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BOLD UNIQ

BOLD UNIQ Purple Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair - 237 ml

    • Based on 52,723 reviews
Condition: New
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$29.99 Why this price?

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Availability: 20 left in stock
Fulfilled by Amazon
Arrives Tuesday, Jun 4
Order within 15 hours and 24 minutes
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Features

  • Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
  • Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
  • Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
  • Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.

Brand: BOLD UNIQ


Item Form: Liquid


Hair Type: Color Treated,All


Age Range (Description): Adult


Material Type Free: Sulfate Free, Paraben Free, Formaldehyde Free, Mineral Oil Free, Phthalate Free


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.17 x 2.17 x 6.69 inches; 11.5 Ounces


Item model number ‏ : ‎ BTGBLU00100VEN


Date First Available ‏ : ‎ October 9, 2017


Manufacturer ‏ : ‎ Bold Uniq


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Best purple shampoo
This is the best purple shampoo I have used. I have been lightening my hair for about 8 years and so I have tried MANY MANY brands and this is the only one that actually toned my hair well and that didn’t still look brassy. It works fast and I used it consistently it looked like I had just gotten my hair done even after 3 months. People kept asking me if I dyed my hair lighter. highly reccomend this but be careful not to leave it on too long cause it will dye your scalp purple and leave a purple tint on your hair. ... show more
Reviewed in the United States on January 23, 2024 by Kaitlyn Carmichael
    • Simply put, Excellent...
Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily? So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product. 1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo. 2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :) I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science. With all of this said here are my recommendations for using this product! 1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle 2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex. 3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here. 4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you. Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!! ... show more
Reviewed in the United States on August 5, 2018 by JV
    • Grapefruit Godsend for Evening Out Tone
One wash, and I’ve got the perfect shade! I have naturally blonde hair that has been darkening over the last 5 or 6 years. I did some home highlights about a year ago, didn’t like the grow-out over several months, and a few months ago tried another box dye kit to return my hair to my natural shade. But then it grew out and revealed that it was not my natural shade after all—I had a lot of yellow deposited and very ashy roots growing in! I went to my hairdresser hoping for a fix, and did receive a beautiful, subtle balayage looke blending light tips to darker roots, but came home still seeing a noticeable line about an inch from my part where the rest of my hair became much more yellow. I ordered this product hoping to tone down the yellow a bit and help blend the color treated portions with my roots. I followed the directions contained in the box, and only left the purple shampoo on my hair for about a minute, especially since I’d only just had my hair color treated a handful of days before (the bottle said to wait longer than that, but I didn’t). I stepped out of the shower and looked in the mirror. My hair still looked a bit yellow while wet, but blow dried to a much more natural tone and it is just perfect. The natural ashiness of my roots fades much more gently into the color treated parts of my hair, and this shampoo did exactly what I was hoping it would, giving me a much more natural, blended hair color so that I can grow out my roots and get back to my natural color. I’m not sure how long the effects will last or how often I’ll have to use this shampoo for maintenance, but I am beyond thrilled with the results and it’s worth every penny, definitely a budget-savvy way to treat your hair compares with heading back to the salon. And it’s so easy to start slow and build to a color depth of your choosing, which you can’t do at a salon. The other surprise I’ll note is that it smells AWESOME. It’s a wonderful, intoxicating grapefruit scent that feels invigorating and relaxing all at once. And it made my hair super soft to boot. The other thing I’ll note is that I was worried when I first got out of the shower because it kind of looked like my skin was a bit purple around my scalp. After drying my hair, I really couldn’t tell anymore, but I think if you were to leave the shampoo on your hair longer than I did (I did the minimum time), it might be a risk or something to be cautious about. I followed the directions and wore gloves to apply it, and I’m thinking it’s a good thing I did. ;) Anyway. This is unlike any product I’ve ever tried before—I’ve never had results like this with one wash of a purple shampoo. This is amazing and I highly recommend it. ... show more
Reviewed in the United States on April 19, 2019 by Courtney
    • Wasn’t wowed
It works ok. Does take some brass out of blond but it didn’t wow me
Reviewed in the United States on December 8, 2023 by JTPandMe2
    • Awesome product!
Alright so some reviews here are by people who know nothing about hair and hair toning. This product works best for VERY blond hair (I have full blond highlights work done for 3 years now). If you have DARK HAIR with streaks of grey it won’t work people 😂 it doesn’t even work on my boyfriend who is “dirty blond”. Again, BLONDES only. Someone here said they expected it to work after they didn’t have money to go to the salon to dye their hair… this won’t dye anything! It’s not a dye 😅 it will tone your blonde hair if you have it. Also yes it’s messy bc it’s… purple? I wear gloves and it’s super easy to apply and wash off. Most hair stylists recommended me to use toning shampoo as little as possible bc it drys out your hair. Again, EVERY purple shampoo will have that effect. You have to invest in a good conditioner and a hair mask to apply right after and use it once a week max and you will be golden. Your hair won’t tangle if you moisturize it after the toning. This being said, this product is the best I’ve tried, even better than olaplex purple shampoo and I love olaplex. I leave this on for about 15-20 min bc I like an ashy look! ... show more
Reviewed in the United States on January 14, 2024 by Amazon Customer

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