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Urban Decay

Urban Decay Subversion Lash Primer - Lengthening & Volumizing Mascara Primer, Protects, Preps & Conditions Natural Eyelashes, Nourishing Panthenol & Vitamin E, Cruelty-free, Paraben-free - 0.28 fl oz

  • Based on 1,177 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Aug 9 – Aug 20
Order within 14 hours and 28 minutes
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Features

  • MASCARA PRIMER: Urban Decay Subversion Eyelash Primer is a conditioning and protective mascara primer that preps lashes for ultimate volume and length. This creamy eyelash primer coats lashes from root to tip for a lash-thickening effect creating a dramatic eyelash look.
  • THICKENS LASHES: The eye lash primer's creamy formula coats lashes from root to tip, delivering a lash-thickening effect for visibly longer, volumized lashes.
  • NOURISHING INGREDIENTS: Made with protective panthenol and conditioning Vitamin E, this paraben-free, fragrance-free, and cruelty-free mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.
  • PRO TIP: Can double as a brow gel in a pinch for versatile beauty use.
  • COMPLETE YOUR EYE MAKEUP LOOK: Apply Subversion Lash Primer before layering Perversion Volumizing Mascara for a bold, false-lash effect. Pair with Urban Decays 24/7 Glide-On Eyeliner Pencil for the ultimate eye look.

Description

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Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1 x 1 x 3.5 inches; 0.28 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #44,252 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #72 in Eyelash Primers


#72 in Eyelash Primers:


Customer Reviews: 4.6 4.6 out of 5 stars (1,177)


Product Benefits: Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.


Brand Name: URBAN DECAY


Item Form: Liquid


Number of Items: 1


Container Type: Tube


Package Type Name: Box


UPC: 604214922631


Manufacturer: Urban Decay


Manufacturer Part Number: unknown


Skin Type: Combination, Dry, Normal, Oily


Item Weight: 0.28 Ounces


Skin Tone: Fair


Other Special Features of the Product: Long-Wearing, Non-Flaking, Not Tested On Animals, Unscented, Washable


Specialty: not-tested-on-animals


Water Resistance Level: Not Water Resistant


Coverage: buildable


Item Volume: 8.47 Milliliters


Item Dimensions: 1 x 1 x 3.5 inches


Color: White


Material Type Free: Animal By-Product Free, Paraben Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Aug 9 – Aug 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great primer; protects lashes
Great primer. Lasts through many applications. Use it to prime lashes before every mascara application. Goes on white but disappears with mascara. Doesn’t flake or dry out. Protects lashes. I’ve bought this 3x.
Reviewed in the United States on January 28, 2026 by peggy barber
    • Best Primer on the market! Makes blonde eyelashes long & adds volume & curl stays.Love!
I Love this stuff. I have fine blonde eyelashes. This is fantastic to use first as a primer. It is easy to apply. My mascara looks so much better over this, my lashes look much longer & stay curled & clump free when I use it. I use it almost daily. Ive been obsessed with mascara since I was 13 & this is a staple in my routine still at 53. Great Product & comes pretty quickly. I reorder. ... show more
Reviewed in the United States on December 14, 2025 by Jc
    • quality product
Great product, Ive used this brand for years. I wish they did not put such a tiny item in a big box.
Reviewed in the United States on March 20, 2026 by Dito
    • Good quality
This works great and doesn't clump. I have purchased this multiple times.
Reviewed in the United States on February 3, 2026 by Anabel
    • Lengthens eyelashes, but a bit clumpy
Works to thicken individual lashes. I rarely tolerate mascara, but this does not bother my eyes. Wand could be better to avoid clumping.
Reviewed in the United States on January 9, 2024 by san diego
    • My favorite of all time
This is my favorite make up item. It truly makes your lashes longer and fuller. Once you tried you wont go without it!
Reviewed in the United States on March 25, 2026 by Maria A.
    • Give it a try
I have very small lashes so I purchased this one thinking it might work better than the one I previously bought. It didn’t but it could be user error so I wouldn’t discourage buying it.
Reviewed in the United States on April 5, 2026 by Kyle Brooks
    • An Absolute MUST have!
This lash primer makes your lashes so thick and beautiful. I've been using this for the past 10 years and will continue to repurchase. You won't be disappointed.
Reviewed in the United States on July 21, 2025 by Emme

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