Search  for anything...
URBAN DECAY

Urban Decay Matte Eyeshadow Primer Potion Eden, Matte Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All Skin Tones, Vegan - 0.33 fl oz

  • Based on 1,007 reviews
Condition: New
Checking for the best price...
$28.00 Why this price?

Buy Now, Pay Later

As low as $7 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, Sep 23
Order within 17 hours and 18 minutes
Available payment plans shown during checkout

Recently Viewed

Brand: URBAN DECAY


Product Benefits: With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. See more


Item Form: Cream


Skin Type: Combination, Dry, Normal, Oily


Package Information: Tube


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1 x 0.9 x 4.3 inches; 0.35 ounces


Item model number ‏ : ‎ 1704436


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #43,359 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #24 in Eyeshadow Bases & Primers


#24 in Eyeshadow Bases & Primers:


Customer Reviews: 4.5 4.5 out of 5 stars 1,007 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Sep 23

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great primer without creasing on my eyelids.
Great primer for your make up. Downside is it’s expensive.
Reviewed in the United States on July 13, 2025 by Lori
    • All day shadow
Keeps eyeshadow in place and all day. great price and quality is high
Reviewed in the United States on June 4, 2025 by Shanny
    • Excellent product!
Best eyeshadow primer I've ever tried! It helps to color correct my aging eyelids perfectly! Would definitely recommend!
Reviewed in the United States on May 15, 2025 by Amazon Customer
    • Good wish it had a bit more color
I thought from reading the description that there would be a flesh tone color it has a little bit but not as much as I was hoping for. I stopped wearing eyeshadow several years ago and I don't want to put concealer or foundation on my eyelids but this definitely takes out a little bit of my skin's natural discoloration. It goes on easily you only need to use a little tiny bit and the best part is it did not irritate my eyes as I have very sensitive eyes. ... show more
Reviewed in the United States on July 20, 2024 by Francophile
    • Love this.. tube lasts long time
My favorite eye primer! My first tube lasted over a year and used it every day. Works great and my eye shadow lasts a lot longer thru the day
Reviewed in the United States on August 22, 2025 by Julie Bradshaw
    • Make up
Nice
Reviewed in the United States on August 29, 2025 by Del Angelo
    • It keeps the eye shadow in place
Great matte primer.
Reviewed in the United States on April 21, 2025 by Mary Laswell
    • A must have if you wear eyeshadow
Love this stuff. It keeps eyeshadow grow wearing off and If you have a problem with mascara smudging on eyelids during the day this is your product.
Reviewed in the United States on June 28, 2025 by Nettie

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...