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Almay Lengthening Mascara, Volume & Lift, Eye Makeup, Hypoallergenic and-Fragrance Free, 030 Black Brown, 0.24 fl oz.

  • Based on 1,355 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Mar 12
Order within 20 hours and 3 minutes
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Features

  • MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
  • CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
  • SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
  • FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
  • SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers

Description

Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. Our clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. We also ensured that our newest mascara is smooth and buildable—no clumps or smudging—making it the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye. What’s more, we tested our product to ensure it is suitable for sensitive eyes and contact lens wearers, so go ahead and magnify lashes to your chosen intensity! And because we love the environment as much as we love your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.

Color: 030 Black Brown


Product Benefits: Curling


Special Feature: Non-Clumping, Smudge-Proof


Material Type Free: Fragrance Free


Brand: Almay


Product Dimensions ‏ : ‎ 2.75 x 0.73 x 5.75 inches; 0.25 ounces


UPC ‏ :


Best Sellers Rank: #12,178 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #125 in Mascara


#125 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars 1,355 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Mar 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Doesn't make my eyes sting and water.
I needed to find a mascara that wouldn't make my eyes sting and water. After searching around, I found this one. It works well. Lengthens decently and can be built on. Doesn't seem to affect my eyes. Not as long lasting as other mascaras I've used, but it does the job pretty well.
Reviewed in the United States on June 30, 2025 by Pearly

  • The brown mascara is a great option for light complexions and eye color.
This is a good brown mascara for those with light complexions and light colored eyes. It is very hard to find a brown mascara, because most people want a dark black, and I was happy to find this product. It goes on smoothly and stays on all day. I liked it so much I subscribed to it.
Reviewed in the United States on May 16, 2025 by Kindle Customer

  • Does not irritate eyes
Average performance for lash enhancement. Does not irritate my eyes;)
Reviewed in the United States on June 15, 2025 by David Ruckman

  • Sticking with Almay mascara!
I need a Brown mascara, it's quite hard to find one! THIS mascara has been smooth, creamy, and not at all chemical smelling. My eyes are sensitive to that off-gassing, so I'll be sticking to this mascara for sure! Recently, I bought a very high end mascara-Chanel through Nordstrom online store. Right from the first use the mascara was thick, causing clumps. I used it for several months & it never thickened more, so I think that's just the consistency of that product. Not aceptable. ... show more
Reviewed in the United States on December 19, 2024 by Graphic Designer

  • Does not flake
Good mascara. Does not flake and looks good all day.
Reviewed in the United States on July 10, 2025 by Janice K. Lemasters

  • Clumps a Little
This mascara is okay but it does clump a little bit.
Reviewed in the United States on May 18, 2025 by Amazon Customer

  • Move Over, Thrive
Super-pleased with this mascara! Have been using Thrive for years and it's just SO difficult to justify the expense of that. Have tried several other brands in search of a substitute but they all fell short until now. Very pleased that this variety of Almay offers a similar benefit -- doesn't clump or flake, easy to apply, and lasts all day. ... show more
Reviewed in the United States on January 16, 2025 by Sherry S.

  • Very good mascara!
This is a wonderful mascara for this 70-year-old woman. I have it on auto delivery
Reviewed in the United States on June 28, 2025 by CRG

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