Urban Decay Eyeshadow Primer Potion - Waterproof, Eyelid Base Primer, Nude, Up to 8 Hour Wear, Long Lasting Crease-Resistant Eye Makeup, Translucent Shade, Universal for All Skin Tones
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Availability:
Only 3 left in stock, order soon!
Arrives
Wednesday, Jun 10
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Size: 0.16 Ounce (Pack of 1)
Is Discontinued By Manufacturer : No
Package Dimensions : 3.1 x 1 x 1 inches; 0.64 ounces
Item model number : 1704444
Manufacturer : Urban Decay
Best Sellers Rank: #10,113 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Eyeshadow Bases & Primers
#7 in Eyeshadow Bases & Primers:
Customer Reviews: 4.4 4.4 out of 5 stars (4,689)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jun 10
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 0.33 Fl Oz (Pack of 1)
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
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Reviewed in the United States on February 19, 2026 by Amavine Ghurl
Size: 0.16 Ounce (Pack of 1)
Easy to apply. Helps my makeup to not crease after a long day of wear. Very natural color that doesn’t affect the color of my eyeshadow. Stays put all day.
Reviewed in the United States on April 19, 2026 by Bridgitt Morrison
Size: 0.33 Fl Oz (Pack of 1)
I’ve tried so many others but this is just the best I’ve used it for many years. It makes eyeshadow stay on all day and night
Reviewed in the United States on May 7, 2026 by SarannC
Size: 0.16 Ounce (Pack of 1)
For a bit higher price than I normally would pay, this eye primer works very well. It reduces my eyeshadow from caking up, so it looks better. It’s also easy to apply with the mini wand.
Reviewed in the United States on May 20, 2026 by Bentofox
Size: 0.33 Fl Oz (Pack of 1)
The best eye primer and even better on your nose if you have a hard time getting makeup to stay on there!
Reviewed in the United States on May 15, 2026 by Amazon Customer
Size: 0.16 Ounce (Pack of 1)
A go-to for me for work. Stays on well and easy to apply. My eye shadow stays on so much longer and better with this. Love it!
Reviewed in the United States on May 29, 2026 by Hdecatur
Size: 0.16 Ounce (Pack of 1)
Love this primer for my eyeshadow. It stays on all day long with this. Even if I forget I’m wearing makeup and rub some of my shadow off, it still sticks and looks great. It goes on wet and feels weird but it dries quickly and doesn’t feel heavy. Love this stuff - strongly recommend!
Reviewed in the United States on February 8, 2026 by Savannah
Size: 0.16 Ounce (Pack of 1)
I have very hooded eyelids that are incredibly prone to creasing. This is the only eye primer that works for me. A little bit goes a long way and it dries quickly with very little wet or sticky sensation. Eyeshadow sticks decently well to it, and it stays in place for hours. My only complaint is that it is very pricy for the small size tube that you get. It’s the eye primer I swear by though, so I’ll keep spending the money and trying to make it last.
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Reviewed in the United States on November 19, 2025 by Amazon Customer