wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Brown Sugar
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Availability:
Only 3 left in stock, order soon!
Arrives
Wednesday, Jul 29
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Color: Brown Sugar
Size: 0.49 Ounce (Pack of 1)
Features
- Bold Color: Highly pigmented, rich color for eyes, cheeks and lips
- Easy to apply - silky formula glides on and blends into skin effortlessly
- Contains Virgin Passion Fruit Seed Oil, Argan Oil and Vitamin E to help moisturize and nourish
- Buildable and Blendable: Glides on skin, and builds and blends effortlessly for dramatic impact.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Go-getter! Girl-Boss! Multi-tasker! You’ve met your match! The Color Icon Multistick is a hard-working, multi-tasking, multi-functional makeup stick that travels super light. Use to apply an ultra-modern matte or intensely metallic shade of color to your lips, lids, and cheeks on the go. Why stop with just one? Choose from a range of 13 intensely pigmented, blendable and buildable shades in our signature luxurious cream to powder formula infused with nourishing Passion Fruit seed, Argan oils and Vitamin E. Mix, match, and pair to create a different look everyday!
Package Dimensions : 4.61 x 0.91 x 0.47 inches; 0.35 ounces
UPC :
Manufacturer : Markwins Beauty Brands
Best Sellers Rank: #254 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Eyeshadow
#2 in Eyeshadow:
Customer Reviews: 4.3 4.3 out of 5 stars (16,648)
Brand Name: wet n wild
Number of Items: 1
Age Range Description: Adult
Package Type Name: Stick
Manufacturer: Markwins Beauty Brands
UPC: 077802161536 077802003904
Container Type: Stick
Manufacturer Part Number: 1116153
Item Form: Stick
Product Benefits: Radiant
Eyelid Color Type: Eye Shadow
Additional Features: Not Tested On Animals
Coverage: Buildable
Skin Tone: All
Skin Type: All
Color: Brown Sugar
Finish Type: Shimmery
Material Features: Cruelty Free
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jul 29
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Color: Peachy Crush
Size: 0.49 Ounce (Pack of 1)
This is the first time I have purchased and used this brand of eyeshadow pencil. The price was unbeatable so I just had to try it . It is a great little pencil . Well not little lol, it is thick and a decent size so you can have a nice grip on it when applying and it will last sometime . The eyeshadow goes on smooth and silky with just a hint of shimmer; nothing rave like, just enough to be able to use at the office or at the movies or church. It does lasts well ;As a test I did not remove it and slept in it . I placed it on a 3 pm and now it is next day at 10 am and it is still on … wow . My pillowcase has no smudge from it , that is amazing . The shades are beautiful and there are many to choose from . I chose the peachy color first . It is not orangey at all .I am what you might call “see through pale” with dark eyes and hair . It shows up on me as a beautiful hint of peach that brightens up my look. A faint color to just give a more natural make-up look a little pop and it looks great for everyday. It can be easily sharpened with a larger sharpener a regular size sharpener will not work . It is the perfect size for your clutch purse ,or evening bag , pocket or even wallet . A make-up kit must have . You can shade or do an edge/ line to make designs and/ or add more colors for a rainbow blend . It washes off with mild soap and water did not require a make-up remover . This is a wonderfully made pencil that is highly affordable . It’s for any age playing dress up for a tea party , a teen prom, cosplay, a bingo match with the girls . You will definitely find a shade you adore or maybe two . The best value . Make- up is getting more and more expensive it is nice that there are affordable whiskey alternatives like this . As far as the quality it’s an A+++ -So nice when u take a little leap of faith on a product and you land on both feet lol - I have recommended this to all the women I know and will be purchasing more in the future . Just a simple few seconds is all you need to add a peachy petal pop that will get you from breakfast to bedtime !
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Reviewed in the United States on July 12, 2026 by tslpjn
Color: Nocturnal Behavior
Size: 0.49 Ounce (Pack of 1)
I was pleasantly surprised by how well this multi-stick performs. The formula is smooth, blends effortlessly, and gives a beautiful matte finish without feeling dry. I love that it can be used in different ways, making my makeup routine quicker and easier. The color is rich, stays in place for hours, and the packaging is compact enough to carry anywhere. Great quality for the price—I would definitely buy it again!
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Reviewed in the United States on July 3, 2026 by Denisse Sague
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Size: 0.49 Ounce (Pack of 1)
I picked up the Blue Me Away shade to add a fun pop of bright blue color to my makeup, and it didn't disappoint. The creamy formula glides on smoothly, blends easily, and can be used as both an eyeliner and eyeshadow. Size is perfect and very portable and affordable everyday makeup. I love that this shade is semi matte finish. Pros: -Vibrant blue color -Creamy, easy-to-blend formula -Can be used on eyes in multiple ways -Cruelty-free and vegan Cons: -Can crease without a good eye primer Overall, this is a fun, versatile makeup stick that's easy to use and perfect for adding a bold splash of color to any look.
