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Paul Mitchell

Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair

  • Based on 10,142 reviews
Condition: New
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$42.00 Why this price?

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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Jun 18
Order within 8 hours and 52 minutes
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Scent: Refreshing cucumber melon scent with soft floral notes


Size: 33.8 Fl Oz (Pack of 1)


Brand: Paul Mitchell


Item Form: Liquid


Hair Type: Blonde, Color-Treated Hair, All Hair Types


Scent: Refreshing cucumber melon scent with soft floral notes


Age Range (Description): All


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.24 x 3.24 x 10.2 inches; 2.41 Pounds


Item model number ‏ : ‎ FBPLL


UPC ‏ : ‎


Manufacturer ‏ : ‎ John Paul Mitchell Systems


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jun 18

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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Similar Products

Top Amazon Reviews

    • Good quality
Scent: Refreshing cucumber melon scent with sof... Size: 33.8 Fl Oz (Pack of 1)
Works great
Reviewed in the United States on May 14, 2025 by bill curtis
    • Purple shampoo
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Paul Mitchell Platinum Blonde Purple Shampoo: Effective Brass-Busting, But Consider Potential Drawbacks Paul Mitchell Platinum Blonde Purple Shampoo is a popular choice for neutralizing brassy tones in blonde hair. Here's a breakdown of its pros and cons to help you decide if it's the right purple shampoo for you: Pros: Effective Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair looking brighter and cooler-toned. Gentle Formula: The shampoo is generally considered gentle enough for regular use, unlike some harsher purple shampoos that can be drying. Color-Safe: It is formulated to be safe for color-treated hair, making it suitable for most blonde hair types. Pleasant Fragrance: Users often mention a pleasant and refreshing scent. Cons: Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this shampoo. Deep conditioning is recommended to counteract this effect. Uneven Color Deposit: A few users report uneven color deposit, especially on hair with highlights or different blonde tones. A conditioning mask or consulting a hairstylist for application tips might help. Price: Compared to some drugstore purple shampoos, this product falls on the pricier side. Overall: Paul Mitchell Platinum Blonde Purple Shampoo is a well-regarded option for reducing brassiness and achieving cooler blonde tones. Its effectiveness, gentle formula, and pleasant fragrance are its strengths. However, the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider. Here are some additional points to keep in mind: Patch test before use: As with any new hair product, it's advisable to do a patch test to check for potential allergic reactions. Conditioning is key: To prevent dryness, follow up with a good quality conditioner after using this shampoo. Consider alternative application methods: Some users find applying the shampoo to wet hair, letting it sit for a shorter time, and then rinsing thoroughly helps achieve desired results without excessive drying. If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good option to consider. ... show more
Reviewed in the United States on February 29, 2024 by SRAMAZON
    • good for grayish hair too!
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
I have white hair with darker gray highlights...it was recommended to lighten gray, and it is actually doing that although it's taking a while!!!
Reviewed in the United States on March 17, 2025 by Amazon Customer
    • Nice
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Works good
Reviewed in the United States on May 14, 2025 by Kelly Shafigi
    • Wife likes it!
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
Wife likes it!
Reviewed in the United States on March 22, 2025 by Bill A. Eckler
    • Leaked onto everything in the box
Scent: Refreshing cucumber melon scent with sof... Size: 33.8 Fl Oz (Pack of 1)
Shampoo seems authentic - but one bottle leaked all over the box and everything in it.
Reviewed in the United States on May 10, 2025 by shoeshopper
    • Can't go wrong with Paul Mitchell 💁🏼♀️
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
I saw this purple shampoo on a Brad Mondo video. He was comparing five different purple shampoos. According to Brad this one came smack dab in the middle. Of course his number one was a very expensive purple shampoo. I forget what the second was. Then this shampoo was his 3rd. He really didn't have a bad thing to say about it. It smells good which I agree. It was mild, yet worked good. I totally agree. For the price you can't go wrong with this one. I have never had a bad experience with any Paul Mitchell products so I thought I'd give it a try. I'm glad I did. I use it once a week or once every two weeks. Depending on the tone your aiming for. I am TRYING to transition to my natural salt and pepper gray. This is making the tones more even. I do think I'm going to try the Jeff's Barbershop hair oil. I'm half Portuguese so I normally have dryer wavy/curly hair. So good healthy oils go a long way with my hair texture. I appreciate that this product doesn't completely dry out my hair like most purple shampoos have been known to do. I definitely recommend this Paul Mitchell Purple Shampoo. ... show more
Reviewed in the United States on May 29, 2024 by Trixie & William
    • Better than expected!
Scent: Refreshing cucumber melon scent with sof... Size: 10.14 Fl Oz (Pack of 1)
saw the results of hair with more body and moisture with one use.
Reviewed in the United States on March 11, 2025 by Suzi B

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