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Rimmel

Old Product & Packaging - Rimmel Lasting Finish 25 Hour Foundation True Nude/Sand

  • Based on 18,599 reviews
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Features

  • Contains vitamin E which helps provide additional skin protection from free radicals
  • Indulge yourself in a long-lasting make-up with 25 hour foundation enriched with comfort serum
  • Show off your flawless face with a full coverage formula
  • Enjoy rub, transfer and sweat proof formula
  • Take care of proper sun protection with lightweight SPF 20 formula with non-greasy feel

Description

Rimmel London’s Lasting Finish 25 Hour Foundation with Comfort Serum gives you a ideal complexion that feels better and stays put from morning to night. It blends seamlessly, instantly and easily into your skin, concealing dark circles and imperfections. No need to worry about sweat, heat, or humidity… your foundation stays flawless for up to 25 hours! The skin-friendly comfort serum delivers instant hydration while the vitamin E helps provide additional skin protection from free radicals. Lasting Finish 25 Hour Foundation in True Nude is the ideal base for the rest of your makeup. Use it to achieve a flawless complexion and even out your skin tone. Apply a small amount - a little goes a long way - then you can either sheer it out or build it up, with a beauty blender or a brush. The coverage is medium to full and sets beautifully (not too fast) without budging. A must-have in every girl's makeup bag of tricks, Lasting Finish 25 Hour Foundation would make a lovely gift for a girlfriend, sister… or mum! Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.

Item Form: Serum


Color: 303 True Nude


Skin Type: All


Finish Type: Natural


Recommended Uses For Product: Skin Care


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.3 x 1.3 x 4.84 inches; 1.06 ounces


Item model number ‏ : ‎ 34788307303


Manufacturer ‏ : ‎ Coty


Best Sellers Rank: #463,641 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3,812 in Foundation Makeup


#3,812 in Foundation Makeup:


Customer Reviews: 4.5 4.5 out of 5 stars 18,599 ratings


Frequently asked questions

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Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • This is the best foundation
I have been purchasing this foundation before it got discounted- and there is nothing like it out there. I tried expensive luxury brands and this one was always the best. My skin is oily, and this is the best coverage, long stay natural looking foundation. It is full coverage with not flat matte - but more of glowy, but not oily finish. It has really nice finish that looks fresh and natural but at the same time the coverage is beautiful. I stocked up with this while it’s on amazon and hoping I can find more later. ... show more
Reviewed in the United States on October 15, 2021 by Kristina M.
    • Affordable-Wears like High end
Always a great purchase! This works as concealer for me and is very lightweight!
Reviewed in the United States on August 1, 2025 by McNicholas x5
    • Holy Grail Item
Very sad that they stopped selling this in the states, it is absolutely one of my holy grail items. This foundation works way better for me than Born This Way and it’s half the price of it! Super long lasting and even looks great after a workout. Great coverage without being too dull or too shimmery. ... show more
Reviewed in the United States on December 27, 2020 by Katie
    • I fell in love with the sample that came in the mail so ...
I fell in love with the sample that came in the mail so I decided to go with the bigger version. Let me tell you I'm soo glad I did! It's less oily compared to a lot of the store brand foundations I've bought in the past. I love that it gives me full Coverage and doesn't leave my face oily. I'm just in love with this foundation. The only down part is,it doesn't come with a little pump its a twist cap off type of bottle. I wish Rimmel would upgrade the bottle just a bit. But that's the only reason it doesn't get 5 stars. ... show more
Reviewed in the United States on December 8, 2016 by Abi
    • Perfect match foundation
Goes on smoothly, radiant effects on the skin, great value for the money. I highly recommend.
Reviewed in the United States on August 12, 2024 by Brandy
    • If you have dry skin
This foundation works perfect for me, other foundations in the past made me look uneven around my cheek area because of my dry skin. You could physically see the foundation. This foundation is awesome because it blends into my skin in a way that is flattering and you cannot see the foundation on my face. I recommend this to my friends and family. ... show more
Reviewed in the United States on September 4, 2021 by Kara beara
    • Very heavy coverage
For evening wear only. Very thick coverage.
Reviewed in the United States on June 27, 2023 by peppy sanderson
    • Actually Stays Put!
I used Rimmel 25 foundation years back (when it came in a squeeze tube) and loved it, then could never find it again.... Saw this "new" version and hoped it would be as good.... and it's pretty darn close! Covers well without drying or caking and looks and feels very natural.... Will keep buying it as long as it's available.... ... show more
Reviewed in the United States on January 17, 2023 by KHR

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