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Oral-B iO Series 10 Rechargeable Electric Toothbrush with Visible Pressure Sensor to Protect Gums, 2 Min Timer, 7 Cleaning Settings, 4 Replacement Toothbrush Heads, and Charging Travel Case, Black

  • Based on 806 reviews
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Availability: Only 6 left in stock, order soon!
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Arrives Monday, Aug 11
Order within 16 hours and 39 minutes
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Color: Black


Size: 1 Count (Pack of 1)


Features

  • ADVANCED TECHNOLOGY: Switch to a great electric toothbrush for adults, Oral-B's most advanced technology for 100% more plaque removal in just 1 week and even 4X more along the gumline vs a manual brush.
  • WHITER TEETH: Get whiter teeth from day 1 with iO dentist-inspired round brush head by removing surface stains. This power toothbrush for adults is designed for optimal performance.
  • PERSONALIZED CLEAN: Get a personalized clean with iOSENSE: real-time coverage, time, and pressure guidance directly via the charger without opening your Oral-B app. This electric toothbrush for adults provides a superior clean vs a regular manual tootbrush.
  • CONVENIENT BRUSHING: Brush conveniently on the go with the charging travel case and the 3H fast charger. Display always track your battery level. This travel electric toothbrush is perfect for those always on the move.
  • GUM PROTECTION: Protect your gums with iO pressure sensor, Oral-B's iO signals if you brush too hard, too soft or just right for an effective and safe clean. This battery toothbrush for adults ensures a safe brushing experience.
  • CAREFREE SWITCH: Switch to Oral-B electric toothbrushes carefree. We offer a 30-day money-back guarantee. This rechargeable toothbrush for adults offers peace of mind with every purchase.

Description

Discover the most advanced technology in the iO series yet. This Oral-B iO Series 10 Electric Toothbrush comes with the iO Sense, a smart charger that personalizes your brushing experience with real-time feedback. The in-handle interactive color display makes it easier to select a brushing mode, lets you know if you are brushing correctly, and informs you when brush heads need to be replaced to continue to get the best cleaning results. The dentist-inspired round brush head is combined with the power of micro-vibrating bristles to provide you with a complete, purifying clean. Oral-B iO Series 10 Electric Toothbrush comes with live coaching that recognizes your brushing style and makes sure you are brushing across all 6 zones of your mouth, giving you a professional clean feeling and gum care like never before. This Electric Toothbrush helps you protect your gums with its pressure sensor that alerts you when you are brushing too hard or too softly, so you can get your best clean with the right amount of pressure. With the Oral-B iO 10 Electric Toothbrush you can take care of your specific needs with its 7 smart brushing settings that include Daily Clean, Sensitive, Gum Care, Intense Clean, Super Sensitive, Tongue Clean, and Whitening. Sync your iO Electric Toothbrush with the free Oral-B app to create long-term goals that will help you achieve a healthier smile. Do not use on children under age 3. Replace brush head every 3 months or sooner if brush head becomes worn. Oral-B-the 1 brand used by dentists worldwide.Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly.

Brand: Oral-B


Age Range (Description): Adult


Special Feature: Pressure Sensor


Power Source: Battery Powered


Item Firmness Description: Soft


Product Dimensions ‏ : ‎ 7.01 x 3.94 x 9.96 inches; 1.72 Pounds


Item model number ‏ : ‎ iO M10.4B4.2A


Batteries ‏ : ‎ 1 Lithium Ion batteries required. (included)


Date First Available ‏ : ‎ May 23, 2023


Manufacturer ‏ : ‎ Procter & Gamble


Best Sellers Rank: #21,215 in Health & Household (See Top 100 in Health & Household) #42 in Sonic Toothbrushes


#42 in Sonic Toothbrushes:


Customer Reviews: 4.4 4.4 out of 5 stars 806 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 11

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Advanced, Smart, and Effective Oral Care
Color: Black Size: 1 Count (Pack of 1)
The Oral-B iO Series 10 has transformed my daily brushing routine. Its Ai charger provides real-time feedback, guiding me to brush each tooth effectively and with the right pressure. It feels like a dentist-like clean. I love the personalized modes cater to various needs, from gum care to whitening. The sleek design and responsive color display add a touch of luxury, while the travel case ensures convenience on the go. Though the price is premium, the performance and features justify the investment ... show more
Reviewed in the United States on June 26, 2025 by Jenn Green

