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It Cosmetics

IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush

  • Based on 6,773 reviews
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Saturday, Aug 8
Order within 20 hours and 45 minutes
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Color: Universal Taupe


Features

  • WHY YOULL LOVE IT - Featuring an exclusive oval tip that mimics real hair, this precise brow pencil adjusts to your eyebrow color based on pressure. Long-lasting eyebrow pencil comes in four shades to match all hair colors and cover grays
  • BENEFITS - The budge-proof brow formula and universal shades adhere to skin for natural-looking, long-lasting eyebrows. The built-in spoolie brush helps create polished, flawless brow perfection with ease. Even if you have thin eyebrows, sparse eyebrows or no eyebrows at all, the longwearing formula ensures natural-looking brows that last
  • BROW-ENHANCING INGREDIENTS - Infused with nourishing skincare ingedients like biotin, a B vitamin known to promote healthier-looking hair and skin, this brow pencil helps you achieve your most beautiful, full eyebrows with every precise stroke. Also formulated with Saw Palmetto to condition skin and Antioxidants to help reduce the appearance of visible signs of skin damage and aging
  • BEAUTY TIPS - Brow Power is super customizable! It can match any hair color based on pressure. Apply softer strokes of Brow Power Universal Eyebrow Pencil for lighter hair colors (like blonde and gray eyebrows) and press harder for darker tones (brown and black) the harder you press, the deeper your color
  • YOUR IT ROUTINE: Start by prepping skin with Confidence Cleanser + Cream. Use the Heavenly Luxe #7 Brush to blend your CC+ Cream Foundation, followed by Bye Bye Under Eye Concealer. For perfect brows, use soft, feathery strokes aligned with your nose and iris, then groom with the built-in spoolie. Finish with Do It All Color Balm Blush + Bronzer on cheeks and Superhero Mascara for lengthened lashes

Description

Featuring an exclusive oval tip that mimics the look of real hair, Brow Power adjusts to your eyebrow color based on pressure and also works to completely cover gray. The budge-proof formula ensures natural-looking brows that last. Brow Power Pencil now comes in a Full and Micro version, too! This tip variety allows you to easily customize your brow look for your most beautiful results. To create your most perfect-looking eyebrows, follow these tips:

Product Dimensions ‏ : ‎ 5.94 x 0.79 x 5.91 inches; 0.34 ounces


Item model number ‏ : ‎ HV-PEF8-9F50


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #5,978 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #69 in Eyebrow Color


#69 in Eyebrow Color:


Customer Reviews: 4.6 4.6 out of 5 stars (6,773)


Brand Name: IT Cosmetics


Item Form: Pencil


Color: Universal Taupe


Product Benefits: Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection.


Country as Labeled: France


Skin Tone: Fair


Age Range Description: Adult


Number of Items: 1


Manufacturer: IT Cosmetics


UPC: 893224002703


Global Trade Identification Number: 03


Finish Type: Polished


Container Type: Tube


Collection Name: It Cosmetics


Coverage: buildable


Model Number: HV-PEF8-9F50


Manufacturer Part Number: AIT-029


Item Weight: 9.66 g


Item Dimensions: 5.94 x 0.79 x 5.91 inches


Unit Count: 1 Count


Material Features: Natural


Other Special Features of the Product: Long Lasting


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Aug 8

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • For a natural, well-groomed brow, this is the best!
Color: Universal Taupe
This is the best pencil! I have tried a number of other pencil brands and colors, but IT Cosmetics brow provides the best, most natural look. I tend to scoff at anything called "universal" -- yeah, right! -- but the universal taupe blends perfectly. The color match is important for me because I have a hole in my right eyebrow, just at the arch, and rely on pencil to fill it in. If the color is off, the fix shows. The product texture is both creamy and waxy, so it goes on easily, but stays put and works almost like its own pomade to keep your brows in shape without being stiff or smudging. In short, It Cosmetics knocked it out of the park with this one! ... show more
Reviewed in the United States on September 4, 2025 by mb
    • Easy to use
Color: Universal Taupe
This IT product goes on easy and the color is perfect, I use to extend the color of brows as I’ve lost the ends on mine, quality and effectiveness is great, stays on all day, I would purchase again.
Reviewed in the United States on May 26, 2026 by L
    • Very nice eyeliner
Color: Universal Taupe
This is one of the best eyebrow pencils that you can get.. very natural looking and easy to use a little on the high price side, but it’s worth it
Reviewed in the United States on July 8, 2026 by marsha
    • The best eyebrow pencil of all time!
Color: Universal Taupe
This is the only eyebrow pencil I buy. I’ve been using it for ten years. The hottest humidity won’t melt it off but it’s gentle enough to rub your finger on it and remove it. The color is perfectly neutral and buildable. This is the only thing in my makeup kit I haven’t changed up. It’s perfect!
Reviewed in the United States on July 16, 2026 by Cubana
    • Very good eyebrow pencil.
Color: Universal Taupe
This eyebrow pencil goes on smoothly and you control how dark it is by the pressure on the pencil. Use the brush on your brows to blend the hairs and make them look more natural. This is one of the best eyebrow pencils I have found.
Reviewed in the United States on January 21, 2026 by Paula Morris
    • It’s All in the Pressure
Color: Universal Taupe
I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply. One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face. I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look. While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience. Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day. Note: This review is based on my personal experience and preferences. Individual results may vary. ... show more
Reviewed in the United States on February 2, 2024 by Candy Girl
    • IT brow pencil
Color: Universal Taupe
This the best brow pencil I've used. The barrel is strong and sturdy, the spooly wand on the end is high quality and the color is not too harsh and buildable if I prefer.
Reviewed in the United States on June 28, 2026 by Theresa Robertson
    • Always Good
Color: Universal Taupe
I bought this eyebrow pencil a number of times. I continue to buy it because It looks really natural and once I found this one I haven't looked to try any others. It blends in well and covers thin spaces without looking like you used a pencil.
Reviewed in the United States on July 19, 2026 by AM Chicago

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