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Sony

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit

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Style: 28-70mm Lens + Extra Kit


Features

  • Newly developed 33MP1 full-frame back-illuminated CMOS image sensor: Delivering outstanding performance and excellent image quality in both stills and movies, the 7 IV's new 33.0 megapixel Exmor R CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction. The a7 IV and its powerful Exmor R sensor represent a significant evolution of Sony's original image technology, for improvements that go beyond mere numbers.
  • Flagship-level image processing with BIONZ XR: The 7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).
  • Extra Bundle Accessories: Along with the accessories from Sony, the Sony a7 IV with 28-70mm bundle Includes additional accessories. 128GB SDXC Card | Dust - Blower | Professional Cleaning Kit
  • A signature confirmation is required upon delivery of this item. The delivery personnel may ask for verification with a Photo id as well. Shipping to addresses where an adult is available to sign for the package is highly recommended to avoid any potentials delays.
  • Fast Hybrid AF: The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony's 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points. There is Improved Real-time Eye AF & Sony's smart AI-based Real-time Tracking.

Compatible Mountings: Sony E


Aspect Ratio: 169, 32, 43


Photo Sensor Technology: CMOS


Supported File Format: JPEG, Raw, HEIF


Image Stabilization: Sensor-shift


Maximum Focal Length: 70 Millimeters


Optical Zoom: 8 x


Maximum Aperture: 3.5 f


Expanded ISO Minimum: 50


Metering Description: Center-Weighted Average, Highlight Weighted, Multiple, Spot


Brand: Sony


Model Name: Sony Alpha 7 IV


Built-In Media: Camera Body & Lens


Are Batteries Included: Yes


External-Memory Size: 128 GB


Model Number: ILCE7M4K/B


Remote Included: No


Model Series: a7 IV


Series Number: 4


UPC: 810170425202


Item Height: 3.8 inches


Manufacturer: Sony


Warranty Description: 1 year manufacturer


Metering Methods: Center-Weighted Average, Highlight Weighted, Multiple, Spot


Exposure Control: Manual


White Balance Settings: Auto, Cloudy, Color Temperature, Custom, Daylight, Fluorescent, Incandescent, Shade, Underwater


Self Timer: 10 Seconds, 2 Seconds, 5 Seconds


Crop Mode: Full-Frame


Screen Size: 3 Inches


Display Type: LCD


Dots Per Screen: 1,036,800 Dot


Display Fixture Type: Tilting


Touch Screen Type: Capacitive


Display Resolution Maximum: 3840 x 2160, 1920 x 1080, 1280 x 720


Has Color Screen: Yes


Flash Memory Type: Slot 1 CFexpress Type A / SD (UHS-II)Slot 2 SD/SDHC/SDXC (UHS-II)


Memory Slots Available: 2


Write Speed: Up to 10FPS


Flash Memory Speed Class: U3


Flash Memory UHS Speed Class: UHS-II


Flash Memory Video Speed Class: V90


Flash Memory Bus Interface Type: UHS-II


Compatible Mountings: Sony E


Sensor Type: CMOS


Image stabilization: Sensor-shift


Maximum Aperture: 3.5 f


Expanded ISO Minimum: 50


Photo Sensor Resolution: 33 MP


Photo Sensor Size: Full Frame (35mm)


Maximum Shutter Speed: 1/8000 Seconds


Minimum Shutter Speed: 1/8000 Seconds


Form Factor: Mirrorless


Special Feature: BIONZ XR Processor; 759-Pt. Fast Hybrid AF, Real-time Eye AF; 5-Axis SteadyShot Image Stabilization


