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L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)

  • Based on 85,062 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Jul 1
Order within 13 hours and 41 minutes
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Color: Washable Blackest Black


Size: 0.28 Fl Oz (Pack of 1)


Features

  • Volumizing And Lengthening Mascara: Full lash fringe thats feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours

Description

Take your lashes to paradise. Our 1st mascara for voluptuous volume and length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. 200plus bristles catch every lash for a full fringe effect. Smooth glide formula provides silky volume in 1 coat. Lashes are feathery soft to the touch. Women agreed: 91% saw in10se and volumized lashes and 87% saw more beautiful lashes. plus98% lengthening effect. Voluptuous Volume and Length Full Lash Fringe, Feathery Soft Soft Wavy Bristle Brush Smooth Glide Formula Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water. To safeguard L’Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injuRed, irritated, or infected. Consult a physician promptly.

Color: Washable Blackest Black


Product Benefits: Long Lasting, Volumizing, Lengthening


Special Feature: Non-Flaking, Smudge-Proof, Non-Clumping


Brand: L'Oreal Paris


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 0.77 x 2.75 x 7 inches; 1.09 ounces


Item model number ‏ : ‎ PU335810


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris Cosmetics


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jul 1

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • PRO TIP - L’Oréal is the mascara GOAT
Color: Latte Brown Washable Size: 0.28 Fl Oz (Pack of 1)
Idk why maybelline kind of gets the reputation as the best in drugstore mascaras, or at least it seems that way. I have been interested in makeup since I was a kid and was a teenager during the YouTube makeup craze so I have tried a LOT of mascara. No brand, high end or drugstore, is as good as L’Oréal. I have used L’Oréal voluminous mascara since I was in high school, and recently wanted a TRUE brown mascara and was recommended this one. It’s also amazing! Pro tip-when your mascara is brand new, as you pull the wand out of the tube, drag the side of the wand on the inside of the tube so it wipes the product off. Then once the wand is out, wipe the excess product on the very end of the wand into the bottle. Then use the side of the brush that you dragged along the inside of the tube, the side with the least amount of product. The one criticism id give L’Oréal on all their mascaras is that the product is so wet when it’s new, so it can make it really easy to get too much product on your lashes and not have enough dry-ish bristles to fix it. Once you’ve used it for a few days though it will be AMAZING and you wont have to do those steps. Honestly it’s kind of like the more it dries out the better the product gets. Obviously it eventually gets TOO dry or too empty. ... show more
Reviewed in the United States on May 15, 2025 by Hannah Whitworth

  • I love this mascara, I will buy again.
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
I really like this, it’s hard for me to find a variety of makeup products because I am allergic to one brand in particular, so I stay away from that brand but I have been known to have the allergy in a few other products so I stick to the brands I know I’m good with. Long story short this was a new mascara for me and I really love it, it makes my lashes look longer than my usual kind. I will definitely get more of this. ... show more
Reviewed in the United States on May 28, 2025 by Courtney Torres Eastman

  • Really like it!
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
I think this is a really good mascara. It is a great price for what you get.
Reviewed in the United States on June 1, 2025 by Amazon_Customer

  • Very good
Color: Washable Blackest Black Size: 0.28 Fl Oz (Pack of 1)
💄 Waterproof Mascara – L’Oréal Paris This L’Oréal Paris waterproof mascara is highly recommended. You can go to a party, dance, sweat—and your makeup stays flawless! It doesn’t smudge or run and leaves your lashes looking stunning. Perfect for all-day or all-night wear. ✨👁️💃
Reviewed in the United States on June 4, 2025 by Milenis Garcia

  • The best mascara for the price. The brown is lovely!
Color: Latte Brown Washable Size: 0.28 Fl Oz (Pack of 1)
I love this mascara and this shade! It makes your lashes so long and full. I think the brown makes your eye color pop more. Way better than a lot of trendy mascaras on the market today!
Reviewed in the United States on June 8, 2025 by Spooky

  • Too dry :(
Color: Latte Brown Washable Size: 0.28 Fl Oz (Pack of 1)
I am tempted to believe that I just got an old batch of the product ☹️ I used to wear this mascara back in the day and was obsessed with it. I’ve been wearing tubing mascara (Thrive Causemetics) for a few years now, which I love. But I had a photoshoot coming up and I wanted a more dramatic lash look for that, and needed product fast, so I got this. The product felt way too dry. It was hard to even coat my lashes at all. And it was almost too “light” to hold my lashes in the curled position. Thankfully, it’s a cheap product, so I’m not as disappointed as I would’ve been if this were $$$$. But I’m disappointed, nonetheless, that I didn’t get the look I was hoping for. The photos shows what my lashes *can* look like, with the right product (me in the button down shirt), vs what my lashes looked like that day for the photo shoot (me in the off-the-shoulder shirt) ... show more
Reviewed in the United States on March 30, 2025 by Lindsay Lindsay

  • A good hypoallergenic mascara
Color: Washable Black Size: 0.28 Fl Oz (Pack of 1)
I would say this comes as close as the description given. Many claim things that are not true. This meets its standard and quality they set forth. Not gloppy. Coats each eyelash. Washes off easily. Does not smear easily. It does flake a bit near the end of the day. But it could be my skin type. I would buy again. ... show more
Reviewed in the United States on May 25, 2025 by Gidgit

  • Great formula and shade
Color: Latte Brown Washable Size: 0.28 Fl Oz (Pack of 1)
Gosh I love the formula for this mascara. Being blonde, my lashes are naturally light, so black or dark brown mascara don't look very natural on me. This shade is perfect! It's not too dark or light, and gives me a great natural look. I wish I'd bought 2 now.
Reviewed in the United States on May 25, 2025 by Heather

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