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tarte big ego mascara – Ultra-Black, Long-Wear Vegan Mascara for Fuller, Longer, Volumized Lashes, Cruelty Free

  • Based on 1,471 reviews
Condition: New
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$28.00 Why this price?

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This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2026

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Size: 0.23 Ounce (Pack of 1)


Color: black


Product Benefits: Lash-loving formula nourishes & conditions each lash with every application.


Special Feature: Flake-Free


Brand: tarte


Item Form: Cream


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 5.12 x 0.79 x 5.12 inches; 0.71 ounces


Item model number ‏ : ‎ 2234326


UPC ‏ : ‎


Manufacturer ‏ : ‎ tarte inc.


Best Sellers Rank: #13,530 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #153 in Mascara


#153 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars 1,471 ratings


Frequently asked questions

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Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Brilliant!
Size: 0.23 Ounce (Pack of 1)
I love this mascara. I’ve been using it for years and swear by it. It thickens my tiny lashes. Easily applied. I prefer the bristle brush to the plastic brushes other mascaras have. The pigment is there. It lasts a 10 hours shift in a machine shop without smudging or rubbing. Win in my book!
Reviewed in the United States on September 26, 2025 by J.T. Fennell
    • Great mascara
Size: 0.23 Ounce (Pack of 1)
The media could not be loaded. This mascara provides great volume and length and the package is a beautiful shade of pink. Really adds a little pop to your eyes and makes your lashes look great! Easily comes off with makeup remover. Great mascara, would buy again!
Reviewed in the United States on March 25, 2025 by Ashley Smith
    • Favorite!
Size: 0.15 Ounce (Pack of 1)
I have tried ENDLESS mascaras over the years, of all different price ranges and this is by far my favorite! Gives awesome volume, length and washes off easily at the end of the day.
Reviewed in the United States on October 29, 2025 by Brianna Combs
    • Small container, but great mascara.
Size: 0.15 Ounce (Pack of 1)
Great staying power.
Reviewed in the United States on August 18, 2025 by Deanna L Jones
    • Nice and lush... washes off easy.
Size: 0.23 Ounce (Pack of 1)
Nice and lush... washes off easy.
Reviewed in the United States on October 27, 2025 by Renee Hahn
    • Small but mighty!
Size: 0.15 Ounce (Pack of 1)
I got this in an Ipsy box and liked it so much that it’s now my go-to. It makes your lashes look longer & fuller without a lot of clumps. I buy the smaller version because it is cheaper & fits wherever you need it to.
Reviewed in the United States on August 27, 2025 by Ray
    • Not worth it
Size: 0.15 Ounce (Pack of 1)
I really wanted to like this but it’s such a thin formula and comes off easily. Disappointed because it’s so expensive for what it is.
Reviewed in the United States on September 24, 2025 by Derek Curd
    • Best mascara
Size: 0.23 Ounce (Pack of 1)
This mascara is amazing! The brush is an excellent shape and it’s not too thick
Reviewed in the United States on October 26, 2025 by Serena

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