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Seventh Generation

Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz

  • Based on 4,630 reviews
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Availability: In Stock.
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Arrives Saturday, Oct 17
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Scent: Free & Clear


Size: 23.1 Fl Oz (Pack of 1)


Features

  • Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
  • Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle
  • Our advanced-enzyme formula fights even the most stubborn stains
  • Made with 0% dyes, fragrances, or artificial brighteners

Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid- every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all your need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Product Dimensions ‏ : ‎ 6.87 x 7.5 x 8.93 inches; 10.89 pounds


Item model number ‏ : ‎


Date First Available ‏ : ‎ September 14, 2018


Manufacturer ‏ : ‎ Unilever


Best Sellers Rank: #3,254 in Health & Household (See Top 100 in Health & Household) #42 in Liquid Laundry Detergent


#42 in Liquid Laundry Detergent:


Customer Reviews: 4.5 4.5 out of 5 stars (4,630)


Brand Name: Seventh Generation


Item Form: Liquid


Number of Items: 1


UPC: 732913447053


Global Trade Identification Number: 53


Manufacturer: Unilever


Model Number:


Part Number: B07H45S491


Unit Count: 23.1 Fluid Ounces


Item Weight: 10.9 pounds


Liquid Volume: 23 fluid ounces


Item Dimensions: 6.87 x 7.5 x 8.93 inches


Package Size Name: Single


Material Type Free: Dye Free, Paraben Free


Material Features: Plant-Based


Allergen Information: Hypoallergenic


Scent: Free & Clear


Specific Uses For Product: Machine Wash


Product Benefits: Stain Remover


Formulation Type: Concentrated


Skin Type: Sensitive


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Oct 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • A little goes a long way!
Scent: Free & Clear Size: 23.1 Fl Oz (Pack of 1)
I have used other plant-based laundry detergents in the past, but Seventh Generation definitely surpasses them. It is ultra concentrated, so a small bottle lasts a very long time. It is good for sensitive skin and gets the clothes very clean. It leaves behind no heavy perfumes. Though a small bottle may seem like more costly than other brands, you are not paying for water and a small bottle like this will last at least 3 months if not more. I highly recommend it for those who are environmentally conscious. ... show more
Reviewed in the United States on August 8, 2026 by Ninabina
    • Finally Found the Perfect Laundry Detergent
Scent: Free & Clear Size: 23.1 Fl Oz (Pack of 1)
fter trying what felt like countless laundry detergents over the years, I finally found one that checks all the boxes for me. I wanted something that cleans well without being overloaded with fragrances or harsh chemicals, and this detergent has been exactly that. I've been using it for several years now and absolutely love it. It leaves my clothes fresh and clean without the overwhelming perfume scent that so many detergents have these days. I like my clothes to smell clean, not like a bottle of fragrance, and this detergent does exactly that. Another reason I keep buying it is that I appreciate the simpler, cleaner ingredients compared to many conventional detergents. It doesn't irritate our skin, it works well, and I feel good about using it for my family. In fact, I like it so much that I bought some for my son, and he's become a fan as well. The clothes come out clean, soft, and fresh every time. No heavy perfumes, no lingering chemical smell—just clean laundry. It's one of those products that, once you find it, you don't want to switch to anything else. Highly recommended for anyone looking for an effective detergent that cleans beautifully without overwhelming scents. ... show more
Reviewed in the United States on June 4, 2026 by Lauri
    • Extremely compact
Scent: Free & Clear Size: 23.1 Fl Oz (Pack of 1)
Review Image by Bekka
This detergent is extremely convenient due to its small size. I hate having heavy and bulky things of laundry detergent taking up space. This bottle is so much smaller than most and provides the same amount of washes if not even more. No scent, easy to dose with the built in mechanism. Seems to wash clothes well enough. ... show more
Reviewed in the United States on May 12, 2026 by Bekka
    • A Simple Fragrance-Free Detergent
Scent: Free & Clear Size: 23.1 Fl Oz (Pack of 1)
