IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush
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Availability:
Only 3 left in stock, order soon!
Arrives
Friday, Jun 5
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Color: Universal Taupe
Features
- WHY YOULL LOVE IT - Featuring an exclusive oval tip that mimics real hair, this precise brow pencil adjusts to your eyebrow color based on pressure. Long-lasting eyebrow pencil comes in four shades to match all hair colors and cover grays
- BENEFITS - The budge-proof brow formula and universal shades adhere to skin for natural-looking, long-lasting eyebrows. The built-in spoolie brush helps create polished, flawless brow perfection with ease. Even if you have thin eyebrows, sparse eyebrows or no eyebrows at all, the longwearing formula ensures natural-looking brows that last
- BROW-ENHANCING INGREDIENTS - Infused with nourishing skincare ingedients like biotin, a B vitamin known to promote healthier-looking hair and skin, this brow pencil helps you achieve your most beautiful, full eyebrows with every precise stroke. Also formulated with Saw Palmetto to condition skin and Antioxidants to help reduce the appearance of visible signs of skin damage and aging
- BEAUTY TIPS - Brow Power is super customizable! It can match any hair color based on pressure. Apply softer strokes of Brow Power Universal Eyebrow Pencil for lighter hair colors (like blonde and gray eyebrows) and press harder for darker tones (brown and black) the harder you press, the deeper your color
- YOUR IT ROUTINE: Start by prepping skin with Confidence Cleanser + Cream. Use the Heavenly Luxe #7 Brush to blend your CC+ Cream Foundation, followed by Bye Bye Under Eye Concealer. For perfect brows, use soft, feathery strokes aligned with your nose and iris, then groom with the built-in spoolie. Finish with Do It All Color Balm Blush + Bronzer on cheeks and Superhero Mascara for lengthened lashes
Is Discontinued By Manufacturer : No
Product Dimensions : 5.94 x 0.79 x 5.91 inches; 0.34 ounces
Item model number : HV-PEF8-9F50
UPC :
Manufacturer : IT Cosmetics
Best Sellers Rank: #5,785 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #67 in Eyebrow Color
#67 in Eyebrow Color:
Customer Reviews: 4.6 4.6 out of 5 stars (6,668)
Brand Name: IT Cosmetics
Item Form: Pencil
Color: Universal Taupe
Product Benefits: Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection.
Country as Labeled: France
Skin Tone: Fair
Age Range Description: Adult
Number of Items: 1
Manufacturer: IT Cosmetics
UPC: 893224002703
Global Trade Identification Number: 03
Finish Type: Polished
Manufacturer Part Number: AIT-029
Model Number: HV-PEF8-9F50
Collection Name: It Cosmetics
Container Type: Tube
Coverage: buildable
Item Weight: 0.34 Ounces
Item Dimensions: 5.94 x 0.79 x 5.91 inches
Unit Count: 1.0 Count
Material Features: Natural
Other Special Features of the Product: Long Lasting
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, Jun 5
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Universal Taupe
This IT product goes on easy and the color is perfect, I use to extend the color of brows as I’ve lost the ends on mine, quality and effectiveness is great, stays on all day, I would purchase again.
Reviewed in the United States on May 26, 2026 by L
Color: Universal Taupe
This is the best pencil! I have tried a number of other pencil brands and colors, but IT Cosmetics brow provides the best, most natural look. I tend to scoff at anything called "universal" -- yeah, right! -- but the universal taupe blends perfectly. The color match is important for me because I have a hole in my right eyebrow, just at the arch, and rely on pencil to fill it in. If the color is off, the fix shows. The product texture is both creamy and waxy, so it goes on easily, but stays put and works almost like its own pomade to keep your brows in shape without being stiff or smudging. In short, It Cosmetics knocked it out of the park with this one!
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Reviewed in the United States on September 4, 2025 by mb
Color: Universal Taupe
This is my favorite everyday brow pencil. Easy to use, long lasting, holds up to sweat
Reviewed in the United States on April 12, 2026 by Rose
Color: Universal Taupe
Best eyebrow application I've ever used.
Reviewed in the United States on May 19, 2026 by Lisa Ahrensbach
Color: Universal Taupe
This eyebrow pencil goes on smoothly and you control how dark it is by the pressure on the pencil. Use the brush on your brows to blend the hairs and make them look more natural. This is one of the best eyebrow pencils I have found.
Reviewed in the United States on January 21, 2026 by Paula Morris
Color: Universal Taupe
I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply. One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face. I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look. While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience. Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day. Note: This review is based on my personal experience and preferences. Individual results may vary.
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Reviewed in the United States on February 2, 2024 by Candy Girl
Color: Universal Taupe
Taupe is perfect color . Goes on nice, looks great. Doesn't smear. It was on sale but it is much more expensive than store brands. It does look better
Reviewed in the United States on May 6, 2026 by Barbie doll 7
Color: Universal Blonde
Second time purchasing this eyebrow pencil and have been really liking it. My eyebrows are not full, I have weird gapping and I have light blonde coloring which does not help. This color blends and fills in very nicely making my eyebrows look solid and normal. I have not had a problem so far with needing to touch up throughout the day, but that could differ per body and circumstance. I have even rubbed accidentally forgetting and not even messing up or smudging it.
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Reviewed in the United States on May 11, 2026 by Sharon Pearce