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Urban Decay

Urban Decay 24/7 Longwear Eyeshadow Single - Ultra-smooth + Vibrant Shadow | Crease-free Luxe Eye Shadow Up to 12HR Wear - Smooth, Blendable Shades in Matte, Shimmer, Metallic, Satin, Wet or Dry Wear

  • Based on 2,279 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Monday, Aug 3
Order within 8 hours and 50 minutes
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Color: 03 Half Baked (golden shimmer)


Features

  • CREASE-FREE EYESHADOW - Urban Decay 24/7 Eyeshadow singles offer long-lasting, high-pigment colors with a velvety-soft, vegan formula that glides on smoothly in shades from soft neutrals to rich jewel tones.
  • CHOOSE YOUR FINISH - Explore a variety of finishes including matte, satin, shimmer, metallic, and glitter for versatile eye makeup looks.
  • EXTREME BLENDABILITY - Every super-pigmented shade applies velvety-smooth, blends effortlessly, and stays put with minimal fallouteven with tricky colors like black eyeshadow or finishes like glitter eyeshadow
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. These shadows can be applied dry for a soft wash of color or dampened with setting spray for a more vibrant, long-lasting finish.
  • COMPLETE YOUR EYE MAKEUP LOOK - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.

Description

Push your luck with this warm copper metallic shadow all over your lids, up to the brow bone. Half Baked is all about golden shimmer. Ride adds depth with deep brown shimmer and purple shift. Throw your own 24/7 pool party with this playful teal blue shimmer. Visit the Store Visit the Store Visit the Store Visit the Store

Product Dimensions ‏ : ‎ 0.47 x 1.8 x 2.32 inches; 1 ounces


Item model number ‏ : ‎ HU-XI-201


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #8,117 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #51 in Eyeshadow


#51 in Eyeshadow:


Customer Reviews: 4.6 4.6 out of 5 stars (2,279)


Brand Name: URBAN DECAY


Number of Items: 1


Age Range Description: Adult


Package Type Name: Box


Manufacturer: Urban Decay


Container Type: Palette


Model Number: HU-XI-201


Manufacturer Part Number: HU-XI-201


Item Weight: 1 ounces


Item Dimensions: 0.47 x 1.8 x 2.32 inches


Item Form: Powder


Product Benefits: Our eyeshadow formula glides on smoothly in an array of vibrant shades from soft neutrals to rich jewel tones.


Additional Features: Compact


Coverage: buildable


Skin Tone: Fair


Skin Type: Combination, Dry, Normal, Oily


Specialty: not-tested-on-animals


Color: 03 Half Baked (golden shimmer)


Finish Type: long-wearing


Material Features: Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Zip Pay in 4
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  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • love the color!
Color: 12 Float (teal blue shimmer)
Easy to apply and long lasting. Just don't use too much as the color is intense.
Reviewed in the United States on July 16, 2026 by Lunch Totin' Teacher
    • Blue eyes pop!
Color: 02 Sin (champagne shimmer)
This eye shadow is awesome. It goes on smooth with none of it falling all over my face. It stays on all day. It has a bit of sparkle to it and makes my blue green eyes pop.
Reviewed in the United States on July 5, 2026 by Donnalynn
    • Favorite Lid Color
Color: 02 Sin (champagne shimmer)
My favorite full lid go to color. Stays on and applies easily.
Reviewed in the United States on July 16, 2026 by Amazon Customer
    • Great peach matte color
Great color! Matte peach color so pretty great for any age.
Reviewed in the United States on July 21, 2026 by susan
    • Nice quality
A little darker than I expected but still useful. I actually like it for blush. Stays on too.
Reviewed in the United States on April 22, 2026 by Periphery
    • Highly recommend
Color: 05 Bad Seed (warm pink shimmer)
Great color and wears well. No creasing. Covers well. Easy to apply w/ brush. Urban Decay is quality product.
Reviewed in the United States on June 28, 2026 by Jeff & Carol Olsen
    • Review
Color: 02 Sin (champagne shimmer)
Great quality and long lasting
Reviewed in the United States on May 31, 2026 by Kristine
    • Staying power and very heavily pigmented for rich color on lids!
Color: 13 Charged (deep blue shimmer)
The shadow comes in a neat clear plastic case, easy to pick out from all your other shadows. The color density is terrific, it can be applied with brushes, sponges or fingers. You can elicit several different shade values, by how much you feather this out. The shadow applies rather smoothly and buttery, not really pulling. There's a reason why some cosmetics cost more, some of them are actually just a better product in the long run for length of wear and the intensity of color, not just pretty packaging, but a solid, long lasting product for your eyes. For reference, I have pale green eyes and love the darker shadows to play them up. This will do it, no problem. This was not the blue I had hoped for, variances in monitors, no doubt, but am happy with the performance, ease of use and the compliments I've received on it. To me it seems to have an undercurrent of a green, but will be checking Urban Decay for other colors available, as it is a treat for oneself to have a nice product like this. ... show more
Reviewed in the United States on June 11, 2025 by Spacey

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