wet n wild Photo Focus Matte Liquid Liquid Foundation Shell Ivory, Vegan & Cruelty-Free
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Eligible for Return, Refund or Replacement within 30 days of receipt
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Availability:
In Stock.
Arrives
Friday, Dec 26
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Color: Shell Ivory
Size: 0.29 Fl Oz (Pack of 1)
Features
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
Item Form: Liquid
Color: Shell Ivory
Skin Type: All, Oily, Combination, Dry
Finish Type: Matte
Recommended Uses For Product: Moisturizing
Is Discontinued By Manufacturer : No
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 0.29 ounces
Item model number : 361C
UPC :
Manufacturer : Markwins Beauty Products
Country of Origin : China
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Friday, Dec 26
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Nude Ivory
Size: 1 Fl Oz (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
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Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
Color: Soft Beige
Size: 0.29 Fl Oz (Pack of 1)
EXCELLENT foundation! Great coverage, last many hours, looks AMAZING! I am 62, and I have got a lot of foundations , including a lot of expensive ones. This is one of the best I have seen. Can not believe the price. Do not hesitate to buy it.
Reviewed in the United States on May 6, 2024 by Eden
Color: Buff Bisque
Size: 1 Fl Oz (Pack of 1)
i'm a makeup artist, so i know whereof i speak re foundations, or all makeup, skin care. i'm also an Esthetician. so yep, i know. i've tried almost everything. i read about this in a magazine i think for great deals & tried it & voila! great coverage, stays on well, can be a touch heavy if ur not looking for that much coverage (but remember that also protects ur skin from sun, smog, etc.), but u can apply it as lightly as u like or even dab your sponge in water before using. *old trick i used to use on film sets, male actor especially loved that!* w/pancake makeup. so yeah, i recommend. just don't up the price brand please, or i might change my mind. :)
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Reviewed in the United States on June 11, 2024 by Julie T.
Color: Soft Beige
Size: 0.29 Fl Oz (Pack of 1)
Excellent coverage at an unbeatable price. Wet n wild doesn't test on animals and I found this through a popular vegan YouTuber and decided to try it. I've been using it for years no plans to stop. I will say the piece of plastic in the lid that u can use to scoop product out is not the best but I never use it anyway. Smell isn'tthe best but it's not been a problem.
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Reviewed in the United States on May 14, 2024 by amber hall
Color: Classic Beige
Size: 0.29 Fl Oz (Pack of 1)
Nice color, goes on smooth and non irritating. Will be buying more.
Reviewed in the United States on May 10, 2024 by Jessica Strong
Color: Buff Bisque
Size: 1 Fl Oz (Pack of 1)
I have purchased several bottles. This has great coverage. It's inexpensive and works great. Stays on all day. Great value.
Reviewed in the United States on May 30, 2024 by Shelly Hebert
Color: Buff Bisque
Size: 1 Fl Oz (Pack of 1)
Smoothly on skin and has a lot colors to choose. Always can find a color match true skin color. I’ve being using this product as contour dark area on face. Great great great! Good for this price!
Reviewed in the United States on April 24, 2024 by Bing
Color: Classic Beige
Size: 0.29 Fl Oz (Pack of 1)
I love this Wet n Wild Foundation it is the best ever! I’ve tried a ton of foundations from low price drug store buys to medium priced & the best high end names. I saw them on YouTube makeup tutorials and got them right away and I was in shock when I tried them! The texture goes on like butter, they feel better than all the high end foundations I have had! These by far are the best! It did take me awhile to find the right color for me I bought 4 of them and paid $$22 was 4 times cheaper than one high end foundation! So I just mixed the colors together and I used bronzer and blush and they look great! My color is creamy beige in the Dewy Foundation. I got some of the matte too, they are beautiful! I will never stop buying this I am thrilled! Try a few the price is so reasonable and worth finding your right color. Today I bought a few colors of the Wet n Wild Tinted ones too, I saw them on the makeup tutorials! I am excited to try them tomorrow, those will be great for the days you just don’t want to wear your regular foundation they look beautiful on tv! I hope you try them, you will not be disappointed!
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Reviewed in the United States on March 21, 2024 by Thank you so much for the beautiful earrings I luv them!