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W7

W7 Princess Potion Face Primer Drops - Purple Makeup Base Priming Formula For Flawless, Bright Skin - Vegan Makeup

  • Based on 1,067 reviews
Condition: New
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$9.98 Why this price?
Holiday Deal · 71% off was $34.00

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This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon

Arrives Dec 28 – Jan 12
Order within 2 hours and 40 minutes
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Features

  • BRIGHTEN & BALANCE - Our brightening primer glides over skin, minimizing pores, discoloration and imperfections. Creating an even-looking smooth skin surface for makeup
  • MAKEUP PRIMER - A purple, light formula that easily blends for a naturally beautiful, shine-free complexion. Making makeup easy to apply, stay in place and look great for longer, reducing fine lines
  • HOW & WHEN TO USE - Apply after moisturizer, before your foundation or base. Drop desired amount onto the face, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top
  • PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
  • CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

Brand: W7


Product Benefits: Smoothening,Brightening,Brighten


Item Form: Liquid


Skin Type: Sensitive Skin,All


Package Information: Bottle


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.42 x 1.42 x 3.74 inches; 3.17 ounces


Item model number ‏ : ‎ 767003/Bubble


Batteries ‏ : ‎ 1 A batteries required.


Manufacturer ‏ : ‎ W7


Best Sellers Rank: #387,075 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #942 in Foundation Primers


#942 in Foundation Primers:


Customer Reviews: 4.2 4.2 out of 5 stars 1,067 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Dec 28 – Jan 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Top notch!
Bought this as a last attempt to hydrate my face and have a primer. When I tell you my face has changed in 4 days is just insane. It leaves a lovely hydrated glow and definitely doesn't feel oily. Will buy this for now on and for such a great price. It also smells pretty amazing as well!
Reviewed in the United States on July 27, 2023 by Wife

  • Perfect for my dry skin
Everyone's skin is different. I am dry in the cheeks and fore head. I am oily on my chin. This does NOT cause any break outs for me. I am 42 and can still break out easily from a myriad of things. I love how tacky it is under foundation. I love how it makes my skin feel to me. I appreciate how it smells. I have RE-purchased this item once already. ... show more
Reviewed in the United States on February 1, 2024 by Heather Hunter Johnson

  • Good serum
Not really sure what this brand is, I randomly bought it and it kinda smells like bubble gum but I like it, especially when I do my “no makeup” makeup days it’s not too heavy and helps with my redness
Reviewed in the United States on July 27, 2022 by Kara york

  • Not for me
It’s just ehhhh. Probably won’t buy again.. Definitely not the primer I was looking for. Leaves face feeling kinda sticky and does nothing for me. Will say that my face does feel a bit more moisturized? Not 100% on that though. At the time my face felt dry and I was looking for something to not only prime my face for makeup but keep it moisturized, I guess this moisturized it because I haven’t noticed any dryness lately. Still though, there are plenty of primers out there that work for that and offer a bit of coverage without the sticky feeling. Just not for me. ... show more
Reviewed in the United States on April 27, 2021 by Michelle

  • Great primer & dewy primer
This is my 3rd bottle! It gives me a nice glow when worn alone, and just a slight really feel, which makes my foundation really last! I don't notice any real smell/ scent. Value for the money is super on point! If you prefer a more dewy look, this primer is great paired with a dewy foundation!
Reviewed in the United States on March 23, 2021 by Mistress_glamfairy

  • Great for oily skin
I have really oily skin and makeup always seemed to slide off my face. I’ve used all types of primers and makeup to see what can help me but the outcome was always the same. I got this primer and from day one I noticed my makeup stayed put. No more raccoon eyes!!! My forehead does still get a little oily after several hours but nothing like before!!! It’s definitely an absolute buy for oily skin. I also use the ELF poreless primer on my nose to help with my pores since this primer doesn’t but those 2 combined is still better and more cost effective than any other primer I’ve used in the past. I’ll definitely be buying it again ... show more
Reviewed in the United States on February 1, 2022 by Gladys R

  • Sticky and uncomfortable
It makes your face feel sticky and uncomfortable. It also seemed to make my foundation seem cakey. Definitely not impressed at all with this primer. It got lots of good reviews but definitely don't buy. It's so sticky that my hair kept sticking to my face all day and got greasy.
Reviewed in the United States on May 4, 2021 by Brett Delaney

  • Fabulous!! Another W7 HG...
Love, love, love!! Another HG base product I've found from W7... I've been thrilled with nearly all their base products I've tried. The Princess Potion is great stuff and it smells wonderful! Has a light refreshing, almost bubblegum like scent. I often use it alone, and just sweep a little bronzer or blush on my cheeks then finish with a nice hydrating face mist.. makes my skin look and feel fabulous! ... show more
Reviewed in the United States on March 13, 2021 by Kbeauty Krazy

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