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e.l.f.

e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

  • Based on 7,263 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Nov 6
Order within 17 hours and 43 minutes
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Color: Pitch Black


Size: 0.32 Fl Oz (Pack of 1)


Features

  • MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable liftno lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
  • SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
  • PRECISION APPLICATION: This mascara's double-sided and curved silicone brush works to separate, lift, and curl each lash.
  • LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

Description

What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and lift Double-sided and curved silicone brush works to separate, lift, and curl each lash Smudge- and flake- resistant formula Vegan and cruelty-free Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake- resistant to lock curl in place and keep lashes up, up, up.All e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

Color: Pitch Black


Product Benefits: Volumizing, lengthening mascara for long-lasting, smudge-free wear


Special Feature: Built-In Brush


Material Type Free: Cruelty-free


Brand: e.l.f.


Product Dimensions ‏ : ‎ 5.79 x 1.26 x 0.67 inches; 0.64 ounces


Item model number ‏ : ‎ 83072


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Nov 6

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Great quality mascara
Color: Black Size: 0.32 Fl Oz (Pack of 1)
This is the best mascara I’ve ever used. I have dry eye due to a chronic illness and have tried allot of mascara from drugstore brands to expensive brands from Macys, Ulta, Sephora etc.. It goes on without any clumping and separates each lash. The brush is curved and separates lashes as you apply. I also like that it doesn’t dry while applying which is a problem with others. It doesn’t feel heavy and isn’t difficult to remove like most. I highly recommend this if you’re tired of buying overpriced mascara that ends up in the trash. ... show more
Reviewed in the United States on May 30, 2025 by December
    • Exactly the same as e.l.f. Lash XTNDR Mascara, just as wonderful!
Color: Deep Brown Size: 0.32 Fl Oz (Pack of 1)
I ordered this and e.l.f. Lash XTNDR Mascara at the same time. They both got good reviews on Makeup Alley, so I wanted to compare them. I first tried the Lash XTNDR and loved it, my review is here: https://www.amazon.com/gp/customer-reviews/R1IXHQB5YL052Q?ie=UTF8&ASIN=B0CPFXVC1S When I put this Lash 'N Roll on, I was confused as it looked and felt the same as Lash XTNDR, although this is not advertised as a tubing mascara like Lash XTNDR. It even has the same brush, the brown color is the same, the containers are the same shape, the only difference is the color of the cap.. It performed the same way that Lash XTNDR did. One day I wore one on my right eye, the other on my left, no difference all day. Finally I looked up the ingredients, they are the same! I wonder how many other cosmetic companies do this, especially ones like e.l.f. that make low-cost dupes of more expensive products? Anyway, it's good to know if e.l.f. ever discontinues one of these that there is a perfect substitute. In the meantime, I will buy whichever version has the best price at the time. So my review is the same as the one on Lash XTNDR. Another holy grail mascara! ... show more
Reviewed in the United States on April 20, 2025 by Terry Dact El
    • My favorite mascara
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
I have been trying to find the mascara that makes me want to wear it regularly and have tried several different vegan and cruelty free brands but, this is the first one that I actually like. It separates and curls my straight as a pin lashes a little bit. My biggest requirement is that it doesn’t flake or make my eyes burn, and this one did neither. I’m also someone who rubs their eyes without realizing and it does not smudge. Another big factor for me is price and this one can’t be beat. ... show more
Reviewed in the United States on June 1, 2025 by Lara
    • Returning to buy again and again and again
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
This is my all-time favorite mascara I have ever found. The formula is silky smooth and the wand bristle design is perfect to separate and lengthen my short stubby lashes, making them look actually long and beautiful. The formula also lasts for a super long time without getting dry and clumpy on the inside, so one tube lasts for an insanely long time - longer than any other mascara I've ever used. 10/10 will continue reordering. ... show more
Reviewed in the United States on May 30, 2025 by Steph
    • This works
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
Review Image by C. McCullers C. McCullers
All I can say is to remember to follow the directions. Apply it with the short bristles and separate it with the long ones. Your lashes automatically curl and look twice as long and twice as full as they actually are. Beautiful. And such a reasonable price even for the inexpensive stuff.
Reviewed in the United States on June 3, 2025 by C. McCullers C. McCullers
    • Clumpy
Color: Black Size: 0.32 Fl Oz (Pack of 1)
Elf is my go to makeup products however I don't care much for the mascara. It goes on clumpy and definitely doesn't give you much volume (unless you like clumpy eyelashes 😆) it does last long if you can get past the clumps 😆 I probably won't be purchasing it again for myself however my daughter does like it. That's why I gave it 3 stars due to mixed reviews between the 2 of us ❤️ ... show more
Reviewed in the United States on March 7, 2025 by Squishmallow Mom
    • Bold, Curling Power at an Unbeatable Price!
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
Recently tried the e.l.f. Lash ’N Roll Mascara in Pitch Black, and I’m impressed by how much lift and definition it delivers without clumping. The unique curling brush really hugs each lash, giving a noticeable “lift” effect right at the root. My lashes look longer, visibly separated, and beautifully fanned out—no spider-leg clusters in sight. The formula is lightweight yet buildable, so I can layer two coats for extra drama without it feeling heavy or stiff. It holds its curl all day, even in humid conditions, and doesn’t smudge or flake (I tested it through a long workday and a few happy tears). Plus, it’s vegan and cruelty-free, which is always a bonus. If you’re hunting for an affordable mascara that lifts, separates, and stays put from morning coffee to evening plans, this one’s a winner. ... show more
Reviewed in the United States on April 28, 2025 by Angelina Grigorenko
    • Love It!
Color: Pitch Black Size: 0.32 Fl Oz (Pack of 1)
My favorite cheap mascara! I got tired of spending double digits on big name brand mascara so I went on a hunt for a cheap brand I’d like. This was it, my daughter isn’t sold on it, she likes so other cheap brand she found. Big name brand makeup has gotten way too overpriced and they can keep it. Plus, the cheap stuff is probably made in the same factory! ... show more
Reviewed in the United States on May 11, 2025 by Georgie

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