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Aveda

Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz

Based on 1,278 reviews
Condition: New
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$35.00

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Availability: In Stock.
Fulfilled by Amazon
Arrives Nov 3 – Nov 4
Order within 21 hours and 35 minutes

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At a glance

Condition
New
Size
2.5 Fl Oz (Pack of 1)
Dimensions
2.91 x 2.87 x 1.57 in; 4.55 oz
Weight
129 g
Hair Type
All
Scent Name
Natural
Item Form
Cream

Features 5

  • Thickening Hair Styling Paste: Instantly make your hair look thicker with Aveda Men Pure-Formance Thickening Paste.
  • Adds Versatile, Pliable Hold: Create all sorts of hairstyles with this multitasking styling paste.
  • 91% Naturally Derived*: Amla helps thicken each individual hair strand, making hair look and feel thicker from roots to ends.
  • How to Use: Work a small amount between palms and apply evenly through damp or dry hair.

Description

Make your hair look instantly thicker with Aveda Men Pure-Formance Thickening Paste. This 91% naturally derived paste instantly thickens strands for a strong, defined look with the power of botanicals, including amla, which helps thicken each individual hair strand. It provides a versatile hold with a natural finish, making it a multitasking styling paste for any style. Formulated without: Animal-Derived Ingredients, Mineral Oil, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin and Formaldehyde Donors, The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water.

Specs 17

Product Dimensions 2.91 x 2.87 x 1.57 inches; 4.55 ounces
Item model number 18084973523
Department Mens
Manufacturer Aveda
Product Benefits Instantly thickens hair and adds pliable hold to create any style.
Hair Type All
Scent Name Natural
Item Form Cream

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Nov 3 – Nov 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
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  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

Lasts forever
Just reordered my 2nd jar after the first one lasted me almost 5 years (originally ordered in 2020). Great stuff and lasts forever
Reviewed in the United States on April 1, 2025 by Stu
nice goop
smells great and is long lasting.
Reviewed in the United States on March 4, 2025 by MVT.
Works Great, Don’t Use Too Much
Given that I’m starting to get a bit older, my hair isn’t as thick as it used to be, and I noticed the product I had been using just wasn’t doing it for me anymore. I tried this out after it said it gave a “fuller look” and was pleasantly surprised that it delivered on that promise. You really only need to use a small amount and it gives a matte finish that leaves your hair looking much thicker, while holding it in place all day! The only cons I’d give it would be that if you don’t apply it just how you want it off the bat, or use a bit too much, you may have to wash it out and start again; however, that’s only happened a handful of times in the ~6 months I’ve been using it daily. ... show more
Reviewed in the United States on February 7, 2024 by Zack Ostrowski
Light but powerful
If you have issues with frizz, or flyaways this is a great product to use, regardless of gender. It’s very lightweight, provides hold if want your style to look piece-y, or want hold without hairspray. It doesn’t leave your hair feeling as though you have product in it, and it doesn’t leave behind buildup like a lot of styling products do. That is also a pro if you go a few days between washes. ... show more
Reviewed in the United States on March 30, 2024 by Mona Chambers
Perfect shaping with no residue
I’ve been using this product for many years. It smells terrific! The thickening paste gives great texture and hold to hair without the hair feeling like it has product in it.
Reviewed in the United States on July 5, 2024 by Tjadester
Dried out
Bought 2 one was dried out.
Reviewed in the United States on April 20, 2024 by Michael
Light weight, effective styling paste
I like how this paste feels in my hair and how easy it is to style with. It’s light weight, non greasy and effective.
Reviewed in the United States on September 12, 2023 by Joanne A
Hair grooming for Men
It keeps the hair in place without having to use gel. It is also not shiny and is easy to apply - just rub in about the size of a penny and dry your hair, if needed.
Reviewed in the United States on April 25, 2024 by Sanjeev Jyoti
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