, 2024 by Simon VanLeuven
    • Was
Size: 55 Style: TV Only
This is our first time purchasing a TV like this and it's been fantastic!!! We have had zero issues connecting everything from old gaming systems, to VCR and 3mm camcorder and WiFi. Wonderful picture quality and easy to learn and adjust to remote. We are loving our purchase! We will be purchasing another bit larger version soon. Thank you for a TV. We are grateful ... show more
Reviewed in the United States on June 12, 2025 by Valdemar
    • Perfect Mid Range Tv
Size: 50 Style: TV Only
Review Image by Shaquan Shaquan
Review Image by Shaquan Shaquan
Review Image by Shaquan Shaquan
**Review of the Sony Bravia 3 50-Inch TV** The Sony Bravia 3 50-inch TV delivers exceptional performance, offering a perfect balance between quality, features, and price. Right out of the box, the design stands out—sleek, modern, and minimalist, with slim bezels that make it look even more premium than its price suggests. The 50-inch display is ideal for mid-sized rooms, providing an immersive viewing experience without being overwhelming. **Picture Quality:** The Bravia 3 shines in terms of picture quality, with vibrant colors and sharp, crisp details. The 4K resolution ensures that movies, sports, and games come to life, while Sony’s proprietary technology, like the HDR support, brings out deep blacks and bright highlights. The display has excellent contrast, and the upscaling technology works impressively for HD content, making older shows and movies look far sharper and more defined. **Sound Quality:** The sound quality is solid for a flat-screen TV, with clear dialogue and rich audio. Though not quite as immersive as high-end soundbars or home theater setups, it’s more than adequate for day-to-day viewing. If you're looking for room-filling sound, a dedicated sound system would enhance the experience, but for most viewers, the built-in speakers get the job done. **Smart Features:** Running on Google TV, the Bravia 3 offers seamless integration with popular apps like Netflix, YouTube, and Disney+, as well as voice control via Google Assistant. The interface is responsive and intuitive, and navigating through apps or settings is smooth. Additionally, it supports Google Cast, making it easy to stream content from your phone or tablet to the TV. **Build and Durability:** Sony’s build quality is top-notch, with a sturdy frame and solid stand that keeps the TV stable. The TV is not overly heavy, so wall-mounting is an option if preferred. The construction feels robust, and it has a premium look and feel that matches the quality of the display. --- **Shipment and Packaging:** When the Sony Bravia 3 arrived, I was immediately impressed by how well it was packaged. The shipping box was large and sturdy, with a layer of reinforced padding around the TV to prevent any damage during transit. Inside, the TV was securely cradled in custom foam cutouts that held it in place, ensuring there was no shifting during handling. The box also included clear instructions for unboxing and setup, which made the process easy and straightforward. The TV itself was wrapped in a protective plastic film to guard against scratches, and there were no dents or signs of mishandling. All of the accessories—remote control, power cables, and stand components—were neatly organized in separate compartments inside the box, making it easy to find everything you need for assembly. Overall, the packaging exceeded expectations, providing peace of mind that the TV would arrive safely and without issue. **Conclusion:** The Sony Bravia 3 50-inch TV offers stunning picture quality, reliable performance, and a solid build, all within a reasonable price range. Paired with its excellent packaging and smooth shipping experience, it’s a standout option for anyone in the market for a new TV. Whether for casual TV watching, gaming, or streaming, it delivers on all fronts and is well worth considering. ... show more
Reviewed in the United States on November 5, 2024 by Shaquan Shaquan
    • Good smart tv good picture
Size: 65 Style: TV Only
Good tv works great. Only complaint is that these newer tv’s dont have an AUX out port anymore and connecting my thx speakers is no longer an option.
Reviewed in the United States on June 7, 2025 by Andrew O.

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