Search  for anything...

Oral-B iO Series 10 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums, 2 Min Timer, 7 Cleaning Settings, 4 Replacement Toothbrush Heads, and Charging Travel Case, Black

  • Based on 874 reviews
Condition: New
Checking for the best price...
$367.99 Why this price?
Save $12.00 was $379.99

Buy Now, Pay Later


As low as / mo
  • – Up to 36-month term if approved
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Only 5 left in stock, order soon!
Fulfilled by LMA Beauty and Essentials

Arrives Sep 26 – Sep 30
Order within 6 hours and 59 minutes
Available payment plans shown during checkout

Color: Black


Size: 1 Count (Pack of 1)


Features

  • ADVANCED TECHNOLOGY: Switch to a great electric toothbrush for adults, Oral-B's most advanced technology for 100% more plaque removal in just 1 week and even 4X more along the gumline vs a manual brush.
  • WHITER TEETH: Get whiter teeth from day 1 with iO dentist-inspired round brush head by removing surface stains. This power toothbrush for adults is designed for optimal performance.
  • PERSONALIZED CLEAN: Get a personalized clean with iOSENSE: real-time coverage, time, and pressure guidance directly via the charger without opening your Oral-B app. This electric toothbrush for adults provides a superior clean vs a regular manual tootbrush.
  • CONVENIENT BRUSHING: Brush conveniently on the go with the charging travel case and the 3H fast charger. Display always track your battery level. This travel electric toothbrush is perfect for those always on the move.
  • GUM PROTECTION: Protect your gums with iO pressure sensor, Oral-B's iO signals if you brush too hard, too soft or just right for an effective and safe clean. This battery toothbrush for adults ensures a safe brushing experience.
  • CAREFREE SWITCH: Switch to Oral-B electric toothbrushes carefree. We offer a 30-day money-back guarantee. This rechargeable toothbrush for adults offers peace of mind with every purchase.

Description

Discover the most advanced technology in the iO series yet. This Oral-B iO Series 10 Electric Toothbrush comes with the iO Sense, a smart charger that personalizes your brushing experience with real-time feedback. The in-handle interactive color display makes it easier to select a brushing mode, lets you know if you are brushing correctly, and informs you when brush heads need to be replaced to continue to get the best cleaning results. The dentist-inspired round brush head is combined with the power of micro-vibrating bristles to provide you with a complete, purifying clean. Oral-B iO Series 10 Electric Toothbrush comes with live coaching that recognizes your brushing style and makes sure you are brushing across all 6 zones of your mouth, giving you a professional clean feeling and gum care like never before. This Electric Toothbrush helps you protect your gums with its pressure sensor that alerts you when you are brushing too hard or too softly, so you can get your best clean with the right amount of pressure. With the Oral-B iO 10 Electric Toothbrush you can take care of your specific needs with its 7 smart brushing settings that include Daily Clean, Sensitive, Gum Care, Intense Clean, Super Sensitive, Tongue Clean, and Whitening. Sync your iO Electric Toothbrush with the free Oral-B app to create long-term goals that will help you achieve a healthier smile. Do not use on children under age 3. Replace brush head every 3 months or sooner if brush head becomes worn. Oral-B-the 1 brand used by dentists worldwide.Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly.

Brand: Oral-B


Age Range (Description): Adult


Special Feature: Pressure Sensor


Power Source: Battery Powered


Item Firmness Description: Soft


Product Dimensions ‏ : ‎ 7.01 x 3.94 x 9.96 inches; 1.72 Pounds


Item model number ‏ : ‎ iO M10.4B4.2A


Batteries ‏ : ‎ 1 Lithium Ion batteries required. (included)


Date First Available ‏ : ‎ May 23, 2023


Manufacturer ‏ : ‎ Procter & Gamble


Best Sellers Rank: #21,852 in Health & Household (See Top 100 in Health & Household) #47 in Sonic Toothbrushes


#47 in Sonic Toothbrushes:


