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Paul Mitchell

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors, 33. 8 fl. oz.

    • Based on 961 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Salon Blissful
Arrives May 21 – May 25
Order within 19 hours and 43 minutes
Available payment plans shown during checkout

Color: Purple


Size: 33.8 Fl Oz


Features

  • This purple shampoo is gentle enough for daily use on blonde highlighted gray or white hair
  • Its violet tint eliminates unwanted brassy tones in naturally light hair colors and chemically lightened hair
  • Conditioning ingredients add hydration and intensify shine in hair
  • Ideal for color-treated blonde gray or white hair
  • Has a refreshing cucumber melon scent with soft floral notes
  • Is paraben free and vegan with no gluten ingredients

Description

Gentle enough for daily use, Platinum Blonde Shampoo from Paul Mitchell brings out the best in blonde, highlighted, gray or white hair. This purple shampoo banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair with its violet tint while conditioning ingredients add hydration and intensify shine. Hair Type: Ideal for Color- Treated Hair and Naturally Light Hair Colors. Fragrance: Refreshing cucumber melon scent with soft floral notes. Color Safe. Vegan. Paraben Free. Gluten Free. Brand Story Paul Mitchell is results-driven hair care from John Paul Mitchell Systems—the leader of salon-quality products committed to the professional beauty industry. Every purchase supports JPMS salons with a commission.

Brand: Paul Mitchell


Item Form: Liquid


Hair Type: Blonde, Color-Treated Hair, All Hair Types


Scent: Cucumber melon with soft floral notes


Age Range (Description): All


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.24 x 3.24 x 10.2 inches; 2.4 Pounds


Item model number ‏ : ‎ FBPLL


UPC ‏ : ‎


Manufacturer ‏ : ‎ John Paul Mitchell Systems


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: May 21 – May 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Amazing
Color: Purple Size: 33.8 Fl Oz
Best shampoo ever.
Reviewed in the United States on March 26, 2024 by Marisela
    • Leaves hair soft
Color: Purple Size: 33.8 Fl Oz
Don't need much for a rich lather. Conditioner, ( previously reviewed as shampoo) leaves my hair do soft and need very little ,
Reviewed in the United States on March 26, 2024 by MeMaw52
    • Great
Color: Purple Size: 33.8 Fl Oz
Works well for the price.
Reviewed in the United States on October 16, 2023 by T.P.Lemoine
    • Love Paul Mitchell products
Color: Purple Size: 33.8 Fl Oz
I have used his products for decades, so prior to turning silver! This has really made my hair shinier and more white. Paul’s products always keep my hair soft and healthy.
Reviewed in the United States on December 4, 2022 by RLRay
    • Platinum Noob, but you can't tell when I use this!!!!!!
Color: Purple Size: 33.8 Fl Oz
The first time I bleached my hair, I used 5 pouches of Quick Blue and 2 bottles of 30 volume developer to cover all of my hair. It lightened to a very pale yellow and I used ManicPanic Virgin Snow as my first attempt at toner. I used about 3/4 of the tub this first time, and decided that overnight treatments for my hair were not practical. So, for maintenance, I'd purchased Clairol shimmer lights shampoo and an argan oil hair mask, and found if I left it in too long (10 min, apparently) my hair turned purple. Obviously, this was not what I planned, so I purchased this and Paul Mitchell Keractive Forever Blonde Conditioner from amazon. I use this product 2x per week (those are the only times I wash my hair, to prevent drying). I lather up my hair, leave it in for ~20 minutes (longer than the bottle recommends), condition my hair (I cycle conditioners, haven't found the right one yet) then style as normal. This shampoo was quite a bit more drying to my hair than the Shimmer Lights, but my hair can now maintain the white I'd imagined when I decided to go blonde. It helps my roots (I have naturally dark brown hair) be less obvious as they grow, and it helped to lighten things up the time I tried a different bleach on my roots and didn't get the roots quite as blonde as the rest of my hair. It made a much more consistent transition, and I will go back to my original bleach brand and never stray again. I recommend this product highly, especially for maintaining that white blonde. It will dry out the hair, so conditioner is a must after use. I'm nowhere near a hair professional, but this shampoo has helped me to DIY my platinum, and my hair is responding well. I read everything I could on the internet before I made my decision to bleach my hair, and dove in knowing it might go very badly. I am so happy to have products that have made the process easy for me, and that I still have all my hair. Good luck! ... show more
Reviewed in the United States on August 12, 2013 by osuorangies
    • Great for brassy hair
Color: Purple Size: 33.8 Fl Oz
I have well water and my shower walls always get a rusty film. I was worried about what it was doing to my blonde, highlighted hair. I use a clarifying shampoo occasionally, but I decided I needed a purple shampoo to give my blonde hair a boost. There are many to choose from, but I chose this because Paul Mitchell is a trusted brand. This worked great! I could tell the difference after only one use, and it got even better after two or three more shampoos. The scent is nice but a bit too subtle for my taste. I like a really good-smelling shampoo. Recommended! ... show more
Reviewed in the United States on August 4, 2021 by mskraus2u
    • Another great Product from Paul Mitchell
Color: Purple Size: 33.8 Fl Oz
Fabulous shampoo! Like most toning/brightening shampoos it is very purple. It really brightenes my blonde hair. This is a large bottle of shampoo so it will last a very long time. Highlighted or bleached blonde hair is very pourous and can grab color very easily. To avoid getting the dreaded purple tint..... I actually pour some of my regular shampoo in my hand and then add about the size of a quarter of the platinum blonde shampoo to it. Then I wash my hair with the mixture. It brightens the blonde without the worry of accidentally using too much of the shampoo to cause a build up of purple on the hair. I absolutely love this product. ... show more
Reviewed in the United States on November 20, 2016 by D. Youatt
    • Doesn’t stain your hair purple!
Color: Purple Size: 33.8 Fl Oz
Great value and doesn’t stain your hair purple.
Reviewed in the United States on February 18, 2022 by Placeholder

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