Wet n Wild Photo Focus Matte Liquid Foundation Porcelain, Vegan & Cruelty-Free (Pack of 4)
Condition: New
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Availability:
In Stock.
Arrives
Mar 20 – Mar 21
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Color: Porcelain
Size: 0.29 Fl Oz (Pack of 4)
Features
- The information below is per-pack only
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
Is Discontinued By Manufacturer : No
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 1.16 ounces
Item model number : 360C
Manufacturer : Markwins Beauty Products
Best Sellers Rank: #6,996 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #76 in Foundation Makeup
#76 in Foundation Makeup:
Customer Reviews: 4.4 4.4 out of 5 stars (24,692)
Item Form: Liquid
Color: Porcelain
Skin Type: All, Combination, Dry, Oily
Recommended Uses For Product: Moisturizing
Container Type: Flasche
Brand Name: wet n wild
Product Benefits: Flawless
Skin Tone: Very Light
Age Range Description: Adult
Specialty: Oiliness & Visible Pores
Country as Labeled: China
Package Type Name: Bottle
Model Number: 360C
Manufacturer Part Number: 360C
Manufacturer: Markwins Beauty Products
Item Type Name: Matte Liquid Foundation
Additional Features: Cruelty-free,Matte
Finish Types: Matte
Coverage: Light
Item Weight: 1.16 Ounces
Item Dimensions: 3.97 x 1.53 x 3.97 inches
Number of Items: 4
Unit Count: 1.16 Fluid Ounces
Material Type Free: Oil Free
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Mar 20 – Mar 21
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Soft Beige
Size: 0.29 Fl Oz (Pack of 1)
One of my go to foundations. It is tru to colour, easy to apply and stays on for a long time. It's not full coverage but it is very buildable and light weight on the skin. All in all a great foundation and I would definitely repurchase
Reviewed in the United States on February 22, 2026 by Crystal
Color: Nude Ivory
Size: 0.29 Fl Oz (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
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Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
Color: Rose Ivory
Size: 0.29 Fl Oz (Pack of 1)
I really like this foundation and was impressed with the coverage. It goes on smoothly and does a great job evening out my skin tone. The color matched well, and it gives a nice matte finish that lasts throughout the day. The only downside for me is that it feels a little heavier than I prefer, especially if you like lightweight or barely-there makeup. It would be perfect for someone who wants fuller coverage, but I personally prefer something lighter for everyday wear. Pro tip: Apply with a damp sponge and light layers for a more natural feel. Overall, a good foundation with strong coverage and staying power. 💖✨
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Reviewed in the United States on February 4, 2026 by Simply Sara Sue
Color: Amber Beige
Size: 0.29 Fl Oz (Pack of 1)
I love this foundation it’s so smooth! I use to wear E.L.F foundations before but after trying this one out I prefer it over the other ones. The price is decent and the bottle last long depending on how much you use. This foundation is the only one I use now that I had to come back and buy more. Totally recommend it!
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Reviewed in the United States on February 24, 2026 by R3drav3n R3drav3n
Color: Desert Beige
Size: 0.29 Fl Oz (Pack of 1)
I've been using this for years...it is great...covers very well and dries quickly....I recommend..
Reviewed in the United States on February 21, 2026 by Jean Fig Jean Fig
Color: Nude Ivory
Size: 0.29 Fl Oz (Pack of 1)
I knew what to expect as far as bottle size. Figured it was a clearance product as it was only $2.99 and did not have niaminicide added. Surprised at the thickness of product AND the chemical smell. Oh well, I just thin it out and wait for it to dry once I’ve applied my base serums and sunscreen. The colour matches my fair skin very well, so all-in-all I feel as though I stumbled upon a super deal! Thanks Amazon AND wet ‘n wild (nude/ivory matte photofocus foundation. Happy Holidays!
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Reviewed in the United States on December 10, 2025 by 2026violet
Color: Soft Beige
Size: 0.29 Fl Oz (Pack of 1)
Great match on shade. Perfect value
Reviewed in the United States on March 3, 2026 by Theresa Parson
Color: Desert Beige
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Great makeup. Perfect match and I no longer have to spend $75 + for make up.
Reviewed in the United States on March 10, 2026 by Linda M