Search  for anything...

Noughty 97% Natural Hello Curl Define and Re-Shape Curl Primer, Vitamin Rich Formula for Curly and Wavy Styles, with Sea Kelp and Shea Butter, Sulfate Free Vegan Haircare 6.7fl.oz

  • Based on 1,940 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $3 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Aug 10
Order within 9 hours and 37 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Features

  • CARE FOR CURLY HAIR: Deeply conditions and defines waves and ringlets, leaving hair looking lustrous and frizz free with curl definition. Gentle and kind on all kinds of curls
  • TAME YOUR TRESSES: Carefully curated natural ingredients nurture curls, helping to improve suppleness, smoothness and shine. Safe to use on coloured hair
  • PLANT POWER TO THE RESCUE: Suitable for every day use, this moisturising conditioner helps hair to feel silky soft, defined and superbly cared for
  • 97% NATURAL INGREDIENTS: We use safe, ethical formulas - beauty shouldn't come at the price of the planet. Noughty uses responsibly sourced ingredients and sustainable packaging to preserve natural resources wherever possible with the aim of a more planet positive future.
  • NO NASTIES IN HERE! You'll find no silicones, parabens, petrochemicals or sulphates in any Noughty products. Proud to have cruelty free, vegan products and no nasties just luscious looking locks every day!

Product Benefits: Moisturizing and nourishing for curly hair


Hair Type: Wavy and Curly


Material Type Free: Silicone Free, Sulfate Free


Scent: Unfragranced


Liquid Volume: 400 Milliliters


Product Dimensions ‏ : ‎ 1.85 x 1.85 x 7.09 inches; 0.01 ounces


Item model number ‏ : ‎ NOUWV2329


Manufacturer ‏ : ‎ Noughty Haircare


Best Sellers Rank: #95,416 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,012 in Hair Styling Gels


#1,012 in Hair Styling Gels:


Customer Reviews: 4.3 4.3 out of 5 stars (2,015)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Smells great
Smell is like and very pleasing, I have light weight b3 curls. I love this stuff
Reviewed in the United States on October 6, 2023 by Nrj

  • This works great for me!
I love this product! It works great for my hair & I have very thick, curly, frizzy hair. This leaves my hair soft & shiny with minimal frizziness. There is a strange smell but it goes away as soon as my hair is dry.
Reviewed in the United States on August 2, 2021 by Carmel

  • really does work
I took one star off because the scent is...odd. Not offensive, but not nice either. More importantly (for me), this stuff really works exactly as described. I have hair that is always fully wavy in the back nmw and tends to fall stick straight in the front, depending on humidity, etc.. This gave me a nice wave all over and it did work well on my hair after it was dry too to refresh shape. Pretty likely to use the whole bottle/buy again. Just put on a little perfume after haha. ... show more
Reviewed in the United States on May 25, 2021 by Anne Garwig

  • My favorite curly hair product
This is my favorite hair product
Reviewed in the United States on March 30, 2023 by Kim T. Titus

  • Not great for fine curls
It pieces the curls and hair, like sticks them together a bit, but if it’s humid or if your natural curls tend to fall in the evening forget it this stuff is useless. Needs hairspray to hold the style, and it doesn’t moisturize well. I tend to not like having to use 2-4 products in my hair at once
Reviewed in the United States on June 6, 2023 by z9

  • Good!
Me gusta 🤩
Reviewed in the United States on March 21, 2023 by Daniela

  • Too greasy and heavy
The pump on my bottle didn’t work, so I had to open up the bottle to try the product out. I only used a little bit, exactly as directed, and I found it to feel greasy and heavy. Returned.
Reviewed in the United States on June 17, 2021 by Sarah

  • Invisible and weightless
This works really well on my wavy to curly hair, giving it good shape and texture without feeling like there's any product in my hair. If it came unscented it would be absolutely perfect.
Reviewed in the United States on July 6, 2021 by Jazzbird

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...