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Seventh Generation

Seventh Generation, Laundry Detergent Ultra Power Plus Clean Scent, 23.1 Fl Oz

  • Based on 6,750 reviews
Condition: New
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Availability: In Stock.
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Arrives Sunday, Oct 18
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Scent: Ultra Power Plus


Size: 23.1 Fl Oz (Pack of 1)


Features

  • Our Seventh Generation Easy dose auto-dosing technology measures the right detergent amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
  • 6x cleaning agent: a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
  • Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our 100 fl oz bottle
  • Safer Choice EPA Certified

Description

Life is complicated. Laundry shouldn't be. With Seventh Generation new easy dose Ultra concentrated laundry detergent, you get the right amount of liquid- every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With no unnecessary ingredients, easy dose power plus has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A safer Choice EPA certified product, it's also a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra concentrated laundry detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future For the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are Certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you're joining us in nurturing the health of the next seven generations.

Product Dimensions ‏ : ‎ 2.4 x 3.85 x 8.81 inches; 1.44 pounds


Item model number ‏ : ‎ 6


Department ‏ : ‎ All Ages/Unisex


Date First Available ‏ : ‎ March 1, 2021


Manufacturer ‏ : ‎ Unilever


Best Sellers Rank: #7,652 in Health & Household (See Top 100 in Health & Household) #85 in Liquid Laundry Detergent


#85 in Liquid Laundry Detergent:


Customer Reviews: 4.5 4.5 out of 5 stars (6,750)


Brand Name: Seventh Generation


Item Form: Liquid


Number of Items: 1


UPC: 732913449736


Global Trade Identification Number: 36


Manufacturer: Unilever


Model Number: 6


Part Number: 6


Unit Count: 23.1 Fluid Ounces


Item Weight: 1.4 pounds


Liquid Volume: 23.1 fluid ounces


Item Dimensions: 2.4 x 3.85 x 8.81 inches


Material Type Free: Phthalate Free


Material Features: Concentrated


Allergen Information: Sulphites Free


Scent: Ultra Power Plus


Specific Uses For Product: Machine Wash


Product Benefits: Concentrate


Formulation Type: Concentrated


Skin Type: All


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Oct 18

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Give it a try, you won't be disappointed!
Scent: Tropical Grove Size: 23.1 Fl Oz
This was a new scent so it was presented somewhat cheaper than the other 7thGens. I have found my new scent! It's tropical. I wanted to find a detergent that wasn't full of harsh chemicals to wash mine and my daughter's nice white clothes in. I wasn't sure how to measure because it has a flip top. I turned it upside down and squeezed and just about a few capfuls disbursed. I thought okay that may not be enough for a medium size load of our clothes. Well let me tell you, I was not only surprised, I was very pleased! The clothes came out clean and smelling fresh! I've actually used it on my towels and sheets with the same nice results. When they came out of the dryer and off the line they smelled so fresh and clean-all with just a tiny squeeze of this bottle. It will last me awhile. I have a family of 4 so I do laundry basically everyday. I also used it in my husband's work clothes, same thing!! I'm very happy with this and I will be purchasing it again. I've used RebelGreen, Mrs. Myers neither cleans and removes smells and stains like this!! I'm hooked. Doing laundry for 5 people everyday is no small task as you may well know. I use two pumps for the extra large loads and one for the small, it does the job well! I feel good knowing I'm saving my planet, not paying for extra water weight, washing my family's clothes without the harmful chemicals that they normally put in laundry detergent to only make your clothes look clean not actually make them clean. There's not a lot of sudsing up, you don't need to make them clean. The bubbles are a sign of all those extra chemicals that you don't need that are going into the septic, the groundwater, into your body and back into the world. Also thosechemicals have like a waxy sheen to them which makes clothes appear clean when they're actually not - it's a facade. Don't be fooled about what you see or hear only believe what comes out of your dryer and on to your body! This is definitely my new go-to laundry detergent I even got it on sale that day. I'll be looking for it again trust me. ... show more
Reviewed in the United States on April 5, 2020 by Ms.MamaKittyof4
    • Good so far!
Scent: Ultra Power Plus Size: 23.1 Fl Oz (Pack of 1)
Just got this in and ordered for son's dorm, so it has not been used yet. I can't speak on the smell or how well it washes, but so far, I'm so happy with this little guy! It's perfect for college use, or for someone who is traveling. it seems very convenient to carry, plus you just squeeze the right amount. So far I recommend! ... show more
Reviewed in the United States on July 30, 2026 by Jessica Nugent
    • Our favorite detergent for the whole family
Scent: Lavender Size: 135 Fl Oz (Pack of 1)
We love this detergent. Gave 2 kids and this is safe to use on their clothes as well. I usually purchase on amazon due to the fast delivery and price being a but lower than in store.
Reviewed in the United States on August 16, 2026 by Shannon Lowery
    • Good Detergent, but Missing the Easy Squeeze Cap
Scent: Ultra Power Plus Size: 23.1 Fl Oz (Pack of 1)
The detergent works well and leaves clothes smelling fresh and clean. My only issue is that mine didn’t come with the easy-squeeze cap, which would have made it much more convenient to use.
Reviewed in the United States on August 18, 2026 by isa
    • Handy dispensing and great performance
Scent: Ultra Power Plus Size: 23.1 Fl Oz (Pack of 1)
I like the fragrance options and performance of this detergent. I especially love the dipensing mechanism which is great to avoid over-dosing. This packaging version is not easy to find so I'm happy that I could buy it here.
Reviewed in the United States on July 18, 2026 by Missyelf
    • Does the job
Scent: Ultra Power Plus Size: 23.1 Fl Oz (Pack of 1)
I switched brands and my wash wasn't smelling so clean. This stuff works very well.
Reviewed in the United States on September 8, 2026 by HD
    • I won’t buy again
Scent: Ultra Power Plus Size: 23.1 Fl Oz (Pack of 1)
I did not like the clean scent smell, it was a weird musty smell and not a clean and fresh smell for me at all. I also did not like the squeeze cap, the first time I used it I guess I squeezed to hard or didn’t realize it was supposed to be done and almost lost half the bottle in my detergent drawer. Even as I got used to it I felt like it was too much detergent. It cleaned my clothes ok, but I don’t think I will be buying again. ... show more
Reviewed in the United States on April 27, 2026 by Amazon Customer
    • ONE SQUIRT does an Large load, for real!
Scent: Ultra Power Plus Size: 23.1 Fl Oz (Pack of 1)
Best detergent I have ever used, I can’t believe one squirt does a large load - ONE! It has a nice clean lightly herbal scent. I am only usimg tide for rubbing out spots now - happy to have a less “blue” detergent that works!! Very pleased for myself and my hard working guys.
Reviewed in the United States on March 7, 2026 by theluckycowgirl

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