wet n wild Photo Focus Matte Liquid Liquid Foundation Shell Ivory, Vegan & Cruelty-Free
Condition: New
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Availability:
In Stock.
Arrives
Friday, May 29
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Color: Shell Ivory
Size: 0.29 Fl Oz (Pack of 1)
Features
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
Is Discontinued By Manufacturer : No
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 0.29 ounces
Item model number : 361C
UPC :
Manufacturer : Markwins Beauty Products
Best Sellers Rank: #6,731 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #81 in Foundation Makeup
#81 in Foundation Makeup:
Customer Reviews: 4.3 4.3 out of 5 stars (24,738)
Item Form: Liquid
Color: Shell Ivory
Skin Type: All, Combination, Dry, Oily
Recommended Uses For Product: Moisturizing
Container Type: Bottle
Brand Name: wet n wild
Product Benefits: Flawless
Skin Tone: Very Light
Age Range Description: Adult
Specialty: Oiliness & Visible Pores
Country as Labeled: China
Package Type Name: Bottle
Global Trade Identification Number: 36
UPC: 077802536136
Model Number: 361C
Manufacturer Part Number: 361C
Manufacturer: Markwins Beauty Products
Item Type Name: Matte Liquid Foundation
Additional Features: Hypoallergenic, Not-Tested-On-Animals
Finish Types: Matte
Coverage: Buildable Coverage
Item Weight: 0.29 Ounces
Item Dimensions: 3.97 x 1.53 x 3.97 inches
Number of Items: 1
Material Type Free: Oil Free
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, May 29
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Nude Ivory
Size: 0.29 Fl Oz (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
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Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog
Color: Soft Beige
Size: 0.29 Fl Oz (Pack of 1)
One of my go to foundations. It is tru to colour, easy to apply and stays on for a long time. It's not full coverage but it is very buildable and light weight on the skin. All in all a great foundation and I would definitely repurchase
Reviewed in the United States on February 22, 2026 by Crystal
Color: Rose Ivory
Size: 0.29 Fl Oz (Pack of 1)
I really like this foundation and was impressed with the coverage. It goes on smoothly and does a great job evening out my skin tone. The color matched well, and it gives a nice matte finish that lasts throughout the day. The only downside for me is that it feels a little heavier than I prefer, especially if you like lightweight or barely-there makeup. It would be perfect for someone who wants fuller coverage, but I personally prefer something lighter for everyday wear. Pro tip: Apply with a damp sponge and light layers for a more natural feel. Overall, a good foundation with strong coverage and staying power. 💖✨
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Reviewed in the United States on February 4, 2026 by Simply Sara Sue
Color: Bronze Beige
Size: 1 Fl Oz (Pack of 1)
I’m someone who doesn’t like to spend a lot of money on makeup, especially when some of the less expensive brands do everything that the more expensive brands do. I really like this photo focus Matt liquid foundation. The color is great blend ability is wonderful. It is not too thick easy to apply either use a sponge or brush or your hand totally up to you and it does give full coverage.
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Reviewed in the United States on March 16, 2026 by Debi J.
Color: Shell Ivory
Size: 0.29 Fl Oz (Pack of 1)
This stuff beats many expensive brands and I've tried them ALL!! Great color match and it blends beautifully! This price can't be beat!! Love it!! I prefer this one to the "dewy" foundation but, this brand rocks!!
Reviewed in the United States on March 25, 2026 by Chrissy
Color: Nude Ivory
Size: 0.29 Fl Oz (Pack of 1)
Pros: stays on all day, matte finish, full coverage, applies easily, I like the built in applicator "spatula" Cons: by the end of the day, every single line and pore was emphasized. It settles in every little crevice. The smell is horrific. It smells like house paint. I was willing to look past the odor if the product worked well, but I plan to return it.
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Reviewed in the United States on February 25, 2025 by NixBro
Color: Amber Beige
Size: 0.29 Fl Oz (Pack of 1)
I love this foundation it’s so smooth! I use to wear E.L.F foundations before but after trying this one out I prefer it over the other ones. The price is decent and the bottle last long depending on how much you use. This foundation is the only one I use now that I had to come back and buy more. Totally recommend it!
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Reviewed in the United States on February 24, 2026 by R3drav3n
Color: Desert Beige
Size: 0.29 Fl Oz (Pack of 1)
I've been using this for years...it is great...covers very well and dries quickly....I recommend..
Reviewed in the United States on February 21, 2026 by Jean Fig