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Reviewed in the United States on July 12, 2026 by Sia AN
Color: Peachy Crush
Size: 0.49 Ounce (Pack of 1)
Skin type/concerns: 45, very hooded eyes, dry skin and I have rosacea IN my eyes (scream). Dry climate, currently late fall early winter temps. Color: Peachy Crush For the price this is a solid product. I was looking for a drug store dupe for Thrive’s Eye Brightener in Stella. I picked up Peachy Crush and that’s what this review is based on. I also grabbed Snowy Skies, which is a pure white glittery product. Not chunky glitter, but it has some sparkle. Peachy Crush is a true shimmer. My photo and video show all three, left to right is WnW’s Snowy Skies, Thrive’s Stella, and WnW’s Peachy Crush. To compare the two, this is waxy and has a noticeable drag to it so if you’re someone who doesn’t tug your eyelid ever, steer clear. But the waxiness can be a big benefit if you are looking for a good tacky/sticky base for a loose shadow or something you want to get much more impact out of. Thrive’s glides on and isn’t tacky. It may help shadow stick a little better but I personally wouldn’t use it for that purpose. After a few minutes on the back of my hand, this has dried down a little, whereas Thrive’s is fully dried down. I have tried warming the product by rubbing it across the back of my hand, but that didn’t solve the drag. So, I save the product and just go in with it as it is. This doesn’t really turn into a powder, it stays tacky for a long time. I’ve tried tapping it out, and that does help, but do not expect to be able to use a brush to move the product around. Neither does Thrive’s, it stays where you put it. But I did want to ensure it’s clear this is not a stick to powder. As far as longevity, at the end of my workday in a cold office, on dry hooded eyes, this does settle into the natural hooded creases and tapping it back out is only sort of effective. Thrive’s product stays where I put it here, too, it doesn’t crease out on my particular skin and hood type, even in a humid summer. Color wise, this is much more pink where Stella is a soft golden color. Think Urban Decay Naked 1 vs Naked 3, this is definitely 3 where Stella is 1. I like how both look on my cool skin tone with dark ash brown hair. I have a pink undertone with some slight olive cast at times of the year. Most warm browns and golds look weird on me but both this and Stella are perfectly fine. I love the color of this, it’s just barely pinker than my natural face undertone, so it doesn’t make my eyes look redder than they are. The product has a screw bottom on it to extend the stick itself. The amount of product is significant honestly, as you can see in my photo, the value is crazy for the amount you get. Since you can extend it only as much as you need, the stick isn’t going to break off. It’s a thick stick, and the plastic pencil tube it comes in is sturdy. The cap fits snuggly so this will be fine if you throw it in your bag. This is not really a multi-function product, it is imo an eyes only, so I can’t say that it would work as a highlighter, though it might be cute in your Cupid’s bow. I will use this up, even at the price point it’s worth using. I’ll toss something if it is awful, but this is a good product and I’m happy with my purchase. It wasn’t exactly what I was looking for but I am happy with it regardless. If it didn’t crease I would give it a 5, but this is a solid 4/5. For a couple bucks, why not give it a shot?
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Size: 0.49 Ounce (Pack of 1)
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I remember back in the early 90's going to Woolworths and there'd be these bins with cheap 99 cent makeup. Crazy colors like blue nail polish and black lipstick, colors that you didn't really see anywhere else back then, all piled up in these bins. They were all Wet N Wild, and I loved going through these bins and picking out a few items each time I visited. I always associated Wet N Wild with kitschy cheap makeup bins because of this, not that this was a bad thing. I also stopped seeing Wet N Wild after Woolworths went out of business and I always thought that was a shame, an end of an era. So imagine my surprise when I came across this! I've been on the hunt for the perfect shade of purple eyeshadow for years. Sephora had an eyeshadow pencil that had the perfect shade for me. The color was great, but the application was a bit on the chalky side. Still, it never failed to get compliments everytime I left the house with it on. Sadly, it was discontinued and I only bought one. So when that ran out, I tried in vain for years to find a suitable replacement. I started just buying any purple that remotely matched from any brand just to see if it'd work. I came across this and was surprised that 1., Wet N Wild was still a thing and 2., the color looked promising. Knowing my history with Wet N Wild and its bargain bin legacy, I didn't have high expectations on its quality. I bought this and another brand with a similar color that cost three times as much. I put this on my right eyelid and the expensive one on my left and whoa.... This pencil is AMAZING! The color glided on like silk. It wasn't chalky or hard or anything. It felt almost creamy. The pigmentation is rich, one pass and it was opaque and popping. I was able to glide over my eyelid a second coat and it went on so smoothly. No skin tugging, no pigment chunks falling off the pencil. Two coats and I couldn't stop staring at my eyes. The color is amazing. It was so much more vibrant than the more expensive brand. My only regret is not stocking up on more of these when they were in stock. Wet N Wild really threw me for a loop. I was expecting the bargain bin quality of my youth but this outperformed all my other color pencils. And this was by far the cheapest!! It's amazing that they kept the bin prices but seriously stepped up the quality! I'm definitely buying more and trying their other colors!
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Size: 0.49 Ounce (Pack of 1)
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Reviewed in the United States on July 19, 2026 by Lesa courtney