Fujifilm

Fujifilm X10 12 MP EXR CMOS Digital Camera with f2.0-f2.8 4x Optical Zoom Lens and 2.8-Inch LCD

Name: Fujifilm X10 12 MP EXR CMOS Digital Camera with f2.0-f2.8 4x Optical Zoom Lens and 2.8-Inch LCD
Brand: Fujifilm
Price: 29.04 USD
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Rating: 4.4 (216 reviews)

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Top Amazon Reviews

Use it as is intended to be used: a very nice point and shoot .

I won't waste your time with a long doomsday sour grapes review. For the love of God, it is a point and shoot camera! Use it as intended. Yes, it has lots of options and manual controls. Yes you will get the Orbs if you,shoot after 6pm. Yes, you have zillions of options about dynamic range, auto ISO, and a mode dial that might intimidate at first. This what I use it for and why I love it: Blurr free low light shots that will amaze you: I own several cameras, from m43rds to APSC Pentax K5. I can't get hassle free sharp low,light shots like i get with the X10. I have tried to take hundres of shots of my three year old, running around our living room. Before the X10, I bought quite a few "bright" lenses for my GH2 and K5. Forget about it. The X10 with its Pro Low Light mode, eats them for lunch. Sunsets and afterglow shots: Color rendition is great with the "sunset" mode. Just look at the X10 groups on Flickr. High dynamic content shots: Use it on XDR mode and discover foolproof blue skies and strong intense lights tamed. You can shoot inside a tunnel and in EXR mode, the camera will balance the light at the end. There is a very useful exp. compensation dial next to your thumb for when it doesn't. Portrait and natural light modes: I have taken extremely beautiful shots of my daughter with this camera. It's perfect for kids. It's fast too, provided you use the single focus spot in the center. Just focus and recompose. Try the "smooth portrait" auto mode too. The shallow depth of field mode is cool too, with some subjects. In other words, use it like you would a point and shoot camera which it is. It doesnt pretend to be anything else and neither should you. Who cares that it looks like a Leica and its really well built. It's meant to be shot in auto mode and it does have awesome auto modes. Try them, explore them and see the results for yourself. Don't even try to use it manually and try to figure out how to shoot this camera with the optimal setup. The forum geeks at DPreview haven't figured out how to shoot this camera in PASM modes either (I tried all possible combinations myself, including raw). The Discussions over there usually end in attrition. I also own a Lumix LX3 and that camera also works best for me in auto mode, most of the time. I would not dream of using it manually and neither would you. It yields wonderful photos, althought a bit noisy. What makes you think the X10 should be treated differently? If you want good picture quality with no orbs (I am not that sensitive to them) get a DSLR. For $600 you can get a Canon (excuse me, I think I'm going to puke). If you want a nice camera with fewer options and cheaper, get an iPhone. If you want the best picture quality in a smaller size, get a micro four thirds camera. If you want the best possible picture quality and no compromises, go ahead and spend two or three thousand dollars. Don't get this camera and expect to take it on your next trip to Amazonia. Dont take it on the space shuttle (oops too late), And don't even try to shoot cityscapes at night! Don't play the role of professional photographer fantasy. Don't even bother. Get a Leica instead. If I have to see one more whino complain about the orbs, etc...im jumping out the window. These people don't take pictures, most of them don't even own the X10 and others don't even leave their living rooms. They just take pictures of their Smurfs figurines. Then they return their cameras and look for justification. They probably live alone in a trailer and don't have kids. Ignore them. This is the hottest, most sensible purchase, compact, extremely well built Point and shoot. Did I mention is a POINT and SHOOT? So go out, buy one, and use it as such. You won't regret it. Oh, and I hate typing on my iPad. ... show more

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Reviewed in the United States on February 9, 2012 by PDNY

The tipping point? I think so.

