Search  for anything...
It Cosmetics

IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush

  • Based on 6,396 reviews
Condition: New
Checking for the best price...
$26.00 Why this price?
Holiday Deal · 32% off was $38.00

Buy Now, Pay Later

As low as $6 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Sunday, Dec 28
Order within 10 hours and 13 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Color: Universal Taupe


Brand: IT Cosmetics


Item Form: Pencil


Color: Universal Taupe


Material Feature: Natural


Product Benefits: Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection. See more


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 5.94 x 0.79 x 5.91 inches; 0.34 ounces


Item model number ‏ : ‎ HV-PEF8-9F50


UPC ‏ : ‎


Manufacturer ‏ : ‎ IT Cosmetics


Best Sellers Rank: #6,118 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #57 in Eyebrow Color


#57 in Eyebrow Color:


Customer Reviews: 4.6 4.6 out of 5 stars 6,396 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Dec 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • For a natural, well-groomed brow, this is the best!
Color: Universal Taupe
This is the best pencil! I have tried a number of other pencil brands and colors, but IT Cosmetics brow provides the best, most natural look. I tend to scoff at anything called "universal" -- yeah, right! -- but the universal taupe blends perfectly. The color match is important for me because I have a hole in my right eyebrow, just at the arch, and rely on pencil to fill it in. If the color is off, the fix shows. The product texture is both creamy and waxy, so it goes on easily, but stays put and works almost like its own pomade to keep your brows in shape without being stiff or smudging. In short, It Cosmetics knocked it out of the park with this one! ... show more
Reviewed in the United States on September 4, 2025 by mb
    • Best Eyebrow Pencil!
Color: Universal Taupe
Absolutely love this eyebrow pencil! Doesn't smudge, stays on and looks fantastic. This has been my go to pencil for years. The ones in the stores can't compare to to this! Love it!!!
Reviewed in the United States on October 23, 2025 by Amazon Customer
    • Perfect eyebrow pencil
Color: Universal Taupe
Love this brand I have bought before and will continue to purchase. Perfect color and easy to apply
Reviewed in the United States on August 27, 2025 by cp from va
    • Great eyebrow pencil but need a more grayish color
Color: Universal Taupe
I keep looking for taupe and this is more brown
Reviewed in the United States on April 18, 2025 by Jill Albright
    • Will always be my go to
Color: Universal Blonde
Favorite brown pencil, would buy over and over!
Reviewed in the United States on October 23, 2025 by amanda
    • It’s All in the Pressure
Color: Universal Taupe
I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply. One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face. I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look. While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience. Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day. Note: This review is based on my personal experience and preferences. Individual results may vary. ... show more
Reviewed in the United States on February 2, 2024 by Candy Girl
    • The Best
Color: Universal Taupe
Great natural looking eyebrow pencil! Will not use anything else. Easy to use!
Reviewed in the United States on October 20, 2025 by HOLLY
    • Love it!
Color: Universal Taupe
Love how easily it goes on when applied. Lasts all day. Beautiful color.
Reviewed in the United States on October 16, 2025 by Amazon Customer

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...