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OGX

OGX Color Care + Impecca-Blonde Purple Shampoo, Highly-Pigmented Toning Shampoo for Blonde, Silver, & Lightened Hair, Hair Wash to Correct Yellow Tones & Protect from Color Fade, 13 fl. oz

  • Based on 4,560 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Mar 9
Order within 21 hours and 21 minutes
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Features

  • VIBRANT PURPLE SHAMPOO: 13-fluid ounces of OGX Color Care + Impecca-Blonde Purple Shampoo to care for your lightened, grey, silver, or blonde hair and help prevent your color treated hair from fading
  • BEAUTIFULLY BRIGHT BLONDE HAIR: This purple toning shampoo helps brighten and color correct yellow and brassy tones. The hydrating blend also helps freshen up your color and protect it from fading
  • FOR COLOR TREATED HAIR: This blonde shampoo features a powerful toning blend infused with keratin, purple fig, and iris to help fight brassiness to keep your hair bright and toned
  • HIGHLY PIGMENTED FORMULA: The purple toning shampoo with a highly pigmented formula to fight yellow tones is formulated without parabens or sulfated surfactants, making it perfect for your hair care routine
  • YOUR HAIR CARE ROUTINE: To use, apply the violet shampoo generously to wet hair, lather, rinse, & follow with conditioner. Try pairing our Color Care + Impecca-Blonde Purple Toning Shampoo with our powerful OGX Impecca-Blonde purple toning drops

Description

Say goodbye to brass and hello to a brighter shade of blonde with OGX Color Care + Impecca-Blonde Purple Shampoo. Formulated without parabens, this hair wash is a powerful, highly pigmented purple shade with ingredients like purple fig, iris and keratin. This moisturizing shampoo is great for brightening blonde hair while fighting off brassiness. The lightening shampoo also helps color correct yellow tones and help protect your hair from color fade. No matter if your hair is silver, pre-lightened or naturally blonde, let your hair be the best blonde it can be by adding this purple toning shampoo to your routine. To use, apply the violet shampoo generously to wet hair, massage into a lather, rinse, & follow with conditioner. Want even more color-correction? Try pairing our Color Care + Impecca-Blonde Purple Toning Shampoo with our powerful OGX Impecca-Blonde purple toning drops, along with your favorite OGX conditioner.

Product Dimensions ‏ : ‎ 2.18 x 3.5 x 5.98 inches; 14.82 ounces


Item model number ‏ : ‎ 4067691


UPC ‏ : ‎


Manufacturer ‏ : ‎ Vogue International


Best Sellers Rank: #32,835 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #915 in Hair Shampoo


#915 in Hair Shampoo:


Customer Reviews: 4.4 4.4 out of 5 stars (4,601)


Item Form: Liquid


Hair Type: Color Treated


Scent Name: Coconut/Vanilla


Other Special Features of the Product: Natural Ingredients, Not Tested On Animals


