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Cantu

Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream, 12 Fl Oz

  • Based on 28,014 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Jun 16
Order within 8 hours and 42 minutes
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Scent: Shae butter


Size: 12 Ounce (Pack of 1)


Features

  • 7 ESSENTIAL OILS: nourish hair with shea butter infused with 7 essential oils
  • SMOOTH STYLE: define & add shine to natural curls, coils & waves
  • GREAT FOR: Type 2 waves, Type 3 curls & Type 4 coils
  • NO HARSH INGREDIENTS: formulated with no mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin or propylene
  • CRUELTY-FREE: absolutely no testing on animals

Description

It’s time to activate your waves, curls, coils, and twists with Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream 12 oz. Elevate your curls with a shea butter formula infused with 7 essential oils that moisturize strands while defining your next style. The ideal formula for type 2 waves, type 3 curls, and type 4 coils. Use on damp hair and apply as needed so you can step out with confidence and shiny curls any time. We care for every curl, which means this cream was formulated with no mineral oil, sulfates, parabens, silicones, phthalates, gluten, paraffin or propylene. Since the beginning, you’ve pushed us to advance skin and hair science to honor your locs, your curls, your waves, your braids, your natural. At Cantu, we support your journey with care and we celebrate all the styles you rock!

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.15 x 2.15 x 8.75 inches; 12.5 ounces


Item model number ‏ : ‎ 07000-12/3EU


UPC ‏ : ‎


Manufacturer ‏ : ‎ Cantu


Best Sellers Rank: #2,231 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #13 in Hair Styling Creams & Lotions


#13 in Hair Styling Creams & Lotions:


Customer Reviews: 4.5 4.5 out of 5 stars (29,669)


