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Urban Decay

Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz

  • Based on 1,020 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, May 19
Order within 3 hours and 22 minutes
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Features

  • NUDE EYE PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning, nude matte eyelid primer that delivers visibly smooth lids, vibrant, crease-resistant color, and long-lasting eyeshadow looks.
  • LIKE MAGIC - This creamy, nude matte primer preps skin for perfect bold or natural looks on all skin tones, types, and eye shapes. It is cruelty-free and paraben-free, ideal for oily lids and crepey skin around the eyes.
  • PRO TIP - Mix with favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Enhances the vibrancy of metallic, shimmer, matte, and glitter eyeshadows.
  • PRIME TIME - A little goes a long way - apply a touch before eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1 x 0.9 x 4.3 inches; 0.35 ounces


Item model number ‏ : ‎ S1880707


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #38,666 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #21 in Eyeshadow Bases & Primers


#21 in Eyeshadow Bases & Primers:


Customer Reviews: 4.5 4.5 out of 5 stars (1,060)


Brand Name: URBAN DECAY


Number of Items: 1


Manufacturer: Urban Decay


Global Trade Identification Number: 36


Manufacturer Part Number: S1880707


Model Number: S1880707


Product Benefits: With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner.


Item Form: Cream


Skin Type: Combination, Dry, Normal, Oily


Container Type: Tube


Specialty: not-tested-on-animals


Finish Types: Matte


Skin Tone: Deep


Coverage: buildable


Item Volume: 0.33 Fluid Ounces


Item Weight: 10 Grams


Item Dimensions: 1 x 0.9 x 4.3 inches


Material Type Free: Cruelty-free,Paraben-free


Material Features: Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 19

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • The most amazing makeup I never knew I needed!
Review Image by Mama Struck
I never really used eye primer cuz...why? Maybe a cheapish one but never really felt it was necessary... Until I got this. This is almost like a foundation for your eyes. I put it on my lids and undereyes and it basically makes them a normal skin color and holy cow I never knew how much I needed regular skin colored eyelids. It makes an HUGE improvement in my overall face, brightens my eyes and somehow even seems to enhance their shape. It takes away that 'you look sick without makeup on' thing. I put it on the other day when I was rushing and didn't have time for makeup but I didn't even need it after this. Literally you're good with just this (and some lip color ofc). The staying power is bomb. I slept in it and still felt purty in the morning. And now I can't live without it. The end. It gives you the perfect no makeup look. ... show more
Reviewed in the United States on April 28, 2026 by Mama Struck
    • best eyeshadow primer, shadow never creases
this primer applies smoothly and thin. Eden color provides enough coverage to even out eyelid color without being heavy. Always apply eyeshadow or setting powder over it, else it can feel gummy over the course of a day. Have hooded eyes and never have any shadow creasing issue. Sometimes use it as undereye concealer. ... show more
Reviewed in the United States on January 22, 2026 by AudioNut
    • perfect primer
I've used this product for years now and i love it. I use a sponge to spread it over my entire eyelid. It stays on and is a great primer to hold your eyeshadow. The color stays on so well that I've used it as an eye shadow alone as well as added other eyeshadow colors onto it. I've learned when you use the wand and spread a little onto you eye lid that you cannot wait too long to spread it around. It will literally dry where it is and not spread around - that's how "stay on" and long-lasting this product is. ... show more
Reviewed in the United States on December 9, 2022 by Melissa Nelson
    • Nice color and texture, easy application
it is a nice eye primer, easy to apply and blend well - it is a little too fair and with a very strong coverage that looks like you already have eye shadow - i can't tell if the make up stays better or not, i did not do a test with and without.
Reviewed in the United States on January 18, 2026 by Nat373
    • Good Coverage
I like how this covers up the dark, blotchy color of my eyelids and under eyebrow area. By using this product it covers up imperfections, creates a blank canvass on my eye area which then allows the eye shadow to go on smoothly while making the eye shadow look good and even. No more blotchy or dark areas. It’s a win/win product for me. ... show more
Reviewed in the United States on December 24, 2025 by Amazon Customer
    • Gorgeous and works great!
Love this eye shadow base. Seemless on my 50 something skin. Doesn’t crease or look dry. Covers blue undertones and veins - evens out skin tone and makes eye shadow last long.
Reviewed in the United States on December 30, 2025 by Amazon Customer
    • Does not cake
Love this primer. Because the color is a fair skin tone, I use it alone on my eye lids to make them look more open. I apply a small amount and then feather it across the eyelid with a small soft brush. When applied in a limited amount it lasts all day and does not cake. Ir also helps to maintain the look of eyeshadow applied over the product. ... show more
Reviewed in the United States on December 11, 2025 by Darnell Burgess
    • Eyeshadow Primer
It's an excellent eyeshadow primer. It does not crease and covers any discoloration of the eyelid.
Reviewed in the United States on January 16, 2026 by Linda

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