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wet n wild

wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - You're Always White!

  • Based on 17,787 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives within 30 days
Order within 7 hours and 15 minutes
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Color: You're Always White!


Size: 1 Count (Pack of 1)


Features

  • These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want
  • No wonder theyre so raved about by celebs and makeup artists
  • But dont worry, just because we're all Hollywood now doesnt mean we've forgotten about you

Description

SNIFF:) Were gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then and were here for you now better than ever! These long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder theyre so raved about by celebs and makeup artists. But dont worry, just because were all Hollywood now doesnt mean we've forgotten about you. What was YOUR first wet n wild eyeliner color? Ours was blue.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 0.41 x 8.95 x 1.5 inches; 0.04 ounces


Item model number ‏ : ‎ 608A


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Best Sellers Rank: #826 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Eye Liners


#9 in Eye Liners:


Customer Reviews: 4.5 4.5 out of 5 stars (17,787)


Brand Name: wet n wild


Number of Items: 1


Age Range Description: Adult


Package Type Name: Tube


Manufacturer: Markwins Beauty Brands


UPC: 077802560810


Global Trade Identification Number: 10


Manufacturer Part Number: WW608A


Model Number: 608A


Set Name: Color Icon


Country as Labeled: United States


Container Type: Eye Liner


Unit Count: 1 Count


Item Weight: 0.04 Ounces


Item Dimensions: 0.41 x 8.95 x 1.5 inches


Item Form: Pencil


Product Benefits: Long Lasting


Eyelid Color Type: Eye Liner


Additional Features: Travel Size


Skin Type: All


Coverage: Full


Skin Tone: All


Color: You're Always White!


Finish Type: Matte


Material Features: Cruelty Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: within 30 days

