Wet n Wild Photo Focus Matte Liquid Foundation Porcelain, Vegan & Cruelty-Free (Pack of 4)
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Availability:
In Stock.
Arrives
Wednesday, Sep 9
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Color: Porcelain
Size: 0.29 Fl Oz (Pack of 4)
Features
- The information below is per-pack only
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 1.16 ounces
Item model number : 360C
Manufacturer : Markwins Beauty Products
Best Sellers Rank: #8,166 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #81 in Foundation Makeup
#81 in Foundation Makeup:
Customer Reviews: 4.3 4.3 out of 5 stars (24,968)
Item Form: Liquid
Color: Porcelain
Skin Type: All, Combination, Dry, Oily
Recommended Uses For Product: Moisturizing
Container Type: Bottle
Brand Name: wet n wild
Product Benefits: Flawless
Skin Tone: Very Light
Age Range Description: Adult
Specialty: Oiliness & Visible Pores
Country as Labeled: China
Package Type Name: Bottle
Item Type Name: Matte Liquid Foundation
Manufacturer: Markwins Beauty Products
Model Number: 360C
Manufacturer Part Number: 360C
Additional Features: Not-Tested-On-Animals
Finish Types: Matte
Coverage: Buildable Coverage
Item Weight: 1.16 ounces
Item Dimensions: 3.97 x 1.53 x 3.97 inches
Number of Items: 4
Unit Count: 1.16 Fluid Ounces
Material Type Free: Oil Free
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Sep 9
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Nude Ivory
Size: 0.29 Fl Oz (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
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Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog
Color: Shell Ivory
Size: 0.29 Fl Oz (Pack of 1)
One of the few products that matches my skin tone exactly!! I’m so happy and it’s buildable coverage while starting at medium coverage. Great product and inexpensive. Amazing how you can get such a good product and be budget friendly.
Reviewed in the United States on July 20, 2026 by Jillian
Color: Soft Ivory
Size: 0.29 Fl Oz (Pack of 1)
Good value l
Reviewed in the United States on June 18, 2026 by L.C.
Color: Buff Bisque
Size: 1 Fl Oz (Pack of 1)
Always happy to find and buy this on Amazon. This is one of my favorite foundations and the coverage is very good.
Reviewed in the United States on August 18, 2026 by A. Marie Magdaleno
Color: Cream Beige
Size: 0.29 Fl Oz (Pack of 1)
I purchased this foundation after looking for a great quality foundation. The color actually matches well with my skin tone. I noticed one thing I couldn’t find with other brands it lasts all day. Goes on smoothly with no streaks. It leaves my skin looking like just I applied in the morning.!it’s long lasting! No smells like others I Purchased.
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Reviewed in the United States on August 25, 2026 by Annie Medina
Color: Nude Ivory
Size: 0.29 Fl Oz (Pack of 1)
I knew what to expect as far as bottle size. Figured it was a clearance product as it was only $2.99 and did not have niaminicide added. Surprised at the thickness of product AND the chemical smell. Oh well, I just thin it out and wait for it to dry once I’ve applied my base serums and sunscreen. The colour matches my fair skin very well, so all-in-all I feel as though I stumbled upon a super deal! Thanks Amazon AND wet ‘n wild (nude/ivory matte photofocus foundation. Happy Holidays!
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Reviewed in the United States on December 10, 2025 by 2026violet
Color: Classic Beige
Size: 0.29 Fl Oz (Pack of 1)
Foundation goes on smoothly, last all day , washes off easily
Reviewed in the United States on August 4, 2026 by sarah byrd
Color: Cream Beige
Size: 0.29 Fl Oz (Pack of 1)
I am always looking for new foundations and I read an article about how great this one was. I had to try it. I wasn't sure of the shade so I got two - Buff Bisque and Cream Beige. My skin is on the lighter side of medium and Cream Beige is perfect. The Buff Bisque is about one half of a shade too light but still wearable. It will probably be perfect in winter when I am paler. The top comes with a spatula-like thing attached which I guess you are supposed to use to dab the foundation onto your skin. It's unnecessary and kind of annoying but it does the job. The formula is lightweight but has very good coverage. I have dry aging (Over 50) skin and this foundation absolutely does not look cakey and it doesn't highlight any creases I have.It provides medium coverage. If you layer it, you can get more coverage but I like it as it is. I was out to dinner last night when my sister said I looked "flawless". She asked what I did to my face. Nothing! I used this foundation and my other usual cosmetics. My sister is not one to compliment me that way so I really was shocked. I did tell her about this foundation and I actually bought her a bottle of the same shade as I am using since we can wear the same shades. I took some selfies and, while I certainly do NOT look flawless, my face looks natural and fresh. I am very happy with this foundation. I am spending almost $50 on Estee Lauder's Double Wear and,. honesty, this Wet n Wild foundation is just as good. It does last too. I set my face with a spray (no powder) and the foundation lasts all day and night. I am not quite ready to ditch all my foundations and call this one my holy grail. But it has definite potential to be one of my top three favorites!
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Reviewed in the United States on September 4, 2018 by PattyT