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milk_shake

milk_shake icy blond shampoo award winning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair ideal for maintaining icy, ash-toned color

  • Based on 6,026 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Aug 9
Order within 20 hours and 19 minutes
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Size: 33.8 Fl Oz (Pack of 1)


Style: Shampoo


Features

  • a must-have for stylists and clients who love their blond ultra-bright and beautifully balanced.
  • Brightens and Enhances Icy Tones Helps maintain luminous, ash-toned blonde, platinum, and silver shades.
  • Enriched with Milk Proteins Strengthens and softens strands while restoring shine and manageability.
  • Cool-Toned Radiance with Every Wash Leaves blond hair vibrant, glossy, and salon-fresh between toning session

Description

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Product Dimensions ‏ : ‎ 3.88 x 3.88 x 11.25 inches; 2.11 Pounds


Item model number ‏ : ‎ 9


Manufacturer ‏ : ‎ milk_shake


Best Sellers Rank: #4,093 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #117 in Hair Shampoo


#117 in Hair Shampoo:


Customer Reviews: 4.4 4.4 out of 5 stars (6,026)


Item Form: Liquid


Hair Type: Blonde


Scent Name: Sweet Grape


Other Special Features of the Product: Natural Ingredients


Product Benefits: Infused with black pigments to neutralize yellow tones while enhancing ash hues. Leaves hair feeling soft, clean, and toned. Ideal for platinum and very light blonde hair. Not recommended for gray or white tones. Use regularly to maintain a fresh, icy finish.


Suitable Hair Color: All Hair Colors


Brand Name: milk_shake


Age Range Description: Adult


Global Trade Identification Number: 99


Model Number: 9


Manufacturer Part Number: 11.141


Manufacturer: milk_shake


Liquid Volume: 33.8 Fluid Ounces


Number of Items: 1


Item Weight: 33.8 Ounces


Item Dimensions: 3.88 x 3.88 x 11.25 inches


Unit Count: 33.8 Fluid Ounces


Material Type Free: Paraben Free, Sodium Laureth Sulfate Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Aug 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Great for brassy hair or extensions.
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
This is the best shampoo ever if your blonde hair is brassy!! It won’t turn your hair purple if you leave it on long. It’s actually almost black looking, smells amazing and great price. It gives your hair beautiful volume. It works perfect for that nice cool blond effect and leaves your hair soft. My hair is not frizzy after using. Works perfect for my hair extensions!!! ... show more
Reviewed in the United States on April 11, 2026 by Amazon Customer
    • I smell like grapes and my hair is silver. Nice.
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
I love it! It smells amazing, like grapes. It works about as well (if not better) than the name brand Olaplex. My hair is soft, feels healthy, and is toned extremely well. Great for if you're going for an ashier blonde. Very worth it. A little goes a long way too, so you don't need to buy it as often as a lower quality brand. ... show more
Reviewed in the United States on April 18, 2026 by Ali
    • Great smelling shampoo to keep the brass away
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
The milk_shake Icy Blond Shampoo has been really good for keeping the brassiness out of my hair. It leaves my blonde looking cooler and brighter without making it feel dry. The smell is amazing and honestly one of my favorite parts about using it. A little goes a long way too, so you don’t need much product each wash. Overall, it works well, smells great, and helps keep my hair looking fresh between salon visits. ... show more
Reviewed in the United States on May 24, 2026 by Tina H
    • Holy grail toning shampoo for icy blondes!
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
I absolutely love this shampoo! I don't use it every day as it's expensive, but about once a week, it's great to tone my platinum white-gray blond hair. Every time I use it, I get compliments on my hair. It's effective at cleansing my scalp and hair. Some purple shampoos leave a sort of residue on my scalp, but this does not. It also does not dry out my hair. It leaves my hair shiny and manageable with the perfect icy color. It's a very very dark purple, so if you leave it on too long, it may color your hair slightly purple, but leaving on for 2-5 minutes tends to give my hair a beautiful silvery-white color. It does have a strange artificial grape scent, but it's not overpowering and doesn't linger, so I don't find that bothersome. This is my holy grail toning shampoo! ... show more
Reviewed in the United States on April 6, 2026 by RachelDella
    • Do you have salt & pepper hair & want more pepper than salt? Than this product is for you!
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
I have salt and pepper hair that was turning my salt, WAY more salt. I did not want to dye my hair, so someone recommended I try this shampoo and conditioner. If you are wanting to use it on grey hair, I would recommend you only use it once every two weeks, once a week at the very most. This shampoo and conditioner brought back the black in my hair that I have and really made it stand out. It did brighten the silver in it as well. I have received so many compliments on my hair since I started using this product and I can honestly say it's my natural color. I do use the conditioner like a hair mask and leave it in for about 30 minutes when I use it. The shampoo smells really good. It is expensive at first, but you really only use a small amount and you should only use it every other week so it really is a long lasting product which then makes it a really good price. The only issue I have with it, is because it is black shampoo, you have to make sure you don't get the shampoo or conditioner on anything. Your tub or shower also can get black from using this product, but it cleans right up with bathroom cleaner. I highly recommend this product if you have salt and pepper hair and would like more pepper with your salt. ... show more
Reviewed in the United States on April 12, 2026 by Thundercat
    • Perfect
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
Amazing stuff, all of my yellow has come out! It’s like a color shampoo, my nails get dark for a couple of days then it comes out, but my hair wow I love this for my hair and smells so good
Reviewed in the United States on May 11, 2026 by RUBY
    • Amazing
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
This stuff is awesome and smells great. Can be used as a mask but use cloves because it does stain under nails. Worked on my stubborn brass
Reviewed in the United States on April 24, 2026 by Tori
    • Powerful toning shampoo great for brassiness, just don’t overdo it
Size: 10.1 Fl Oz (Pack of 1) Style: Shampoo
I’ve been using the milk_shake Icy Blond Shampoo to keep my blonde looking cool and toned, and it definitely delivers noticeable results. This is stronger than your average purple shampoo—the darker pigment really helps cut down on yellow and brassy tones, especially on lighter blonde or highlighted hair. After a couple of uses, my hair looked noticeably more ash-toned and refreshed. It lathers well and leaves hair feeling clean without being overly drying, which I appreciated. That said, because it’s so pigmented, you have to be careful with how long you leave it on. Leaving it too long can slightly over-tone very light hair or give a faint tint. Pros: Strong toning effect (great for brassiness) Helps maintain icy/ash blonde color Cleans well without stripping hair More effective than typical purple shampoos Cons: Can over-tone if left on too long May temporarily stain hands or nails Works best on lighter blonde shades Overall: A great option if you’re trying to maintain a cool blonde tone at home. Just start slow with timing and adjust as needed—this one is definitely more powerful than most toning shampoos. ... show more
Reviewed in the United States on April 21, 2026 by Amanda D.

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