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Canon

Canon PowerShot SX740 HS, Point and Shoot Digital Camera, Optical Zoom, 4K Video, Black | 4K Video, Optical Zoom, 3-Inch Color Touchscreen LCD Display, Powered by a 20.3MP High-Sensitivity CMOS sensor

  • Based on 1,740 reviews
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Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon
Arrives Aug 23 – Aug 31
Order within 9 hours and 35 minutes
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Color: Black


Features

  • 40x optical zoom with optical image stabilizer and zoom framing assist
  • 4K video and 4K time-lapse movie
  • 20.3 Megapixel CMOS sensor
  • High-speed continuous shooting

Description

Capture subjects near, far and in-between with the new Powers hot SX740 HS digital camera’s powerful 40x optical zoom with optical image stabilizer and zoom framing assist. Record special moments with 4K video and 4K time-lapse movie. There’s also automatic feature to choose the best composition for your subject. The 180 Degree tilt-type screen can face all the way forward to put you in the center of the frame. The smooth skin effect can help enhance your natural features. Share your photos and videos right away with a range of connection options, which now includes versatile built-in Bluetooth, as well as built-in Wi-Fi and NFC technology.

Compatible Mountings: Canon RF


Aspect Ratio: 169


Photo Sensor Technology: CMOS


Supported File Format: JPEG


Image Stabilization: Optical


Maximum Focal Length: 17.2 centimeters


Optical Zoom: 40 x


Maximum Aperture: 3.3 f_stop


Expanded ISO Minimum: 100


Metering Description: Center-Weighted Average, Evaluative, Spot


Compatible Mountings: Canon RF


Aspect Ratio: 169


Sensor Type: CMOS


File Format: JPEG


Image stabilization: Optical


Maximum Aperture: 3.3 f_stop


Expanded ISO Minimum: 100


Photo Sensor Resolution: 20.3 mp


Photo Sensor Size: 1/2.3-inch


Maximum Shutter Speed: 1/3200 seconds


Minimum Shutter Speed: 15 seconds


Exposure Control: Auto, Manual, Program


Form Factor: Compact


Effective Still Resolution: 20.3 mp


Special Feature: Alcohol-Free


Color: Black


Screen Size: 3 inches


Shooting Modes: P, M, Tv, Hybrid Auto, Auto, Standard, Vivid, Neutral, B/W, Sepia, Video Snapshot, Food


Item Weight: 9.76 ounces


Video Resolution: FHD 1080p


Viewfinder: Optical


Flash Modes: Auto, Flash On, Off, Slow Sync


Camera Flash: Built-In


Skill Level: Professional


Specific Uses For Product: Photography, Videography


Compatible Devices: Camera


Continuous Shooting: 10 frames_per_second


Aperture modes: F3.3


Flash Sync Speed: 1/250 or lower


Video Capture Format: 4k


Connectivity Technology: Wi-Fi


Wireless Technology: Wi-FiBluetooth


Video Output: Micro-HDMI


Total USB Ports: 1


Total Video Out Ports: 1


Total USB 2.0 Ports: 1


Hardware Interface: AV Port


HDMI Type: Type D Micro HDMI


Display Type: LCD


Dots Per Screen: 307,333 dots per square inch


Display Fixture Type: Tilting


Display Maximum Resolution: 92x92 pixels


Display Resolution Maximum: 92,000,000


Touch Screen Type: Capacitive


Flash Memory Type: SDXC


Memory Slots Available: 1


Recording Capacity: 30 minutes


Write Speed: 10 fps


Flash Memory Speed Class: Class 10


Flash Memory UHS Speed Class: U3


Flash Memory Video Speed Class: UHS Class 3 (U3)


Flash Memory Bus Interface Type: UHS-I


Flash Memory Supported Size Maximum: 2048 GB


Compatible Flash Memory Type: SDHC, SDXC


JPEG Quality Level: Fine


Supported Image Format: JPEG


Bit Depth: 14 Bit


Total Still Resolution: 20.3 mp


Maximum Image Size: 20.3 mp


Maximum Focal Length: 17.2 centimeters


Optical Zoom: 40 x


Lens Type: Telephoto


Zoom: Optical Zoom


Camera Lens: Digital


Minimum Focal Length: 24 millimeters


Real Angle Of View: 1.6 degrees


Focal Length Description: 4.3 to 172mm (35mm Equivalent Focal Length 24 to 960mm)


Digital Zoom: 4 x


Number of Diaphragm Blades: 7


Lens Construction: Telephoto


Metering Methods: Center-Weighted Average, Evaluative, Spot


White Balance Settings: Auto, Cloudy, Custom, Daylight, Fluorescent, Shade, Tungsten