In the ancient days of film, my main camera was a Pentax 67. People thought I was a better photographer than I really was because then as now, bigger is better. So it was probably inevitable that I would end up with full-frame DSLRs. These cameras are so good, I can almost forget how big and heavy they are. Still, there are times when a big SLR is too much. Problem is, unlike the best compact 35mm film cameras (which were as good or better than 35mm SLRs), compact digital cameras are either not that good, or not that compact. Of course what "good" is, is up to you. If you think the output from an LX5 or S95 at 1600 ISO looks good, you can stop reading and save your $600. But if you are looking for that point where the camera cannot get any smaller without giving up too much image quality, that's where the X10 resides. I'm not going to go through all the features because the camera will probably be discontinued before I try everything. But here is what you can expect from the X10: Very good sharpness even in the corners at 28mm, low barrel distortion (although the camera is probably correcting), very respectable 8 x10 prints, noise that is both low and well handled, very good image quality at ISO 400 and usable image quality at ISO 800. That the X10 can handle fairly extreme dynamic range without incinerating the highlights is icing on the cake. A few likes/dislikes. The optical finder is excellent quality and has adequate dioptric correction. If it was made by Leitz, this zoom finder alone would be $600. However...unless you are focusing manually (a drag with the X10) when the camera beeps you really don't know what it is focusing on. Thus, while I love the absence of distractions in the finder, I don't use it as much as I expected to. As I have mentioned elsewhere, the front element is very exposed, the 40mm filter thread is ludicrous and the hood/adapter is barely better than nothing. The strap is nothing to write home about and doesn't even have a piece of suede for your shoulder. Unlike everybody else, I like the RAW button. On the X10 there is not a huge difference in quality between RAW and jpg (and for now you have to use the tedious SilkyPix). So, rather than fill the card with RAW files, I hit the button only rarely, if I really think I have something special. The metal cap with felt liner is a cute touch--old timers will know that the felt wears out fast and the cap falls off, but how can you hate a metal lens cap? Is the X10 for you? Obviously not if you want interchangeable lenses. Having briefly had a m43 outfit, I think multiple lenses defeat the purpose of a small camera but if this were my only camera it would be a completely different story. One thing in the X10's favor is that it produces very good results whether tweaked extensively or with everything just set to auto. If you lament the absence of viewfinders on many small cameras, the X10 should fill the bill. And lastly, although I swore I wouldn't mention this, yes, it is stylish, metal, made in Japan and even the box is pure Steve Jobs; it's black (of course) has an underexposed picture of the camera on matte paper and simply says "X10" as if to say, if you don't know what this is, you're not cool enough. (12/11/11) I'm going to add a little to this review. I suppose it was inevitable but I think some people's expectations for this camera are a bit ridiculous. If taking night shots is your main gig (and like everybody, you are a professional) no camera with a sensor this size is going to give the gorgeous, almost noise-free results you can get from a low megapixel, large sensor camera like a D700. Nor is the X10 a Leica M9 with a zoom lens that costs $600. And yes, the menus and the instruction manual are dense and confusing. But so is the list of features. Beyond (my opinion) unreasonable expectations, there does seem to be a serious issue with white clipping when shooting directly into a light source or specular highlight. I've seen this with the Sigma DP1x so I know what it looks like (awful), but haven't been able to reproduce it with the X10. Since virtually all sellers allow returns it should be easy enough to point the camera at the sun or a bright light and see what happens. I must say, I'm glad I'm no longer in the photo industry because the amount of anger, not just at the manufacturer, but at anybody who doesn't have this problem (we're stupid and obviously not professionals) has really gotten out of hand. Usually, I don't buy his "good copy/bad copy" nonsense but in this case I wonder if the problem really is limited to certain individual cameras. (2/22/12) Took my 2000th photo with the X10 today and still no white orbs. Now, the last thing I want to do is claim they don't exist or that they are in any way ok or acceptable. I have no doubt they exist and they're not acceptable. I don't seem to get them and the irony is that the cause of the problem, Fuji's EXR sensor, allows the camera to handle a somewhat greater brightness range without blowing the highlights vs. other small sensor cameras. But it is this very same EXR sensor that is the source of the white spots and that's why Fuji's firmware update didn't change anything. In other words, in high contrast situations, the X10 will hold more detail in the highlights--but if there is a super-bright pinpoint of light you may be in trouble. The reason I say "may" is because I haven't encountered it. If the camera didn't perform as well as it does in all other respects it would be easy to say, forget it, at least until the situation is resolved (and if a different sensor is required, don't hold your breath). But since the X10 has been great for my use, I'm in the unusual situation of advising against buying one, yet based on everything I've shot, I still give it 5 stars. I bought this camera to replace a Lumix LX5 which didn't have any "issues" but never, on it's best day gave the quality I get from the X10. ... show more

