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John Frieda

John Frieda ULTRAfiller+ Thickening Shampoo, Strengthening Shampoo for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 8.3 Oz

  • Based on 2,574 reviews
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Style: Old Packaging


Features

  • HAIR THICKENING SHAMPOO - Our thickening shampoo gets you 200% thicker*, fuller hair (*vs a basic shampoo) instantly
  • SPECIAL TECHNOLOGY - This technology aligns and creates spaces between your hair fibers as you wash, resulting in hair that looks and feels thicker
  • EXPERTLY FORMULATED SHAMPOO - This thickening shampoo is infused with biotin and hyaluronic acid so that it visibly plumps, giving you thicker, fuller and stronger hair in just one use
  • TRUSTWORTHY INGREDIENTS - Our volumizing shampoo is silicone-free and vegan
  • MORE THAN JUST SHAMPOO - Try the whole ULTRAfiller+ line, because together, all three products (thickening shampoo, conditioner and spray) help you achieve the best results

Description

Instantly get the look and feel of more hair. Infused with biotin and hyaluronic acid, this thickening shampoo visibly plumps, leaving you with thicker, fuller, and stronger hair in only one use! Our hair thickening shampoo plumps the overall thickness of your hair by 200% and strengthens your hair, reducing hair loss due to breakage (vs. a basic shampoo). Our John Frieda ULTRAfiller+ technology strengthens, adding manageability to fine, fragile hair while increasing overall hair thickness and plumpness. It accomplishes this by aligning and creating spaces between hair fibers, resulting in hair that looks and feels thicker. Give fine, flat hair an instant thickening boost with this silicone-free and vegan friendly volumizing shampoo. To use, work our volumizing shampoo gently through wet hair, lather, and rinse well. Try the full ULTRAfiller+ thickening line, which is a 3-step process for thicker, fuller hair. Together, all three products complement each other for the best results. Step 1 is to cleanse with our thickening shampoo that visually plumps in only one use. Step 2 is to strengthen as you condition, helping to align the hair, creating thickness with our ULTRAfiller+ conditioner. Step 3 is to thicken with our thickening spray, which plumps your overall thickness and provides heat protection for fragile hair. You are one thickening shampoo away from thicker, bouncier, more resilient hair!

Product Dimensions ‏ : ‎ 7.99 x 7.91 x 2.4 inches; 8.3 ounces


Item model number ‏ : ‎ 29137


Department ‏ : ‎ Women


UPC ‏ : ‎


Manufacturer ‏ : ‎ Kao USA Inc.


Best Sellers Rank: #5,493 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #161 in Hair Shampoo


#161 in Hair Shampoo:


Customer Reviews: 4.4 4.4 out of 5 stars (3,037)


Item Form: Liquid


Hair Type: Damaged


Scent Name: Floral, Woody


Other Special Features of the Product: Not Tested On Animals


Product Benefits: Breakage Control, Damage Control, Nourishing, Thickening, Volumizing


Suitable Hair Color: All Hair Colors


Brand Name: John Frieda


Age Range Description: Adult


Global Trade Identification Number: 71, 90


UPC: 717226292590 717226291371


Model Number: 29137


Manufacturer Part Number: 29137


Manufacturer: Kao USA Inc.


Liquid Volume: 8.3 Fluid Ounces


Number of Items: 1


Item Weight: 8.3 Ounces


Item Dimensions: 7.99 x 7.91 x 2.4 inches


Unit Count: 8.3 Fluid Ounces


Material Type Free: Silicone Free, Sodium Laureth Sulfate Free, Sulfate Free


Active Ingredients: Hyaluronic acid


Recommended Uses For Product: Hair Breakage


Frequently asked questions

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Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Great stuff!
Style: New Packaging
I have very fine hair and this makes it feel so much thicker and even gives it body as well. I have been using shampoo and conditioner for a while and will continue to!
Reviewed in the United States on February 28, 2026 by jlpf
    • Fullness and softness work together
Style: Old Packaging
This shampoo really does help thicken up your hair. Your hair stays soft and you can also add mousse for added fullness. It rinses off nicely and works well with the conditioner.
Reviewed in the United States on February 19, 2026 by Shelly P. Watters
    • Makes Hair Appear Thicker
Style: Old Packaging
Works great to make hair look fuller when used with the conditioner & spray and if you blow dry it. My hair is baby fine and shiny, this leaves my hair coarse which many dislike, but that is what makes it appear thicker. It also doesn't leave it very shiny but I was told they sell a spray for shine. My hair truly looks a lot thicker but I don't like blow drying my hair every day so I only use it when I want it to look thicker. I fear it might do damage if used every day. It doesn't leave hair greasy or sticky, the scent is nice & it is a good value for the price. I try different brands every time I read about one, this is the 1st that actually makes a difference. ... show more
Reviewed in the United States on December 22, 2025 by NICK LEDGER
    • Fabulous!
Style: New Packaging
Absolutely fabulous! Made my hair twice as thick as it was and the smell is Luscious! Decent size tube !
Reviewed in the United States on March 10, 2026 by Michele s
    • Great thickening product
Style: Old Packaging
Love this product. It thickens hair strands and makes a noticeable difference. My only criticism is the scent is a bit masculine.
Reviewed in the United States on February 27, 2026 by Brenda Acevedo
    • Which container is which?
Style: Old Packaging
Review Image by Linda Guevara Linda Guevara
The description states 200% fullness; not true. My hair is fuller but not 200% but I still really love the shampoo and conditioner! Also the 2 containers look exactly alike. So if you wear glasses you’ll need to take them in the shower with you to read the labels! I used red nail polish and wrote 1 and 2 on the containers so I can quickly identify which one is which. ... show more
Reviewed in the United States on December 17, 2025 by Linda Guevara Linda Guevara
    • Perfect for all fine hair even processed.
Style: Old Packaging
This shampoo has created texture when I thought my hair was thinning. The price is reasonable and on,y takes a small amount to permeate your hair. There is no obvious scent and is not greasy at all. Super easy to squeeze out and no dryness is felt after rinsing.
Reviewed in the United States on January 26, 2026 by Victoria lyn
    • It really does leave a shine on your hair
Style: New Packaging
This is great for the hair. Leaves it soft and manageable.
Reviewed in the United States on February 24, 2026 by CallaLily

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