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Matrix

Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan

  • Based on 47,346 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Aug 21
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Size: 10.1 Fl Oz (Pack of 1)


Features

  • Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair
  • Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash
  • Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse
  • So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning)

Description

Eliminates dull, yellow undertones in blonde, platinum, and grey hair. Hydrates dry and porous hair, leaving it shiny and healthy. Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver. Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair. So Silver Brass Off Food For Soft Mega Sleek High Amplify A Curl Can Dream Who is So Silver Purple Shampoo for? It is ideal for color-treated, blonde, grey, white, and platinum hair that needs toning. How does this purple shampoo work? It deposits purple pigments to neutralize unwanted brassy and yellow tones, leaving hair brighter and cooler. Is this shampoo vegan? Yes, the So Silver Purple Shampoo features a 100% vegan formula. How often should I use this shampoo? Use it 1 to 2 times a week, or whenever you notice brassy or yellow tones returning to your hair. Can I use this on color-treated hair? Absolutely. It is specifically designed to safely tone and brighten color-treated blonde and silver hair.

Product Dimensions ‏ : ‎ 1.9 x 1.9 x 8.1 inches; 9.6 ounces


Item model number ‏ : ‎ P23093


UPC ‏ : ‎


Manufacturer ‏ : ‎ Matrix


Best Sellers Rank: #3,189 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #82 in Hair Shampoo


#82 in Hair Shampoo:


Customer Reviews: 4.5 4.5 out of 5 stars (47,346)


Item Form: Liquid


Hair Type: Blonde, Platinum and Grey


Scent Name: Floral, Woody


Product Benefits: Neutralizes brassy warmth & eliminates dull, yellow tones in blonde and grey hair without stripping hair color.


Suitable Hair Color: Light Blonde


Brand Name: MATRIX


Age Range Description: Adult


Global Trade Identification Number: 55


UPC: 884486228055


Manufacturer: Matrix


Model Number: P23093


Manufacturer Part Number:


Liquid Volume: 300 ml


Number of Items: 1


Item Weight: 272.16 g


Item Dimensions: 1.9 x 1.9 x 8.1 inches


Unit Count: 10.1 Fluid Ounces


Active Ingredients: salicylic_acid, water


Recommended Uses For Product: salon


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Aug 21

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Great for Keeping Blonde Hair Bright Between Salon Visits
Size: 10.1 Fl Oz (Pack of 1)
I've tried several purple shampoos over the years, and Matrix So Silver continues to be one I reach for when my blonde starts looking dull or brassy. The purple pigment is effective at neutralizing unwanted yellow tones without needing to leave it on for an excessive amount of time. The shampoo lathers well, cleans thoroughly, and leaves my hair feeling fresh without weighing it down. While it is more pigmented than many drugstore options, I didn't find it overly drying when I followed with a good conditioner. A little goes a long way, so the bottle lasts longer than expected. For anyone with blonde, highlighted, silver, or gray hair, this is a great maintenance shampoo to help extend the time between salon appointments. I would recommend wearing gloves if you're leaving it on for several minutes, as the pigment can temporarily stain hands and porous surfaces. Overall, this is a salon-quality purple shampoo that does exactly what it's designed to do—reduce brassiness while helping maintain a brighter, cooler hair color. ... show more
Reviewed in the United States on July 29, 2026 by Paige
    • Salt-n-Pepper Silver and Dark Brown Hair Loves Its Non-Drying Formula
Size: 33.8 Ounce (Pack of 1)
I love this stuff so much, I had to buy the BIG bottle, which should last me at least six months if not longer. If you have silver hair or graying, with dark brown or black, get this. You won't regret it. I have 50-something salt n' pepper hair that sans any coloring is about 60% silver, with the other 40% a mix of dark brown to almost black. We have well water with a filter on the showerhead, and yet, my hair gets dull looking with tinges of brown being more prominent and the silver losing its sparkle. I have used many purple shampoos and the problem I run into is that most are very drying, which is something that my thick, curly hair doesn't need. This product is not drying at all, and within one wash - leaving it on my hair for 2-5 minutes after suddsing - makes a noticeable improvement. Dark strands are darker, and white-gray strands have whitened. I use this product for multiple days until I've achieved the look I want, and then use it twice a week thereafter, always using a quality conditioner after the shampoo - not a purple conditioner, although you certainly could do so. I do use the leave-in Matrix So Silver spray conditioner occasionally too. The shampoo is somewhat runny, so it takes very little to get a good lather. I focus on the mid-shaft to ends of my hair and run it all through right before rinsing. My hair is left feeling soft and moisturized after using it. I like the scent and have had no scalp or skin irritation using it. (Avoid contact with your skin for long periods of time, as it will stain your skin and/or scalp if prolonged exposure occurs. Overall, it's one of the best options for blonde and silver-haired folks. Definitely recommend giving it a try! ... show more
Reviewed in the United States on January 25, 2025 by Dig For The Pony
    • Amazing Purple Shampoo That Actually Works!
Size: 10.1 Fl Oz (Pack of 1)
The Matrix So Silver Purple Shampoo is hands down one of the best purple shampoos I’ve ever used! It neutralizes yellow tones beautifully and brings out the brightness in my blonde and silver hair without drying it out. I love that it’s vegan, and it still feels luxurious and conditioning — my hair feels soft and looks vibrant after every wash. The color-depositing formula really helps maintain that cool, bright tone between salon visits. It lathers well, rinses cleanly, and a little goes a long way. I’ve definitely noticed less brassiness and more shine since I started using it. Highly recommend this if you want a purple shampoo that actually delivers results! Will absolutely repurchase. ... show more
Reviewed in the United States on February 27, 2026 by Aaron C
    • Great Product!
Size: 10.1 Fl Oz (Pack of 1)
Review Image by Akes
The product is great, have been using for 2 years now. Keeps my hair soft, shiny and keeps the brassy colours out. Delivery was not good. Shampoo spilled into the package .
Reviewed in the United States on March 17, 2026 by Akes
    • Very effective
Size: 10.1 Fl Oz (Pack of 1)
Really good for keeping yellow out of white hair. Love the fragrance and how it leaves my hair feeling soft
Reviewed in the United States on June 7, 2026 by sabrina
    • Wonderful
Size: 10.1 Fl Oz (Pack of 1)
Use it all the time, love it. Lasts a long time.
Reviewed in the United States on July 25, 2026 by Marlena Helms
    • Good for my hair and the tones I need neutralized
Size: 10.1 Fl Oz (Pack of 1)
I bought a bottle of this and the so brass (I am not a hair stylist and wanted to see which one helped with the neutralization best for my blonde color treated highlights). This one won for me so I gave the other bottle away. It really does brighten hair and extend the highlights between trips to the salon. ... show more
Reviewed in the United States on June 30, 2026 by L M
    • Product good, but…
Size: 10.1 Fl Oz (Pack of 1)
Review Image by klaudia laszlo
I received it and the product was leaking all over the place.
Reviewed in the United States on June 19, 2026 by klaudia laszlo

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