Acure Simply Smoothing Shampoo - Hydrating Anti Frizz Shampoo for Women & Men, Moisturize & Soften Frizzy, Dry, Damaged Hair & Scalp w/ Coconut Water, Vegan, Paraben Free, Sulfate Free - 8 fl oz
Condition: New
Buy Now, Pay Later
As low as
$2
/ mo
Learn more
- – 4-month term
- – No impact on credit
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
30-day returns
Learn more
FREE 30-day refund/replacement
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
Availability:
In Stock.
Arrives
Monday, Sep 22
Recently Viewed
Size: 8 Ounce (Pack of 1)
Style: Simply Smoothing - Coconut
Features
- SIMPLY SMOOTHING HAIR CARE - The Acure Simply Smoothing Shampoo delivers hydration and moisture for women and men with fine, dry, or damaged hair and scalp while helping to smooth and soften
- MARULA OIL & COCONUT WATER - Infused with marula oil to tame frizz, boost shine, and support healthy-looking hair, plus coconut water to hydrate and refresh strands without adding weight
- SAFE FOR ALL HAIR TYPES - Our hydrating and moisturizing shampoo is 100% vegan, paraben free, sulfate free, and gentle enough for daily use on color-treated, straight, wavy, or curly hair
- EASY TO USE - Massage our smoothing shampoo into wet hair and scalp. Rinse thoroughly. For best results, follow with Acure Simply Smoothing Conditioner to lock in softness and shine
- GOOD HAIR DAYS FOR ALL - We create clean, vegan, and cruelty-free beauty products that make high-performance hair care accessible to all, because good hair days should be for everyone
Description
ACURE Simply Smoothing Shampoo - Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz
Brand: Acure
Item Form: Foam
Hair Type: All
Scent: Coconut
Age Range (Description): Adult
Language : English
Product Dimensions : 2 x 3 x 8 inches; 8 ounces
Item model number : ET1101
UPC :
Manufacturer : Better Planet Brands, LLC
Best Sellers Rank: #4,790 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #148 in Hair Shampoo
#148 in Hair Shampoo:
Customer Reviews: 4.3 4.3 out of 5 stars 6,310 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Sep 22
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- PayTomorrow Financing
- Financing through Apple Pay
Learn more about financing & leasing here.
Similar Products
Top Amazon Reviews
Size: 8 Fl Oz (Pack of 1)
Style: Daily Workout - Watermelon
The media could not be loaded. With any natural shampoo, you need to know how to properly wash your hair to get the best benefits. Natural shampoos don’t contain emulsifying and foaming agents. I outline the right way to shampoo your hair below, but first, my experience: I have medium fine hair and an oily top with normal ends. I developed an allergy to I believe propylene glycol in my other shampoo and had a very burnt/itchy scalp and hair loss. I searched for hours for a good natural shampoo. I tried Rahua which was fantastic, but SO expensive. Decided to try this one! I wouldn’t recommend for dry hair and would recommend using a conditioner if you have long hair, but great for greasy gals like me! It works so well at breaking up greasiness and left my hair so clean! The photo is next day after sleeping on it wet and air drying. Couldn’t believe the feel, volume, and natural shine. If you need a natural shampoo and are oily and flaky, this is your shampoo. Not to mention how amazing it smells! No fragrances, just natural extracts. If you like orange anything, you’ll like this. HOW TO SHAMPOO RIGHT: 1. Make sure all of your hair is soaked, like super wet. 2. Rub a quarter size amount of shampoo between your hands till it turns white. 3. Apply to your head focusing more on the scalp, and apply in layered sections of you have thick hair. 4. Let it sit for 1-3 minutes (do your other washing/shaving) and then rinse out. 5. Repeat the process (yes, always wash twice!) the second wash will foam up dramatically compared to the first. 6. Let sit 1-3 minutes and wash out thoroughly with cooler water. When you go from using a cheaper shampoo to a nice natural one, you’ll notice a difference. Many complain that they don’t “foam up” but that’s because the first wash is breaking up all the gunk on your head, and the second wash is actually washing! Do yourself and your health a favor, and get acure shampoo!
...
show more
Reviewed in the United States on December 31, 2024 by Anonymously Anonymously
Size: 8 Ounce (Pack of 1)
Style: Simply Smoothing - Coconut
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment). I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it. First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo. I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment. When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!
...
show more
Reviewed in the United States on January 18, 2021 by juliec
Size: 8 Fl Oz (Pack of 1)
Style: Buildup Balancing - Hemp & AVC
This product really makes your scalp feel refreshed. Revitalized my hair. My hair was so waxy feeling before trying but now soft and clean. Fragrance free which was a must due to allergies.
Reviewed in the United States on April 15, 2025 by tami
Size: 5 Ounce (Pack of 1)
Style: Coconut & Argan
I started using shampoo bars with Garnier Natural Blends. Not a fan of the scents, but we wanted to make the switch from liquid shampoos in the house. They work OK but are gone in under a month with hubby using them each morning, I was getting tired of buying so many! Defeats the purpose of sustainability for sure. Found this gem and decided to try it after locating largest shampoo bars. This thing is still going strong after over a month, and I think it will last at least another before needing to replace. The scent is very mild which works so my hubby and I can use it. Not too much softness which is excellent for both genders, and I just CAN'T get over how long it's lasted!! I will be buying this and only this shampoo bar for now on!!
...
show more
Reviewed in the United States on March 4, 2022 by SuperiorMermaid
Size: 8 Ounce (Pack of 1)
Style: Simply Smoothing - Coconut
I bought the shampoo and conditioner because I’ve have been trying to eliminate chemicals from my detergents and body care products. The ingredients and “clean” and “Bobby Approved”. The shampoo didn’t seem to have any scent…literally nothing. The conditioner had a light, pleasant warm floral scent. Once my hair dried, it just had a nice subtle clean scent. The shampoo actually lathered fairly well conduit doesn’t have the surfactants that other shampoos have. It rinsed out well and my hair and scalp felt clean. The conditioner has a consistency of yogurt. I was able to easily brush through my medium length hair with the conditioner still in. The conditioner rinsed out well, my hair felt nice and it was still easy to comb through after it was towel dried. I allowed my hair to air dry and it helped tame some of my frizz. I have medium thickness, 2b, fine hair and this didn’t weigh my hair down at all but it still felt soft and under control. I will definitely purchase again.
...
show more
Reviewed in the United States on February 21, 2025 by carla R carla R