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Urban Decay

Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz

  • Based on 1,036 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, Mar 31
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Features

  • MASCARA PRIMER: Urban Decay Subversion Eyelash Primer is a conditioning and protective mascara primer that preps lashes for ultimate volume and length. This creamy eyelash primer coats lashes from root to tip for a lash-thickening effect creating a dramatic eyelash look.
  • THICKENS LASHES: The eye lash primer's creamy formula coats lashes from root to tip, delivering a lash-thickening effect for visibly longer, volumized lashes.
  • NOURISHING INGREDIENTS: Made with protective panthenol and conditioning Vitamin E, this paraben-free, fragrance-free, and cruelty-free mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.
  • PRO TIP: Can double as a brow gel in a pinch for versatile beauty use.
  • COMPLETE YOUR EYE MAKEUP LOOK: Apply Subversion Lash Primer before layering Perversion Volumizing Mascara for a bold, false-lash effect. Pair with Urban Decays 24/7 Glide-On Eyeliner Pencil for the ultimate eye look.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1 x 1 x 3.5 inches; 0.28 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #24,415 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #41 in Eyelash Primers


#41 in Eyelash Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (1,154)


Product Benefits: Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.


Brand Name: URBAN DECAY


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Skin Type: Combination, Dry, Normal, Oily


Package Type Name: Box


Skin Tone: Fair


UPC: 604214922631


Manufacturer: Urban Decay


Item Weight: 0.28 Ounces


Other Special Features of the Product: Long-Wearing, Non-Flaking, Not Tested On Animals, Unscented, Washable


Specialty: not-tested-on-animals


Water Resistance Level: Not Water Resistant


Coverage: buildable


Item Dimensions: 1 x 1 x 3.5 inches


Item Volume: 8.47 Milliliters


Color: White


Material Type Free: Animal By-Product Free, Paraben Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Mar 31

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Great primer; protects lashes
Great primer. Lasts through many applications. Use it to prime lashes before every mascara application. Goes on white but disappears with mascara. Doesn’t flake or dry out. Protects lashes. I’ve bought this 3x.
Reviewed in the United States on January 28, 2026 by peggy barber
    • Best Primer on the market! Makes blonde eyelashes long & adds volume & curl stays.Love!
I Love this stuff. I have fine blonde eyelashes. This is fantastic to use first as a primer. It is easy to apply. My mascara looks so much better over this, my lashes look much longer & stay curled & clump free when I use it. I use it almost daily. Ive been obsessed with mascara since I was 13 & this is a staple in my routine still at 53. Great Product & comes pretty quickly. I reorder. ... show more
Reviewed in the United States on December 14, 2025 by Jc
    • Good quality
This works great and doesn't clump. I have purchased this multiple times.
Reviewed in the United States on February 3, 2026 by Anabel
    • quality product
Great product, Ive used this brand for years. I wish they did not put such a tiny item in a big box.
Reviewed in the United States on March 20, 2026 by Dito
    • Lengthens eyelashes, but a bit clumpy
Works to thicken individual lashes. I rarely tolerate mascara, but this does not bother my eyes. Wand could be better to avoid clumping.
Reviewed in the United States on January 9, 2024 by san diego
    • A must!
Game changer! I have never used lash primer before. I was pleasantly surprised with this product. Mascara went on smoother, my lashes were longer, and I was able to wear mascara all day and into the evening without feeling like I had to remove my mascara. Normally, mascara (no matter the brand) starts to bother me after a few hours. ... show more
Reviewed in the United States on December 2, 2025 by spork
    • An Absolute MUST have!
This lash primer makes your lashes so thick and beautiful. I've been using this for the past 10 years and will continue to repurchase. You won't be disappointed.
Reviewed in the United States on July 21, 2025 by Emme
    • Reliable and easy to use
Great product. Adhere to lashes prior to mascara. Makes lashes thicker and longer.
Reviewed in the United States on July 12, 2025 by Amazon Customer

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