wet n wild Photo Focus Matte Liquid Foundation Golden Beige, Vegan & Cruelty-Free
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Availability:
15 left in stock
Arrives
Aug 29 – Sep 12
Recently Viewed
Color: Golden Beige
Size: 1 Fl Oz (Pack of 1)
Features
- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin nofilter perfection.
Description
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.
Item Form: Liquid
Color: Golden Beige
Skin Type: All, Oily, Combination, Dry
Finish Type: Matte
Recommended Uses For Product: Moisturizing
Is Discontinued By Manufacturer : No
Product Dimensions : 3.97 x 1.53 x 3.97 inches; 0.29 Ounces
Item model number : 368C
UPC :
Manufacturer : Markwins Beauty Products
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Aug 29 – Sep 12
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Classic Beige
Size: 1 Fl Oz (Pack of 1)
Easy to apply and great coverage
Reviewed in the United States on January 9, 2024 by Donna Feeney
Color: Nude Ivory
Size: 1 Fl Oz (Pack of 1)
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
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Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
Color: Cream Beige
Size: 1 Fl Oz (Pack of 1)
This base covers blemishes very well. Goes on smoothly with a brush. I bought two different shades and they blend well. I use a moisturizer under the base and it still goes on well. The only drawback I have is it feels a little heavy at the end of the day, and I can’t wait to take it off. With all of that said I would recommend this product. Value for price can’t be beat.
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Reviewed in the United States on January 5, 2024 by Jessica
Color: Porcelain
Size: 1 Fl Oz (Pack of 1)
Most of the makeup that I use is high end and overly expensive, but this foundation is my go to and I love it! It’s affordable and to me works as well as the expensive ones on the market. I have combination skin that gets oily, especially if I’m sweating and this foundation keeps my skin oil free and has a beautiful finish. Most of the lower lined cheaper brands feel tacky on the skin or rub off within hours, but not this one. I put this on and this lasts all day while I’m at work. My favorite and I for sure recommend!
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Reviewed in the United States on November 12, 2023 by Elizabeth Ann Elizabeth Ann
Color: Soft Ivory
Size: 1 Fl Oz (Pack of 1)
The other reviewers were spot-on; it truly does have a very potent paint-like harsh scent. However, the price point was excellent so I thought I would give it a try since my skin isn’t particularly sensitive. Odor faded within 10 minutes of application thankfully. The applicator tip is rather strange but that didn’t matter because I used a beauty blender anyways. I’ve only used it twice so far - Coverage seems more sheer than what I had anticipated. The foundation shade did not oxidize, in fact, I’m typically the lightest WARM shade in most brands, But this one was third shade up I believe (Soft Ivory) and definitely not too dark I might go so far to say it’s a little bit drab, (thankfully it’s not pink or peach!) . I wish it had more of a light golden bisque tone, but for the price it wears well, not drying, feels smooth. Has a thick enough consistency to work with without leaving a runny mess. I might try adding in some of the LA girl yellow mixing hue to brighten it up a little bit :).
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Reviewed in the United States on April 12, 2022 by Liselle67
Color: Cocoa
Size: 1 Fl Oz (Pack of 1)
I bought the Matte blend and I love it. It goes on smooth and dries to a powder finish that makes your skin look absolutely flawless! That’s why it’s called “Photo Focus” because it was made to be used by social media influencers that do makeup tutorials and people who take a lot of close up selfies. I highly recommend this brand and particularly this product because for the price it’s a very good quality foundation.
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Reviewed in the United States on December 20, 2023 by Donna Ruggs
Color: Cream Beige
Size: 1 Fl Oz (Pack of 1)
I love this foundation! It is very comparable to a much more expensive brand that I have worn for years! I love the coverage and finish.
Reviewed in the United States on December 30, 2023 by PBowers
Color: Soft Beige
Size: 1 Fl Oz (Pack of 1)
Great price and color selection
Reviewed in the United States on December 30, 2023 by bobshoney