Acure Simply Smoothing Shampoo - Hydrating Anti Frizz Shampoo for Women & Men, Moisturize & Soften Frizzy, Dry, Damaged Hair & Scalp w/ Coconut Water, Vegan, Paraben Free, Sulfate Free - 8 fl oz
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FREE refund/replacement until Jan 31, 2026 Learn more
FREE refund/replacement until Jan 31, 2026 Learn more
This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Thursday, Dec 4
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Size: 8 Fl Oz (Pack of 1)
Style: Simply Smoothing - Coconut
Features
- SIMPLY SMOOTHING HAIR CARE - The Acure Simply Smoothing Shampoo delivers hydration and moisture for women and men with fine, dry, or damaged hair and scalp while helping to smooth and soften
- MARULA OIL & COCONUT WATER - Infused with marula oil to tame frizz, boost shine, and support healthy-looking hair, plus coconut water to hydrate and refresh strands without adding weight
- SAFE FOR ALL HAIR TYPES - Our hydrating and moisturizing shampoo is 100% vegan, paraben free, sulfate free, and gentle enough for daily use on color-treated, straight, wavy, or curly hair
- EASY TO USE - Massage our smoothing shampoo into wet hair and scalp. Rinse thoroughly. For best results, follow with Acure Simply Smoothing Conditioner to lock in softness and shine
- GOOD HAIR DAYS FOR ALL - We create clean, vegan, and cruelty-free beauty products that make high-performance hair care accessible to all, because good hair days should be for everyone
Description
ACURE Simply Smoothing Shampoo - Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz
Brand: Acure
Item Form: Foam
Hair Type: All
Scent: Coconut
Age Range (Description): Adult
Language : English
Product Dimensions : 2 x 3 x 8 inches; 8 ounces
Item model number : ET1101
Department : Unisex
UPC :
Manufacturer : Better Planet Brands, LLC
Best Sellers Rank: #12,468 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #346 in Hair Shampoo
#346 in Hair Shampoo:
Customer Reviews: 4.4 4.4 out of 5 stars 2,159 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Dec 4
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Size: 8 Fl Oz (Pack of 1)
Style: Simply Smoothing - Coconut
The Acure Simply Smoothing Shampoo is a gentle yet effective option for taming frizz and hydrating dry or damaged hair. Infused with coconut water, it leaves hair feeling soft and manageable without weighing it down. The formula is vegan, paraben-free, and sulfate-free, making it a great choice for those with sensitive scalps or who prefer clean beauty products. It lathers well despite being sulfate-free, and the light scent is refreshing without being overpowering. Both women and men can benefit from its smoothing properties, especially if dealing with frizz or dryness. If you're looking for a nourishing shampoo that aligns with a natural, cruelty-free routine, this one is worth trying. I have a sensitive scalp and the scent lasted quite awhile without irritation!
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Reviewed in the United States on October 24, 2025 by Pinkie 500
Size: 8 Fl Oz (Pack of 1)
Style: Daily Workout - Watermelon
The media could not be loaded. With any natural shampoo, you need to know how to properly wash your hair to get the best benefits. Natural shampoos don’t contain emulsifying and foaming agents. I outline the right way to shampoo your hair below, but first, my experience: I have medium fine hair and an oily top with normal ends. I developed an allergy to I believe propylene glycol in my other shampoo and had a very burnt/itchy scalp and hair loss. I searched for hours for a good natural shampoo. I tried Rahua which was fantastic, but SO expensive. Decided to try this one! I wouldn’t recommend for dry hair and would recommend using a conditioner if you have long hair, but great for greasy gals like me! It works so well at breaking up greasiness and left my hair so clean! The photo is next day after sleeping on it wet and air drying. Couldn’t believe the feel, volume, and natural shine. If you need a natural shampoo and are oily and flaky, this is your shampoo. Not to mention how amazing it smells! No fragrances, just natural extracts. If you like orange anything, you’ll like this. HOW TO SHAMPOO RIGHT: 1. Make sure all of your hair is soaked, like super wet. 2. Rub a quarter size amount of shampoo between your hands till it turns white. 3. Apply to your head focusing more on the scalp, and apply in layered sections of you have thick hair. 4. Let it sit for 1-3 minutes (do your other washing/shaving) and then rinse out. 5. Repeat the process (yes, always wash twice!) the second wash will foam up dramatically compared to the first. 6. Let sit 1-3 minutes and wash out thoroughly with cooler water. When you go from using a cheaper shampoo to a nice natural one, you’ll notice a difference. Many complain that they don’t “foam up” but that’s because the first wash is breaking up all the gunk on your head, and the second wash is actually washing! Do yourself and your health a favor, and get acure shampoo!
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Reviewed in the United States on December 31, 2024 by Anonymously Anonymously
Size: 8 Fl Oz (Pack of 1)
Style: Daily Workout - Watermelon
Its shampoo, it smells nice and works well, not harsh at all
Reviewed in the United States on October 5, 2025 by Catherine
Size: 8 Fl Oz (Pack of 1)
Style: Daily Workout - Watermelon
The media could not be loaded. I really liked the feel of this shampoo. It’s not heavy or greasy so you can definitely use it everyday. The scent is not overpowering and I liked that there is no oily smell or feeling to it. I have been using it for more than a year now and was afraid that it’ll be phased out since it comes from a relatively new and small company but I am so glad that it’s still being manufactured. I love that it leaves my hair feeling clean and fresh with the smell. My only complaint is that it’s pricey for the size of the bottle. If not for that, I would give it 5 stars.
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Reviewed in the United States on September 10, 2023 by Misha De Vera Misha De Vera
Size: 8 Fl Oz (Pack of 1)
Style: Simply Smoothing - Coconut
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment). I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it. First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo. I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment. When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!
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Reviewed in the United States on January 18, 2021 by juliec
Size: 8 Fl Oz (Pack of 2)
Style: Simply Smoothing Shampoo
I like the fact that these are unscented. Conditioner is good, and does not leave hair greasy. Shampoo, though, is too drying.
Reviewed in the United States on November 25, 2025 by M.V.C
Size: 8 Fl Oz (Pack of 1)
Style: Simply Smoothing - Coconut
Love this shampoos. It scores well on the Yuka app. So, it doesn’t have harmful additives. It smells good and my hair feels great after using it.
Reviewed in the United States on October 12, 2025 by Jeannie Wearing
Size: 8 Fl Oz (Pack of 2)
Style: Simply Smoothing Shampoo
While this does not have the floral fragrance of other shampoo/ conditioner products, the amount of hair left in the shower is 1/10th of what there was before. I’ll take clean shiny hair on my head over floral scented hair in the drain any day! Highly recommend this product.
Reviewed in the United States on November 11, 2025 by Cat