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Urban Decay 24/7 Longwear Eyeshadow Single - Ultra-smooth + Vibrant Shadow

  • Based on 2,345 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Tuesday, Oct 20
Order within 19 hours and 32 minutes
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Color: 21 Blackout (deep black matte)


Features

  • Vibrant, Long-lasting Color: Urban Decay 24/7 Eyeshadow singles deliver high-pigment, richly saturated color with up to 12 hours of wear. The velvety-soft formula glides smoothly onto lids and builds easily, with shades ranging from soft everyday neutrals to rich jewel tones. Create everything from subtle definition and soft washes of color to bold, dramatic eye looks with vibrant, crease-resistant wear that lasts from day to night.
  • Choose Your Finish: Explore a variety of finishes, including matte, satin, shimmer and metallic, to create your eye look your way. Each highly pigmented shade features a creamy, ultra-velvety texture that applies evenly and blends effortlessly across the lid. Wear shades alone for a simple wash of color, build for more intensity or layer different finishes together to add depth, dimension and contrast to your favorite eye makeup looks.
  • Vegan, Caffeine-packed Formula: Each super-pigmented 24/7 Eyeshadow features a 100% vegan formula infused with caffeine and a velvety-smooth texture that blends easily. The cruelty-free formula delivers rich, buildable color in a variety of shades and finishes, making it easy to customize your eye makeup from soft and natural to colorful, smoky and bold. Create your favorite eyeshadow looks while enjoying a smooth, easy-to-blend formula.
  • Apply Your Way, Wet or Dry: Use your finger or favorite eyeshadow brush to apply directly to the lid. Apply dry for a softer wash of buildable color or dampen your brush with makeup setting spray for a more vibrant, intense effect. For less fallout, tap excess product from your brush before applying and press or pat shadow onto the lid. Use your fingertip to apply shimmer and metallic shades for controlled, high-impact color and a more concentrated finish.
  • Complete Your Eye Makeup Look: Wear 24/7 Eyeshadow alone or pair multiple shades and finishes to create everyday definition, soft glam, colorful looks, smoky eyes or bold, dramatic styles. Mix matte, satin, shimmer and metallic shades to create customized eye looks for any occasion. Prep lids with Eyeshadow Primer Potion to create a smooth base and help eyeshadow stay vibrant and crease-resistant, then finish with All Nighter Setting Spray to help lock in your complete eye makeup look.

Description

What kind of finish can I expect from this eyeshadow? These 24/7 Eyeshadow Singles come in versatile finishes including ultra-smooth mattes, luminous shimmers, silky satins, and bold metallics. Explore the 25 shades to discover the finish and color that best suits you! What kind of color payoff can I expect from this eyeshadow? The 24/7 Eyeshadow Singles are buildable and versatile. You can apply thin sheer layers for a more subtle look, or achieve a bold rich look by dampening your makeup brush with our All Nighter Setting Spray before dipping your brush into the shadow. How can I minimize fallout when applying the eyeshadow? To minimize fallout when applying our 24/7 Eyeshadow Singles, gently tap off excess powder from your brush before applying. For a flawless application, prep clean dry lids with our Eyeshadow Primer Potion to securely lock down high-pigment shades. What happens if my eyeshadow arrives damaged or broken? We work hard to ensure our products reach you safely. If your item arrives damaged due to shipping, please reach out to us right away with a photo of the damage, and we will happily assist you with a replacement order or refund. What other Urban Decay products work well with these eyeshadow singles? These eyeshadow singles pair beautifully with our Naked2 and Naked3 palettes, which can build out a neutral base, letting a 24/7 single take center stage. Finish your look using the 24/7 Glide-On Eyeliner Pencil and the Perversion Mascara. 24/7 Eyeshadow Single Eyeshadow Primer Potion 24/7 Glide-On Eye Pencil Perversion Mascara All Nighter Setting Spray