  • My advice is to splurge on this one
Color: White Size: 1 Count (Pack of 1)
Update #3 - it has kept working fine for a month. Amazing that it can track which of the 16 zone is being brushed, not nearly perfect but good enough. The app on the phone is useful enough to keep using every days, kind of tricky to finish the side and top zones, still gamelike and engaging. Back to 5 stars. Update #2 - emailed the company a few times. Finally got the reset button to work right after about 20 attempts, and it works again for now. No secret trick, except the button doesn’t move. So I'm back to enthused about the unique capabilities of this toothbrush. Update #1 - Loved it for 5 days, as described below, but then the software quit working. Somehow the unit is no longer connected to the phone app. I've spent an hour so far searching YouTube videos and the instructions, making no progress. The reset button at the back is the worst input device I've encountered in a long time, and all the instructions are complicated and unclear. I'll modify this review if I ever get this $350 device back to working as it should. Cost is outrageous, but performance is great. A gyroscope allows the toothbrush to know which of 16 zones is being brushed (top or bottom, inside or outside, left right or middle, and the tops of the back zones) to track whether each zone gets its share of time. The graphic on the app on the phone (which I hold in the other hand) shows the progress. The ability to track history of brushing performance effectively gamifies the experience - I actually look forward to brushing at the moment. In six years, it will probably get 2000 uses, so 20 cents is not so frivolous, and tooth and gum work prevented has some value. ... show more
Reviewed in the United States on April 6, 2025 by John Vidale

  • This toothbrush just leveled up my life!
Color: Black Size: 1 Count (Pack of 1)
The media could not be loaded. Alright, buckle up, fellow tooth enthusiasts—this toothbrush is next-level. The Oral-B iO10 has more cleaning modes than I knew my teeth needed, and after one use, I felt like I’d just left the dentist’s chair (without the awkward small talk). I upgraded from a lower-level Oral-B, and there’s no turning back—this is officially the best toothbrush I’ve ever owned. For starters, it’s got a sleek, magnetic, futuristic charging plate that looks like something out of a sci-fi movie (and has a built in digital clock), plus it comes with a travel case that charges the brush so I’m always ready for a power clean, even on the go. If you brush with the enthusiasm of scrubbing a burnt pan (like me), the iO10’s pressure sensor will kindly tell you to chill out before you wage war on your gums. It’s like having a tiny, polite dental hygienist say, “Uh, maybe ease up there, buddy?” The Bluetooth connection syncs with an app that shows exactly which teeth you’ve brushed, so no molar gets left behind. The charging plate also has a timer and shows when you’ve thoroughly brushed each quadrant- in case you don’t want to use the app. It’s basically like having your own digital mouth map. True, it’s not cheap, but I snagged it on Prime Day for a discount after eyeing it for a while. Pricey? Yes. But if you’re serious about investing in your oral care (or just love a high-tech gadget), this toothbrush is worth every penny. ... show more
Reviewed in the United States on October 26, 2024 by WonderPatriotLand WonderPatriotLand

  • Wonderful hi-tech toothbrush!
Color: Black Size: 1 Count (Pack of 1)
I’ve been using electric tooth brushes since dirt was new. This is the finest cleaning, quietest, with so many useful features that to me this is perfect for my needs. Cleaning modes (speed) is selectable and after use my teeth feel and look great. I’m still in shock for having spent over $230 for this but it is indeed worth every penny. Battery life is good. It’s been dropped with no signs of being for the worse for hitting marble shower floor. Found that I just can leave it on the magnetic charging all the time and I never worry about battery life. It has a hard case that came with mine that also serves as a charger using the supplied wall wart and cable. Like all Oral B products it is exceptionally well made, designed and uses quality material. I enjoy the display on the base which shows brushing time, mode and lets you know battery status. Very ergonomic. Though pricey, I do highly recommend this toothbrush and charging system. Mine came with four brush heads and packaged well. ... show more
Reviewed in the United States on January 1, 2025 by Pesach.

  • Quality Toothbrush
Color: Black Size: 1 Count (Pack of 1)
Buy this when on sale only. It does clean better than the genesis series electric brushes.
Reviewed in the United States on May 23, 2025 by Smoke

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