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Smooth, Precise, and Long-Lasting Eyeliner! Smooth, Precise, and Long-Lasting Eyeliner!
Color: Baby's Got Black Size: 1 Count (Pack of 1)
Review Image by Denisse Sague
I’m really impressed with this eyeliner pencil! The color is rich and highly pigmented, giving a clean and defined look with just one application. It glides on smoothly without pulling or tugging at the skin, making it very easy to use. What I love most is how long it lasts throughout the day without smudging. It’s perfect for both natural everyday makeup and more dramatic looks. The pencil is also easy to sharpen and stays precise for detailed application. For the price, the quality is fantastic. If you’re looking for a reliable eyeliner that is easy to apply and stays put for hours, I highly recommend it! ⭐️⭐️⭐️⭐️⭐️ 5/5 – A great addition to my makeup routine! 💖✨ ... show more
Reviewed in the United States on June 23, 2026 Reviewed in the United States on June 23, 2026 by Denisse Sague
    • Great Eyeliner Great Eyeliner
Color: Baby's Got Black Size: 1 Count (Pack of 1)
Review Image by TriedAndTrue
Review Image by TriedAndTrue
Review Image by TriedAndTrue
The wet n wild Color Icon Kohl Eyeliner Pencil is an excellent everyday eyeliner that delivers impressive performance at an affordable price. The pigmentation is rich and noticeable without looking harsh, making the brown shade especially flattering for natural makeup looks or softer eye definition. The creamy formula glides on effortlessly without tugging or pulling on the delicate eye area, which makes application quick and comfortable. It works beautifully along the lash line and also blends easily for a smudged or smoky effect before setting into a long wearing matte finish. Once applied, it stays in place for hours without excessive fading or smearing. I also appreciate how versatile this pencil is. It can be used for subtle daytime definition or built up for a more dramatic evening look. The shade complements a wide range of skin tones and eye colors, making it a reliable staple in any makeup routine. Knowing that it is cruelty free adds even more value to an already standout product. Overall, this eyeliner offers smooth application, dependable wear, and beautiful color payoff that performs far beyond its price point. ... show more
Reviewed in the United States on February 27, 2026 Reviewed in the United States on February 27, 2026 by TriedAndTrue
    • Best Affordable Eyeliner
Color: Baby's Got Black Size: 1 Count (Pack of 1)
This eyeliner is one of the best affordable pencils I’ve tried because it glides on really smoothly without tugging. The pigmentation is dark and bold, making it perfect for everyday makeup or smoky looks. I like that it’s comfortable to wear and doesn’t irritate my eyes. The size is convenient for carrying in a makeup bag, and it lasts a surprisingly long time for the price. It’s easy to use even for beginners because the formula is creamy and blendable. The appearance of the matte black finish looks really clean and dramatic. Overall, it’s amazing value for money and performs way better than expected for such an inexpensive product. ... show more
Reviewed in the United States on May 20, 2026 by Jenai Morris
    • Great eyeliner for the price, cruelty free and smooth to apply.
Color: You're Always White! Size: 1 Count (Pack of 1)
Bought this to use on my waterline because it was a good price, and this brand is cruelty-free, certified by PETA. For the price, it is surprisingly good. goes on smoothly, looks bright white. Only 4 stars because it takes a few swipes to build the color up.
Reviewed in the United States on March 31, 2026 by Jen
    • Fantastic Price for a Great Eyeliner
Color: Pretty in Mink Size: 1 Count (Pack of 1)
This is a great eyeliner, especially given the low price. I ordered this in "Pretty in Mink" and it is a really nice color. Great if you don't want black eyeliner but still want a darker easily wearable color. It goes on smoothly with a very nice texture and does not crumble. I have only used it for regular daytime looks. It is easy to apply just along the lash line and is also easily buildable. It does not smudge or fade. ... show more
Reviewed in the United States on June 6, 2026 by Jamie L
    • Best for winged or smokey eye look!! Best affordable kohl liner IMO⭐️⭐️⭐️⭐️ Best for winged or smokey eye look!! Best affordable kohl liner IMO⭐️⭐️⭐️⭐️
Color: Baby's Got Black Size: 1 Count (Pack of 1)
Review Image by Halloween pop up
Nice smooth and VERY opaque. Blends great. It’s not gritty. Once set, it stays!! I like to take a small brush and lightly powder my winged liner after applied to set it. I have never had a problem with it running or smudging after I do that. I live in the south where the humidity is high and so is the heat! It is a kohl eyeliner so it is NOT smudge resistant, that’s why I set it. Works great to create a smokey look. Definitely a holy grail in my opinion. Don’t waste your money on more expensive brands when this works great. ... show more
Reviewed in the United States on April 20, 2026 Reviewed in the United States on April 20, 2026 by Halloween pop up
    • Great product! I bought all colors
Color: Baby's Got Black Size: 1 Count (Pack of 1)
As a wing liner- ⭐️⭐️⭐️⭐️⭐️ Definitely a great buy! Very pigmented when I use it for my wing, easy to spply, goes on smoothly- she glides on ...and smudges with ease. Lasts all day. 💯 Waterline liner ⭐️⭐️⭐️⭐️ It is easy to apply, goes on smooth. But does not last as long. Will smudge a bit under the eyes, so have to wipe under eye once or twice throughout the day. It also moves from the waterline to the lash line, which I don't mind at all. Not waterproof. Over all good product 👍 All in all - if you use it for a wing liner. 5/5 great buy, very affordable. If you also use it for waterline, it does run a tiny bit but not much, but also does end up on your lash line (which i don't mind) Besides that. It's a great buy. Definitely worth the money. I ordered all the colors . Great product. Wish they had more color options, cuz this line definitely beats a lot of high brands. ... show more
Reviewed in the United States on January 26, 2026 by Mary Peralta
    • Smooth eyeliner with rich color
Color: Baby's Got Black Size: 1 Count (Pack of 1)
My wife loved this wet n wild Color Icon Kohl Eyeliner Pencil. The color looks rich and nicely pigmented, and it applies smoothly without feeling too rough on the skin. She liked that it has a creamy texture, making it easy to use for everyday makeup or a more defined look. It is also a great value for the price. Overall, this is a nice eyeliner pencil with good color payoff, smooth application, and an affordable price. ... show more
Reviewed in the United States on May 19, 2026 by MHurtado300

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