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L.A. COLORS

L.A. COLORS Truly Matte Foundation, Soft Beige CLM354

  • Based on 2,904 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Jun 30
Order within 23 hours and 28 minutes
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Color: Soft Beige


Size: 1.35 Fl Oz (Pack of 1)


Features

  • UNBEATABLE VALUE, FLAWLESS FINISH: Achieve silky smooth, buildable coverage that lasts all day without breaking the bankperfect for creating endless looks that keep you confident and camera-ready.
  • MATTE FINISH: Enjoy a smooth, shine-free look all day with this easy-to-apply formula that keeps your skin looking flawless without breaking the bank.
  • ALL-DAY MATTE PERFECTION: This Truly Matte Foundation in Soft Beige stays put through every busy moment, keeping your skin shine-free and flawless from morning until night.
  • CRUELTY-FREE VALUE: Enjoy a flawless matte finish with confidence, knowing our Truly Matte Foundation is cruelty-freeperfect for budget-savvy beauty lovers who care.

Description

The Truly Matte Foundation in Soft Beige offers a long-wearing, high-pigment formula that applies smoothly as a liquid and blends effortlessly to a beautiful matte, powder-like finish. Designed to provide excellent coverage while maintaining a natural look, this foundation helps control shine and gives the skin a flawless, even tone throughout the day. Available in 14 shades, it caters to a wide range of skin tones, ensuring a perfect match for many users. Its key benefit lies in its ability to deliver a matte finish that lasts, making it ideal for those seeking a polished, shine-free complexion.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.25 x 1.25 x 4.5 inches; 2.9 ounces


Item model number ‏ : ‎ CLM354


UPC ‏ : ‎


Manufacturer ‏ : ‎ L.A. COLORS Cosmetics


Best Sellers Rank: #14,940 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #152 in Foundation Makeup


#152 in Foundation Makeup:


Customer Reviews: 4.5 4.5 out of 5 stars (2,903)


Item Form: Liquid


Color: Soft Beige


Skin Type: All


Recommended Uses For Product: Face


Container Type: Bottle


Brand Name: L.A. COLORS


Product Benefits: Long-wearing


Skin Tone: All


Age Range Description: Adult


Country as Labeled: China


Package Type Name: Bottle


Global Trade Identification Number: 48


UPC: 081555793548


Model Number: CLM354


Manufacturer Part Number: CLM354


Manufacturer: L.A. COLORS Cosmetics


Item Type Name: MAKEUP FOUNDATION


Additional Features: Blendable, Buildable coverage, Creamy texture, Cruelty-free, Long Lasting


Contour Shade Undertone: Neutral


Finish Types: Cream, Matte


Coverage: Medium


Item Weight: 2.9 Ounces


Item Dimensions: 1.25 x 1.25 x 4.5 inches


Number of Items: 1


Unit Count: 1.35 Fluid Ounces


Material Type Free: Cruelty-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Beautiful product, it completely met my expectations.
Color: Natural Size: 1.35 Fl Oz (Pack of 1)
Great foundation for everyday use. It provides medium to full coverage with a smooth matte finish that lasts all day. Lightweight, easy to blend, and doesn’t feel heavy on the skin. Perfect for oily or combination skin. Excellent quality for the price—highly recommended!
Reviewed in the United States on January 18, 2026 by Olga chongo
    • Great coverage and long-lasting!
Color: Warm Honey Size: 1 Fl Oz (Pack of 2)
I’m so impressed with this foundation! The coverage is full and flawless without feeling heavy on my skin. It blends beautifully and gives a smooth matte finish that lasts all day — even in the Florida heat! I love that it doesn’t oxidize or make my face look oily after a few hours. For the price, it performs better than some high-end brands. Highly recommend if you want affordable, reliable coverage! ... show more
Reviewed in the United States on December 4, 2025 by krystal vasquez
    • Good coverage. Good coverage.
Color: Cappuccino Size: 1.35 Fl Oz (Pack of 1)
Review Image by Janell Ewart
Lightweight. Blends well and good quality. Smooth finish and good coverage.
Reviewed in the United States on April 28, 2026 Reviewed in the United States on April 28, 2026 by Janell Ewart
    • Works great for the price ❤️ Works great for the price ❤️
Color: Natural Size: 1.35 Fl Oz (Pack of 1)
Review Image by Thalia B.
I love how cheap this product is for how well it works! I look a bit powdery in this product but that's bc matte doesn't work for my skin type
Reviewed in the United States on May 20, 2026 Reviewed in the United States on May 20, 2026 by Thalia B.
    • Great Temporary Coverage with a Matte Finish Great Temporary Coverage with a Matte Finish
Color: Natural Size: 1.35 Fl Oz (Pack of 1)
Review Image by Miss Beth's Curations
I’ve been using the LA Colors Truly Matte Foundation for several months now and I’m impressed with how well it performs for the price. It offers solid coverage that evens out my skin tone without feeling heavy or cakey. The matte finish is perfect for my oily skin—it keeps shine under control throughout the day. The pump dispenser is convenient and hygienic, and I appreciate the generous 1.35 oz size. It blends easily with my beauty blender. My only minor complaint is that when first applied, the coverage is amazing, and indeed is full coverage, however, after a few hours it starts breaking down and looking patchy and cakey. I do prep my face well beforehand with a good moisturize and primer. Overall, it’s a fantastic budget-friendly foundation that delivers on some of it's promises. and keeping in mind that you really do get what you pay for, I may have to upgrade to a pricier brand to get an all day full coverage that will stay put. ... show more
Reviewed in the United States on March 10, 2026 Reviewed in the United States on March 10, 2026 by Miss Beth's Curations
    • Pleasantly surprised : CLM352 Natural
Color: Natural Size: 1.35 Fl Oz (Pack of 1)
It is difficult to find my shade, I am Asian mix, so I have light olive skin tone. I am fair warm / light. My Clinique shade is Alabaster 10, I got the CLM352 Natural. I am a skeptic about everything, however willing to try. Gave this shade a try, again, pleasantly surprised. I will be buying again. I did apply it on top of my primer (Milk, water based) and did apply my foundation powder (NYX Nude, stay matte not flat.) I have spent a lot of money on makeup for years. I wanted to find makeup less expensive, but same look and quality. This shade does give me both. I applied it with a sponge applicator, it does spread evenly and easily. I recommend anyone curious to give this brand a try! You don’t know until you try it. Update: I stopped applying the foundation over the Milk water based primer. I apply it over Elf Holy Hydration (I tend to use dry skin in the Fall and Winter) after my face lotion has dried enough to where it is slightly “touch sticky,” then I apply this foundation. All other steps are the same. I will be buying my third bottle soon! You gotta give this foundation a try! ... show more
Reviewed in the United States on December 2, 2025 by Sophie
    • Good foundation at a good price! Good foundation at a good price!
Color: Porcelain Size: 2.9 Ounce (Pack of 1)
Review Image by Tracy G.
Really good budget friendly foundation. This foundation takes a couple coats to completely cover everything but for the price it's worth it! It lasts all day while wearing. This foundation has a pump on it to make application easier. It's lightweight with a good texture. Perfect for my skin when on a budget. ... show more
Reviewed in the United States on September 27, 2025 Reviewed in the United States on September 27, 2025 by Tracy G.
    • Beautiful coverage yet not too thick
Color: Cool Beige Size: 2.9 Ounce (Pack of 1)
This makeup has a range of colors for skin tones and looks flawless. I get so many compliments.
Reviewed in the United States on June 11, 2026 by arlene st pierre

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