IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush
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Availability:
Only 3 left in stock, order soon!
Arrives
Oct 9 – Oct 10
Color: Universal Taupe
Brand: IT Cosmetics
Item Form: Pencil
Color: Universal Taupe
Material Feature: Natural
Product Benefits: Budge-proof formula adheres to skin for natural-looking brows & built-in spoolie brush creates polished perfection. See more
Is Discontinued By Manufacturer : No
Product Dimensions : 5.94 x 0.79 x 5.91 inches; 0.34 ounces
Item model number : HV-PEF8-9F50
UPC :
Manufacturer : IT Cosmetics
Best Sellers Rank: #5,051 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #55 in Eyebrow Color
#55 in Eyebrow Color:
Customer Reviews: 4.6 4.6 out of 5 stars 6,352 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Oct 9 – Oct 10
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Universal Taupe
This is the best pencil! I have tried a number of other pencil brands and colors, but IT Cosmetics brow provides the best, most natural look. I tend to scoff at anything called "universal" -- yeah, right! -- but the universal taupe blends perfectly. The color match is important for me because I have a hole in my right eyebrow, just at the arch, and rely on pencil to fill it in. If the color is off, the fix shows. The product texture is both creamy and waxy, so it goes on easily, but stays put and works almost like its own pomade to keep your brows in shape without being stiff or smudging. In short, It Cosmetics knocked it out of the park with this one!
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Reviewed in the United States on September 4, 2025 by mb
Color: Universal Taupe
Love this brand I have bought before and will continue to purchase. Perfect color and easy to apply
Reviewed in the United States on August 27, 2025 by cp from va
Color: Universal Taupe
The best brow pencil i have ever used.
Reviewed in the United States on August 12, 2025 by sandra mcnichol
Color: Universal Taupe
Goes on smoothly. Nicely pigmented, so you don’t have to press down hard. The color works well for people like me with silver and blonde/brown hair. The product itself is nicely balanced in my hand, and I like the design. Having said that, the Maybelline total temptation brow definer number 305 in soft brown is the identical color and quality for a lot less money. It too is a universal taupe color even though they call it soft brown. I am giving this product four stars because of the overly high price.
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Reviewed in the United States on August 5, 2024 by Izlay123
Color: Universal Taupe
I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply. One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face. I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look. While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience. Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day. Note: This review is based on my personal experience and preferences. Individual results may vary.
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Reviewed in the United States on February 2, 2024 by Candy Girl
Color: Universal Taupe
Great for eyebrows. Universal taupe is wonderful.. easy to use. Prefer pencil with angled tip.
Reviewed in the United States on July 17, 2025 by dolores johnson
Color: Universal Taupe
My eyebrows are so light you can barely see them! They are also very skimpy! With this product, no one can tell! It stays on for a very long while. Smudge-proof? Well, I have to really wipe hard to take them off, The 'chalk' is very good...they have different shades you can choose. I use the universal color which is a taupe. I make light lines like hair would be, not long lines. It looks so natural! I get the shape and lift that I want. When I am done, even I don't know that these are not my own natural brows!! Try it, you will love it!! I will never use another product, unless I cannot buy this product anymore! It is fabulous!!
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Reviewed in the United States on February 7, 2024 by Ruth Leick
Color: Universal Blonde
Very nice product. Works well
Reviewed in the United States on June 16, 2025 by Cheryl