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MAYBELLINE

Maybelline Great Lash Waterproof Mascara, Volumizing, Lengthening and Lash-Doubling Formula for Thicker Lashes, Very Black, 1 Count

  • Based on 7,545 reviews
Condition: New
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Availability: In Stock.
Fulfilled by BEAUTY PLUS
Arrives Tuesday, Jun 30
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Color: Very Black


Size: 0.43 Fl Oz (Pack of 1)


Features

  • Great Lash Waterproof Mascara: Our fan-favorite mascara featuring a lash-doubling formula that conditions while it thickens and glides on to build great-looking lashes with volume and definition and compliment any eye color
  • Build Volume and Definition: Features a lash-building volumizing mascara brush that makes it easy to get a full-lash look. Ophthalmologist tested, hypoallergenic and suitable for contact lens wearers
  • Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes with an array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara and eyebrow makeup
  • Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

After 40 years, Great Lash is still America's favorite mascara. Our fan-favorite mascara features a lash-doubling formula that conditions while it thickens and glides on to build great-looking lashes with volume and definition. Lash-building brush that makes it easy to get a full- lash look. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers. Remove with Garnier Micellar Water, a gentle makeup remover. Maybelline can help you create any look with foundation, BB cream, concealer, and highlighter for the perfect canvas, eye shadow, brow pencil, and eyeliner for any eye look and lip products, from showstopping matte lipstick to au natural lip gloss. From the Manufacturer Ingredients Water/Aqua, Beeswax/Cera Alba, Ozokerite, Shellac, Glyceryl Stearate, Triethanolamine, Propylene Glycol, Stearic Acid, Sorbitan Sesquioleate, Methylparaben, Quaternium-15, Quaternium-22, Simethicone, Butylparaben, May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Mica Directions For best results, apply mascara from outer lash to inner lash, sweeping brush slowly from root to tip. Do not let dry between coats. Removes easily with soap and water or Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover. Warnings To safeguard Maybelline purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.

Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 0.81 x 2.75 x 5.63 inches; 0.35 ounces


Item model number ‏ : ‎ 420MW 01VRYBLK


UPC ‏ : ‎


Manufacturer ‏ : ‎ Maybelline New York


Best Sellers Rank: #6,598 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #80 in Mascara


#80 in Mascara:


Customer Reviews: 4.5 4.5 out of 5 stars (8,099)


Product Benefits: Volumizing, Waterproof


Brand Name: MAYBELLINE


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Country as Labeled: United States


