Search  for anything...

Oral-B iO Series 10 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums, 2 Min Timer, 7 Cleaning Settings, 4 Replacement Toothbrush Heads, and Charging Travel Case, White

  • Based on 993 reviews
Condition: New
Checking for the best price...
$334.49 Why this price?
Holiday Deal · 16% off was $399.99

Buy Now, Pay Later


As low as / mo
  • – Up to 36-month term if approved
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: 12 left in stock
Fulfilled by Amazon

Arrives Sunday, Dec 28
Order within 5 hours and 42 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: White


Size: 1 Count (Pack of 1)


Features

  • ADVANCED TECHNOLOGY: Switch to a great electric toothbrush for adults, Oral-B's most advanced technology for 100% more plaque removal in just 1 week and even 4X more along the gumline vs a manual brush.
  • WHITER TEETH: Get whiter teeth from day 1 with iO dentist-inspired round brush head by removing surface stains. This power toothbrush for adults is designed for optimal performance.
  • PERSONALIZED CLEAN: Get a personalized clean with iOSENSE: real-time coverage, time, and pressure guidance directly via the charger without opening your Oral-B app. This electric toothbrush for adults provides a superior clean vs a regular manual tootbrush.
  • CONVENIENT BRUSHING: Brush conveniently on the go with the charging travel case and the 3H fast charger. Display always track your battery level. This travel electric toothbrush is perfect for those always on the move.
  • GUM PROTECTION: Protect your gums with iO pressure sensor, Oral-B's iO signals if you brush too hard, too soft or just right for an effective and safe clean. This battery toothbrush for adults ensures a safe brushing experience.
  • CAREFREE SWITCH: Switch to Oral-B electric toothbrushes carefree. We offer a 30-day money-back guarantee. This rechargeable toothbrush for adults offers peace of mind with every purchase.

Description

Discover the most advanced technology in the iO series yet. This Oral-B iO Series 10 Electric Toothbrush comes with the iO Sense, a smart charger that personalizes your brushing experience with real-time feedback. The in-handle interactive color display makes it easier to select a brushing mode, lets you know if you are brushing correctly, and informs you when brush heads need to be replaced to continue to get the best cleaning results. The dentist-inspired round brush head is combined with the power of micro-vibrating bristles to provide you with a complete, purifying clean. Oral-B iO Series 10 Electric Toothbrush comes with live coaching that recognizes your brushing style and makes sure you are brushing across all 6 zones of your mouth, giving you a professional clean feeling and gum care like never before. This Electric Toothbrush helps you protect your gums with its pressure sensor that alerts you when you are brushing too hard or too softly, so you can get your best clean with the right amount of pressure. With the Oral-B iO 10 Electric Toothbrush you can take care of your specific needs with its 7 smart brushing settings that include Daily Clean, Sensitive, Gum Care, Intense Clean, Super Sensitive, Tongue Clean, and Whitening. Sync your iO Electric Toothbrush with the free Oral-B app to create long-term goals that will help you achieve a healthier smile. Do not use on children under age 3. Replace brush head every 3 months or sooner if brush head becomes worn. Oral-B-the 1 brand used by dentists worldwide.Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly.

Brand: Oral-B


Age Range (Description): Adult


Special Feature: Pressure Sensor


Power Source: Battery Powered


Item Firmness Description: Soft


Product Dimensions ‏ : ‎ 7.01 x 3.94 x 9.96 inches; 1.7 Pounds


Item model number ‏ : ‎ iO M10.4A3.1A


Batteries ‏ : ‎ 1 Lithium Ion batteries required. (included)


Date First Available ‏ : ‎ May 23, 2023


Manufacturer ‏ : ‎ Procter & Gamble


Best Sellers Rank: #19,270 in Health & Household (See Top 100 in Health & Household) #65 in Sonic Toothbrushes


#65 in Sonic Toothbrushes:


Customer Reviews: 4.4 4.4 out of 5 stars (994)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Dec 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • My advice is to splurge on this one
Color: White Size: 1 Count (Pack of 1)
Update #4 - 6 months later: it has continued to work, has been taken on several trips with no problems, still fun to use, and probably brushes better than I would without the feedback from the app. Update #3 - it has kept working fine for a month. Amazing that it can track which of the 16 zone is being brushed, not nearly perfect but good enough. The app on the phone is useful enough to keep using every days, kind of tricky to finish the side and top zones, still gamelike and engaging. Back to 5 stars. Update #2 - emailed the company a few times. Finally got the reset button to work right after about 20 attempts, and it works again for now. No secret trick, except the button doesn’t move. So I'm back to enthused about the unique capabilities of this toothbrush. Update #1 - Loved it for 5 days, as described below, but then the software quit working. Somehow the unit is no longer connected to the phone app. I've spent an hour so far searching YouTube videos and the instructions, making no progress. The reset button at the back is the worst input device I've encountered in a long time, and all the instructions are complicated and unclear. I'll modify this review if I ever get this $350 device back to working as it should. Cost is outrageous, but performance is great. A gyroscope allows the toothbrush to know which of 16 zones is being brushed (top or bottom, inside or outside, left right or middle, and the tops of the back zones) to track whether each zone gets its share of time. The graphic on the app on the phone (which I hold in the other hand) shows the progress. The ability to track history of brushing performance effectively gamifies the experience - I actually look forward to brushing at the moment. In six years, it will probably get 2000 uses, so 20 cents is not so frivolous, and tooth and gum work prevented has some value. ... show more
Reviewed in the United States on April 6, 2025 by John Vidale