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Reviewed in the United States on December 4, 2011 by Coronet Blue

Beyond my expectations

After years of lugging around a Canon DSLR, on vacations. I decided to buy a camera that would be easier and lighter to carry around. But not just an ordinary point and shoot, but something with more features if I decide to be creative. I've been a Canon fan all my life, so my natural inclination would be to test the G12, which had a lot of good reviews. I liked the G12, it had external controls that were quickly accessable and the images were quite good and I intended to keep it until the display exhibited problems by not coming on at times. Next I upgraded to the G1X, because of the larger CMOS sensor and the fairly decent reviews. After 20 test shots, the display went black and never came back on, so paying more doesn't necessary give you a better product. In my opinion,the G12 took sharper pictures than the G1X and you can take repeated shots much faster. My last camera to try was the Fuji X10, and one of the unique features this camera has that made me decide to consider it was the manual zoom on the lens barrel as oppose to the power zoom on the majority of all point and shoots. Manual zooms are faster and more accurate, power zooms are slow, and it either falls short or over the mark and you constantly have to play with the switch to get close to that point. I am extremely impressed with the X10, the images are sharp even in low light without flash, colors are vibrant and with it's 2.0-2.8 lens, you can take multi shots very quickly. The super macro feature can focus as close as 1 cm to the subject. To sum it up, the X10 is a hi tech point and shoot with a lot of creative functions similar to a DSLR, but definitely not a replacement for it. If you want a camera that takes very good pictures and gives you the flexibilty to be creative and enhance your overall enjoyment, this one fits the bill. These are my observations and experiences and everyone has their likes and dislikes and I don't proclaim myself an expert, only a person that enjoys taking pictures. You have to try it yourself to be sure. Courteous questions and comments are welcomed, gratuitous uncivil remarks are not. ... show more

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Reviewed in the United States on August 7, 2012 by Jay Gatsby

THE Best Compact Camera Around!

I just purchased this camera thru Amazon. I REALLY REALLY needed a smaller compact camera to complement my other big and heavy DSLRs. I just want to say that this X10 i can take ANYWHERE. This is THE perfect compact camera for me, and i can take it and hide it under my coat without anybody even noticing it is there. Well, the camera is not tiny, but it sure feels like it, specially since it has that pretty wide range zoom lens. This is why i chose it over the X-E1 and the X-M1 coming out soon. The built quality, design, performance, and image quality output are TOP NOTCH in this camera. I really don't know what the X20 has for double the price, but this X10 has everything i need. The low light performance is very very good indeed, considering it's small sensor size. Actually i read in many forums that the noise output from the X10 is not so good because of its small sensor, but all i can say is that many of those statements are just not true, because i have confirmed that. I have had many good ISO DSLRs and what i can say is that the ISO performance from the X10 can compete with some cameras with bigger sensors. Don't under estimate this little camera. I shot many photos in low light (in jpeg) and this thing outputs photos with very little noise, straight out of the camera. I am very impressed. I didn't even had it set to high ISO Priority mode, and if i PP the noise in LightRoom they would look even better. Pretty amazing indeed. Last time i had a point and shoot camera was around 8 years ago, and this X10 is a HUGE improvement from what we had back then. I will say that this camera is not for a beginner. If you are going to buy this type of camera, you should know at least how certain functions work, such as ISO, Shutter and Aperture. Those are some of the simple and basic thing someone should already know, otherwise many of your pictures will come out very blurry and bad. And definitely you will HAVE to read the manual. This is a very high tech little camera. I shopped around for a long long time. I looked at the famous Pentax MX-1 also, very very good camera also, but when i had the Pentax on my hand it just felt awkward and not normal. The X10 fits like a little glove, and it has a shoe for external flash already, which i will be using. The Fuji just has everything i wanted. I am extremely happy with my new X10. For it's current $349 price, i think this is one of THE best compact cameras out there. The only thing i don't like is the very POOR battery life, but i read somewhere in flickr that Radio Shack sells a brand that lasts longer than this fuji battery that comes with the camera. I shot around 100 photos and the battery gave up. I did have the LCD on, since i am learning and playing with the camera a lot right now, but soon i will turn off the LCD and other recommended functions for longer batt life. I still feel like giving this camera 5 stars. ... show more