Package Dimensions ‏ : ‎ 2.4 x 1.85 x 0.51 inches; 0.32 ounces


Item model number ‏ : ‎ HU-XI-8


Manufacturer ‏ : ‎ Urban Decay


Best Sellers Rank: #4,290 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #33 in Eyeshadow


#33 in Eyeshadow:


Customer Reviews: 4.5 4.5 out of 5 stars (2,345)


Brand Name: URBAN DECAY


Number of Items: 1


Age Range Description: Adult


Package Type Name: Box


Manufacturer: Urban Decay


Container Type: Palette


Model Number: HU-XI-8


Manufacturer Part Number: HU-XI-8


Item Form: Powder


Product Benefits: Our formula includes rich pigment, velvety texture, seamless blendability & lasting wear in vibrant shades.


Eyelid Color Type: Eye Shadow


Additional Features: Blendable, Crease Proof, Travel Size


Coverage: buildable


Skin Tone: All


Skin Type: Combination, Dry, Normal, Oily


Specialty: not-tested-on-animals


Color: 21 Blackout (deep black matte)


Finish Type: Matte


Material Features: Cruelty Free, Vegan


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Oct 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Staying power and very heavily pigmented for rich color on lids!
Color: 13 Charged (deep blue shimmer)
The shadow comes in a neat clear plastic case, easy to pick out from all your other shadows. The color density is terrific, it can be applied with brushes, sponges or fingers. You can elicit several different shade values, by how much you feather this out. The shadow applies rather smoothly and buttery, not really pulling. There's a reason why some cosmetics cost more, some of them are actually just a better product in the long run for length of wear and the intensity of color, not just pretty packaging, but a solid, long lasting product for your eyes. For reference, I have pale green eyes and love the darker shadows to play them up. This will do it, no problem. This was not the blue I had hoped for, variances in monitors, no doubt, but am happy with the performance, ease of use and the compliments I've received on it. To me it seems to have an undercurrent of a green, but will be checking Urban Decay for other colors available, as it is a treat for oneself to have a nice product like this. ... show more
Reviewed in the United States on June 11, 2025 by Spacey

  • Blue eyes pop!
Color: 02 Sin (champagne shimmer)
This eye shadow is awesome. It goes on smooth with none of it falling all over my face. It stays on all day. It has a bit of sparkle to it and makes my blue green eyes pop.
Reviewed in the United States on July 5, 2026 by Donnalynn

  • love the color!
Color: 12 Float (teal blue shimmer)
Easy to apply and long lasting. Just don't use too much as the color is intense.
Reviewed in the United States on July 16, 2026 by Lunch Totin' Teacher

  • Beuatiful lilac shadow
Color: 07 Freebird (sheer lilac shimmer)
Love this eyeshadow. It goes on dark for me (I have tan skin), I use it for depth in my eyelid crease and the corners of my eyelids.
Reviewed in the United States on September 3, 2026 by Annie Burnett

  • Good not great
Color: 21 Blackout (deep black matte)
The black color is great, it’s very matte- my critique is the container that it comes in. It’s very slim and the black dust can leak out of it if that makes sense like if you close the lid and you go to like kind of shake it lightly inside the black moves outside of the actual color spot.
Reviewed in the United States on August 31, 2026 by rebecca eve

  • Satisfied customer!
Color: 02 Sin (champagne shimmer)
Always a great eye shadow! I have worn this for years! It stays in place all day.
Reviewed in the United States on September 4, 2026 by Diane P

  • Perfect Everyday Eyeshadow
Color: 02 Sin (champagne shimmer)
I love this eyeshadow! The color is beautiful, neutral, and perfect for everyday wear. It goes on smoothly and gives just the right amount of color without being too bold. It’s become one of my go-to shades, and I would definitely buy it again.
Reviewed in the United States on July 25, 2026 by Kasi

  • Excellent
Color: 21 Blackout (deep black matte)
Excellent
Reviewed in the United States on September 23, 2026 by Mel

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