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COLOR WOW

COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture

  • Based on 17,376 reviews
Condition: New
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$34.15 Why this price?

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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Sep 1
Order within 8 hours and 43 minutes
Available payment plans shown during checkout

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Size: 1.78 Fl Oz (Pack of 4)


Product Benefits: On-the-spot, frizz-fixing heroes instantly smooth, tame, hydrate, gloss and de-frizz for hair that’s always silky See more


Hair Type: All, Frizzy, Dry, Damaged, Coarse


Material Type Free: Alcohol Free, Sulfate Free, Cruelty Free, Paraben Free, Vegan


Scent: Fresh and Clean


Liquid Volume: 7 Fluid Ounces


Product Dimensions ‏ : ‎ 7.25 x 1.5 x 5.5 inches; 8 ounces


Manufacturer recommended age ‏ : ‎ 0 months and up


Item model number ‏ : ‎ CW7097


Department ‏ : ‎ Unisex Adult


Best Sellers Rank: #1,550 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #305 in Shampoo & Conditioner Sets


#305 in Shampoo & Conditioner Sets:


Customer Reviews: 4.1 4.1 out of 5 stars 17,376 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Sep 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Super impressed
Size: 4 Fl Oz (Pack of 1)
I didn’t expect much out of this but was pleasantly surprised. I have very thick wavy hair that is time consuming to blow dry all the time. During the week I usually just let it air dry and tie it up so I don’t have to spend time on it - it tends to frizz when air dried. I divided my hair into 4 sections and used a pea-size amount in each. Ran it through ends to root and then ran a blow dryer brush over it, maybe about 1 minute total per section. I’m amazed how well it worked to instantly smooth and straighten. It’s of course not 100% like a blow out, but the majority of my hair is much straighter and tamed. I will say it made my roots look a little oily, which tends to be an issue I have with leave-in products. Threw in a quick blast of dry shampoo just at the root afterwards and that helped. I also am someone who hates the feel of anything in my hair. I can definitely tell there is something in it, but it’s not super sticky or tacky. Will need to see how well it holds up past 1 day and in some heavy humidity, but even if this is just great for a last-day-before-washing fix, I think it’s worth it! ... show more
Reviewed in the United States on August 22, 2025 by Elle
    • This is fantastic
Size: 4 Fl Oz (Pack of 1)
This is fantastic. I just got and tried this. It really works. I am a highlighted blond. My hair was fried. I was going to get my hair all cut off to a Pixie . Now my shoulder length hair looks healthy smooth and a nice rich color! Buy this IT WORKS!
Reviewed in the United States on July 25, 2025 by Anita Whitten
    • Finally got it to work…
Size: 4 Fl Oz (Pack of 1)
For those of you who end up reading this and were underwhelmed w/ this product as I was, I thought I’d share my experience by adding a 2nd product first to wet hair. As a stand-alone, it didn’t work, and the Wow on dry as a stand alone didn’t work. But the 2 together - I’ve done it 3 times now and am extremely happy with the results. I’ll write 2nd product here, not sure if it’s allowed. Goldwell Flat Marvel. Apply to wet hair and can blow dry or dry naturally. Then add Wow to dry hair, then use round boar hair brush w/ very warm blow dryer. Good luck! ... show more
Reviewed in the United States on October 29, 2024 by Gigi
    • I will use this for the rest of time.
Size: 4 Fl Oz (Pack of 1)
I had never heard of this until recently, but I love ColorWOW products, so it was an instant add to my cart. I can't believe I have been missing out on this product! I have wavy hair and try to straighten it, but it instantly frizzes up. Wow, this stuff is magic! I use it daily and it has made such a difference in my hair. It adds shine, reduces unwanted texture and tames frizz. ... show more
Reviewed in the United States on June 24, 2025 by Kate
    • Works in a Pinch, But Not Long-Lasting
Size: 4 Fl Oz (Pack of 1)
I had high hopes for this product, and while it does deliver in some areas, it falls a bit short overall. The product quality feels decent and it smooths my hair quickly, but the heat protection aspect is questionable—I didn’t notice much difference compared to my regular cream when using hot tools. The scent is light and pleasant, not overpowering, which I appreciate. It does add a nice bit of shine right after applying, and my hair looks healthier at first glance. However, the effect doesn’t last very long; the longevity is limited, and I find myself needing to reapply if I want the same frizz-free look throughout the day. As for hold, it’s pretty minimal—good if you like soft, touchable hair, but not ideal if you need something that keeps styles in place. For the price, I think it’s fine for quick fixes, but not a holy grail product. ... show more
Reviewed in the United States on August 18, 2025 by Carolyn C.
    • Disappointing and over Hyped
Size: 4 Fl Oz (Pack of 1)
I really wanted to love the COLOR WOW One Minute Transformation, but unfortunately, it just didn’t live up to the hype for me. I have medium-thick, slightly wavy hair that tends to frizz, and I was hoping this would help smooth things out quickly between washes. Instead, it left my hair feeling greasy and weighed down, no matter how little I used. The texture is more like a heavy cream than a lightweight balm, and it never fully absorbed into my hair. Instead of looking refreshed or polished, my hair just looked limp and kind of dirty. The scent is also pretty strong—not horrible, but definitely lingering longer than I’d like. I tried using it both on dry and slightly damp hair as suggested, with and without heat, and the results were consistently underwhelming. For the price, I expected a miracle, or at least a noticeable difference. Sadly, this didn’t deliver either. Definitely won’t repurchase. There are better, more affordable options out there. ... show more
Reviewed in the United States on July 30, 2025 by Shannon Smith
    • Really works
Size: 4 Fl Oz (Pack of 1)
Temperature is 100. Hair is frizzed. Used this as soon as it arrived. Frizz gone hair nice and smooth in two minutes.
Reviewed in the United States on July 27, 2025 by Sheryl workman
    • Good hair product!
Size: 4 Fl Oz (Pack of 1)
Use on my hair dry. Not greasy at all and fragrance free. Little is all you need.
Reviewed in the United States on August 2, 2025 by leeeeeee

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