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Reviewed in the United States on July 15, 2013 by Mister M

Fujifilm X10 12 MP EXR CMOS Digital Camera with f2.0-f2.8 4x Optical Zoom Lens and 2.8-Inch LCD

Not much can be said about the X10 at this point that hasn't been covered previously. I was among the early buyers of the X10 and my original unit displayed the white orb problem. I returned my original camera to Fuji USA under warranty and Fuji provided a brand new replacement camera. [Note: my original camera was in mint condition so that may be why I received a new one in return] I believe Fuji deserves 6 stars here. They could have marginalized or ignored the white orb issue but instead they confronted it head on with a very reasonable solution. [Revised image sensor] Bravo. I will continue to buy Fuji products in the future. BTW - the new camera still takes exceptional pictures. I regard the X10 as an exceptional 6 megapixel shooter when using the EXR modes. I regard it as a closer to average 12 megapixel shooter without the benefit of the EXR modes. This camera is a digicam so the image quality will never replace an SLR. However, the excellent lens and [6 megapixel] EXR modes have allowed me to take pictures that rival and even beat in some cases the performance from my previous generation SLR cameras. Not bad at all for a camera that fits in a cargo shorts pocket. Visit the X10 review on dpreview.com to learn how to take advantage of the EXR capability in all modes - S, A, and M for example. Strengths: Excellent, FAST lens. Much better then the Sony RX100 for example. This keeps the ISOs usually between 200 and 400 even in incredibly low light conditions. Excellent ergonomics with a suitable number of buttons for direct control. EXR modes will eliminate in most cases and substantially reduce in others common issues of blown highlights or low light / high ISO noise. The burst mode is excellent with full metering and autofocus between shots. Weaknesses: The sensor does not resolve enough detail for large prints. However it remains the perfect camera for 4X6, 5X7 and in some cases 8X10 prints. Battery life is only adequate. You will need a spare for a full day of shooting. Movie quality is good but not great. You will notice scaling artifacts if you look for them. Overall, this is an amazing little camera. No camera is perfect but this is one of my faves out of all of mine - including my SLRs. ... show more

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Reviewed in the United States on September 30, 2012 by RTMIII

WOW Pictures Low Light or Daylight

I hve no connection to Fuji and I rarely write reviews. I really like the Fuji X10 and that's coming from someone who owns a Nikon D7000 with a lot of lenses, a Fuji X100, and a Canon S90. I'm not a professional, but I shoot pictures almost every day and have been an active photographer for 40 years. I've taken about 700 shots with the X10. I just grabbed a few shots at a New Year's party in dim light without flash using the EXR mode (high ISO low noise) and all of the shots look very good. They all are pictures that you really want to look at vs. lifeless snapshots. Printed 8 1/2 x 11, they look very good indeed. They have an almost classic Dutch Masters oil painting quality to the light and colors. The way Fuji handles light and color are amazing. The Fuji X10 has produced some of the best pictures I've ever taken. Honestly, if you are a bad photographer, the best camera in the world won't produce good pictures for you - just stick with your cell phone. But, the Fuji X10 will be great for anyone interested in photography and it is small and light. For the Fuji X10 to be the perfect camera for me it would need a bit faster autofocus, a larger sensor for the last word in resolution, an electronic viewfinder like the X100, interchangeable lenses, and an articulated screen. I guess that will probably be the rumored next Fuji system camera. However, the Fuji X10 is way better than a point and shoot. Don't buy this camera for your grandmother, she will never figure it out. All of the modes and options as well as the user interface are complicated. But, if you or someone you know digs photography, they can really have fun with the Fuji X10 and produce stunning images. At the end of the day two things count for me: 1) Is a camera enjoyable to shoot and 2) does it produce captivating images that you want to look at. The Fuji X10 delivers on both. Purchased from Amazon. ... show more

