Search  for anything...

Sony Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera,Body Only, Black Digital MI Shoe Shotgun Microphone with Beamforming Technology for Three switchable directivities - ECM-B10

  • Based on 1,011 reviews
Condition: New
Checking for the best price...
$2,930.00 Why this price?
Save $49.98 was $2,979.98

Buy Now, Pay Later


As low as / mo
  • – Up to 36-month term if approved
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: 16 left in stock
Fulfilled by Amazon

Arrives Monday, Feb 16
Order within 4 hours and 23 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Style: Body Only


Set: w/ Shotgun Mic


Features

  • 33MP full-frame Exmor R back-illuminated CMOS sensor
  • 8x more powerful, next generation BIONZ XR image processing engine
  • Digital signal processing using beamforming technology
  • Compact and portable at only 3.122 (79.3mm) in length

Compatible Mountings: Sony E


Supported File Format: RAW


Image Stabilization: Digital


Brand: Sony


Model Name: alpha 7


Maximum Webcam Image Resolution: 33 MP


Form Factor: Compact


Effective Still Resolution: 33 MP


Special Feature: Image Stabilization


Color: Black


Brand: Sony


Model Name: alpha 7


Model Number: 7 IV


Display Type: LCD


Auto Focus Technology: Phase Detection, Contra, Multi area, sensor


File Format: RAW


Effective Still Resolution: 33 MP


Zoom: Digital Zoom


Connectivity Technology: Wi-Fi


Wireless Technology: Wi-Fi


Flash Memory Type: SDXC


Compatible Mountings: Sony E


Image stabilization: Digital


Photo Sensor Resolution: 33 MP


Form Factor: Compact


Special Feature: Image Stabilization


Color: Black


Video Resolution: 1080p


Skill Level: Professional


Expanded ISO Maximum: 25600


Water Resistance Level: Not Water Resistant


Mount Type: Digital MI Shoe Mount


Enclosure Material: Plastic, Metal


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Feb 16

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Incredible camera for both photo and video!
Style: Body Only
The Sony A7 IV exceeded my expectations. The image quality is stunning, with sharp detail and beautiful color rendering. Autofocus is fast and accurate, even in low light. I love the improved grip and menu system compared to previous models. It’s a fantastic hybrid camera for professionals and serious enthusiasts. Totally worth the investment! ... show more
Reviewed in the United States on May 27, 2025 by Natalia

  • Exceptional Full-Frame Mirrorless Camera — Sony Alpha 7 IV Delivers Pro-Level Performance!
Style: Body Only
The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities. The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals. Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable. The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles. Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly. Highly recommended for anyone serious about photography and videography! ... show more
Reviewed in the United States on May 20, 2025 by Chandu

  • The Perfect Hybrid Camera for Photo and Video Enthusiasts!
Style: w/ 28-70mm lens
I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance. The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless. For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow. The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand. The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential. ... show more
Reviewed in the United States on December 17, 2024 by Bobby Greenawalt

  • Amazing Camera
Style: Body Only
After 15 years of shooting exclusively with Nikon DSLRs, I finally made the switch to mirrorless. It was a big change, but I haven’t looked back. Sony continues to lead the mirrorless market, consistently pushing innovation while Nikon and Canon have spent years trying to catch up. The Sony A7IV is a perfect example of that progress. The build quality is excellent, with a solid, professional feel in the hand. The controls are well thought out, and the layout is intuitive. Coming from Nikon, there was a bit of an adjustment period, but once I got comfortable, the system felt fast, efficient, and well-designed. One of the biggest standouts is the autofocus. Face and eye detection are incredibly accurate, even in tricky lighting. It locks on and stays locked, which has saved me from missing countless shots. The 33MP sensor delivers sharp, detailed images with plenty of resolution for cropping or heavy post-processing. Battery life has been much better than I expected for a mirrorless body. I regularly get over 2,000 shots on a single battery during multi-hour shoots. The dual card slots are another huge plus for professional work—no one should be shooting serious jobs with only one card slot. And with strong performance in both stills and video, this camera is a great option for hybrid shooters. If you're thinking about moving from DSLR to mirrorless, or just upgrading your current gear, I highly recommend the A7IV. It’s a versatile, professional-grade camera that delivers consistently excellent results. ... show more
Reviewed in the United States on September 29, 2023 by Matt James

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...