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tarte big ego mascara – Ultra-Black, Long-Wear Vegan Mascara for Fuller, Longer, Volumized Lashes, Cruelty Free

Based on 1,716 reviews
Condition: New
Product info up-to-date
$14.00
Holiday Deal · 50% off was $28.00

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This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027

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Availability: Only 10 left in stock, order soon!
Fulfilled by Amazon

Arrives Monday, Nov 16
Order within 13 hours and 27 minutes

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At a glance

Condition
New
Size
0.23 oz (Pack of 1)
Dimensions
5.12 x 0.79 x 5.12 in
Weight
20 g
Color
Black
Item Form
Cream
Container Type
Tube

Features 5

  • ultra-black, flake-free vegan mascara that instantly lifts, lengthens & volumizes lashes
  • viral icon from the #1 mascara brand* *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January May 2025
  • delivers fully loaded flutter for 16 hrs with lash lovin formula that nourishes & conditions lash hair
  • CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks

Specs 24

Product Dimensions 5.12 x 0.79 x 5.12 inches; 0.71 ounces
Item model number 2234326
Manufacturer tarte inc.
Product Benefits Lash-loving formula nourishes & conditions each lash with every application.
Brand Name tarte
Item Form Cream
Number of Items 1
Container Type Tube

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Nov 16

Yes, absolutely! This item's return window has been extended for the holiday season: FREE refund/replacement until Jan 31, 2027.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


Great mascara
Size: 0.23 Ounce (Pack of 1)
Great, long lasting formula. No flaking.no smearing, yet Easy to wash off. Make my lashes look longer and thicker. Fast shipping. Prime day has a great deal.
Reviewed in the United States on July 24, 2026 by Stevie Aguilar

The Holy Grail of Mascara: Falsie-Level Drama Without the Fuss
Size: 0.23 Ounce (Pack of 1)
This mascara is an absolute game-changer that delivers jaw-dropping, falsie-level results without a hint of crunchiness or clumping. From the very first swipe, the brush catches and coats every single lash—even those tiny, hard-to-reach ones in the inner corners—lifting them to gravity-defying heights that completely open up the eyes. ... show more
Reviewed in the United States on August 31, 2026 by Jill S Alcazar

Mini Love!
Size: 0.15 Ounce (Pack of 1)
I discovered this brand and fell in love. So for an upcoming trip, hoped there was a smaller version for on the go and it did not disappoint! Still the same quality as a full size!
Reviewed in the United States on August 15, 2026 by Heidi

Awesome vegan mascara
Size: 0.23 Ounce (Pack of 1)
Never tried vegan mascara before but just had eye surgery and always super sensitive so was nervous but no irritation whatsoever and I'm so pleased
Reviewed in the United States on September 30, 2026 by A Customer

Good
Size: 0.23 Ounce (Pack of 1)
The brush is very big but it does yield great results
Reviewed in the United States on September 23, 2026 by Andrea

love it!
Size: 0.15 Ounce (Pack of 1)
I live by this mascara and I love the little version too!
Reviewed in the United States on August 6, 2026 by Avery Johnston

Love ❤️
Size: 0.15 Ounce (Pack of 1)
The best I've ever seen 😍. Makes lashes FULL. I will be buying more
Reviewed in the United States on July 3, 2026 by De Adkins

Disappointed
Size: 0.23 Ounce (Pack of 1)
Very disappointed with this purchase. I used to receive an Ipsy subscription every month. I got a mini tube of this mascara and was blown away! It was amazing. So I decided to buy one on here. The mascara was dried out. Not what I was expecting at all!
Reviewed in the United States on January 25, 2026 by The Stonewalls