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Better Not Younger Wake Up Call Volumizing Shampoo - 8.4 fl. oz. Shampoo Designed for Thinning Hair & Women Over 40 - Volumizes, Lifts & Nourishes Color-Safe & Non-Stripping Shampoo for Thin Hair

  • Based on 502 reviews
Condition: New
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Availability: Only 5 left in stock, order soon!
Fulfilled by Amazon

Arrives Wednesday, May 7
Order within 9 hours and 57 minutes
Available payment plans shown during checkout

Size: 8.4 Fl Oz (Pack of 1)


Features

  • Shampoo that Volumizes, Lifts & Nourishes - A gentle, sulfate-free shampoo designed to help increase your hair's body, moisture, fullness, and manageability, while strengthening thin strands to diminish breakage.
  • Nourishing Shampoo for Thin, Aging Hair - Cleansing formula clinically proven to reduce breakage by up to 98%*. It's a lightweight volume shampoo that supports scalp health and healthier-looking tresses without stripping your hair of its natural oils or moisture. (*3rd party instrumental compatibility study with shampoo and conditioner. Individual results may vary).
  • Powerful Blend of Ingredients - Our volumizing shampoo's signature Wake Up Call blend contains Biotin, Bamboo, Burdock, and Hops extract to strengthen and support thicker-looking hair. We also added Sage extract to help unclog hair follicles while balancing oil levels.
  • Steps to Better Hair - Apply our shampoo sulfate free to wet hair, lightly massage into a lather on the scalp, and rinse well. Follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger's Butter Masques. While everyones shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week.
  • Better Not Younger Hair - Our haircare brand for women believes that beauty is not defined by age. Our clean and clinical products are designed for hair that's seen a decade or five. That's why our hair thickening products for women are also paraben-free, sulfate-free or SLS-free, and cruelty-free.

Brand: Better Not Younger


Item Form: Gel


Hair Type: Thin


Scent: Cherry Blossom


Age Range (Description): Adult


Product Dimensions ‏ : ‎ 2.1 x 2.1 x 7.4 inches; 8 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ Better Not Younger


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 7

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Works better, smells better, stays clean longer
Size: 8.4 Fl Oz (Pack of 1)
It's a pleasant very light scent that dissipates quickly. Doesn't irritate my skin as others have, gives good volume and much better conditioning. It's pricier but you get a much better product than other cheaper brands. I'm completely natural gray and it helps with the occasional frizziness. Highly recommend if you're older and looking for a better volume shampoo and conditioner. I advise to rinse well after the shampoo and the conditioner for best results. If I don't rinse shampoo enough (with any shampoo) I don't get the best results and you do need to rinse the conditioner out well in order to keep it fresh longer and not limp. Very good products. Only wish they weren't expensive but you do get what you pay for in this case. Definitely worth it in my opinion. ... show more
Reviewed in the United States on July 14, 2022 by Mari G. H.

  • Love this product
Size: 8.4 Fl Oz (Pack of 1)
I have used this product for a couple of years. I am an older woman with long hair whose hair has gotten thinner in time. It really works to help make my hair feel thicker and stronger. I don’t see as much hair in my brush any more. And I’m not allergic to it either. Have those issues with some products. Great product. TY ... show more
Reviewed in the United States on July 2, 2024 by Amazon Customer

  • Would give 5 stars but…
Size: 8.4 Fl Oz (Pack of 1)
I love this product - it’s really helped my aging hair with improved volume, softness, shine BUT this is the second bottle I’ve purchased with a defective pump. Very annoying. Can’t B Not Y do something about this?
Reviewed in the United States on November 9, 2024 by Rose

  • It really works reviving thinning hair
Size: 8.4 Fl Oz (Pack of 1)
It’s an expensive hair shampoo/conditioner but really works making your hair look fuller & healthier. That said, it’s made more for mature middle age women’s hair, I wouldn’t recommend for Younger folks as the chemicals in it might work against your hair being that it’s younger and in time can cause harm than good. It works good with Alterna Cavier anti aging shampoo or conditioner in case your in a pinch & either one of these is out of stock. ... show more
Reviewed in the United States on July 17, 2024 by Jaime M. Jaime M.

  • Love this product
Size: 8.4 Fl Oz (Pack of 1)
I bought this before from a TV show special sale and really liked it as well as the conditioner. I used it up and wanted to buy again but the regular price was a bit much for my budget. I kept watching for it on various websites and was happy to see it here at a holiday special price. My hairdresser often remarked about how healthy my hair was with no breakage or split ends. Very please with this product. ... show more
Reviewed in the United States on December 31, 2024 by 49 Geese

  • terrible defective packaging
Size: 8.4 Fl Oz (Pack of 1)
The product itself is very good. However the packaging is defective. This is the second bottle that has a pump that does not work, won't turn properly to the "open" position. Not worth the effort to struggle with this in the shower. I will not buy this again
Reviewed in the United States on January 27, 2024 by Catherine

  • After 2 Years
Size: 8.4 Fl Oz (Pack of 1)
I have used this shampoo, conditioner, serum and mask for 2 years. At first it was great. Better than what I was using. But now I find the volume is really my hair is very dry. That’s how the volume is achieved. My hair has been breaking off and looks very dry even with the serum and masque. I have gone to another repairing shampoo and my hair is already more healthy looking and doesn’t look like I stuck my finger in a light socket. And it is not falling out. To bad but I will discontinue use of Better Not Younger. ... show more
Reviewed in the United States on September 18, 2023 by SueG

  • Hair has shine
Size: 8.4 Fl Oz (Pack of 1)
My hair feels good after using this shampoo but I do not notice it having anymore volume the pump does not work which is very annoying so I only gave 3 stars
Reviewed in the United States on May 25, 2024 by Audrey Ledgerwood

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