Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz
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Availability:
In Stock.
Arrives
Wednesday, Jul 30
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Size: 8 Ounce (Pack of 1)
Style: Simply Smoothing - Coconut
Features
- Smooth & Tame Frizz Gently cleanse while taming frizz and flyaways with our Simply Smoothing Shampoo, leaving hair sleek, soft, and more manageable.
- For All Hair Types This lightweight, smoothing formula works on all hair types, including wavy, curly, and color-treated hair, providing long-lasting shine and control.
- Nourishing Ingredients Infused with marula oil and coconut water, this shampoo helps hydrate, strengthen, and enhance hairs natural smoothness without weighing it down.
- Clean, Vegan Formula Made with 100% vegan and cruelty-free ingredients, free from sulfates, parabens, mineral oil, and harsh chemicalsgentle yet effective for everyday use.
- Easy to Use Massage into wet hair, lather, and rinse thoroughly. Follow with Simply Smoothing Conditioner for the ultimate sleek, frizz-free finish.
Description
ACURE Simply Smoothing Shampoo - Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz
Brand: Acure
Item Form: Foam
Hair Type: All
Scent: Coconut
Age Range (Description): Adult
Language : English
Product Dimensions : 2 x 3 x 8 inches; 8 ounces
Item model number : ET1101
UPC :
Manufacturer : Better Planet Brands, LLC
Country of Origin : USA
Best Sellers Rank: #5,996 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #177 in Hair Shampoo
#177 in Hair Shampoo:
Customer Reviews: 4.3 4.3 out of 5 stars 6,260 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jul 30
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Size: 8 Fl Oz (Pack of 1)
Style: Daily Workout - Watermelon
The media could not be loaded. With any natural shampoo, you need to know how to properly wash your hair to get the best benefits. Natural shampoos don’t contain emulsifying and foaming agents. I outline the right way to shampoo your hair below, but first, my experience: I have medium fine hair and an oily top with normal ends. I developed an allergy to I believe propylene glycol in my other shampoo and had a very burnt/itchy scalp and hair loss. I searched for hours for a good natural shampoo. I tried Rahua which was fantastic, but SO expensive. Decided to try this one! I wouldn’t recommend for dry hair and would recommend using a conditioner if you have long hair, but great for greasy gals like me! It works so well at breaking up greasiness and left my hair so clean! The photo is next day after sleeping on it wet and air drying. Couldn’t believe the feel, volume, and natural shine. If you need a natural shampoo and are oily and flaky, this is your shampoo. Not to mention how amazing it smells! No fragrances, just natural extracts. If you like orange anything, you’ll like this. HOW TO SHAMPOO RIGHT: 1. Make sure all of your hair is soaked, like super wet. 2. Rub a quarter size amount of shampoo between your hands till it turns white. 3. Apply to your head focusing more on the scalp, and apply in layered sections of you have thick hair. 4. Let it sit for 1-3 minutes (do your other washing/shaving) and then rinse out. 5. Repeat the process (yes, always wash twice!) the second wash will foam up dramatically compared to the first. 6. Let sit 1-3 minutes and wash out thoroughly with cooler water. When you go from using a cheaper shampoo to a nice natural one, you’ll notice a difference. Many complain that they don’t “foam up” but that’s because the first wash is breaking up all the gunk on your head, and the second wash is actually washing! Do yourself and your health a favor, and get acure shampoo!
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Reviewed in the United States on December 31, 2024 by Anonymously Anonymously
Size: 8 Ounce (Pack of 1)
Style: Simply Smoothing - Coconut
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment). I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it. First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo. I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment. When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!
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Reviewed in the United States on January 18, 2021 by juliec
Size: 8 Ounce (Pack of 1)
Style: Simply Smoothing - Coconut
I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works!
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Reviewed in the United States on April 11, 2024 by Marquelle Lawrence
Size: 8 Fl Oz (Pack of 1)
Style: Buildup Balancing - Hemp & AVC
This product really makes your scalp feel refreshed. Revitalized my hair. My hair was so waxy feeling before trying but now soft and clean. Fragrance free which was a must due to allergies.
Reviewed in the United States on April 15, 2025 by tami
Size: 8 Fl Oz (Pack of 1)
Style: Daily Workout - Watermelon
I have tried many natural shampoos and this one works great for my hair. I like the scent, lather, and my hair doesn't feel like it is weighed down.
Reviewed in the United States on June 27, 2025 by JEN M.
Size: 5 Ounce (Pack of 1)
Style: Coconut & Argan
It's an good soap for the body as it's kinda creamy and does not leave the skin too dry but for the hair is quite harsh. I found it to be very drying on the hair and it leaves like a weird coat. Could use an ACV rinse and be fine. After a little research found that shampoo bars and soaps are completely different formulations. This one falls in the only soap category as it's lye based and because of that it is very harsh and bad for the hair. As it being a basic formula it will open the hair cuticules leading to a dry, tangled result with dandruff and dirty feeling as it will not be rinsed properly. That is why the ACV rinse works so good, as it being acidic it cleanse whatever was left from the soap and close the cuticules resulting in a soft, clean and manageable hair. However using lye soap formulations on the hair for a long period of time will lead to hair loss. Shampoo bars are made with different ingredients for a reason, it's a matter of understanding what they are and what they are for. Always read the ingredients list! Anyway I will still use it as a normal soap but not in my hair.
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Reviewed in the United States on April 17, 2020 by Margoz
Size: 8 Ounce (Pack of 1)
Style: Simply Smoothing - Coconut
Great product. Very gentle but effective. Good value from L’Oréal
Reviewed in the United States on June 9, 2025 by Amazon Customer