Self Timer: 10 seconds


Crop Mode: 169


Brand: Canon


Model Name: PowerShot SX740 HS


Built-In Media: Battery Charger CB-2LH, Battery Pack NB-13L, PowerShot SX740 HS, Wrist Strap WS-800


Model Number: 2955C001


Model Series: SX740


Series Number: 740


Global Trade Identification Number: 09


Generation: 740


Number of Items: 1


UPC: 013803306309


Unit Count: 16 Ounce


Age Range Description: Adult


Manufacturer: Canon Cameras US


Manufacturer Part Number: 2955C001


Warranty Description: Standard


Digital Scene Transition: False


Image Capture Type: Video


Auto Focus Technology: Contrast Detection


Focus Features: Active


Autofocus Points: 25


Focus Type: Auto Focus


Focus Mode: Automatic AF (AF-A)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Aug 23 – Aug 31

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Excellent camera for birdwatching, understanding its inherent limitations
Color: Black
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I am beginning birder, and chose this camera for its long zoom (960 mm 35 mm equivalent) and its compact size. I did not want the expense, weight, and bulk of an interchangeable lens camera, or of a "bridge" camera. Because the SX740's small size and light weight, it's been easy to switch from binoculars to the camera to take pictures. (I "wear" it on my wrist with a strap.) I have had the SX 740 for about two months, and have taken about 30,000 pictures with it. I am very satisfied with the camera, and would buy it again. At long distances in reasonable light, the camera at highest zoom can take images of small birds that are acceptable enough to help me identify them. Images of larger birds at closer distances are great (see photos). I use Program mode, with spot focusing, auto ISO, and servo AF (continuous focus). The SX740 uses the same battery (NB-13L) as my Canon G7X. As a bonus, the battery lasts significantly longer in the SX740 - most times I can go two hours taking lots of pictures without battery change. Having said the above, potential purchasers should understand that this kind of camera has inherent limitations. Overall, pictures taken at high zoom will not be as sharp as those taken with a quality interchangeable lens camera. By strict eBird picture quality criteria, photos I take (usually at high zoom) are in the 1-4/5 star range, average high two's - still generally acceptable for upload to eBird. People should not expect that every high zoom picture will be good. I take multiple continuous pictures by holding the shutter down, and I can usually get at least one good picture that way. The SX740 does not have a viewfinder - the LCD screen, even at the highest brightness setting, can be hard to see in bright daylight. Finding a small bird in the bushes on the screen can also be difficult - the Framing Assist (zoom out) button can be helpful in this situation, but not always. ... show more
Reviewed in the United States on June 16, 2024 by Michael C
    • This camera is packed with features that make it easy to capture stunning photos and videos
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If you're in the market for a high-quality point-and-shoot camera that delivers exceptional image quality, the Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD is an excellent option. This camera is packed with features that make it easy to capture stunning photos and videos, whether you're a professional photographer or a hobbyist. One of the standout features of this camera is its 40x optical zoom, which is accompanied by an optical image stabilizer and zoom framing assist. This means that you can get up close and personal with your subject matter, without worrying about camera shake or blurriness. The zoom framing assist is particularly helpful, as it helps you to keep your subject centered in the frame, even when you're zooming in or out. Another great feature of the Canon Cameras US Point and Shoot Digital Camera is its ability to shoot 4K video and 4K time-lapse movies. This means that you can capture stunning footage in incredibly high resolution, which is perfect for creating high-quality videos or time-lapse sequences. In addition to its impressive video capabilities, this camera also features a 20.3 Megapixel CMOS sensor, which delivers sharp, detailed images with accurate color reproduction. This is particularly useful when shooting in low light conditions, as the sensor is able to capture more light than other cameras in its class. Finally, the Canon Cameras US Point and Shoot Digital Camera is also equipped with high-speed continuous shooting, which allows you to capture fast-moving action with ease. Whether you're photographing sports, wildlife, or other fast-paced subjects, this feature ensures that you never miss a moment. Overall, the Canon Cameras US Point and Shoot Digital Camera with 3.0" LCD is an excellent choice for anyone who wants a high-quality camera that delivers exceptional image quality, impressive video capabilities, and a range of advanced features. Highly recommended! ... show more
Reviewed in the United States on March 28, 2023 by Michael L.
    • Worth Every Penny
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Absolutely obsessed with my new Canon camera! 📸 The quality is amazing, it’s super easy to use, and the pictures come out so crisp and vibrant. Perfect for capturing memories and creating content — definitely one of my favorite purchase I also got 2 cases for it — one white and one pink, and they’re both super cute! ... show more
