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e.l.f.

e.l.f. Sheer For It Blush Tint, Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free, Plums Up

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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Mar 11
Order within 3 hours and 30 minutes
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Color: Plums Up


Features

  • LIP AND CHEEK TINT: Multi-use formula delivers a sheer wash of color to lips and cheeks.
  • LONG-LASTING BLUSH TINT: This lip and cheek tint delivers a natural flush finish that lasts.
  • HYDRATING WATERY TEXTURE: Blendable and buildable formula leaves skin and lips with a transfer-resistant stain.
  • KEY INGREDIENTS: Formulated with hyaluronic acid to deliver a surge of hydration to skin and lips.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

Description

A buildable lip and cheek tint that leaves a lasting stain? We’re sheer for it! e.l.f. Cosmetics’ multi-use Sheer For It Blush Tint has a watery texture that makes it easy as e.l.f. to blend and build up for a dreamy hit of color with a natural finish. Plus, it’s infused with hyaluronic acid to deliver a surge of hydration to skin and lips. What it is: Multi-use lip and cheek tint for a sheer wash of color. Why you'll love it: Hydrating watery texture delivers a natural flush finish Long-lasting, transfer-resistant stain Blendable and buildable formula Key ingredients: Hyaluronic acid Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product. Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 4.25 x 1.06 x 1.06 inches; 1.06 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #192 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Face Blushes


#2 in Face Blushes:


Customer Reviews: 4.5 4.5 out of 5 stars (4,819)


Skin Type: All


Item Form: Cream


Finish Types: Sheer


Product Benefits: Hydrating


Special Ingredients: Hyaluronic Acid


Coverage: Full


Skin Tone: All


Lip Color Type: Lip Tint


Lip Color Undertone: Neutral


Brand Name: e.l.f.


Color: Plums Up


Age Range Description: Adult


Target Audience: Unisex-Adults


Manufacturer: e.l.f. Cosmetics


UPC: 609332823235


Global Trade Identification Number: 35


Item Dimensions: 4.25 x 1.06 x 1.06 inches


Number of Items: 1


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Mar 11

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Learn more about financing & leasing here.

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Top Amazon Reviews

    • Natural Flush Vibes (˶ ˃𐃷˂ ˶)
Color: Cherry Cola
Review Image by Jadore Jadore
Review Image by Jadore Jadore
Review Image by Jadore Jadore
Product [e.l.f. Sheer For It Blush Tint, Multi-Use, Long-Lasting Lip & Cheek Makeup] PROs - Was delivered on time + well packaged + undamaged - Was a described/depicted per Amazons description (design and color is exactly as shown in the product picture) -Consistency/texture was watery, but not drippy -Product was easy too spread and blend because of consistency -Left a very, VERY naturall finish on my skin (Primary use for me was to be a cheek stain/blush/tint) -Reasonable price for the amount of product -Bottle + applicator were functional and easy to use -Color looked great (sun-kissed + naturally flushed) on my skin (Light complexion with honey-gold, warm undertones) -No weird scent or smell or tackiness; No stickiness when dried -Did not stain hands; Washed off easily with soap and water (Unsure about how washable clothes-wise it is) BT Dubbs, I added PICTURES for reference CONs -None CONCLUSION I'm extremely satfiied with this purchase. ... show more
Reviewed in the United States on December 30, 2025 by Jadore Jadore
    • Natural Glow Favorite
Color: Plums Up
I’ve been reaching for the Blush Tint almost every day because it gives that soft, healthy flush without looking heavy. The formula blends out so easily with just my fingers and melts right into my skin, so it looks like a natural glow instead of obvious makeup. I love that I can dab a little on my cheeks and tap some on my lips for a quick, pulled-together look in minutes. It feels lightweight and comfortable, and the color builds nicely if I want more intensity. Once it sets, it lasts through the day without getting patchy or fading unevenly, which really impressed me. It also layers well over foundation or bare skin, so it’s perfect whether I’m doing a full face or something simple. This has become one of those easy, dependable products I keep in my bag. It’s quick, flattering, and makes me look more awake with barely any effort. Definitely one I’m glad I tried. ... show more
Reviewed in the United States on February 14, 2026 by Teza A. Reyes
    • Natural Flush for Lips and Cheeks
Color: Cherry Cola
I really love this e.l.f. Sheer For It Blush Tint. It gives a natural, subtle flush to both my cheeks and lips, which makes it perfect for everyday wear. The texture is lightweight and hydrating, so it blends easily without feeling sticky or heavy. It lasts all day and adds just the right amount of color for a fresh, natural look. Plus, I love that it’s vegan and cruelty-free. Definitely a must-have for a quick and easy makeup boost. ... show more
Reviewed in the United States on February 12, 2026 by Walwala Noor
    • Dries out lip a bit -add gloss or moisture
Color: Plums Up
It’s okay. I have turned mine upside down, thinking it was the other end up, and when trying to use a small dab of it, it dripped and make a big mess. All my other cosmetics are protected where they don’t spill if you turn it upside down. I know better now that I know. I really like it. You need to add a moisturizing glaze of a your choice, at least I do. The color is nice, but you need some moisturizing lipgloss. The color sets, but doesn’t last for a very long time like a Matte, but usually this lasts longer than plain lipstick. I didn’t realize it, but the second one I ordered, nice color, but I realized it was drying when I didn’t put gloss or moisturizer over it. And, for the price, it is a decent product. C+ -B- . Once I know how to use it it’s great but messes, and losing 1/2 of the bottle. I thought I would warn you all. It’s a good product. ... show more
Reviewed in the United States on December 4, 2025 by Dee A
    • Benefit Dupe!!!
Color: Plums Up
Review Image by Darling Dumpling Darling Dumpling
Review Image by Darling Dumpling Darling Dumpling
I got the shade “plums up” This brand of cheek tint is new to me. I love it. 🥰 If you haven’t used tints like this before, be warned that you have to work extremely quickly as they dry fast. This one is no exception. What works for me is using a moisturizer, foundation then putting a dot or two (MAX) on a palette (or piece of plastic or whatever you have) then dipping a blush brush into it, tapping it a few times on the palette then quickly patting it where I want it on my cheeks. Alternatively, you could take a drop of face cream and a drop of this tint and mix it together then apply it to your cheeks with a blush brush. Don’t put it on the back of your hand because it does stain. I tried this on my lips and I think that’s how I like it the best. Don’t get me wrong, I works as a blush and won’t budge all day but it creates such a lovely tint on my lips that is long lasting, feels light and doesn’t transfer. I can simply apply my favorite lip balm over it during the day for a shiny, glossy look. I’m considering trying other colors but definitely recommend Plums Up. I am fair skinned white with a warm undertone and think it looks nice on me. The only thing to consider is that it takes a bit of practice to use. I’m pleasantly surprised that Elf has truly stepped up on this one. It’s one of those rare “amazing quality for the price” finds. No need to buy Benefit or other more expensive brands. This works EXACTLY the same. There’s also value in this on top of the low price because you only need 1-2 drops at a time for blush. This small tube will last a very long time. Will go through it slightly faster when used first the lips as you can swipe it right on with the doe foot. I shoukd mention there is a little bit of a bitter taste before it dries if you get it too far into your lips to where you can taste it. It goes away once dried down. ... show more
Reviewed in the United States on January 29, 2026 by Darling Dumpling Darling Dumpling

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