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Reviewed in the United States on January 2, 2012 by Robert E Good

My favorite!

I spent 30 years enjoying my Canon SLR and lenses. But, once I switched to digital in 2002, I have been enjoying taking photos more than ever. After considerable research I recently ended up purchasing the Fuji X10. I love it. This is the most fun I've ever had with a camera. What do I like about it? Very decent quality images in a solid feeling retro style body. I love not having to carry and change lenses. I love the portability of the unit. The menu options allow me to be as creative as I want. Low light images are exactly what I was hoping for. The lens cap is top quality. But, I am afraid I will lose it, since it is not attached. So, I purchased a cool lens cap that always stays on the camera, and pops open whenever I turn on the camera. Got the tan retro looking custom leather case that fits well. I'm not a professional photographer or pixel counter. To me, the images are plenty sharp. I love the colors straight out of the camera. When I upload photos to Aperture, there is hardly any difference between the originals and ones that I process or "auto enhance"; unlike my other digital cameras. In short, this camera is everything it claimed to be and more. I'm sure that new technology and innovations will continue to keep me reading about cameras. But, my old Canon AE-1 SLR was all I needed for 25 years. I am sure that the X10 will also be one of those kinds of cameras that will serve me well for a long time. I just know that I won't ever return to DSLRs that are just too cumbersome and inconvenient. Yes...you can't beat the technical quality of photos out of larger sensor cameras, with superb lense choices. But, for someone like me, who loves discovering photo opportunities in almost any kind of reasonable environment, who doesn't like doing much processing on the computer, and prefers taking natural looking shots and unique moments, this camera fits the bill by allowing me to take photos that are pretty awesome, and at times turns out quality shots on par with many consumer level to prosumer DSLRs. ... show more

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Reviewed in the United States on August 22, 2012 by R. Bourgault

Competition Can Beat This But, You Can't Beat Macro Shots From This Camera!

This mirrorless point and shoot feel but, high end quality of RAWs and JPEGs from this camera has got me pulling this out camera more than my phone if not using my Sony A7II. This camera retails for $599 in most stores that has it still available and with the market with better performance from it's competition. This camera is a good for what it does but, not good enough at the price point that anyone can do with it but, I still think this is good for kids from photography classes at high school. Pros: - Magnesium body with synthetic leather for good grip but, sturdy camera - Has a Hot shoot on top of the camera to add accessories like external flash and remote controls receiver. - Has awesome low light performance - Shoots at 7FPS and quick shooting modes manually in front of the camera next to the lens. - Shoots well with 1080p quality at 30fps and retains good quality Audio without an external microphone. - Shoots macro mode within 1CM away ( from my tests with adequate lighting ) - Has plenty of scene modes for shooting environments and events and also has Panoramic mode too - Physical RAW button to switch to shooting RAW right away during any events Cons: - Competition looks like it can do better for a $599 priced camera - Optical view finder doesn't reflect the same image from the back screen or your shot so, be careful with the framing. - Menu has a learning curve when I came from switching from my Nikon D5500 so, I was a little confused but, expect that when switching camera brands. - After spinning the lens from On/Off, it takes about 3 seconds for the camera to boot up/turn on all the way till its usable. ... show more

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Reviewed in the United States on September 23, 2017 by BrotherKehn

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