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Paul Mitchell

Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair

  • Based on 10,494 reviews
Condition: New
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Availability: 18 left in stock
Fulfilled by Amazon
Arrives Thursday, Aug 6
Order within 5 hours and 41 minutes
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Scent: Refreshing cucumber melon scent with soft floral notes


Size: 33.8 Fl Oz (Pack of 1)


Features

  • Adds moisture and softens strands
  • Color-enhancing formula is gentle enough for daily use
  • Eliminates unwanted brassy tones for light, bright hues

Description

Step 1: Cleanse This purple shampoo helps eliminate unwanted brassy tones for light, bright hues. Step 2: Condition This purple conditioner helps cools brassiness, softens strands and adds shine. Step 3: Weekly Toning Powerful purple shampoo delivers 5x more toning power than Platinum Blonde Violet Shampoo. Step 4: Custom Toning Concentrated, intermixable violet toning drops cool warmth and eliminate brassy tones.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.25 x 3.25 x 10.25 inches; 2.4 Pounds


Item model number ‏ : ‎ FBPLL


UPC ‏ : ‎


Manufacturer ‏ : ‎ John Paul Mitchell Systems


Best Sellers Rank: #11,613 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #349 in Hair Shampoo


#349 in Hair Shampoo:


Customer Reviews: 4.4 4.4 out of 5 stars (10,494)


Item Form: Liquid


Hair Type: Medium Blonde, Grey, Silver


Scent Name: Refreshing cucumber melon scent with soft floral notes


Product Benefits: Color Safe, Vegan, Paraben Free


Suitable Hair Color: All Hair Colors


Brand Name: Paul Mitchell


Age Range Description: All


Global Trade Identification Number: 49


UPC: 009531116549 009531139265 009531139289


Manufacturer: John Paul Mitchell Systems


Model Number: FBPLL


Manufacturer Part Number: FBPLL


Liquid Volume: 33.8 Fluid Ounces


Number of Items: 1


Item Weight: 2.4 Pounds


Item Dimensions: 3.25 x 3.25 x 10.25 inches


Unit Count: 33.8 Fluid Ounces


Material Type Free: Paraben Free. Made Without Gluten.


Active Ingredients: Panthenol


Recommended Uses For Product: Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Blonde Violet Conditioner.


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Aug 6

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • A must have for blondes
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Top top top top tier purple shampoo. It will take the yellow out of your hair in almost one wash. Incredible shampoo. This should be a mandatory shampoo given to all blondes. This isn't just a shampoo this is a facelift for your hair. My hair now has dimension and life back. I want to somehow buy this in bulk and just have it have its own tap in my faucet ... show more
Reviewed in the United States on June 30, 2026 by Veronica
    • Purple shampoo
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential Drawbacks Paul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you: Pros: Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned. Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying. Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types. Pleasant Fragrance: Users often mention a pleasant and refreshing scent. Cons: Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect. Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help. Price: Compared to some drugstore purple shampoos, this product falls on the pricier side. Overall: Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider. Here are some additional points to keep in mind: Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions. Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo. Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying. If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider. ... show more
Reviewed in the United States on February 29, 2024 by SRAMAZON
    • The beautiful silver hair.
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
This shampoo makes my hair the most beautiful silver. I gray very early and never could find the perfect shampoo. This one is among the best one I have ever used.
Reviewed in the United States on July 16, 2026 by Irene Perez
    • Good Product
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Works well. Tones down brassiness.
Reviewed in the United States on January 2, 2026 by Eric Biernbaum
    • Can't go wrong with Paul Mitchell 💁🏼♀️
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
I saw this purple shampoo on a Brad Mondo video. He was comparing five different purple shampoos. According to Brad this one came smack dab in the middle. Of course his number one was a very expensive purple shampoo. I forget what the second was. Then this shampoo was his 3rd. He really didn't have a bad thing to say about it. It smells good which I agree. It was mild, yet worked good. I totally agree. For the price you can't go wrong with this one. I have never had a bad experience with any Paul Mitchell products so I thought I'd give it a try. I'm glad I did. I use it once a week or once every two weeks. Depending on the tone your aiming for. I am TRYING to transition to my natural salt and pepper gray. This is making the tones more even. I do think I'm going to try the Jeff's Barbershop hair oil. I'm half Portuguese so I normally have dryer wavy/curly hair. So good healthy oils go a long way with my hair texture. I appreciate that this product doesn't completely dry out my hair like most purple shampoos have been known to do. I definitely recommend this Paul Mitchell Purple Shampoo. ... show more
Reviewed in the United States on May 29, 2024 by Trixie & William
    • Not for platinum or silver, but not the worst.
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
I've been using Olaplex's purple shampoo for a while, but wanted a cheaper alternative. I like some other products from this brand, so I figured this would be an affordable alternative. It didn't tone the way that I wanted it to; I was still yellowy blonde instead of a silver or platinum. The extra amount of product I needed to use to even attempt to tone it as well as other brands negates the cost savings. The positives include that the smell was nice, almost sweet like watermelon. It lathered beautifully, and didn't have a negative impact on the texture of my hair. If you're going for a very slightly toned blonde, this may work for you. If you are hoping for platinum or silver, look elsewhere. ... show more
Reviewed in the United States on June 4, 2024 by Ali
    • Toner shampoo
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Good quality shampoo and the toner deposit is mild compared to the one I was using. I’m a shampoo and conditioner snob and I don’t mind paying top dollar for good quality products.
Reviewed in the United States on March 14, 2026 by Kerri Paxton
    • Love PaulM products!!!
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Mom loves this shampoo to bring out her gray hair more.
Reviewed in the United States on June 11, 2026 by Lolalashon P

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