I wanted a laundry detergent without a strong scent, and this Free & Clear formula has worked well for keeping my clothes fresh without leaving behind an overpowering fragrance. The EasyDose bottle is the feature I appreciate most. Concentrated detergent can be easy to overpour, but this design makes it much simpler to dispense a consistent amount without creating a mess around the cap. Since only a small amount is needed, the compact bottle also takes up less space in my laundry area. I have used it on everyday clothes, towels, and bedding, and everything comes out feeling clean without a noticeable perfume smell. It is especially useful when I do not want my detergent competing with other scented products. The smaller bottle is also much easier for me to lift and handle than a large traditional detergent container. Even though it looks compact, the concentrated formula lasts through more loads than I initially expected. This is a practical choice for anyone who prefers fragrance-free laundry products and wants a cleaner, easier way to measure detergent without dealing with a large, heavy bottle. ... show more
Reviewed in the United States on July 16, 2026 by T. Roxxy
    • Very squeaky clean
Scent: Free & Clear Size: 23.1 Fl Oz (Pack of 1)
Kinda surprised at how much I like this. One squirt really does get my small-medium sized loads super clean. I can really tell. I always used basil by meyers clean because it left a nice smell on my clothes but i want to get away from fake fragrance. I was worried this wouldn’t keep my stuff smelling fresh but it feels like it gives my clothes a total reset. And i like how concentrated it is. ... show more
Reviewed in the United States on July 17, 2026 by Katie Wolff
    • Easy pour!
Scent: Free & Clear Size: 23.1 Fl Oz (Pack of 1)
This literally just arrived and I wanted to test it out. The cap did work well for me, the right (controlled) amount poured, not too much. It was also clean and not dripping. The ingredients are much better and skin friendly. The cost is a little higher than other options.
Reviewed in the United States on May 4, 2026 by Jessica
    • Great stuff!!
Scent: Free & Clear Size: 23.1 Fl Oz (Pack of 1)
I bought a bottle of this and a few other clean eco friendly detergents to try back in Feb 13 2021. My fiance and I have only been using this since because I wanted to test each one out on its own until we’ve used them all. When we do laundry we usually do large loads and since we have an older washing machine it’s not energy efficient so we do two “doses” which would be two squirts I guess with its easy dose cap. Even though it doesn’t seem like it wouldn’t be enough it works great and we’ve both been really happy with this detergent. We each do a large load of clothes maybe every other week and clean towels and bedding just about as much so I thought we would have blown though such a tiny bottle by now. This is our first experience in a concentrated detergent so we were used to the big things of detergent and having to use a lot of it to get our laundry clean but this stuff has been doing great. We live in a pretty small apartment with not a lot of storage space so replacing a giant container of detergent for something more compact has been really nice. It also is a lot less of a hassle to dispense and we feel good about the ingredients in this too. We’ve been trying to be more conscious about the ingredients in the products we use and this was an easy transition from what we used before. I think now if we had to use regular detergent it would just feel wrong lol. Even though we thought we’d go though a whole bottle by now we still have a quarter left which exceeded our expectations. The one thing we noticed that was odd and weren’t used to was the fact our clothes had NO scent at all but they were clean. Usually we had some kind of scent on our laundry that gave it that “clean” smell and I’m sure it was clean but it was unnecessary and full of chemicals. I haven’t noticed any weird buildups or damage to our laundry from this product so I really appreciate that too lol. Overall I would really recommend this product theres so many positives with it and I don’t think I would ever want to go back to “traditional” detergent again. I also think is worth the cost, much easier to use, less messy, and takes up less space, and because it’s more concentrated you don’t need to use as much and it cuts cost on transportation. I think more products should be like this. Traditional detergents are watered down so it makes it heavier which in turn costs more money to transport it and it requires more plastic waste too. It’s just overall a great product in our opinion ... show more
Reviewed in the United States on May 23, 2021 by Jess
    • Laundry detergent great for seniors and sensitive folks
Scent: Free & Clear Size: 23.1 Fl Oz (Pack of 1)
I have turned to Seventh Generation for laundry detergent, because I have allergies and sensitive skin. So many laundry detergents don't work for me, and Seventh Generation has been the most successful for my situation. The small bottle is also easy to lift and has a built-in device to measure each dose of detergent going into your washer. Great for older adults and those with sensitivities. ... show more
Reviewed in the United States on July 16, 2026 by D.R. Bennett

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