  • Oral B iO-10 Electric Toothbrush
Color: Black Size: 1 Count (Pack of 1)
The Oral B iO-10 is the best Oral B electric toothbrush I have used, and I have been using their products for years. I have a few sensitive teeth & areas of gum recession. Oral B has designed a sensitive toothbrush head and this handle has a sensitive setting. For the first time, I am consistently doing a better job using less pressure while brushing. I like the feedback from the Oral B app on my iPhone. I use the app every time I brush. Over several weeks, my technique has become consistently using less pressure and I get great feedback from the app. My teeth feel like I have just had my teeth cleaned by a hygienist and over the weeks of using this product I am not showing any build up of plaque, which an improvement. My daughter needed a new electric toothbrush, so I gifted her an Oral B iO 7. She let us know she loved it, it was such an improvement over her previous Oral B handle, which was pre the iO version. When I decided to purchase a new handle for me, I did more research and discovered the iO 10. It was expensive compared to the iO 7, but I have been very happy with this product. I purchased the iO 9 for my husband. I consider the handle a personal care product, so i purchase a handle for each of us. The iO 9 seems to have the same features as the iO 10, and does cost significantly less. We are each happy with these 3 different models of the iO handles. The iO tooth brush heads are expensive, but I like them. The battery life goes down quickly, so I keep it charging. It has a tongue brushing mode, and several other settings to individualize the handle to your preferences. It is important to read the instructions and rinse the handle & tooth brush head as directed. I always rinse them, as directed by the Oral B directions, and have not had any build up dried toothpaste that a YouTube reviewer had a problem with. Overall, this is the best electric toothbrush I have ever used. I am very careful and consistent with oral care. I enjoy using this product and my oral health has improved. ... show more
Reviewed in the United States on April 15, 2024 by mckwards

  • Love this toothbrush!
Color: White Size: 1 Count (Pack of 1)
I actually had set up to return this toothbrush even though I loved the clean feeling it gave my teeth. It didn't' connect to the Internet and the travel case was impossible to open which was a big negative since I wanted to take it on vacations. I then realized I should be in direct line/closer to the modem and it paired just fine. Then I realized I wasn't touching the right area on the travel case to get it open. EZ PZ to open now. It is a bit pricey but it seems to be a quality product and I think it is worth the price if it keeps me out of trouble with the dentist. ... show more
Reviewed in the United States on September 20, 2025 by Amazon Customer

  • Outstanding Cleaning Performance and Smart Features
Color: Black Size: 1 Count (Pack of 1)
The Oral-B iO Series 10 has exceeded my expectations in both performance and convenience. The cleaning power is noticeably better than any electric toothbrush I’ve used — my teeth feel incredibly smooth and polished after every session, almost like a mini dental cleaning at home. The pressure sensor and guided routines help ensure I’m brushing evenly and not missing any areas, which has made my brushing habits more consistent. The charging base with the built-in display is a great upgrade. I like being able to track my brushing time and mode without needing to open an app every time. The brush is quiet, comfortable to use, and the magnetic drive technology delivers a very thorough clean without feeling harsh on my gums. It’s definitely a premium toothbrush, but if you value oral health and want a noticeable improvement in your daily routine, the iO Series 10 is worth the investment. My mouth feels cleaner throughout the day, and I can already see and feel the difference. ... show more
Reviewed in the United States on October 24, 2025 by Nate

  • Cleanest teeth ever!
Color: Black Size: 1 Count (Pack of 1)
Cleanest teeth ever!! Love this toothbrush. Only complaint- Handle is a little slippery when wet. (No rubber or anything to help keep a good grip.).
Reviewed in the United States on October 21, 2025 by Julie P

  • Wonderful toothbrush with beyond cutting edge technology
Color: White Size: 1 Count (Pack of 1)
Excellent toothbrush with beyond cutting edge technology. It's process has improved my dental hygiene. Worth every penny! When my wife tried mine, she had to have one for herself. So we did that. She absolutely loves it! The only downside I see is that it's not perfect in following where the toothbrush is going. But they are working on that and the last update improved it quite a bit. Still a little ways to go. I highly recommend this for anyone who cares about their dental hygiene and can afford the price. ... show more
Reviewed in the United States on November 16, 2025 by Paul L. Richman

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...