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URBAN DECAY

Urban Decay Eyeshadow Primer Potion - Award-Winning Nude Matte Eye Primer for Crease-Free Eyeshadow & Makeup Looks - Lasts All Day - Great for Oily Lids

    • Based on 842 reviews
Condition: New
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$27.00 Why this price?
Save $9.00 was $36.00

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Wednesday, May 22
Order within 7 hours and 29 minutes
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Brand: URBAN DECAY


Product Benefits: With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. See more


Coverage: sheer


Item Form: Cream


Skin Type: Oily, Combination, Dry, Normal


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1 x 0.9 x 4.3 inches; 0.35 Ounces


Item model number ‏ : ‎ 1704436


Manufacturer ‏ : ‎ Urban Decay


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 22

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Love it
Color: Eden
Makes you eye makeup wear like iron
Reviewed in the United States on December 2, 2023 by Joyce Jordan
    • a world of difference to any eye makeup routine
Color: Eden
on fast days I sometimes only manage to only get this on as eye makeup and even then what a difference. the function of this product is just a touch of this product makes a world of difference. I have a mature eye and this has transformed wearing less eye makeup with a powerful look. all your eyeshadows take less product to use and with or without eyeline, a little mascara gives you a younger bigger eye. this will hold like a magnet. Of course if you like a heavy use of eyeshadow that use will look smoother and stay on all day. This is without a doubt is a cult product that many makeup artists already know about. ... show more
Reviewed in the United States on May 19, 2023 by Betsy Brown
    • perfect primer
Color: Eden
I've used this product for years now and i love it. I use a sponge to spread it over my entire eyelid. It stays on and is a great primer to hold your eyeshadow. The color stays on so well that I've used it as an eye shadow alone as well as added other eyeshadow colors onto it. I've learned when you use the wand and spread a little onto you eye lid that you cannot wait too long to spread it around. It will literally dry where it is and not spread around - that's how "stay on" and long-lasting this product is. ... show more
Reviewed in the United States on December 9, 2022 by Melissa Nelson
    • Puede aportar algo de peso al párpado
Color: Eden
Nunca había usado una prebase para maquillaje de ojos y mi experiencia es que se debe aplicar muy poco porque de otro modo el párpado Queda un poco pesado, si el Color es muy claro también es rñnecesario aplicar una capa Adicional Por qué pigmenta bastante está prebase. Dura un montón!!!
Reviewed in the United States on December 6, 2023 by Silvia Roa
    • Wonderful Product
Color: Eden
This is so spot on...my eyeshadow stays in place all day when using Urban Decay primer. I literally used it for the first time on Thanksgiving at about 9 a.m and when we returned from all our visiting at 6 p.m and I went to remove my make-up it still looked perfect. So I decided to play in the make-up and add more colors to create a new look and it still stayed in place and allowed me to shade more colors on top without muddy'ing up the colors. It was so fun! I will always use this as my base for shadow. ... show more
Reviewed in the United States on November 28, 2022 by KLJ
    • Fast delivery and good product
Color: Eden
Fast Delivery and good product
Reviewed in the United States on August 5, 2023 by Lisa Pierce
    • No REAL difference with mixed feelings…
Color: Eden
Review Image by Katie Katie
Review Image by Katie Katie
Okay, so this primer has some major pluses and minuses for me. I have been a long time fan of the Urban Decay original primer and decided to give this one a try. The first picture is right after application with some shadow and kohl eyeliner. I have combination oily skin and some facial inflammation, which can be a challenge to makeup depending on the day. The second picture is nine hours later on an average day without any major weather or challenging physical activity or anything noteworthy. Just an average day with average wear. How this primer stacks up: Pros: -Easy to blend shadow (much better than bare skin) -Easy to apply eyeliner (extra smooth) -The yellow tint corrects for thin eyelid skin/veins and makes shadow an honest color -A little goes a loooong way Cons: -Feels like a concealer. By this I mean that it is tinted (fair skin) and it will cake if you aren’t careful (need fresh, clean skin.) -Shadow still creases after nine hours. This is a big minus for me. I do have to say that my liner, which usually smudges and runs on its own, was well behaved with this primer and shadow backing it up. So there’s that. -My 13yo “couldn’t tell a difference”. Let me explain. When I first got this primer I tossed it her way as she is experimenting with liquid eyeliner. Apparently my 13yo was perfect to begin with because this primer did nothing noteworthy and she gave it back. In short, a teenager with nothing to complain about is a win in my book, but also very suspicious. I spent the next three weeks giving this primer a shake down and had to agree with my teen. No REAL difference. It’s a little cumbersome to apply and doesn’t deliver the life changing results I was looking for. I am a die hard believer in the original formula (purple tube) and have mixed feelings about this one. ... show more
Reviewed in the United States on December 4, 2021 by Katie Katie
    • Blends like breeze
Color: Eden
Ok, so I was using basic foundation on my eyelids.. Nope not anymore! This sets smoothly I blend with fingertips the apply my shadow, and it blends easily and stays .
Reviewed in the United States on February 17, 2023 by Courtney R.

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