Noughty Wave Hello Curl Defining Shampoo - 97% Natural, Vitamin-Rich Formula for Curly and Wavy Hair, Sulphate-Free Vegan Haircare, 250ml
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Extended holiday returns
FREE refund/replacement until Jan 31, 2026 Learn more
FREE refund/replacement until Jan 31, 2026 Learn more
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026
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Availability:
In Stock.
Arrives
Sunday, Nov 23
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Style: Shampoo
Features
- CARE FOR CURLY HAIR: Cleanses and hydrates dry, wavy hair leaving locks looking lustrous and frizz free with curl definition. Gentle and kind on all kinds of curls
- PLANT POWER TO THE RESCUE: Suitable for every day use, this curl defining shampoo helps hair to feel silky soft, defined and superbly cared for
- TAME YOUR TRESSES: Carefully curated natural ingredients nurture curls, helping to improve suppleness, smoothness and shine. Safe to use on coloured hair
- 97% NATURAL INGREDIENTS: Powered by vitamin rich sea kelp extract and luxurious avocado oil, with an invigorating ocean fresh scent
- VEGAN FRIENDLY: Cruelty free, silicone free & sulphate free with no parabens or petrochemicals just luscious looking locks every day
Features
- WAVE HELLO TO LUSCIOUS CURLS: Say hello to luscious curls and goodbye to bad hair days with this multi-award-winning curl defining shampoo. It gently cleanses while restoring moisture to soften, smooth, and define curls.
- KEEPS HAIR SILKY SOFT: The SLMI derived from natural Coconut plant gently washes away dirt and excess oil, while vitamin-rich Avocado Oil, Sea Kelp Extract, and Chlorella Extract lock in moisture to keep hair silky soft and super-conditioned.
- NATURAL AND VEGAN-FRIENDLY: Our natural shampoo for curls is formulated with 97% Natural Ingredients. Its 100% Vegan and Cruelty-Free. Made with 100% ethically traded and sustainably sourced material.
- FOR WAVY AND CURLY HAIR: This sulphate-free shampoo for curly and wavy hair restores hairs resilience and strength. Its paraben, and petrochemical free. It has an invigorating fragrance of an Ocean Fresh scent. 250 ml / 8.4 fl oz tube.
- AWARD-WINNING HAIR CARE PRODUCT: Women founded by Natural Beauty Experts. Won 'Best Buy Shampoo' in Green Parent Awards 2019. Won 'Naturally Curly's Best of the Best Leaders in Curl Award' at Naturally Curly Awards 2019.
Is Discontinued By Manufacturer : No
Product Dimensions : 1.97 x 2.95 x 8.19 inches; 2.47 Ounces
Item model number : NOUWV5147
Manufacturer : KMI Brands Ltd
Brand: Noughty
Item Form: Gel
Hair Type: Curly
Scent: Unfragranced
Age Range (Description): Adult
Is Discontinued By Manufacturer : No
Product Dimensions : 1.97 x 2.95 x 8.19 inches; 9.95 ounces
Item model number : NOUWV5147
Manufacturer : KMI Brands Ltd
Best Sellers Rank: #168,283 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3,791 in Hair Shampoo
#3,791 in Hair Shampoo:
Customer Reviews: 4.0 4.0 out of 5 stars 1,073 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Nov 23
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
This is a wonderful smelling shampoo that won’t ruin curls in naturally curly hair. It won’t add curl to straight hair, but if you have waves or curls and don’t want to straighten them out then this is a great product for you.
Reviewed in the United States on July 31, 2020 by Jared Clark
i've not had curls like these since i was little! smells good, though looks pretty feminine and some guy friends poke fun at me for it, but i love the product too much to let that stop me
Reviewed in the United States on April 13, 2023 by James
It dries hair. I have wavy/slightly curly hair. The first time I used this shampoo, my hair looked quite good, but with each use, my curls were less defined and my hair seemed harder to tame. My scalp started feeling drier too. It doesn't lather, and I need to use quite a bit of product to feel that it covers all of my hair (a bit longer than a shoulder length). Maybe it would work better during more humid season (the air is dry this time of the year where I live), but I don't see myself buying it again, and in fact, I might not finish the bottle. I've used a few times already, as I was really trying to give it a chance. What I do love about this product is how clean the list of ingredients is (which is why I bought it). It has no fragrance, and no harsh chemicals. I also noticed a slight decrease in the hair I loose in the shower since I started using this shampoo, so I think that my skin does appreciate it, but unfortunately my hair is untamed when I use this shampoo.
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Reviewed in the United States on November 14, 2025 by Gall Anonim
Loved the smell! But unfortunately this did not work for my 2b, wavy/curly, low porosity hair :( Made my hair feel like if you tried to straighten a Barbie dolls synthetic hair. I had to wash it with my usual product twice and deep condition it for 30min and it still feels bad, but not as bad. I had extremely high hopes for this product, but sadly it did not delivery what it claimed on my hair type. The shampoo was decent, but the conditioner didn’t do a single thing, and the spray stuff nozzle didn’t work at all. I am yet to try the serum (hasn’t been picked up yet) but with the shampoo and conditioner I have to say, if your hair is exactly like mine, try something else! Not shaming or bashing the brand, just sad it didn’t work for my hair.
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Reviewed in the United States on March 20, 2022 by Lia
I've been using this shampoo for two years and I love it. It gives my hair great body. The companion conditioner is great as well.
Reviewed in the United States on February 22, 2021 by Amazon Customer
Nice product. Does not build up, has a loose, better-than-natural hold. I highly recommend.
Reviewed in the United States on May 2, 2021 by Bobby Mays
I have wavy hair and there are no products for wavy hair, so I decided to try this. I wanted something that wouldn’t weigh my hair down, but would also take care of the frizz. I tried it for a month. Though it might work on curly hair, it did not work for me: -did make it lighter, weight wise -sooooooo frizzy and none of my normal products would fix it* -lost more hair: I maybe loose 5-10 strands in the shower on a normal day. This had me pulling out at least 30 every time. After a month I gave up and went back to my store brand. *I usually moose or gel to stop the frizz and let it air dry.
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Reviewed in the United States on March 18, 2021 by Jesse
Didn’t like at all. Crunchy hair is not pleasing to me.
Reviewed in the United States on September 16, 2022 by Rosa M.