Search  for anything...

tarte big ego mascara – Ultra-Black, Long-Wear Vegan Mascara for Fuller, Longer, Volumized Lashes, Cruelty Free

  • Based on 1,476 reviews
Condition: New
Checking for the best price...
$16.10 Why this price?
Save $41.85 was $57.95

Buy Now, Pay Later


As low as $4 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund / replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Jun 7
Order within 4 hours and 53 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Size: 0.23 Ounce (Pack of 1)


Features

  • ultra-black, flake-free vegan mascara that instantly lifts, lengthens & volumizes lashes
  • viral icon from the #1 mascara brand* *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January May 2025
  • delivers fully loaded flutter for 16 hrs with lash lovin formula that nourishes & conditions lash hair
  • CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
  • SKINVIGORATING INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 5.12 x 0.79 x 5.12 inches; 0.71 ounces


Item model number ‏ : ‎ 2234326


UPC ‏ :


Manufacturer ‏ : ‎ tarte inc.


Best Sellers Rank: #8,526 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #108 in Mascara


#108 in Mascara:


Customer Reviews: 4.4 4.4 out of 5 stars (1,574)


Product Benefits: Lash-loving formula nourishes & conditions each lash with every application.


Brand Name: tarte


Item Form: Cream


Number of Items: 1


Container Type: Tube


Skin Type: All


Package Type Name: Tube


Skin Tone: All


UPC: 846733035236


Manufacturer: tarte inc.


Item Weight: 20 Grams


Other Special Features of the Product: Flake-Free


Specialty: Volumizing


Water Resistance Level: Not Water Resistant


Coverage: full


Mascara Wand Type: Hourglass


Item Dimensions: 5.12 x 0.79 x 5.12 inches


Item Volume: 6.8 Milliliters


Color: black


Material Type Free: Paraben Free, Phthalate Free, Sodium Lauryl Sulfate Free


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jun 7

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Doesn't clump
Size: 0.23 Ounce (Pack of 1)
Absolute favorite mascaraMy favorite mascara, and it truly stands out in terms of length and performance. It is not chunky, which is a significant advantage as it ensures a natural look. The mascara does not clump, making it an excellent choice for those who prefer a smooth application. I am thoroughly impressed with its quality and would highly recommend it to anyone seeking a reliable mascara. This product has become a staple in my makeup routine, and I am confident it will meet the needs of any professional. ... show more
Reviewed in the United States on December 3, 2025 by nissa

  • No clumping for me
Size: 0.23 Ounce (Pack of 1)
Doesn’t clump. Goes on smooth and comes off easy. Love this mascara.
Reviewed in the United States on January 25, 2026 by C.C.

  • My Lashes Have an Attitude Now
Size: 0.23 Ounce (Pack of 1)
This mascara lives up to the name. My lashes look longer, fuller, darker, and way more dramatic, but without clumping, flaking, or giving me spider-leg vibes. The brush actually separates while adding volume, so you get bold lashes without the mess. It holds a curl, doesn’t smudge under my eyes, and somehow makes my lashes look thicker without feeling heavy or crunchy. I’ve worn it all day and didn’t end up looking like a raccoon by dinner, which is rare. If you want a natural “no-makeup” look, this is not your girl. If you want noticeable, lifted, “did you do something different?” lashes, this is the one. ... show more
Reviewed in the United States on January 17, 2026 by Tricia Luber

  • Brilliant!
Size: 0.23 Ounce (Pack of 1)
I love this mascara. I’ve been using it for years and swear by it. It thickens my tiny lashes. Easily applied. I prefer the bristle brush to the plastic brushes other mascaras have. The pigment is there. It lasts a 10 hours shift in a machine shop without smudging or rubbing. Win in my book!
Reviewed in the United States on September 26, 2025 by J.T. Fennell

  • Great for my sensitive eyes
Size: 0.23 Ounce (Pack of 1)
This mascara makes eyelashes full without irritation. Great for my sensitive eyes.
Reviewed in the United States on February 3, 2026 by s

  • Voluminous lashes
Size: 0.23 Ounce (Pack of 1)
First time purchasing and it did exactly as it said it would. Long lasting and gave me long, fuller lashes.
Reviewed in the United States on February 3, 2026 by Anabel

  • Would Not Buy Again!
Size: 0.15 Ounce (Pack of 1)
Don't love this. It's ok, but nothing I'd but again. The applicator is big and that's not for me. The product itself is so, so.
Reviewed in the United States on January 25, 2026 by Susan Curtis

  • best volume mascara ever
Size: 0.23 Ounce (Pack of 1)
best volume mascara ever
Reviewed in the United States on April 7, 2026 by 18312794500

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...