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Availability:
In Stock.
Arrives
Saturday, Jul 5
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Style: Shampoo
Features
- BEAUTIFULLY BRIGHT BLONDE HAIR: Keep your hair the brightest and blondest it's ever been with OGX Impecca-Blonde Purple Toning Shampoo! This purple toning shampoo is specially formulated to fight off brassy tone while nourishing your hair in the process
- BUILDABLE RESULTS: OGX's Impecca-Blonde Purple Toning Shampoo can add buildable color protection to any blonde hair care routine. When you wash it out, know you are giving your blond hair the TLC it needs
- PURPLE POWER BLEND: This OGX Impecca-Blonde Purple Toning Shampoo, infused with purple fig and iris, works hard to keep your hair blonde longer while moisturizing, hydrating and getting rid of brassy tones
- PICK YOUR PRODUCT: Whether you use our OGX Impecca-Blond Purple Toning Shampoo, purple toning drops or a combination of both, OGX lets you pick the perfect hair care combination for your routine! Use it to personalize your perfect shade of blonde
- SALON-QUALITY HAIR CARE: OGX works hard to guarantee every hair product we make uses high-quality and effective ingredients, while also being free of sulfated surfactants, parabens, formaldehyde donors, plastic microbeads and phthalates
Description
Say goodbye to brass and hello to a brighter shade of blonde with OGX Impecca- Blonde Purple Toning Shampoo. Formulated with a powerful, highly pigmented purple shade with ingredients like purple fig, iris and keratin, this moisturizing shampoo is great for brightening blonde hair while fighting off brassiness. No matter if your hair is silver, pre-lightened or naturally blonde, let your hair be the best blonde it can be by adding this purple toning shampoo to your routine. Simply add this blonde hair shampoo to your routine to help color-correct yellow tones. This buildable coverage makes it the perfect product for those who want to personalize their tone! Want even more color-correction? Try pairing our Impecca-Blonde Purple Toning Shampoo with our powerful purple toning drops, along with your favorite OGX conditioner.
Brand: OGX
Item Form: Liquid
Hair Type: Color Treated
Scent: Coconut/Vanilla
Age Range (Description): Adult
Product Dimensions : 2.18 x 3.5 x 5.98 inches; 14.82 ounces
Item model number : 4067691
UPC :
Manufacturer : Vogue International
Country of Origin : Canada
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Jul 5
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Style: Shampoo
I have silver-gray hair compliment of my paternal grandmother and know how important it is to keep the yellow away. I had used a different purple shampoo for the past 10 years or so, ever since I stopped coloring my hair to hide the fact I am gray. I saw this and am familiar with the company so thought I would try it. I wasn't expecting it to be this purple! To be honest, I am afraid to use it full strength for more than 1 day. So I mix it about 50/50 with another shampoo I like and it's still pretty purple but at least I don't feel like I will have purple hair. Still, my habit has been to use it twice a week and my hair is beautifully silver, no yellow and no purple after at 2 months of use. It has a clean smell, doesn't dry my hair since we have naturally soft water in my area. I don't feel the need to use conditioner much as all. The bottle did not leak in transit, it was well protected.
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Reviewed in the United States on April 14, 2025 by Bizyfe0415
Style: Shampoo
Love this shampoo
Reviewed in the United States on June 6, 2025 by Purple toothpaste
Style: Shampoo
Smell good .but my hair is still hard not soft after used.its only good for my hair color after shower hair is looks vibrant but not bouncy i like the smell though i just used that 2x s week or once a week cause its makes hair dry .
Reviewed in the United States on June 24, 2025 by Arlene bauer
Style: Shampoo
I love this shampoo work well
Reviewed in the United States on May 28, 2025 by Lucinda
Style: Shampoo
I bought this for my daughter, who has bleached blonde hair and needs a toning shampoo, and she loves it! It works well and the quality is really nice! Her blonde color is looking awesome. Even a month after, she had it professionally colored because of using the shampoo. I will continue to buy it because the price is right and she enjoys using it to keep her hair looking blonde and beautiful.
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Reviewed in the United States on March 19, 2025 by JessieJ80
Style: Shampoo
I’m always on the hunt for purple shampoos that actually work. The ones I do like & do work are a bit too pricey for me at the moment & especially since my hair is super long & thick, I go through those purple shampoos pretty quickly. I thought I’d give this one a try as I’m familiar with this brand & use to purchase the keratin shampoo/conditioner which I liked. I had to go through the reviews to see how this lather as I prefer it to lather purple on my hair which it changes to white when left on for it to work. Reviewers said it does lather purple…..BUT it does not. Once you attempt to lather it on your hair, it lathers white. As for the effectiveness of this purple shampoo, It doesn’t seem to be cancelling out any brassiness in my hair either. It also dries out my already damaged dried hair which I didn’t like either. The only thing I liked about this was the scent.
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Reviewed in the United States on June 2, 2025 by I*Shop*Alot
Style: Shampoo
(Backstory, skip forward for list of Pros) I have tried this brand of shampoo before and it wasn’t anything special. The smell, effect on my hair, amount I needed to use to cover my scalp. I thought I’d give this brand a second try with their purple shampoo and it was such a better experience!! It felt like salon shampoo to me! Pros: 1)Sulfate free 2)Concentrated. Some sulfate free shampoos don’t lather and feel drying and like they are mostly water so you feel like you need more shampoo to get your hair clean. And then you need extra conditioner after to undue all the dryness. This is thick. A little goes a long way. 3)Dark purple color. I read that the darker the color, usually the more effective it is. This is super dark and I noticed a difference on my brassiness after one use. I put it on and lathered and left it on while I shaved. 4)Pleasant smell. Fragrance is very personal I know. To me this smells lovely and luxurious. Maybe a little fruity, a little floral, a little vanilla. If you can’t do fragrance at all, I would skip this. 5)So smooth! I don’t think I’ve ever used a shampoo that made my hair feel this good. It feels soft when rinsing the shampoo out. I still use conditioner because my hair is long and tangles but I actually may not need to with this shampoo. It feels so silky! If I use my same conditioner, same leave in spray conditioner, and style it the same, it turns out looking healthier and shinier and I know the only thing I did differently is the shampoo. This is a winner! I have wavy hair, medium density, not super thin or super thick, dirty blonde with some blonder highlights in front.
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Reviewed in the United States on November 16, 2022 by Amazonfan
Style: Shampoo
This purple shampoo really works to keep blonde/ highlights staying bright and fresh. I have well water and my blonde can start looking dull and brassy after 3-4 weeks of getting hair done. This works great. I use 1-2 times a week, let it sit in a larger on hair for a couple of minutes. Don’t keep in too long because it can give you a temporary tint to your hair. It really cuts the brass and yellow!
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Reviewed in the United States on January 2, 2025 by AJ AJ