Urban Decay Eyeshadow Primer Potion - Nude Eyeshadow Base for Smooth Makeup
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Availability:
Only 3 left in stock, order soon!
Arrives
Wednesday, Sep 9
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Color: Eden
Size: 0.33 Fl Oz (Pack of 1)
Features
- NUDE EYE PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning, nude matte eyelid primer that delivers visibly smooth lids, vibrant, crease-resistant color, and long-lasting eyeshadow looks.
- LIKE MAGIC - This creamy, nude matte primer preps skin for perfect bold or natural looks on all skin tones, types, and eye shapes. It is cruelty-free and paraben-free, ideal for oily lids and crepey skin around the eyes.
- PRO TIP - Mix with favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Enhances the vibrancy of metallic, shimmer, matte, and glitter eyeshadows.
- PRIME TIME - A little goes a long way - apply a touch before eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
Description
Eyeshadow Primer Potion Naked Shaped Palette 24/7 Glide-On Eye Pencil All Nighter Setting Spray Perversion Mascara
Product Dimensions : 1 x 0.9 x 4.3 inches; 0.35 ounces
Item model number : S1880707
Manufacturer : Urban Decay
Best Sellers Rank: #3,819 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Eyeshadow Bases & Primers
#3 in Eyeshadow Bases & Primers:
Customer Reviews: 4.4 4.4 out of 5 stars (11,388)
Brand Name: URBAN DECAY
Number of Items: 1
Manufacturer: Urban Decay
Global Trade Identification Number: 36
Model Number: S1880707
Manufacturer Part Number: S1880707
Product Benefits: With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner.
Item Form: Cream
Skin Type: Combination, Dry, Normal, Oily, Sensitive
Container Type: Tube
Specialty: Color Enhancing, Color Extending
Finish Types: Matte
Coverage: buildable
Skin Tone: All
Item Volume: 0.33 fluid ounces
Item Weight: 10 g
Item Dimensions: 1 x 0.9 x 4.3 inches
Material Type Free: Oil Free, Paraben Free, Phthalate Free, Sulfate Free
Material Features: Cruelty Free, Vegan
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Sep 9
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: Anti-aging (transparent)
Size: 0.16 Ounce (Pack of 1)
It took me forever to decide to buy this, but I'm so glad I did. I bought the anti-aging transparent. It glides on my eyelids so easily and is very light (weight and color). At first I thought, " How can this stuff make any difference?" but then my eyeshadow went on so smoothly, and I only had to use half as much to get the same coverage - actually better coverage. I put some on each lid with the applicator and then smooth it from my lashes up with my fingers. It's great!
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Reviewed in the United States on August 25, 2026 by Jules Rules
Color: Original
Size: 0.33 Fl Oz (Pack of 1)
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
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Reviewed in the United States on February 19, 2026 by Amavine 1
Color: Sin (opaque shimmer)
Size: 0.33 Fl Oz (Pack of 1)
Love this primer! Beautiful subtle color, not so subtle sheen. I'm not sure how it would look on ladies with darker complexions. It lasts a bit too well perhaps. I remove my makeup w/ thinned baby shampoo, (per opthalmologist rec.) and it's a bit challenging. But it holds onto shadow where I apply it, and gives a subtle sheen where I don't. I'm on my second tube :)
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Reviewed in the United States on August 21, 2026 by Julie & Tony D.
Color: Anti-aging (transparent)
Size: 0.16 Ounce (Pack of 1)
I only gave it 4 stars and I’ll tell you why … first the product itself 6 stars! It works great!!! I love it. It kept my eye shadow and eyeliner on and in place for hours. I def recommend. Now it wasn’t hot the last couple days so I can’t tell you about creasing accurately. But I didn’t get any creasing otherwise. Now the reason why I gave 4 stars. I got the smaller bottle mainly to try it out to make sure I was going to like it etc. well trial size it sure is!! I am lucky if I got a week out of this little tube. It’s def gone now and I didn’t use a lot each time at all. So I’m kind of afraid to spend 30 on a large tube and only get 2 weeks out of it. You know, you can usually use make up much much longer than that. And $30 is expensive for 2 weeks. Heck $15 was expensive for less than one week!!! So I’m a little disappointed. Otherwise the product itself was great!
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Reviewed in the United States on August 31, 2026 by Tracie
Color: Sin (opaque shimmer)
Size: 0.33 Fl Oz (Pack of 1)
I love this product. It works great as a primer to make my eyeshadow pop, but I honestly like it just as well as an actual eyeshadow in and of itself. Either way, it's more opaque than sheer; so I only need one coat. And it stays in place and lasts throughout the day, even when I'm sweating. It's a little pricey; so whenever it's half off, I just stock up for a while.
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Reviewed in the United States on July 5, 2026 by Heather E. Geer
Color: Eden
Size: 0.33 Fl Oz (Pack of 1)
I never really used eye primer cuz...why? Maybe a cheapish one but never really felt it was necessary... Until I got this. This is almost like a foundation for your eyes. I put it on my lids and undereyes and it basically makes them a normal skin color and holy cow I never knew how much I needed regular skin colored eyelids. It makes an HUGE improvement in my overall face, brightens my eyes and somehow even seems to enhance their shape. It takes away that 'you look sick without makeup on' thing. I put it on the other day when I was rushing and didn't have time for makeup but I didn't even need it after this. Literally you're good with just this (and some lip color ofc). The staying power is bomb. I slept in it and still felt purty in the morning. And now I can't live without it. The end. It gives you the perfect no makeup look.
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Reviewed in the United States on April 28, 2026 by Mama Struck
Color: Anti-aging (transparent)
Size: 0.33 Ounce (Pack of 1)
Easy on the skin, glides on without dryness. Not quite as much coverage if you have broken blood vessels to hide but still overall a great product. Keeps eye shadow in place well.
Reviewed in the United States on August 5, 2026 by Darci E
Color: Anti-aging (transparent)
Size: 0.33 Ounce (Pack of 1)
Urban decay is my favorite eye primer. I have tried others and so far, none work like this one. However I am not a fan of the new stick inside of the container design. This takes up space that could be used for more product. Probably a way for them to cut back on product without you noticing and disguising it as "we added an applicator for your convenience". Id rather have more product, because now I have to buy more often and its the same price.
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Reviewed in the United States on July 27, 2026 by JoJo