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e.l.f.

e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

  • Based on 11,017 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Jul 29
Order within 10 hours and 18 minutes
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Color: Pitch Black


Size: 0.32 Fl Oz (Pack of 1)


Features

  • MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable liftno lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
  • SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
  • PRECISION APPLICATION: This mascara's double-sided and curved silicone brush works to separate, lift, and curl each lash.
  • LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Description

What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and lift Double-sided and curved silicone brush works to separate, lift, and curl each lash Smudge- and flake- resistant formula Vegan and cruelty-free Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake- resistant to lock curl in place and keep lashes up, up, up.All e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

Product Dimensions ‏ : ‎ 5.79 x 1.26 x 0.67 inches; 0.64 ounces


Item model number ‏ : ‎ 83072


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Best Sellers Rank: #1,808 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #31 in Mascara


#31 in Mascara:


Customer Reviews: 4.5 4.5 out of 5 stars (11,017)


Product Benefits: Volumizing, lengthening mascara for long-lasting, smudge-free wear


Brand Name: e.l.f.


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Package Type Name: Tube


UPC: 609332830721


Manufacturer: e.l.f. Cosmetics


Global Trade Identification Number: 21


Manufacturer Part Number: 83072


Model Number: 83072


Skin Type: All


Item Weight: 0.04 Pounds


Skin Tone: All


Specialty: Vegan


Water Resistance Level: Water Repellent


Mascara Wand Type: Curved & Double-Sided Silicone Brush


Coverage: Full coverage


Item Volume: 32 Fluid Ounces


Item Dimensions: 5.79 x 1.26 x 0.67 inches


Color: Pitch Black


Material Type Free: Cruelty-free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jul 29

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • I love this mascara! I love the price too!
Color: Black Size: 0.32 Fl Oz (Pack of 1)
e.l.f. Lash ‘N Roll completely exceeded my expectations. The curved brush actually lifts and separates my lashes instead of just coating them, and the curl holds all day without flaking or smudging. One coat gives me a natural, lifted look, and two coats add drama without turning clumpy or spidery. The black shade is rich, and it doesn’t irritate my eyes like some pricier brands have. I’ve spent three times more on mascaras that didn’t perform half as well. This one gives me definition, length, and curl that looks like I actually put effort in, even when I’m rushing. It removes easily, wears comfortably, and feels like a hidden gem in the drugstore aisle. For the price, it’s an absolute steal and one I’ll keep repurchasing! ... show more
Reviewed in the United States on October 20, 2025 by Maria
    • Great affordable mascara
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
This is a great mascara! Makes my lashes stand out, gentle on the eyes doesn't flake on me. The wand gets all my lashes. I have tried a number of name brand mascaras and always come back to the e.l.f. brand. I love they are vegan, and very affordable especially since makeup companies keep jacking up their prices. ... show more
Reviewed in the United States on June 12, 2026 by Ladyhawk1986
    • e.l.f. Lash ‘N Roll Mascara – 5 Stars
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
This mascara quickly became one of my favorite affordable beauty products. It gives my lashes great lift and curl without feeling heavy or clumpy. I love how easy the wand is to use, especially for reaching smaller lashes in the corners. The formula stays put all day without smudging or flaking on me. It makes my lashes look longer and more defined with just a couple of coats. I also appreciate how easy it is to remove at the end of the day. For the price, the quality is outstanding and i keep buying again and again. ... show more
Reviewed in the United States on May 12, 2026 by Maria
    • It’s perfect but dried out fast
Color: Deep Brown Size: 0.32 Fl Oz (Pack of 1)
Really love this one. The application is great. No clumping and adds length. Looks natural. My only complaint is that it seemed to dry out pretty fast. Feel like I only got 2 weeks out of it while using everyday. Buying again because everything else was perfect but really wished it last longer.
Reviewed in the United States on March 1, 2026 by [email protected]
    • Amazing for price point. Would buy again! Amazing for price point. Would buy again!
Color: Deep Brown Size: 0.32 Fl Oz (Pack of 1)
Review Image by Chris G.
This is an amazing mascara. I’ve tried ALOT. No irritation for my sensitive eyes and doesn’t feel heavy on lashes. No smudges or flakes. Lash separation is good, I do wish it lifted my lashes more but my lashes are very straight so even this little bit to me was a great improvement!
Reviewed in the United States on June 5, 2026 Reviewed in the United States on June 5, 2026 by Chris G.
    • Great mascara!
Color: Black Size: 0.32 Fl Oz (Pack of 1)
I was pleasantly surprised to find that this very reasonably priced mascara outperforms some of my $25 mascaras! Does not flake, separates and lengthen lashes. Overall a great product.
Reviewed in the United States on May 7, 2026 by Stephanie L.
    • Average
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
It's defining and doesn't smudge - but it goes on light, so you have to layer. I'll use the rest of the tube but won't be repurchasing.
Reviewed in the United States on June 19, 2026 by Kacie R.
    • Noticeable but not heavy, not clumpy or sticky
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
This mascara applies smoothly, the wand seems to do a good job at separating the lashes, leaving no clumps, and the product doesn't feel heavy to me (I typically wear essence waterproof lash princess). This mascara is not the most dramatic bold effect, but it definitely makes a noticable difference and can be layered to build up more to an extent as well. I haven't been using it on my lower lash line because I stick to waterproof for that (at least), to prevent smudging over time. This mascara does not feel sticky at all and removes easily. ... show more
Reviewed in the United States on June 14, 2026 by A.K.

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