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Crushing Call Reluctance for Loan Officers: A Proven System to Make the Calls You Need to Get the Business You Want

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If you could double your application volume in the next 12 weeks, would it be worth it to you to read this book? Call reluctance for loan officers can be summed up in two sentences:“Fear is peeing in your pants. Courage is doing what you need to do with wet pants on.”~ Carl WhiteSeriously, everybody feels the fear - truly everybody. Even the most confident top producer who is making sales all day long on the phone may look fearless, but they're not. They feel the fear and do what needs to be done with wet pants on. Being brave isn't easy but it does get easier over time. By the time you finish reading this book, you are going to have new insights, a fresh perspective, some tricks you can use to bypass your limiting beliefs and you will be able to pick up the phone or go make some sales calls and have conversations a whole lot easier. We aren’t the flashiest guys but we know this industry. We have worked with thousands of loan officers who have claimed their readiness to help more people and live the lifestyle they want with the right income to support it. Now we are taking what we know how to do – to generate sales volume through direct sales – to help loan officers like you get ahead. When you make a simple mental shift, you can accelerate your results and change lives – yours and everyone’s life you touch through your business. And it can happen fast when you work with the system we’re about to teach you.Note: the Foreword was written and contributed by Sue Woodard, Mortgage Industry Expert and Chief Customer Officer of Total Expert Read more

Publisher ‏ : ‎ Marketing Animals, The (August 5, 2018)


Language ‏ : ‎ English


Paperback ‏ : ‎ 125 pages


ISBN-10 ‏ : ‎ 1732465509


ISBN-13 ‏ : ‎ 03


Item Weight ‏ : ‎ 7.2 ounces


Dimensions ‏ : ‎ 6 x 0.29 x 9 inches


Best Sellers Rank: #81,250 in Books (See Top 100 in Books)


Customer Reviews: 4.6 4.6 out of 5 stars 122 ratings


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Top Amazon Reviews

    • excellent
Was looking for some call reluctance books - found one 👍🏾 putting into action and look forward to the results
Reviewed in the United States on August 28, 2022 by Amazon Customer
    • Just Dial
Great information and steps to overcoming call reluctance that couldn’t have come at a better time! I was just talking to one of my Loan Officers about the same. This book also inspired an article which will run in our company newsletter in September. Thank you for the great information!
Reviewed in the United States on September 3, 2018 by Mitch
    • A great book if you have trouble picking up the phone
Every large producer I know (above 60 mil a year closed), and I know a surprising number of them, does the same things and one of those is making calls and meeting with referral partners. This particular book works for me, read it. If it doesn’t work for you keep looking for a book and a coach that does. There are many different styles of coaching, find one that works for you. This book and Carl’s coaching platform helped me grow my business. I have tried others that didn’t work for me, but some of those work for my colleagues. One thing is for sure, if you want to grow your business quickly, you better be willing to make calls in addition to your other marketing efforts. ... show more
Reviewed in the United States on July 10, 2020 by COPhoto
    • Best mortgage book out there!
Carl does a great job of keeping it simple, this is not a sales book on how to buy leads or landing pages. It's about taking action which creates success. I would highly recommend this book to any loan originators out there regardless of their experience. Unless your in my neck of the woods in which please do not read I don't need the competition! Great job Carl and looking forward to your next book. ... show more
Reviewed in the United States on August 24, 2018 by Chris Murray
    • Amazing! Game changer!
It's no surprise all the value that Carl and Kevin provide in this book. I met them in a MMA event that was great and from then I follow the podcast or anything that they offer. Crushing call reluctance is a game changer and this book has motivated me and have taught me how to block any thought of rejection that is holding me from succeed. Also I like how they show that you need to manage your time and tasks per day. You need to have a system. Thank you! See you guys at the top! ... show more
Reviewed in the United States on August 20, 2018 by Michelle
    • This is a MUST READ! Highly Recommend!
As anticipated, Carl and Kevin delivered a five star book to take any loan officer's business regardless of experience to an elite level. There is no disguising that call reluctance will limit your success in any field, and it will undoubtedly prevent you from breaking through in the mortgage field if you want to supersede being an "average" producer. Thank you guys for taking the time to write and publish this, I plan on implementing what I've learned immediately! ... show more
Reviewed in the United States on May 19, 2019 by Brittany
    • The Psychology of Call Reluctance
I didn’t realize how “normal” I was. This read opened my eyes wide to what the hell has been going on with me and my propensity for call reluctance. It’s not my lack of character so much as it’s the way I am wired. And, I’m not alone. You guys have given me a simple road mad to break through, regain my confidence, and achieve the results in my business that I know I have always been capable of. Mahalo! ... show more
Reviewed in the United States on August 23, 2018 by Joseph A Lee
    • Solid Info!
Loved this book! Should be required reading for all new LO's and anyone struggling to meet their production goals. Thanks to Carl and Kevin for putting this out there!
Reviewed in the United States on September 6, 2018 by Kurt Gonzalez

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