Reviewed in the United States on May 11, 2026 by J Jimenez
    • Box says not for sale outside of Japan Menus in English
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Not sure why they would sell this camera under a listing that says Canon cameras US. Wouldn't that suggest that it was a USA version. There is no Canon warranty on this product. Just with the third party seller. The good part is that the menus are in English. I guess it is hard to find the USA version. The seller shipped it 2 day Air and the item arrived when suggested. Seems like a very nice camera. Will register with the seller's warranty. Who knows what the warranty covers. Nothing included in the box about the warranty coverage. Fingers crossed. Update after Using: Pretty good camera. Very similar to the Canon 30x. A little thicker. Nice smooth action on everything. Nice reversing display for selfies. I will stick with the 5 stars. Too bad about the misleading listing. Additional Update Decided to go with 1 star because this is a deceptive listing. It's a great camera. Noticed they changed the listing to take out "US" out of the listing, but still no mention that this product does not include a Canon USA warranty. They should not be allowed to include a Canon link in the listing which might suggest that this is a Canon USA version, which it isn't. ... show more
Reviewed in the United States on March 29, 2026 by TheBushranger
    • BEST CAMERA EVER
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best camera ever!!!! Love my camera and love how the pictures come out so good!! My personal opinion it’s even better than the g7x if you put the right settings!!!!
Reviewed in the United States on July 16, 2026 by Gabi Cardoso
    • Excellent Travel Camera
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When I want professional quality photos I use my canon 5D Mark IV with Canon “L” series lenses. You won’t get this caliber of photo quality from the SX740 HS. Nor should you expect to. And for up close everyday photos, it’s hard to beat my iPhone 14 Pro (the one camera I always have with me). But for situations in which I’m to far away to use my iPhone and I don’t have my 5D Mark IV and a telephoto lens handy, this camera fits the bill very nicely. When I travel, I am normally not on a photography adventure, just a vacation but always take a lot of pictures for the memories. It’s great to have a mega zoom camera that I can carry in my pocket to cover all situations. Camera focus is fast and accurate and I can always dial in the best exposure I can get (when I have the time I always prefer to go “manual” and choose the shutter speed, aperture and ISO. When I don’t have time, “auto mode” usually gets you close enough to dial in during post processing. I also am very impressed with burst shooting capabilities to capture action shots. Up to 10 shots per second and am very impressed with how it maintains very accurate focus. In most situations, picture quality is very good but not professional quality. All in all, a near perfect travel camera to have along with my iPhone. ... show more
Reviewed in the United States on July 20, 2023 by James F. Chance
    • Great for Travel!
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Great camera for traveling with. It's lightweight and compact and the zoom is amazing. I'm still learning to use it more efficiently, but so far it's pretty easy to use. The selfie mode is a big improvement! Battery life is very good too! I'm just using it to take general photos and video. I'm not vlogging with it, though I could if I wanted to. I am an armature photographer so I am very happy with the quality of photos I'm getting from it. ... show more
Reviewed in the United States on March 18, 2026 by Daniel DePaoli
    • Great for snapping zoomed in or out, predictably lens is a little slow
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This model stood out at best buy as the best compact high zoom camera. It took clearer pictures (of boxes on a distant wall) and snapped then quicker than anything else I tried—a must for capturing birds, which I often like to do. The hitch was that they didn't have them in stock at the store, and I was leaving in vacation the next day. Amazon totally saved me with 8am next day delivery (even though it snowed a bit. I sometimes wish they would relax about delivery times, but in this case it was awesome.) The articulating screen was also a really good feature for me, as my arms are unusually weak and unsteady, and that lets me brace on my wheelchair arms while framing a shot, much of the time. Arm fatigue was not bad, although this one is heavier than the Lumix camera I had. I do miss the lens ring from the Lumix for fine adjustments of a chosen setting. As with many cameras of this type, the lens is a little slow, but I'll take that tradeoff for less bulk. It is capable of great macros, but the autofocus gets in the way. Manual focus can get you extreme close-ups, but it's hard to tell what the focus is from the screen. (Maybe I need to figure out some more settings, I may have overlooked if this camera has focus lock similar to my old Lumix). I'm also a fan of the rapid shooting modes, but not the way this seems to get reset on automatic after changing to another mode. The phone app also works pretty well, a little better than the Panasonic app did on my last camera, but not drastically better. ... show more
Reviewed in the United States on February 29, 2020 by B. Schultz

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