Product Benefits: Anti-Fade


Suitable Hair Color: Silver


Brand Name: OGX


Age Range Description: Adult


Global Trade Identification Number: 16


UPC: 052800676916


Manufacturer: Vogue International


Liquid Volume: 13 Fluid Ounces


Number of Items: 1


Item Weight: 14.82 ounces


Item Dimensions: 2.18 x 3.5 x 5.98 inches


Unit Count: 13 Fluid Ounces


Active Ingredients: water ( aqua ),keratin,glycerin


Recommended Uses For Product: Blonde Hair


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Mar 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Pleasantly surprised! Like Salon Shampoo!
Style: Shampoo
(Backstory, skip forward for list of Pros) I have tried this brand of shampoo before and it wasn’t anything special. The smell, effect on my hair, amount I needed to use to cover my scalp. I thought I’d give this brand a second try with their purple shampoo and it was such a better experience!! It felt like salon shampoo to me! Pros: 1)Sulfate free 2)Concentrated. Some sulfate free shampoos don’t lather and feel drying and like they are mostly water so you feel like you need more shampoo to get your hair clean. And then you need extra conditioner after to undue all the dryness. This is thick. A little goes a long way. 3)Dark purple color. I read that the darker the color, usually the more effective it is. This is super dark and I noticed a difference on my brassiness after one use. I put it on and lathered and left it on while I shaved. 4)Pleasant smell. Fragrance is very personal I know. To me this smells lovely and luxurious. Maybe a little fruity, a little floral, a little vanilla. If you can’t do fragrance at all, I would skip this. 5)So smooth! I don’t think I’ve ever used a shampoo that made my hair feel this good. It feels soft when rinsing the shampoo out. I still use conditioner because my hair is long and tangles but I actually may not need to with this shampoo. It feels so silky! If I use my same conditioner, same leave in spray conditioner, and style it the same, it turns out looking healthier and shinier and I know the only thing I did differently is the shampoo. This is a winner! I have wavy hair, medium density, not super thin or super thick, dirty blonde with some blonder highlights in front. ... show more
Reviewed in the United States on November 16, 2022 by Amazonfan
    • Perfect for my daughters blonde hair
Style: Shampoo
I bought this for my daughter, who has bleached blonde hair and needs a toning shampoo, and she loves it! It works well and the quality is really nice! Her blonde color is looking awesome. Even a month after, she had it professionally colored because of using the shampoo. I will continue to buy it because the price is right and she enjoys using it to keep her hair looking blonde and beautiful. ... show more
Reviewed in the United States on March 19, 2025 by JessieJ80
    • Divine
Style: Shampoo
Rating: ★★★★☆ (4 out of 5 stars) As a proud (and slightly high-maintenance) bottle blonde, I’m always on the hunt for a purple shampoo that keeps my locks looking less like haystack yellow and more like icy champagne sophistication. Enter the OGX Impecca-Blonde Purple Toning Shampoo—a violet-hued hero that’s been working overtime in my shower. The toning is absolutely effective—after just a couple of uses, my hair looked brighter and the brassy undertones were politely shown the door. The scent is surprisingly lovely too, not that overpowering salon chemical cloud, but something fresh and clean that lingers just long enough. I docked one star simply because the texture is a bit thick, and it takes a little extra effort to evenly distribute through longer hair. But truly, that’s me nitpicking with a silver comb. Overall? A fabulous addition to any blonde’s routine. Pair it with a hydrating conditioner and you’re golden… well, blonde, but you get my point. ... show more
Reviewed in the United States on April 17, 2025 by Fiona
    • It's really purple!
Style: Shampoo
I have silver-gray hair compliment of my paternal grandmother and know how important it is to keep the yellow away. I had used a different purple shampoo for the past 10 years or so, ever since I stopped coloring my hair to hide the fact I am gray. I saw this and am familiar with the company so thought I would try it. I wasn't expecting it to be this purple! To be honest, I am afraid to use it full strength for more than 1 day. So I mix it about 50/50 with another shampoo I like and it's still pretty purple but at least I don't feel like I will have purple hair. Still, my habit has been to use it twice a week and my hair is beautifully silver, no yellow and no purple after at 2 months of use. It has a clean smell, doesn't dry my hair since we have naturally soft water in my area. I don't feel the need to use conditioner much as all. The bottle did not leak in transit, it was well protected. ... show more
Reviewed in the United States on April 14, 2025 by Bizyfe0415
    • Excelente
Style: Shampoo
Buen producto
Reviewed in the United States on February 27, 2026 by Kirenia Yero Perez
    • Great product for the price
Style: Shampoo
Review Image by AJ AJ
This purple shampoo really works to keep blonde/ highlights staying bright and fresh. I have well water and my blonde can start looking dull and brassy after 3-4 weeks of getting hair done. This works great. I use 1-2 times a week, let it sit in a larger on hair for a couple of minutes. Don’t keep in too long because it can give you a temporary tint to your hair. It really cuts the brass and yellow! ... show more
Reviewed in the United States on January 2, 2025 by AJ AJ
    • Works but so concentrated its a waste of product
Style: Shampoo
Review Image by Luke Miller Luke Miller
This makes hair blonde yes so that’s great BUT it doesnt suds up very easily and it is very thick and concentrated MAKE SURE hair is wet before using Shampoo with regular shampoo BEFORE to actually clean hair THEN second time use this as then you wont waste the product as much IT WILL STAIN HANDS DO NOT leave on too long This will not make your roots blonde or COLOR/DYE your hair This is to remove brassy tones (so rednessness and grassiness will fade) If your hair is already verity blonde it WILL make is GREY looking and GREY toned so be careful ALWAYS consult your hair stylist on ANY HAIR PRODUCTS you use at home. ESPECIALLY ANY COLOR TONERS. They will be able to coach and help you if THIS product is right for what they are currently using and treating your hair for. ... show more
Reviewed in the United States on December 29, 2022 by Luke Miller Luke Miller
    • Good product
Style: Shampoo
Really like the OGX products. This did the trick to take yellow out. Strong color deposit if you leave on longer than a couple of minutes. My hairdresser asked it I had tinted my white/light gray hair purple.
Reviewed in the United States on October 4, 2025 by Nova GG

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