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URBAN DECAY

Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan, Paraben-free

  • Based on 4,185 reviews
Condition: New
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$23.80 Why this price?
Holiday Deal · 5% off was $25.00

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This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Saturday, Dec 13
Order within 23 hours and 34 minutes
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Size: 0.33 Ounce (Pack of 1)


Brand: URBAN DECAY


Product Benefits: Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture.


Item Form: Cream


Skin Type: Combination, Dry, Normal, Oily


Package Information: Tube


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 0.9 x 1.02 x 4.21 inches; 0.63 ounces


Item model number ‏ : ‎ 1704410


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #1,700 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Eyeshadow Bases & Primers


#2 in Eyeshadow Bases & Primers:


Customer Reviews: 4.3 4.3 out of 5 stars 4,185 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Dec 13

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Fantastic Primer That Delivers
Size: 0.33 Ounce (Pack of 1)
I’m so impressed with the Urban Decay Eyeshadow Primer! It goes on incredibly smoothly—no tugging or patchiness—and creates the perfect base for eyeshadow. My shadow stays vibrant all day without creasing, even in humid weather. It truly enhances the longevity and look of my eye makeup. Very happy with this product and will definitely repurchase! ... show more
Reviewed in the United States on November 15, 2025 by Shelley DelRocco
    • A must-have for anyone looking to achieve a flawless and long-lasting eye makeup look.
Size: 0.33 Ounce (Pack of 1)
The Urban Decay Anti-Aging Eyeshadow Primer Potion is a game-changer for my makeup routine! I have been using it for a while now, and it's worth every penny. The hydrating formula is a dream for my dry skin. Many eyeshadow primers tend to feel dry or cakey, but this one is the best! The Urban Decay Primer Potion keeps my eyelids moisturized throughout the day, preventing any uncomfortable tightness or flakiness. It creates the perfect canvas for eyeshadow, ensuring the colors stay vibrant and crease-free all day. Speaking of longevity, this primer is a rock star! Once I apply my eyeshadow over it, it locks in the colors, and they stay put for hours without fading or smudging. Even during long days or special occasions, my eye makeup remains intact, as if it were freshly applied. I can't recommend it enough and will repurchase it when I run out! ... show more
Reviewed in the United States on August 1, 2023 by Lauren Richards - LB’s Finds
    • Fave
Size: 0.33 Ounce (Pack of 1)
Best eyeshadow primer potion. Makes even the cheapest of eyeshadows super bright and long lasting. I think it's worth the money because it literally lasts me like 6 months.
Reviewed in the United States on October 23, 2025 by Gracie Mae
    • Lasting Primer
Size: 0.33 Ounce (Pack of 1)
This shadow primer is easy to use and keeps my eyeshadow on for hours.
Reviewed in the United States on September 3, 2025 by Novice User
    • It works....
Size: 0.16 Ounce (Pack of 1)
But the Price for what get is a bit excessive. I use this sparingly because of such. It does keep your shadow crease free and looking fresh.
Reviewed in the United States on November 5, 2025 by Maverick in MN
    • Do not recommend, definitely a waste of your hard earned money
Size: 0.16 Ounce (Pack of 1)
Doesn’t really hold my eyeshadow in place at all. Still have fading and creasing with my eyeshadow. Very hard to get the product out of the tube and it seems to be very little product in the tube. Definitely not worth the money and a rip off. Will never buy again. Will start trying products that do not have ridiculous prices because they always seem to work and do what it says it does. Noticed that anytime I buy a product that is expensive, it does not work, it does not do what it says it does, and it causes problems with my skin so you are wasting a lot of money and risking the health of your skin, no thanks. ... show more
Reviewed in the United States on October 25, 2025 by Angela Jeneé
    • Great product
Size: 0.16 Ounce (Pack of 1)
This product is amazing! I have had a hard time finding an eyeshadow primer that actually works the entire day. This product kept my eyeshadow looking amazing from 5am to 9pm!
Reviewed in the United States on October 6, 2025 by Busy momma
    • Inconsistent texture
Size: 0.16 Ounce (Pack of 1)
I guess it works ok but it’s a weird texture. Goes on very thin but has clumps.
Reviewed in the United States on September 22, 2025 by Leslie D.

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