Search  for anything...
Rimmel

Rimmel London Lasting Finish 25HR - 200 Soft Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

  • Based on 1,115 reviews
Condition: New
Checking for the best price...
$19.98 Why this price?

Buy Now, Pay Later

As low as $4 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 9 left in stock, order soon!
Fulfilled by Elena's Essentials
Arrives Thursday, Feb 5
Order within 17 hours and 57 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Color: Soft Beige 200


Size: 1 Ounce (Pack of 1)


Features

  • 25 hours of transfer-proof wear
  • Full coverage with a natural finish
  • Skin-friendly Comfort Serum
  • Waterproof formula
  • SPF 20 to help protect skin

Description

Lasting Finish 25HR Foundation is a long-lasting Rimmel foundation that provides up to 25 hours of budge-proof, flawless coverage, even in heat and humidity. This lightweight foundation contains hyaluronic acid for instant hydration, Comfort Serum for extra-comfortable wear and added vitamin E to fight off free radicals.

Item Form: Cream


Color: Soft Beige 200


Skin Type: Normal


Recommended Uses For Product: Foundation, Full Coverage, Skin


Material Type Free: Paraben Free


Package Dimensions ‏ : ‎ 9.37 x 5.67 x 1.38 inches; 4.16 ounces


Manufacturer ‏ : ‎ Coty Inc.


Best Sellers Rank: #84,576 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #699 in Foundation Makeup


#699 in Foundation Makeup:


Customer Reviews: 4.4 4.4 out of 5 stars (1,147)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Feb 5

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Best foundation ever.
Color: Classic Beige 201 Size: 1 Ounce (Pack of 1)
I hope this never gets discontinued!! It used to be sold in drugstores but is now only available online, so I hope it is not on its way to being extinct! I have been using this for so many years, I can't find any other brand that goes on my skin so perfectly and smoothly without looking grainy or too matte or textured, etc. It is absolutely perfect with the best coverage and staying power. ... show more
Reviewed in the United States on April 27, 2025 by YAY
    • Perfect everyday Foundation
Color: Soft Beige 200 Size: 1 Ounce (Pack of 1)
I never really knew much about this company before Rimmel. I knew that Amy Winehouse used their eyeliner. I then heard about this Foundation and how great it was. Well they were not lying. This is the perfect coverage for me. It covers the imperfections and the redness in my face, but does not look like a mask. ... show more
Reviewed in the United States on June 4, 2025 by Janice Kern
    • Rimmel foundation comes in many colors and protects your skin all day long!
Color: Ivory 100 Size: 1 Ounce (Pack of 1)
I started using Rimmel foundation years ago, and after stores quit carrying it I checked on eBay and Amazon and have been able to find it although the price is 3 times more now, but still cheaper than some brands. I do like this makeup and it last throughout the day, dries quickly and protects your skin all day long. ... show more
Reviewed in the United States on March 8, 2025 by Gigi Young
    • Long-Lasting Competitive Makeup-However...
Color: Golden Beige 210 Size: 1 Ounce (Pack of 1)
I have used various Rimmel products for years. I tried this foundation because it offers several factors I look for in a foundation--long-wear and SPF plus coverage. I have combination skin and want/need a foundation that will stay put and not fade after several hours or start to slide off my skin. This is a long-wearing makeup--as for 24 hr's long, well, I don't know about that because I remove my makeup prior to going to bed. I can get through the day with it, though, with maybe some blotting around the nose and forehead. I appreciate the SPF in the makeup too although, I do wear some extra sunscreen under the foundation for added protection. Since it is a long-wearing makeup I remove it with micellar water or a makeup tissue first and then use my cleanser. However, at the same time even though this makeup is long-wearing I am not sure it is sweat-proof? (because on hot days I have to blot more, maybe just my skin type too, probably not the best for oily skin in hot weather). Also, consider yourself fortunate if you can find your foundation shade on this particular site offering because there is a limited amount of colors. Since it is kind of a matte type makeup due to the long lasting properties dry skin types might need moisturizer to prevent drag when spreading or may find it too heavy--plus makeup can sometimes accentuate wrinkles too. At the same time it is competitively priced to higher end brands and comes in a pump bottle which protects the efficacy of the product compared to a bottle with an open top that gets dumped on your hand or finger to apply and can get contaminated with bacteria as a result. Another competitive makeup product out there. ... show more
Reviewed in the United States on August 19, 2024 by RLH
    • Goes on smooth
Color: Classic Beige 201 Size: 1 Ounce (Pack of 1)
I like that color matches my skin tone. I like the consistency of the makeup. I found it goes on very smooth and streak free. I apply with a makeup sponge. I like that it hides all the imperfections and brightens up my skin. I find it is very long lasting, like all day. I use makeup remover oil to remove then wash with soap. I have enclosed pictures so you can make an informed decision based on your own personal needs. Yes, I would recommend this product. ... show more
Reviewed in the United States on February 22, 2024 by P.A.M.
    • Strong fragrance
Color: Classic Beige 201 Size: 1 Ounce (Pack of 1)
Nice medium coverage but the fragrance is over powering for me. I prefer unscented.
Reviewed in the United States on March 30, 2025 by LN
    • Best make up foundation ever!
Color: Soft Beige 200 Size: 1 Ounce (Pack of 1)
My favorite makeup! Looks very natural and stays on!! I have combination skin. I love the quality and it feels light! Never flakey! Super easy to apply and takes very little! Dries fast.
Reviewed in the United States on June 16, 2025 by Cindy Wadlington
    • Good color
Color: True Beige 203 Size: 1 Ounce (Pack of 1)
Been using this formulae for a long time. Covers well and still transparent
Reviewed in the United States on September 17, 2025 by Pelas

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...