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Kristin Ess

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

  • Based on 2,266 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Wednesday, Oct 7
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Style: Purple Shampoo


Features

  • I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...Ive always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair. - Kristin Ess
  • Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
  • Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
  • How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
  • Cruelty free, keratin safe free of sulfates, parabens + phthalates

Description

Contains Zip-Up Technology™, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.

Product Dimensions ‏ : ‎ 2.3 x 2.3 x 7 inches; 7.8 ounces


Item model number ‏ : ‎ I0094116


UPC ‏ : ‎


Manufacturer ‏ : ‎ Kristin Ess


Best Sellers Rank: #7,665 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #229 in Hair Shampoo


#229 in Hair Shampoo:


Customer Reviews: 4.5 4.5 out of 5 stars (2,266)


Item Form: Liquid


Hair Type: Color Treated


Scent Name: Pear


Other Special Features of the Product: Not Tested On Animals


Product Benefits: Hydrating


Suitable Hair Color: Purple


Brand Name: Kristin Ess


Age Range Description: Adult


Global Trade Identification Number: 93, 94


UPC: 840797112193


Item Type Name: Shampoo & Conditioner Sets


Manufacturer: Kristin Ess


Model Number: I0094116


Manufacturer Part Number: I0094116


Liquid Volume: 296 ml


Number of Items: 1


Item Weight: 7.8 ounces


Item Dimensions: 2.3 x 2.3 x 7 inches


Unit Count: 10 Fluid Ounces


Package Size Name: 10.0 oz


Material Type Free: Paraben Free


Active Ingredients: WATER, SODIUM LAUROYL SARCOSINATE, LAURYL GLUCOSIDE, FRAGRANCE, LACTIC ACID, PEG-120 METHYL GLUCOSE DIOLEATE, SODIUM LAUROYL LACTYLATE, ALGIN, CARRAGEENAN, COCO-GLUCOSIDE, HYDROLYZED KERATIN, CHITOSAN, XANTHAN GUM, SALVIA HISPANICA SEED OIL, COCOS NUCIFERA (COCONUT) OIL, GELIDIELLA ACEROSA EXTRACT, HYPNEA MUSCIFORMIS EXTRACT, SARGASSUM FILIPENDULA EXTRACT, LITCHI CHINENSIS PERICARP EXTRACT, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYQUATERNIUM-10, CETEARAMIDOETHYLDIETHONIUM SUCCINOYL HYDROLYZED PEA PROTEIN, DISODIUM EDTA, SORBITOL, GLYCERIN, METHYLISOTHIAZOLINONE, METHYLCHLOROISOTHIAZOLINONE, BASIC VIOLET 1., lactic_acid


Recommended Uses For Product: Color Protection


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Oct 7

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Love it
I've been using this for just under a year. I use it twice a week. It's a great value. It smells amazing (so much I want to bottle up the scent as a perfume). My hair is platinum and this shampoo always takes out the brassiness and has it looking bright. After 3 months I do notice a brassiness that needs a professional hand in my opinion, but the shampoo does a great job with longevity. I do typically pair this with a conditioner or follow up the next wash with one because this shampoo can make my hair stiff when it is typically silky soft. I will buy again for the results and value. ... show more
Reviewed in the United States on August 20, 2026 by Amazon Customer
    • Great price and lightweight, non drying shampoo that shines my gray hair
It is a real soft purple shampoo which is not drying my hair out, so many other shampoos do. I really am impressed with the color, it is perfect for my graying hair, it so lightweight and lightens my grays with a shine and brightens it, too. Perfect for gray hair!
Reviewed in the United States on May 29, 2026 by Rockford Lady 1963
    • Purple shampoo without turning my hair purple!
This has been a great, budget friendly soap to help keep the brassy color out of my hair. I use it in conjunction with my salon grade shampoo and conditioner (regular shampoo in roots first, then this purple shampoo, followed by a regular conditioner). I keep the purple shampoo on for a couple minutes to let the color sink in. I’ve noticed my hair looks like a prettier summer blonde without orange colors peeking through. It isn’t so dramatic that I have a purple hue to my hair, which I like. I also have noticed that my hair feels and stays clean and moisturized, just as it felt before using this shampoo. I’m used to using salon grade shampoo and took a gamble with something cheaper. Yet, I haven’t noticed a difference in my hair so far and have used it for about a month! I think it works very effectively. The bottle is sleek, modern, and good quality. I love the little click top that keeps everything very messy-free. Though it leaves very faint purple splashes in my shower that can easily be rinsed off, my hands do NOT turn purple from using this product. ... show more
Reviewed in the United States on June 17, 2025 by Sarah
    • Amazing price for a seemingly designer shampoo
This shampoo is such high quality considering the price! I recently purchased Kristin Ess Hair The One Purple Shampoo and I couldn't be happier with my decision! This product is fantastic for anyone looking to maintain the vibrancy of their blonde hair while neutralizing brass and yellow tones. First and foremost, the value for the money is outstanding. At 10 fl. oz., a little goes a long way, and I’ve found that just a small amount works wonders when lathering. The shampoo has a lovely, rich purple color that lets you know it’s ready to work its magic. When I applied it, I noticed how easily it lathered up, and my hair felt luxurious even before rinsing it out. Not only does this shampoo do an incredible job of toning my blonde hair, but it also leaves my locks shiny and feeling healthy! I appreciate that it's sulfate, silicone, and paraben-free, which gives me peace of mind knowing that I'm using a product that is safe for both my hair color and keratin treatments. I’ve seen a noticeable difference in the brightness of my hair. The brassiness has significantly reduced, and I get compliments on my color all the time! Overall, Kristin Ess Hair The One Purple Shampoo is a fantastic investment for maintaining beautiful blonde hair. I highly recommend it to anyone looking for an effective and affordable solution! The only thing is the product is a bit drying, but I have fine hair that gets greasy more easily so it’s fine for me! ... show more
Reviewed in the United States on July 9, 2025 by Dia
    • Best ‘purple shampoo’ on the market
I’ve been a user of purple shampoo for the better part of 30 years and this is the highest quality I’ve found. The purple color is very dark purple and dense…almost looks black before it’s applied to hair. Obviously follow instructions and don’t leave on your hair too long, but if you’re looking to eliminate brass in blond color-treated hair, this is your holy grail. ... show more
Reviewed in the United States on July 25, 2026 by Suz R.
    • Best purple out there!
My favorite. I apply to dry hair and let it sit for like half an hour. Then I wash it out. Busts the brass for a beautiful cool toned blonde on my highlights. In fact, I exclusively use this as my toner. I refuse to get toner done at the salon because even a 5 volume developer lifts my natural hair to a brassy color. I've tried so many purple shampoos out there. From the most expensive to the drug store quality and this is by far the best one. I love the scent too. ... show more
Reviewed in the United States on September 5, 2026 by Amazon Customer
    • Would not buy again
I'm not as crazy about this shampoo as other reviewers, but I think it's just a matter of preference. I really don't care much for the smell and my hair feels "too soft," if that makes sense. But for the price point, I will continue to use it sporadically (when my hair gets too brassy). It does a really good job toning down the brassiness. ... show more
Reviewed in the United States on January 30, 2026 by Ethne
    • Brass Buster
One of the best purple shampoos on the market. I love my hair as ash/cool tone and this definitely does the job. I leave it on my highlighted hair for a few minutes and rinse. Will continue to repurchase.
Reviewed in the United States on August 25, 2026 by Spencer

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