Search  for anything...
Urban Decay

Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan, Paraben-free

  • Based on 4,185 reviews
Condition: New
Checking for the best price...
$28.00 Why this price?

Buy Now, Pay Later

As low as $7 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Saturday, Jun 6
Order within 14 hours and 37 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Size: 0.33 Ounce (Pack of 1)


Features

  • NUDE EYE PRIMER: Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eyelid primer that evens tone and texture, while keeping eye shadow bold and crease-free all day, even on oily lids!
  • FOR MATURE SKIN & CREPEY LIDS: This primer improves signs of aging over time with Dermaxyl to smooth wrinkles and Kalpariane to plump, firm, and hydrate, boosting skin suppleness and elasticity, ideal for mature skin around the eyes.
  • SMOOTHS TEXTURE: Contains optical blurring pigments that create a soft-focus effect, minimizing redness and improving skin tone and texture, including for tired, hooded eyes.
  • MORE VIBRANT EYE MAKEUP: Intensifies metallic, shimmer, matte, and glitter eyeshadows for vibrant, long-lasting eye makeup. Formulated vegan, paraben-free, and cruelty-free.
  • PRIME TIME: A little goes a long wayapply a touch with the flocked wand applicator for precise, controlled application and enjoy long-lasting, crease-free eyeshadow wear.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 5.59 x 2.05 x 1.93 inches; 0.71 ounces


Item model number ‏ : ‎ 1704410


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #7,532 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Eyeshadow Bases & Primers


#4 in Eyeshadow Bases & Primers:


Customer Reviews: 4.3 4.3 out of 5 stars (4,440)


Brand Name: URBAN DECAY


Package Type Name: Tube


Number of Items: 1


Manufacturer: Urban Decay


Global Trade Identification Number: 74


Manufacturer Part Number: 4


Model Number: 1704410


Product Benefits: Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture.


Item Form: Cream


Skin Type: Combination, Dry, Normal, Oily


Container Type: Tube


Specialty: not-tested-on-animals


Finish Types: long-wearing


Skin Tone: Deep


Coverage: buildable


Item Volume: 0.33 Fluid Ounces


Item Dimensions: 5.59 x 2.05 x 1.93 inches


Material Type Free: Cruelty-free,Paraben-free


Material Features: Cruelty Free, Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Jun 6

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Great for anti-aging in hooded eyes Great for anti-aging in hooded eyes
Size: 0.16 Ounce (Pack of 1)
Review Image by Karen Lynn
Personally, I think this is a great product. I have aging skin I have hooded eyes this goes on really creamy it dries fast and your eyeshadow stays on and looks spectacular I don't know if you guys could tell the difference but I posted a picture of one eye with this primer and eye makeup and one eye clear with nothing on it. I would recommend this product to anybody that has agent skin and also creases... ... show more
Reviewed in the United States on April 26, 2026 Reviewed in the United States on April 26, 2026 by Karen Lynn
    • Best eye OG shadow primer!
Size: 0.33 Ounce (Pack of 1)
This OG eye shadow primer is long acting and the best in show. Zero adverse reactions and great longevity.
Reviewed in the United States on May 14, 2026 by Sashinka
    • All time favorite
Size: 0.16 Ounce (Pack of 1)
Always loved this product, keeps eyeshadow in place with no creasing, color stays put
Reviewed in the United States on May 2, 2026 by Jessica C
    • Works but doesn’t last all day
Size: 0.16 Ounce (Pack of 1)
Probably one of the better eye lid primers out there. It is most effective with eye shadow before eyeliner. If used with just eyeliner I find the smudging to start again after about 4 hours.
Reviewed in the United States on July 20, 2025 by lele
    • Great brand, great quality!
Size: 0.33 Ounce (Pack of 1)
I m in love with this brand period. They have high quality items and “IN” colors. Goes on smoothly and has great staying power.
Reviewed in the United States on April 2, 2026 by ALP
    • Only so-so!
Size: 0.33 Ounce (Pack of 1)
I generally love Urban Decay products - I ALWAYS use the mascara, so thought I would try the eye shadow primer. I have used better. A little oily when first applied. I did not like the applicator or that you can't see how much is left in the container. I don't think I will try this one again.
Reviewed in the United States on April 10, 2026 by D Kelly
    • It works well on senior women’s hooded eyes!
Size: 0.33 Ounce (Pack of 1)
My fave! Keeps shadows in place & not in my eyelid creases.
Reviewed in the United States on March 4, 2026 by Kathleen Deardorff
    • Do not recommend, definitely a waste of your hard earned money
Size: 0.16 Ounce (Pack of 1)
Doesn’t really hold my eyeshadow in place at all. Still have fading and creasing with my eyeshadow. Very hard to get the product out of the tube and it seems to be very little product in the tube. Definitely not worth the money and a rip off. Will never buy again. Will start trying products that do not have ridiculous prices because they always seem to work and do what it says it does. Noticed that anytime I buy a product that is expensive, it does not work, it does not do what it says it does, and it causes problems with my skin so you are wasting a lot of money and risking the health of your skin, no thanks. ... show more
Reviewed in the United States on October 25, 2025 by Angela Jeneé

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...