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Almay Length & Lift Mascara, Nourishing + Lengthening Eye Makeup, Hypoallergenic, 30 Black Brown

  • Based on 1,355 reviews
Condition: New
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Availability: In Stock.
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Arrives Sunday, Aug 23
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Color: 030 Black Brown


Size: 0.24 Fl Oz (Pack of 1)


Features

  • GENTLE + BUILDABLE: Nourishing mascara lengthens, lifts + conditions, creating an effortless, long-lash look without clumping, flaking or smudging. All-day wear
  • CONDITIONING FORMULA: Lash-caring formula is enriched with a complex of plant-based waxes + Pro-Vitamin B5 for healthy-looking eyelashes
  • 100% PLANT-DERIVED BRISTLES: Easy-to-use mascara brush is made of 100% plant-derived bristles. Packaging is partially made with post-consumer recycled materials
  • FORMULATED WITHOUT: No added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, + triclosan
  • SUITABLE FOR SENSITIVE EYES: Hypoallergenic + ophthalmologist-tested. Cruelty-free, fragrance-free, and suitable for sensitive eyes + contact lens wearers

Description

Get visibly longer and lifted lashes with Almay® Length & Lift Mascara. This flake-free, nourishing mascara is enriched with a Lash-Caring Complex of plant-based waxes for healthy-looking eyelashes. Delivers all-day wear. 100% plant-derived bristles evenly coat and separate lashes from root to tip for a fuller, instant lash-lift effect that won’t weigh down lashes. The smooth, buildable formula delivers clump-free application with no smudging or flaking for the perfect finishing touch to any eye look. Suitable for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Always hypoallergenic, cruelty-free and fragrance-free. Almay® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues

Product Dimensions ‏ : ‎ 2.75 x 0.73 x 5.75 inches; 0.25 ounces


UPC ‏ :


Best Sellers Rank: #3,359 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #50 in Mascara


#50 in Mascara:


Customer Reviews: 4.3 4.3 out of 5 stars (1,623)


Product Benefits: Curling


Brand Name: Almay


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Package Type Name: Box


UPC: 309970143046


Global Trade Identification Number: 46


Manufacturer Part Number: 143043


Skin Type: Sensitive


Item Weight: 7.1 Grams


Skin Tone: Deep


Other Special Features of the Product: Travel Size


Specialty: Cruelty Free,Fragrance Free,Free,Hypoallergenic


Water Resistance Level: Not Water Resistant


Mascara Wand Type: Peanut-shaped brush


Coverage: Buildable


Item Volume: 0.24 Fluid Ounces


Item Dimensions: 2.75 x 0.73 x 5.75 inches


Color: 030 Black Brown


Material Type Free: Fragrance Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Aug 23

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Doesn't make my eyes sting and water.
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
I needed to find a mascara that wouldn't make my eyes sting and water. After searching around, I found this one. It works well. Lengthens decently and can be built on. Doesn't seem to affect my eyes. Not as long lasting as other mascaras I've used, but it does the job pretty well.
Reviewed in the United States on June 30, 2025 by Pearly

  • Best Mascara
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
My old forever friend 🧡
Reviewed in the United States on April 26, 2026 by Jacque Gombos

  • Gentle
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
Worked as expected. No pain in my eyes, no watering, and no swelling. So definitely a gentle mascara.
Reviewed in the United States on May 2, 2026 by Amazon Customer

  • Natural look
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
This is my favorite mascara. It does not clump. Gives me full and thick lashes at the same time that look natural. You can put on one coat or several.
Reviewed in the United States on May 13, 2026 by S.

  • Compares with pricy high end mascaras
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
Doesn’t irritate my highly allergic eyes, doesn’t smear. Washes off easily and provides good length for one third the cost of its pricy competitor. Very happy.
Reviewed in the United States on October 29, 2025 by Lisa

  • Clumps
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
Not impressed. I find this mascara is clumping badly. I’ll be looking for another brand.
Reviewed in the United States on April 13, 2026 by tictac

  • Helps my itchy eyes
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
I haven't worn mascara for years because my eyes always fely itchy after having on for an hour or so. This mascara has been pretty good. I can wear longer
Reviewed in the United States on December 13, 2025 by coolhandluke

  • Mascara rating. Clumps upon using and I am not a satisfied customer.
Color: 030 Black Brown Size: 0.24 Fl Oz (Pack of 1)
I thought this prod would go on easily with clearly separated lashes. But… when I applied the mascara, I got thick clumps which I couldn’t separate. Since this is a low dollar item, I will not try to return but would appreciate a refund to my credit card. Thank you, Katie
Reviewed in the United States on June 5, 2026 by Katie S.

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