Customer Reviews: 4.4 4.4 out of 5 stars 874 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sep 26 – Sep 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Oral B iO-10 Electric Toothbrush
Color: Black Size: 1 Count (Pack of 1)
The Oral B iO-10 is the best Oral B electric toothbrush I have used, and I have been using their products for years. I have a few sensitive teeth & areas of gum recession. Oral B has designed a sensitive toothbrush head and this handle has a sensitive setting. For the first time, I am consistently doing a better job using less pressure while brushing. I like the feedback from the Oral B app on my iPhone. I use the app every time I brush. Over several weeks, my technique has become consistently using less pressure and I get great feedback from the app. My teeth feel like I have just had my teeth cleaned by a hygienist and over the weeks of using this product I am not showing any build up of plaque, which an improvement. My daughter needed a new electric toothbrush, so I gifted her an Oral B iO 7. She let us know she loved it, it was such an improvement over her previous Oral B handle, which was pre the iO version. When I decided to purchase a new handle for me, I did more research and discovered the iO 10. It was expensive compared to the iO 7, but I have been very happy with this product. I purchased the iO 9 for my husband. I consider the handle a personal care product, so i purchase a handle for each of us. The iO 9 seems to have the same features as the iO 10, and does cost significantly less. We are each happy with these 3 different models of the iO handles. The iO tooth brush heads are expensive, but I like them. The battery life goes down quickly, so I keep it charging. It has a tongue brushing mode, and several other settings to individualize the handle to your preferences. It is important to read the instructions and rinse the handle & tooth brush head as directed. I always rinse them, as directed by the Oral B directions, and have not had any build up dried toothpaste that a YouTube reviewer had a problem with. Overall, this is the best electric toothbrush I have ever used. I am very careful and consistent with oral care. I enjoy using this product and my oral health has improved. ... show more
Reviewed in the United States on April 15, 2024 by mckwards

  • My advice is to splurge on this one
Color: White Size: 1 Count (Pack of 1)
Update #3 - it has kept working fine for a month. Amazing that it can track which of the 16 zone is being brushed, not nearly perfect but good enough. The app on the phone is useful enough to keep using every days, kind of tricky to finish the side and top zones, still gamelike and engaging. Back to 5 stars. Update #2 - emailed the company a few times. Finally got the reset button to work right after about 20 attempts, and it works again for now. No secret trick, except the button doesn’t move. So I'm back to enthused about the unique capabilities of this toothbrush. Update #1 - Loved it for 5 days, as described below, but then the software quit working. Somehow the unit is no longer connected to the phone app. I've spent an hour so far searching YouTube videos and the instructions, making no progress. The reset button at the back is the worst input device I've encountered in a long time, and all the instructions are complicated and unclear. I'll modify this review if I ever get this $350 device back to working as it should. Cost is outrageous, but performance is great. A gyroscope allows the toothbrush to know which of 16 zones is being brushed (top or bottom, inside or outside, left right or middle, and the tops of the back zones) to track whether each zone gets its share of time. The graphic on the app on the phone (which I hold in the other hand) shows the progress. The ability to track history of brushing performance effectively gamifies the experience - I actually look forward to brushing at the moment. In six years, it will probably get 2000 uses, so 20 cents is not so frivolous, and tooth and gum work prevented has some value. ... show more
Reviewed in the United States on April 6, 2025 by John Vidale

  • Advanced, Smart, and Effective Oral Care
Color: Black Size: 1 Count (Pack of 1)
The Oral-B iO Series 10 has transformed my daily brushing routine. Its Ai charger provides real-time feedback, guiding me to brush each tooth effectively and with the right pressure. It feels like a dentist-like clean. I love the personalized modes cater to various needs, from gum care to whitening. The sleek design and responsive color display add a touch of luxury, while the travel case ensures convenience on the go. Though the price is premium, the performance and features justify the investment ... show more
Reviewed in the United States on June 26, 2025 by Jenn Green

  • Hubby-Approved! It’s truly 😁M A G N I F I C E N T! 😁
Color: Black Size: 1 Count (Pack of 1)
My husband and I both take pride in our hygienic oral care regimen so as soon as I came across this Oral-B iO Series 10, I knew I had to gift it to him. We both have Oral-B electric toothbrushes that we have been using as no other brand compares to the overall quality and effectiveness. So this sleek cosmic black toothbrush was the perfect choice as it’s equipped with functions that ensures that we continue to keep our teeth clean and healthy. Our dentist shows amazement at how well we manage the care of our teeth at every visit. This iO Series 10 not only looks amazing but it works amazing too! It holds a long lasting charge AND it’s equipped with multiple speed settings that he can control thru the app on his phone. Its low noise and illuminated clock adds a nice touch, while the ease of use is great too. All in all, we both are impressed with its performance & effectiveness, so my hubby has offered to get me on too! 😁 HIGHLY RECOMMEND! ... show more
Reviewed in the United States on February 7, 2025 by Yours Truly 💞 Yours Truly 💞

  • Good but costly
Color: White Size: 1 Count (Pack of 1)
It’s cool but not worth it.
Reviewed in the United States on May 17, 2025 by Sara E.

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...