Color: Black


Item Weight: 955 Grams


Video Resolution: 4320p


Viewfinder: Electronic


Flash Modes: Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync


Camera Flash: Hotshoe


Skill Level: Professional


Specific Uses For Product: Videography, Photography


Compatible Devices: Sony E-mount wide-angle lenses


Continuous Shooting: 10 FPS


Aperture modes: F3.5


Viewfinder Magnification: 0.78x


Audio Input: Microphone


Flash Sync Speed: 1/250 Second


Video Capture Format: H.265


Expanded ISO Maximum: 204800


Battery Weight: 3 Ounces


Audio Output Type: Headphones


Battery Cell Type: Lithium Ion


Aspect Ratio: 169, 32, 43


File Format: JPEG, Raw, HEIF


Effective Still Resolution: 33


JPEG Quality Level: Fine


Supported Image Format: JPEG, RAW


Bit Depth: 14 Bit


Total Still Resolution: 33 MP


Maximum Focal Length: 70 Millimeters


Optical Zoom: 8 x


Lens Type: Wide Angle


Zoom: Optical Zoom


Camera Lens: Sony FE 28-70mm f/3.5-5.6 OSS Lens A versatile zoom lens with a 28-70mm focal length range, featuring Optical SteadyShot image stabilization for steady shots, and an aperture range of f/3.5-5.6 for good low light performance.


Minimum Focal Length: 28 Inches


Focal Length Description: 28 to 70mm


Digital Zoom: 8 x


Number of Diaphragm Blades: 7


Photo Filter Thread Size: 55 Millimeters


Lens Construction: 9 Elements in 8 Groups


Photo Filter Size: 55 Millimeters


Connectivity Technology: HDMI, USB


Wireless Technology: Bluetooth, Wi-Fi


Video Output: HDMI


Total USB 2.0 Ports: 1


Total USB 3.0 Ports: 1


Total USB Ports: 1


Total Video Out Ports: 1


Shooting Modes: Auto, Programmed, Aperture, Shutter speed, Manual, Movie


Digital Scene Transition: zoom


Digital-Still: Yes


Movie Mode: Yes


Image Capture Type: Stills & Video


Night vision: No


Auto Focus Technology: Contrast Detection, Phase Detection


Focus Features: Hybrid


Autofocus Points: 759


Focus Type: manual-and-auto


Focus Mode: Continuous-Servo AF (AF-C), Direct Manual Focus (DMF), Manual Focus (MF), Single-Servo AF (AF-S)


Autofocus: Yes


Frequently asked questions

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Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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    • Blown Away
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This is my first professional camera I’ve purchased. I’ve used the canon 5d a lot 10 years ago so I didn’t have expectations. I am amazed about all the versatility and functionality it has. For me being new and a beginner the ease of use was surprisingly great. The quality of the camera is fantastic and doesn’t feel like a lot of plastic like some do it feels like you just spent almost 3k on it. Great value. Battery life seems to be as expected but like all situations needing more as spare for long shoots is expected. The quality of the images straight out of the box is immaculate. The only thing I don’t like is the crop for 60-120p and I debated over it for months since I like shooting in 60 to slow down to 30 compared to like the Nikon z and canon r that’s comparable to this one. But the full frame is new to me and is stunning. Definitely a camera you’ll never want to get rid of ... show more
Reviewed in the United States on October 7, 2025 by Eric
    • Exceptional Full-Frame Mirrorless Camera — Sony Alpha 7 IV Delivers Pro-Level Performance!
Style: Body Only
The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities. The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals. Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable. The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles. Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly. Highly recommended for anyone serious about photography and videography! ... show more
Reviewed in the United States on May 20, 2025 by Chandu
    • Incredible camera for both photo and video!
Style: Body Only
The Sony A7 IV exceeded my expectations. The image quality is stunning, with sharp detail and beautiful color rendering. Autofocus is fast and accurate, even in low light. I love the improved grip and menu system compared to previous models. It’s a fantastic hybrid camera for professionals and serious enthusiasts. Totally worth the investment! ... show more
Reviewed in the United States on May 27, 2025 by Natalia
    • The Perfect Hybrid Camera for Photo and Video Enthusiasts!
Style: w/ 28-70mm lens
I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance. The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless. For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow. The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand. The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential. ... show more
Reviewed in the United States on December 17, 2024 by Bobby Greenawalt
    • Fire deal grab it now!!!
Style: Body Only
Amazing camera!! I bought the fx2 then sent it back for this deal!! It’s amazing and has made me 4k within the past 3 weeks of having it on this deal! And no overheating !
Reviewed in the United States on November 30, 2025 by Nasir Muhammad

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