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This item is eligible for return within 30 days of receipt
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Thursday, Aug 21
Recently Viewed
Color: Desert Beige
Features
- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
Description
The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Item Form: Cream
Color: Desert Beige
Skin Type: Combination
Finish Type: Dewy
Recommended Uses For Product: Face Makeup
Product Dimensions : 1.1 x 1.38 x 3.62 inches; 0.29 Ounces
Item model number : 1111528
UPC :
Manufacturer : Markwins Beauty Brands
Country of Origin : Thailand
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Aug 21
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Soft Ivory
This is one of the foundations that I have used for the past year now and I use many different brands this holds up near my high end brands I have combination skin and it does a wonderful job keeping my problem areas at bay and also not drying out my skin. I work all night then usually have events to go to the next morning or weekend so it's important that I have a foundation that stays put all day that I don't have to touch up. I'm always on the go and this foundation holds up perfectly to both hot summer days and dry cold winters. This foundation hides all my flaws perfectly both in photos and in person. Sometimes this is the only product I use if I need a boost of confidence but don't feel like doing a full face of makeup. Definitely my go to product.
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Reviewed in the United States on April 20, 2023 by Tabitha
Color: Bronze Beige
I was tired of using $40 foundation. I recently switched to this from IT cosmetics full coverage foundation. This stuff is the new IT!!! For $4 you literally can’t beat it. The consistency is just what I similar to IT and the finish is dewy. I applied with the application a small x on both cheeks and rubbed together with my hands. and the colors I got are bronze beige and classic beige mixed together. I also got the huff bisque but it was a little too pale for me. I’m also wearing the wet n wild blush. I hope my reviews helps others because with the price of things going up, I’m happy to have found my new Forever foundation for only $4!!!!
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Reviewed in the United States on April 27, 2023 by deanna deanna
Color: Buff Bisque
Look I really don’t wear make up that often so I was looking for a cheap and affordable one to have to maybe put on twice a month when I do want to do my makeup. But this foundation was so good I was so shocked, i wore this to a trip to Mexico during the hotter season and this held up. Great coverage truest recommend for the price!
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Reviewed in the United States on May 3, 2023 by zaira m
Color: Porcelain
after years of using Laura Geller baked balance and brighten she stopped making it work for older skin and cool tones..so I was looking for a liquid foundation that I would actually like...been 2 decades or more since I used one. what can I say PERFECT.. perfect color , perfect coverage from sheer if I dampen the sponge to blend or more if needed more coverage. doesn't cake in wrinkles or fine lines, easy to blend ...no demarcation lines.. and used with a setting spray lasts all day and no oily feel ..I went with porcelain as fair and cool tones and have to say we as skeptical it would be too light but it's absolutely a match
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Reviewed in the United States on April 12, 2023 by honey
Color: Buff Bisque
I’m on camera all the time and I like to even my skin out for a natural look. As a guy I need something that is really natural. I have tried and still use a few other foundations. The ones I have are from $85 to $5. I saw some great reviews of this so I thought for $5 what could I lose. I usually can never find a perfect match unless I go to the counter to try a few. I first saw the matte version at 5 Below store and took a chance on Buff Bisque and it was PERFECT. It evened my skin out and looked perfect on camera. I like matte for camera cause I have combo skin and my skin can quickly look too shiny under lights. I really like the consistency of the foundation because it’s buildable and can look totally natural. I also do fun makeup when I go out sometimes. In real life the matte looks too “makeupy” so I thought the dewy might be better for real life. And IT DOES. It looks super natural and allows my skin to be shiny in just the right way. I’ll definitely get it again! I attached pix of dewy and matte.
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Reviewed in the United States on February 28, 2023 by MaxRyanCoach MaxRyanCoach
Color: Nude Ivory
If you're looking for an affordable, creamy concealer that provides great coverage and lasts all day, Wet and Wild's concealers are great option. The formula is light but creamy, and a little goes a long way in terms of coverage. I have found that this concealer does an excellent job of covering up blemishes and dark under eye circles, without looking cakey or feeling heavy on the skin. It also lasted throughout an entire work day, without needing to be touched up. I have used Revlon for years and like this concealer is better for half the price and more product! Pros - Low Price - Amount of product - Lightweight coverage - All day wear that stays put Cons - Takes a bit to find a match (the pictures can be misleading) - Applicator is cheap plastic Tip: i initially purchased a shade too light and now use that for under eye circles and as a highlighter. If you find the right match for your skin, this will be your new go-to concealer!
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Reviewed in the United States on March 19, 2023 by Suzy Jones
Color: Soft Beige
Sharing this because I was really impressed. I buy expensive foundation, mainly NARS and occasionally Bobbi Brown. The other day I saw a tik tok video about wet n wild photo foundation. The same day Amazon had it discounted. I cannot believe how good it is! It’s an exact match for my skin and it has pretty good medium coverage. I would have never thought I would like this. I’m suggest to color match you use the picture of your existing foundation and compare it to their photos of the shades. That worked for me. I will still buy my $50 NARS because it’s good quality but I’m very impressed with the wet n wild for the lower price tag. It covered age spots, blemishes, and redness as well.
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Reviewed in the United States on March 12, 2023 by BB
Color: Classic Beige
I am trying not to hype this too much because I feel like once the secret gets out on these drug store finds, it becomes impossible to find them. But holy heck - I can’t believe this only costs $5.00. The coverage is amazing and it makes your skin look its face tuned. Wow.
Reviewed in the United States on May 1, 2023 by Amanda Clay