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John Frieda

John Frieda ULTRAfiller+ Thickening Shampoo, Strengthening Shampoo for Damaged or Thin Hair, Infused with Biotin and Hyaluronic Acid to Strengthen Hair for Thicker Fuller Results, 8.3 Oz

  • Based on 2,272 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Sep 2
Order within 6 hours and 35 minutes
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Features

  • HAIR THICKENING SHAMPOO - Our thickening shampoo gets you 200% thicker*, fuller hair (*vs a basic shampoo) instantly
  • SPECIAL TECHNOLOGY - This technology aligns and creates spaces between your hair fibers as you wash, resulting in hair that looks and feels thicker
  • EXPERTLY FORMULATED SHAMPOO - This thickening shampoo is infused with biotin and hyaluronic acid so that it visibly plumps, giving you thicker, fuller and stronger hair in just one use
  • TRUSTWORTHY INGREDIENTS - Our volumizing shampoo is silicone-free and vegan
  • MORE THAN JUST SHAMPOO - Try the whole ULTRAfiller+ line, because together, all three products (thickening shampoo, conditioner and spray) help you achieve the best results

Description

Instantly get the look and feel of more hair. Infused with biotin and hyaluronic acid, this thickening shampoo visibly plumps, leaving you with thicker, fuller, and stronger hair in only one use! Our hair thickening shampoo plumps the overall thickness of your hair by 200% and strengthens your hair, reducing hair loss due to breakage (vs. a basic shampoo). Our John Frieda ULTRAfiller+ technology strengthens, adding manageability to fine, fragile hair while increasing overall hair thickness and plumpness. It accomplishes this by aligning and creating spaces between hair fibers, resulting in hair that looks and feels thicker. Give fine, flat hair an instant thickening boost with this silicone-free and vegan friendly volumizing shampoo. To use, work our volumizing shampoo gently through wet hair, lather, and rinse well. Try the full ULTRAfiller+ thickening line, which is a 3-step process for thicker, fuller hair. Together, all three products complement each other for the best results. Step 1 is to cleanse with our thickening shampoo that visually plumps in only one use. Step 2 is to strengthen as you condition, helping to align the hair, creating thickness with our ULTRAfiller+ conditioner. Step 3 is to thicken with our thickening spray, which plumps your overall thickness and provides heat protection for fragile hair. You are one thickening shampoo away from thicker, bouncier, more resilient hair!

Brand: John Frieda


Item Form: Liquid


Hair Type: Damaged


Scent: Floral, Woody


Age Range (Description): Adult


Package Dimensions ‏ : ‎ 7.99 x 7.91 x 2.4 inches; 8.3 ounces


Item model number ‏ : ‎ 29137


UPC ‏ : ‎


Manufacturer ‏ : ‎ Kao USA Inc.


Best Sellers Rank: #4,139 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #119 in Hair Shampoo


#119 in Hair Shampoo:


Customer Reviews: 4.3 4.3 out of 5 stars 2,272 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 2

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Thickening shampoo
Style: Shampoo
Good quality and seems to work weell on my hair. It looks like my hair is fuller.
Reviewed in the United States on August 13, 2025 by BURDETTYA LINN
    • Best thickening shampoo
Style: Shampoo
This really makes my hair seem thicker, I feel it is the best shampoo that I have bought, that does add more bounce to the ounce and definitely,makes my hair thicker, more volume, and it is priced reasonably. Great fragrance
Reviewed in the United States on June 27, 2025 by Mary A.
    • More Effective than Expected
Style: Shampoo
Alright, I didn’t expect much but I’m pretty impressed. I have very fine curly hair prone to breakage; lately I’ve been worried about thinning around my part and hairline. This product is cheap enough that I figured, why not try it? I’ve used this and the conditioner for a few days now, along with my usual curl cream and blow dryer. I wish I’d taken before photos - maybe I’ll upload pics of a day I don’t use it vs when I do. My part and hairline are much less noticeable, my hair has more volume with less frizz, and my curls are more defined. I don’t lose as much hair in the shower. It doesn’t promise to be a permanent solution but it really does work after one use, so it helps while searching for a longterm treatment. Pretty cheap compared to most specialized hair products. One star off because I hate the smell. Kind of a medical scent - reminds me of Head & Shoulders maybe? But the smell washes out, the conditioner has a lighter/better scent, and my curl cream covers both. ... show more
Reviewed in the United States on April 29, 2025 by Bre
    • Just bought 2 more tubes... And the conditioner!
Style: Shampoo
This is quite possibly the best shampoo I have ever used. When I was younger, I had fine, perfectly straight hair that just hung there. As I have aged, the few gray hairs have come in coarser and a bit curly making my hair mixed. While I love John Frieda shampoos, I hate hate hate that they introduce them, I find one I like and then it just disappears and they come out with a new one. Let me keep the ones that I like! Anyway, I bought this one when they discontinued the last one. From the moment you start to lather, you will feel a difference. Thick, silky lather! I even checked the directions - you don't have to "lather, rinse & repeat". I usually do out of habit but have tried to lathering once and it does work. I want a shampoo to make my hair feel clean and not like it has left a bunch of gunk behind and this one does seem to rinse all out. And my hair feels different. Yes, it feels thicker - with more body - but more importantly to me, it feels really silky and smooth. Please don't discontinue this one - I want to keep using it! ... show more
Reviewed in the United States on April 13, 2025 by Gulf Coast Artist
    • slight volume increase, smelled like a men's product
Style: Shampoo
I'm currently in the beginning stages of alopecia hair loss/thinning & was excited to use something by a longstanding name brand such as John Frida. My hair did appear to have slightly more volume. Since I can't wash my hair every day, I was pleased that my hair didn't feel greasy or oily the next day, but the added volume was totally gone. The scent threw me off because it was not feminine, flowery/fruity typical shampoo smell. I'd describe it more like a men's cologne or men's body wash. The scent was also very strong as I kept catching a whiff of it off & on all day long. ... show more
Reviewed in the United States on August 5, 2025 by Fire.Ball
    • SHAMPOO THAT DOES WHAT IT CLAIMS!!
Style: Shampoo
Have very fine hair that at 74 is thinning. This shampoo has the softest, foamiest lather that felt so good. I really believe my hair was shinier, softer and felt fuller! I never use conditioner because no matter how little i use i feel it weighs down my hair. Combing out my hair was easy and like i said shiny, soft and fuller. ... show more
Reviewed in the United States on July 15, 2025 by gail mck
    • My hair really looks thick!
Style: Shampoo
My hair fell out a lot in May and I want it all back so due to a Facebook ad I bought this. I used this for the first time last night and omg my hair almost hit the walls it looks sooo thick! I am impressed. Please let me know if I should order the serum also, if that will make a big difference in hair growing back or does this shampoo do the trick? Thanks!!! ... show more
Reviewed in the United States on July 18, 2025 by Joni Consroe
    • Volume Builder
Style: Shampoo
This actually makes a difference on my baby fine hair. It plumps up the texture and makes styling more productive. Use the shampoo and conditioner for the best results.
Reviewed in the United States on August 1, 2025 by L. Reynolds

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