Product Benefits: Moisturizing


Hair Type: Curly, Wavy


Scent Name: Shae butter


Item Form: Cream


Liquid Volume: 12 Fluid Ounces


Number of Items: 1


Unit Count: 12 Ounce


Item Volume: 354 Milliliters


Brand Name: Cantu


Manufacturer: Cantu


UPC: 817513010002


Item Weight: 12.5 Ounces


Material Type Free: Dye Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 16

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Feels Great on your hair Feels Great on your hair
Scent: Coconut Size: 12 Ounce (Pack of 2)
Review Image by Mariela C.
Review Image by Mariela C.
really like this curl activator cream. It leaves my hair feeling soft, moisturized, and helps define my curls without making them feel crunchy or stiff. A little product goes a long way, and it also helps reduce frizz throughout the day. The smell is pleasant, and my hair feels healthier and easier to manage after using it. It works great for natural curls and adds a nice shine without feeling too heavy. Very good product for the price and definitely something I would buy again. ... show more
Reviewed in the United States on May 23, 2026 Reviewed in the United States on May 23, 2026 by Mariela C.
    • Need to turn wavy into curly? This is the stuff!
Scent: Shae butter Size: 12 Ounce (Pack of 1)
Guy here. Hair is maybe 2-3" long all around. This stuff is so effective. Before I found this, my hair was wavy and could never seem to actually curl except for very certain circumstances. Would also dry out and frizz over the course of a day. Now? Put just a tiny bit of this stuff (seriously, the amount you'd put on your toothbrush) in your hair, being sure to distribute it everywhere evenly, and good heavens. Hair is soft to the touch (yet doesn't lose its shape/"memory" if I run my hands through it), keeps that moist look all day without feeling greasy and "contains" everything in the process, meaning significantly less frizz and no fluff--but most importantly, it coils my hair into absolutely stunning curls. It also doesn't stain my clothes. Re: smell: the fragrance in it is strong at first, but it smells good, and the smell becomes subtle quick once it dries out, so it's never as strong during the day as when you first apply it (ex.: no one has commented on the presence of the fragrance except my partner, but *everyone* has commented positively on the look of my hair) Also, for reference, this is my only hair product. I don't have a "hair routine". I get it wet, add the stuff, make sure it's spread everywhere, then proceed to go the entire day not worrying about it or checking on it, because it simply works, no maintenance. If your hair feels like it *wants* to be curly, but you can't manage to get it there... this is what you're looking for. It's set-and-forget, cheap (esp. considering you'll get a thousand "servings" out of a bottle) and might give you that look you feel like your hair has always been capable of. ... show more
Reviewed in the United States on February 3, 2026 by Amazon Customer
    • Great Curl Enhancer
Scent: Shae butter Size: 12 Ounce (Pack of 1)
I could not believe the result from this curl enhancer for such a great price. For reference I have multi textured hair. (Coils in the front, and curls and waves spread throughout the rest of my head) However this product transformed my "waves" into loose curls and defined my curls and coils. So it was very effective and left my hair feeling healthy with a nice shine. Not to mention for the first time of trying to style my natural hair I actually had decent volume. My hair wasn't flat at ALL. It was like a mini afro which I actually loved the look of. So overall this easy to use and high quality curl enhancer is definitely worth your money... No matter the hair type. ... show more
Reviewed in the United States on May 27, 2026 by K Schmits
    • Works Great for Some Hair Types, But Porosity Matters
Scent: Shae butter Size: 12 Ounce (Pack of 1)
I purchased this Cantu curl activator cream for my teenage son who has 2a curls, and it’s been a solid choice for his hair care routine. As any parent of a teenager knows, getting them to commit to an elaborate hair routine is nearly impossible, so I needed something simple but effective. This product fits the bill perfectly - just wash, condition, and apply. For my son’s hair type, this cream does exactly what it promises. It provides good moisture without making his hair greasy, helps with curl retention, and defines his natural curl pattern nicely. The smell is pleasant, which is always a bonus when you’re dealing with teenagers who are particular about these things. It eliminates frizz effectively and doesn’t weigh down his 2a curls, which can be a concern with heavier products. However, I learned an important lesson about hair porosity with this product. I also tried it on my other child, and it was a completely different story. Their hair has lower porosity, and the cream left a white film that took forever to work through and absorb. It just sat on top of the hair rather than penetrating and doing its job. This experience really highlighted how crucial it is to consider your hair’s porosity when choosing products. For higher porosity hair like my son’s, this cream absorbs well and provides the moisture and curl definition it promises. But for less porous hair, it can create buildup and that frustrating white residue. The product itself is good quality - it works well on various curl types from what I’ve seen, particularly thicker 3b/3c textures, and the 12 fl oz size gives you plenty to work with. Just make sure to consider your hair’s porosity before purchasing. If you have low porosity hair, you might want to look for something lighter or specifically formulated for that hair type. ... show more
Reviewed in the United States on May 26, 2025 by MQStephenson
    • This Is A Cantù Fan Favorite 🤩
Scent: Shae butter Size: 12 Ounce (Pack of 1)
I’ve been using Cantu Curl Activator Cream for a while now and I really love the results it gives my hair. It helps define my curls beautifully while keeping them soft, moisturized, and frizz-free without feeling crunchy or heavy. A little goes a long way, and it works really well for taming and shaping my natural curl pattern. My hair always looks more healthy, shiny, and manageable after using it. I would definitely recommend it to anyone looking for a reliable curl cream that actually delivers great definition and moisture! ... show more
Reviewed in the United States on April 17, 2026 by Elaina.S
    • Soft, Defined, and Frizz‑Free Curls Every Time Soft, Defined, and Frizz‑Free Curls Every Time
Scent: Shae butter Size: 12 Ounce (Pack of 1)
Review Image by Robeidy Rafael Torres Guerra
Review Image by Robeidy Rafael Torres Guerra
I’ve been using the Cantu Curl Defining Cream, and it has completely transformed my curly hair routine! This cream provides beautiful definition without weighing my curls down. It leaves them feeling soft, hydrated, and bouncy, not crunchy or stiff. My curls stay frizz‑free all day, even in humid conditions, and the formula has a nice, gentle scent that isn’t overpowering. I love how easy it is to apply and how it brings out my natural curl pattern with minimal effort. Overall, this is one of the best curl creams I’ve tried—great for all curl types and perfect for anyone looking for defined, healthy‑looking curls ... show more
Reviewed in the United States on April 1, 2026 Reviewed in the United States on April 1, 2026 by Robeidy Rafael Torres Guerra
    • Only if there’s nothing else!
Scent: Shae butter Size: 12 Ounce (Pack of 1)
This stuff is as thick as molasses and worse than removing ketchup from those old glass bottles it use to come in. It is moisturizing while applying on wet hair but when it dries but be careful styling when dry because the hair is now stiffer than cardboard, the curls are there, the hold but difficult to style when dry.😕 ... show more
Reviewed in the United States on January 23, 2026 by Brenda
    • Magic cream! Magic cream!
Scent: Shae butter Size: 12 Ounce (Pack of 1)
Review Image by RoMaya
Outstanding! Works on my mixed child’s hair. Turns his curls into beautiful rings. On the left is taken immediately after a shower, and the right photo is with the activator cream. It’s best when your hair is slightly damp. It helps when you’re in between cuts and you want to look intentional.
Reviewed in the United States on April 19, 2026 Reviewed in the United States on April 19, 2026 by RoMaya

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