Package Type Name: Tube


UPC: 041554626964


Manufacturer: Maybelline New York


Global Trade Identification Number: 64


Manufacturer Part Number: 62696


Model Number: 420MW 01VRYBLK


Skin Type: Suitable for contact lens wearers


Item Weight: 10 Grams


Skin Tone: All


Other Special Features of the Product: Waterproof


Specialty: Natural


Water Resistance Level: Waterproof


Mascara Wand Type: Hourglass-shaped brush


Coverage: Full


Item Volume: 12.7 Milliliters


Item Dimensions: 0.81 x 2.75 x 5.63 inches


Color: Very Black


Material Type Free: Oil Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 30

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Affordable & Impressive! Affordable & Impressive!
Color: Very Black Size: 0.43 Fl Oz (Pack of 1)
Review Image by Reynna
Review Image by Reynna
Admittedly, I bought the waterproof (very black) version of this mascara because the pink and green bottle. It's really nostalgic for me since my mom used to use Great Lash washable when I was little, so I was really hoping the waterproof version would become a stable in my makeup routine. This mascara did not disappoint me at all! I'll be comparing it to the IL MAKIAGE Black Card mascara my sister gave me since it's the only other mascara I've owned. Price: DIRT CHEAP! Black Card nearly gave me a heart attack when I looked up the price ($30+). Honestly this mascara proves to me that just because a product is considered a "drugstore" brand, doesn't mean it's garbage. High prices don't always make the product better so don't knock it till you try it. Product amount: Great Lash has 12.7ml of product compared to Black Card that has only 9.5ml for about a 6th of the price (don't quote my math on that). Application: Great Lash has a shorter wand which I like. I feel I have better control over the wand and can maneuver it better than Black Card, which can feel long and awkward especially if you prefer to not change hands when applying your mascara. I was a bit skeptical about the Great Lash brush because I had gotten used to the unique, silicone brush shape of Black Card, but I like this classic brush better. I haven't poked myself with it thus far, it catches all my lashes surprisingly well and applies the mascara pretty evenly so it's not hard to get a more natural looking lash. Meaning I don't get a bunch of clumped or heavy feeling lashes if I get my application right. If I do get a clump I use a sewing pin to fix it because I apparently like living dangerously - I'll get a proper lash comb eventually. Unlike Black Card that claims (and delivers) curl and length, Great Lash doesn't promise a curling effect, but it did add some curl to my lashes -some length too- even if it wasn't as dramatic as Black Card (again a more natural look). If you want a big curling affect to your lashes then you'll need an eyelash curler, and this waterproof mascara will definitely lock that curl in for the day. Is it water proof?: YES! My dog decided she wanted to play outside while it was snowing/raining and I happened to be wearing this mascara so I figured it was a good time to test it. I had rain and snow on my lashes and this mascara didn't budge until I removed it with micellar water all in 1 waterproof from Garnier. I did notice a few ladies mention their mascara was flaking when they went to bed but I haven't had that issue at all. Maybe I touch my eyes less (oil from your skin can breakdown waterproof mascara a bit). Also, let's be real, if you're expecting your mascara to pull off a 16+ hour day without some wear and tear you're looking for a miracle, not a mascara. Black Card isn't waterproof and it will flake in a few hours or if you touch it, so you can't set it and forget it like you can with Great Lash. It also won't hold a curling effect created by an eyelash curler (think of how curly hair is straight when wet). Overall: Buy it! You won't be disappointed and your wallet won't go into cardiac arrest. ... show more
Reviewed in the United States on November 23, 2024 Reviewed in the United States on November 23, 2024 by Reynna
    • The best for decades
Color: Very Black Size: 0.43 Fl Oz (Pack of 2)
I’ve been using this mascara since the 80s. I’ve tried many other mascaras over this years because sometimes this can be hard to find, but nothing comes close to this. It does not smear or come off unless you use soap or makeup remover to get it off. It is legit waterproof and the absolute best mascara I’ve ever used. Period. ... show more
Reviewed in the United States on May 24, 2026 by Shannon
    • Great lashes and waterproof all day
Color: Very Black Size: 0.43 Fl Oz (Pack of 2)
Best waterproof mascara ever
Reviewed in the United States on May 27, 2026 by Kerystin ruibal
    • All of the ages of your life
Color: Very Black Size: 0.43 Fl Oz (Pack of 1)
The following is a quote from AI overview: But before you read that, I am blah, blah, blah years old and have used this mascara since it's debut. Ok, you can estimate the years old. I started with the regular and then during stressful or sad times, like now, I switched to the "waterproof". It really is waterproof! No number of salty tears can defeat it. It comes off pretty easily with any kind of face wash, cold cream, Vaseline, etc. I use olive oil. It does flake off a little by day two but otherwise it has stood the test of time and it's really affordable. Now, read a little history...... Maybelline's Great Lash mascara debuted in 1971 and is known for being the first water-based, automatic mascara, which made it easy to apply and remove. Its iconic pink and green packaging was inspired by the popular color schemes of the 1970s and the vibrant prints of Lilly Pulitzer. The product was developed by founder Thomas Lyle Williams to make it easier for women to enhance their lashes, inspired by his sister Mabel's homemade mixture of Vaseline and coal dust. ... show more
Reviewed in the United States on November 13, 2025 by book minder
    • Good everyday mascara with nice lash separation
Color: Very Black Size: 0.43 Fl Oz (Pack of 1)
I’ve been using this mascara daily for about a month and it’s been solid overall. The brush is stiff, which helps separate my lashes well instead of clumping them together. It gives noticeable color right away and makes my lashes look darker and more defined without looking heavy. It adds decent length and separation more than extreme volume, which I prefer for an everyday look. It holds up well through the day, though I do notice a small amount of flaking after several hours. Nothing major, but worth noting. Even though it’s waterproof, it’s surprisingly easy to remove at the end of the day, which I like since it doesn’t take a lot of rubbing. Overall, a reliable basic mascara that works well for natural-looking definition and daily use. ... show more
Reviewed in the United States on March 3, 2026 by S
    • Easy to apply
Color: Very Black Size: 0.43 Fl Oz (Pack of 1)
I’ve used this for decades, didn’t use for a few years due to eye issues but started a few weeks ago and went lightly on it, goes on easy and able to apply as much as I need without looking to overdone, cost is very low and I’ll continue to use, try it.
Reviewed in the United States on June 5, 2026 by L
    • Favorite mascara
Color: Very Black Size: 0.43 Fl Oz (Pack of 1)
Used this brand for years! No clumping, doesn't irritate my eyes. A favorite of mine
Reviewed in the United States on May 5, 2026 by TK
    • Formula changed
Color: Very Black Size: 0.43 Fl Oz (Pack of 1)
I have used this product for decades and relied on it for its waterless formula. My eyes are deep-set and I have high cheek bones which make it impossible to use eyelash curlers. Further, my lashes grow out straight and "willy-nilly" and are light in color. So, I curl them between my middle fingers and thumb, a time-consuming but effective process. However, in the presence of water or steam, they wilt immediately, so I need a thoroughly waterless mascara, which Maybelline was, until recently. Imagine my disappointment watching my hard work wilt! I thought I was doing something wrong until I read the label, wherein the ingredients now include water. In all other respects, the product stays on, doesn't smudge and lasts reasonably well. My problem may be unusual, so, unless you need to curl your lashes before applying mascara, this is a good product at a very reasonable price. ... show more
Reviewed in the United States on November 1, 2024 by Kerry J. Klutka

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